Three Beacon Marketing

Co-Founder & Email Marketing Specialist

Pearson Copy, LLC

I’m an Email List Manager who helps brands make more sales with email. 

If you’re generating less than 15% of your total revenue from email, then I may be able to help. 

Brands come to me when they want to: 

- Increase email revenue and ROI. 
- Hand off email marketing to a pro (and not have to micromanage).
- Send emails their customer’s LOVE to open, read, and buy from. 

There’s more to email marketing than sending out promos, discounts, and coupon codes. 

I believe building long term relationships with the people on your email list as the linchpin to making more sales. 

I help you do just that without burning out your list.

Message me and let's talk email :)
PearsonCopy.com

Owner - Email List Manager & Strategist

Stellar Construction, LLC

Partner

Madwire®

I helped small businesses grow by leading a department of Content Marketing Specialists to execute on long term Content Marketing & SEO strategies. 

Here are some notable achievements since earning the position: 
- Helped grow the department book 23% over 6 months. 
- Helped increase individual production 22% over 6 months.
- Lead a team of 80+ to manage upwards of $1.6M in account spend per month.

Director of Content Marketing & SEO

I helped small businesses grow by leading a team of Content Marketing Specialists

Here are some notable achievements:  
- Continued to individually manage $25,000+ of account spend per month.
- Lead the team in growing the team book 45% over 6 months.
- Grew the team from 3 people to 6 people, managing upwards of $150,000 per month. 
- Managed more than $750,000 of account spend over 6 months.

Lead Content Marketing Specialist

I helped small businesses grow by executing on long term content marketing and SEO strategies. 

Some day-to-day responsibilities included: 
- Managing $25,000+ per month across 40-50 accounts
- Lead my teammates to grow their clients' businesses
- Managed $300,000+ account spend from February 2018 - February 2019.

Content Marketing & SEO Specialist

Chris Pearson

2018
Quora - https://goo.gl/mr5Lgg
-Top Writer 2018
-150,000+ views per month
-10x Quora Digest

2017
Copywriter for Stellar Construction, LLC (http://stellarconstruction.org) 
-website, contracts, emails, miscellaneous

2016
Copywriter for MDPM Consulting
-SEO technical content curator (organic, local, and on-site)

2015
Copywriter for MDPM Consulting
-Technical SEO content curator (organic, local, and on-site)
-Dental blogger translating medical terminology into entertaining, engaging content for target audiences

Creative
-Self published two short stories
-Wrote copy for a professional photographer's "look-book"

2014
Copywriter for MDPM Consulting
-Dental blogger translating medical terminology into entertaining, engaging content for target audience

Creative
-Traditionally published two poems

2013
Recipient of the Helton Campbell Wynn Award for Writing
-Scholarly writing award across all departments

Content Writer

MDPM Consulting

Team Lead & Project Management: 
Team Lead for front end developers
Technical Support & Client Services
Client Email Management and Technical Support
Domain Name management, acquisition, and transfers
Google Analytics, WordPress, and Adobe Software proficient

SEO (Organic):
Developed and implemented Organic SEO strategies via design, content, and technical

SEO (Local):
Processed on-site audits and updates to ensure local 
Managed NAP and Schema implementation and optimization
Managed client local citation listings and directory submission campaigns using Bright Local
Managed third party review and reputation management implementation & strategies

Technical:
WordPress proficient
Google Analytics Proficient

Writing (Technical):
Curated Technical SEO articles on the use, importance, and impact of organic, local, and technical optimization for websites

Technical Director & Copywriter

Curated blog posts for dental clients to share knowledge and engage their clients via their website.
Curated and shared social media posts, including: copy, image, and statuses.
Posted curated content directly to clients' custom WordPress websites

Copywriter

Spartan Chemicals (D.B.A A1-Rotomold)

Managed employees per supervisor’s instructions
Assembled and disassembled pneumatic pumps, pump control panels and ball-valve assemblies
Organized and supervised company trips via tractor-trailer nationally.
Organized and conducted research pertaining to the advancement of natural gas extraction
Collected and organized data for study and documentation of natural gas extraction 
Reviewed technical documents related to pneumatic pump mechanics
Proofread  technical documents pertaining to pneumatic pumps

Manager/Field Technician

Texas Wesleyan University

Proofread and edited undergraduate level scholarly and creative papers. 
Taught my peers the syntax of the English language. 
Taught native English speaking students how to plan, write, and submit undergraduate research papers
Taught ESL students how to plan, write, and submit undergraduate research papers
Taught research methods and strategies to undergraduate students.

Writing Tutor

Helping ecommerce brands make more sales with my ABDs of Email Marketing | Email Marketing Specialist & List Manager

Hey, I’m Chris. 

Athlete turned blue-collar worker turned digital marketer.

What I Do:
I help DTC eCommerce brands scale profitably with Email & SMS while staying true to their mission and values.

Who I Help:
Brands in Health & Wellness, Pet Supplies, and Sports & Outdoors:
✅ $50k+/month in revenue
✅ $12k+ ad spend
✅ AOV > $50
✅ Want to delegate paid, email, and SMS marketing

Challenges I Solve:
❌ High CPA/CAC
❌ Low ROAS, traffic, or conversions
❌ Low AOV or LTV

Why It Matters:
I’m passionate about growing brands that positively impact people and pets—profitably and purposefully.

My Philosophy:
I prioritize purpose, people, and profit. I focus on the full customer journey, not just revenue-driven touchpoints.

