Paxton Gray

97th Floor is an award-winning, digital marketing agency. Services we offer include content marketing, SEO, PPC, conversion rate optimization, and design. 

Specialties: Digital Marketing, Content Marketing, Social Media Management, SEO, PPC, Marketing Automation, Consulting

Chief Executive Officer

Filevine

Sr Manager of Performance Marketing

Digital Marketing Manager

97th Floor

In this position I help lead a team of digital marketers to craft strategies that help our clients achieve their goals.

Account Manager

Responsible for managing clients advertising accounts across several different platforms

Also responsible for occasional trainings of other advertisers inside our agency.

Senior Enterprise Advertising Specialist

Enterprise Adverising Specialist

Digital Advertising Specialist

Identified weaknesses & opportunities in potential clients organic and paid efforts in preparation for sales pitches
Performed preliminary keyword research, backlink
analysis, PPC campaign analysis, and mini site audit for 50+ companies 
Learned basics of paid advertising, local SEO, content marketing, and marketing automation

Digital Marketing Intern

BYU Marketing Association

Attended several Marketing Association events.  Attended the networking trip where we visited the Utah Jazz, HealthEquity, and Skullcandy.  Additionally, I participated in the Skipio Case Competition and won 1st place.  Also, I attended several DOJO information sessions, including one given by BambooHR.

Club Member

Nexeo HR

Monitored and updated online citations on over 10 sites for all 10 branch locations
Created Google my Business profiles for all 10 locations. 
Created and optimized content for all of company’s social media platforms. 
Optimized job postings to improve # of applicants even during COVID-19.

Marketing and Talent Acquisition Specialist

BYU Pre-Business Student Association

I helped organize and run a new mentorship program for students preparing to apply to the Marriott School. Attended the networking trip in February 2019 where we went to Blender Bottle, Domo, and Canopy. I attended many events including Elevate where I was able to network with many business professionals. In this role, I sent a weekly email where  I marketed our club's events and other events happening in the Marriott School.

Council Member

Harold B. Lee Library

Innovated and created new processes in the office to better serve both student and non-student employees.  Used several softwares like Excel, Adobe Illustrator, and Qualtrics to accomplish day to day tasks. Planned events that increased employee morale.

Human Resources Secretary

Big Red Jelly

SEO, Email Marketing, and Online Advertising Team Member

HubSpot Email Marketing Certified.

Implemented different SEO techniques to improve SEO of several clients’ websites.

Used Facebook Ad Manager to launch campaigns for several clients and conducted split A/B Testing

Premium Ice Cream Co

Conducted Market Research to modernize the Creamies Premium
Ice Cream Bar brand. Also I planned events in order to expand our market share in Arizona and Colorado

Intern

Mobaliz

I trained different page managers and one of our videos got over 1 million views! I analyzed data and implemented certain social media strategies based on that analysis. I handled and administered 50 different YouTube and Facebook channels. I analyzed analytics and helped create content for the different channels. I also trained others how to manage the channels as well.

Assistant Project Manager

I’m currently a Digital Marketing Manager at Filevine.. I love guiding people to products/services they love and helping people get what they truly want.

I’m a motivated marketer whose passion is touching hearts.

taplio

The Battle

Paxton Gray

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