Why I'm Different: 
Specializing in Email & SMS for Health, Pet, and Sports brands, I combine heart-centered marketing with direct response strategies to create offers customers feel good about buying.

Ready to Grow?
I’m partnering with 3 more brands this month to scale without sacrificing values.

Book a call via the link in my bio and follow me for more marketing insights.

Ecom with Jon

I write stuff here: www.jonivanco.com/newsletter

I talk about ecommerce, call out the bullshit, and use data to back up my opinions.

Founder

Formtoro

We're building out a new category of signups that allow for live data collection that are aligned with the modern customer journey. We're huge fans of building experiences that benefit both the customer and the company to reduce guessing.

More at formtoro.com

Co-Founder

Boon Road

boon
/bo͞on/ (noun)
1. a thing that is helpful or beneficial
road
/rōd/ (noun)
 1. a wide way leading from one place to another
 2. a series of events or a course of action that will lead to a particular outcome

Parent Company to Formtoro.

LatticeWork

Direct support to the CMO and CEO. Tasked with working internally with various teams to streamline communication, product road map, and go to market strategy.

Latticework is envisioning the future of data privacy.

CX Advisor

Cryptopal

Advertising is changing, blockchain is taking over and adblockers now rule the internet.

It's time to make the experience a bit more personal without sacrificing consumer privacy.

Strategic Advisor

LIFX

Redefined efficiency across our support team.

Developed end-to-end self help flows that resulted in greater than 70% reduction in tickets.

Aggregated data from all tickets to understand trends and provide feedback to design and engineering team to integrate into the product and apps.

Introduced non-standard KPIs to track progress across the Support Team, Engineering Team, Sales, and other teams correlating Support with value add.

Consistently use best in practice information delivery to create customer experiences that get results and better help internal teams to process the information as it comes in and react and inform customers in a more timely manner.

Achieved a 0 new ticket balance at a rate of 100% outside of holiday periods and greater than 92% overall including holiday periods.

Director of Customer Experience

Successfully launched 10+ products over 2.5 years across 80 countries.

Partnerships with Apple, Google, and Amazon through co-marketing efforts and branded integrations lead to continued growth into new regions and across the whole of the Smart Home Market.

Experience working with strategy, roll-out, and other positioning to fuel continued growth in an increasingly competitive industry.

Played a key role in increasing revenue by double digit multipliers, consistently.

Director of Product Marketing, Partnerships, and PR

AffinityLive

- Second sales hire at emerging startup in workplace automation space
- Demoed and engaged with customers of all sizes sub 5 to more than 2000 employees
- Cross functional role, account executive, solutions consultant, and sales engineer from trial request to close with some implementation throughout
- Proficient and expert level in our complex and expansive platform encompassing four areas: Sales, Project Management, Service Desk, and Retainers
- Operationally, worked to refine sales process, build tools, and video library to connect with customers at all hours including implementing extensive automation via triggers
- Closed in excess of 20 account multiple months with average sales cycle of 45 days
- Received more than 6000 page views on video library where I recorded more than 140 videos
- Consistently went above and beyond for clients on six continents and multiple time zones
- Worked with marketing on content development and outreach
- Assisted customer service with escalated calls

Solutions Consultant/Account Executive

RGI Consultants

•	Small business consultant to numerous startup and technology companies as well as non-profits
•	Integrated within organizations to learn product, company culture, and goals
•	Prioritized goal structure and built out roadmaps for accomplishment
•	Evaluated the strengths of team members, worked with management to better delegate and direct their workflow to promote improved organization through lean process methodology
•	Introduced collaboration tools to improve communication between employees
•	Created surveys and outreach to understand customer and client needs
•	Designed sales plans and evaluated effectiveness of current materials
•	A/B testing of sales and marketing materials to increase effectiveness
•	Advised on the implementation of new technologies to improve efficiency
•	Trained, supervised, and taught new staff through presentations and on the job learning
•	Analyzed market trends and created a plans recommending adjustment
•	Tracked financial modeling to ensure that targets were met and productivity was improving
•	Created and facilitated proposed expansion into new markets through presentations and lectures to business owners on behalf of clients
•	Advised on social media creation and content to assist clients in gaining web presence and connecting with their customers
•	Evaluated existing procedure and wrote protocol for better information management
•	Familiar with process, activities and tools (DMAIC) utilized in lean process efforts

Small Business Consultant

UCSF Medical Center

•	Experience in high volume, fast paced, team oriented healthcare environment with staff that exceeded twenty people in one unit.
•	Handled in excess of two hundred and fifty phone calls daily while multitasking in other departmental duties including assisting Neurologists and Neurosurgeons with transcription of medical orders and prescribed therapy.
•	Proficient in medical terminology and medical procedure terminology with knowledge in scheduling hospital procedures and tests.
•	Experience working with automated purchasing and materials management system and other computer based programs and office hardware.

Hospital Unit Service Coordinator III

Formtoro.com - Zero Party Data Ecommerce Strategy

Helping ecommerce companies understand the difference between a Customer Journey and Company Journey.

We're changing the future of eCommerce one company at a time through quantitative and qualitative data.

Always up for a chat about the industry: calendly.com/jonivanco

You should sign up for my newsletter at www.jonivanco.com/newsletter that's where I drop all my hot takes.

I love zero party data and data analytics and a good debate around them.

taplio

The Battle

Chris Pearson

🏌🏼‍♂️Jon Ivanco

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