Program Design Coach | Geeking out blending learning design with entrepreneurship to scale impact

I work with consultants, coaches and facilitators to design programs that are easier to market, pitch and deliver. Helping you go from inconsistent referrals to a sustainable business using relationship-based business development habits (without the ick of being sales-y)

I bring together 26 years as a learning designer and facilitator with 15 years of entrepreneurship.

My clients already get results for their clients, but might still:

❌ Find it hard to stand out despite being better than their competitors
❌ Overwhelmed by packaging their expertise into proposals
❌ Frustrated by reinventing the wheel every time 
❌ Annoyed they're not paid what they're worth
❌ Experience imposter syndrome
❌ Feel stretched over-delivering

And they want to:

✅ Feel confident charging more for premium service
✅ Build a more sustainable six-figure business
✅ Have more impact doing work they love

I've gone through frustrations myself.

Since 2011, I've run my own Learning & Development consultancy. And for years, I struggled to package, market and sell the value of what I did.

This is despite being an expert. I had:

• Invested tens of thousands in my professional development. 
• A track record of getting client results on leadership development, team development, organisation change, and service design projects in the tech, finance, public, charity, and education sectors. 
• Designed & delivered thousands of learning experiences, workshops and training as a volunteer, educator, employee, and freelancer since 2001

Turns out: I was an expert at my craft, but not at creating consistent sales opportunities

No one had shown me how to 'commercialise' my learning design expertise. And when I did sell my services, I either subcontracted at lower rates than I knew I was worth. Or I wasted time reinventing my process, making my services less profitable. So there were times I had no work OR burned out because I was saying "yes" to everything that came my way. 

I wanted to put myself 'out there', but I felt stuck 😵‍💫

The turning point was when I started consulting with other L&D companies. I overhauled their learning production processes using my streamlined methods. And during the pandemic, I adapted the process to support 30+ charities through the digital transformation of their learning programmes.

More focus allowed me to market, sell, and deliver my services more easily 📈

Since 2023, I've been working with over 100 self-employed experts to avoid my mistakes.

Join our newsletter: https://www.leverageaccelerator.co/

Pedram Parasmand

You’re not exhausted because you work too much.
You’re exhausted because you rebuild your business from scratch every time a new client signs on.

The real enemy isn’t overwork.
It’s originality.

I learnt that, every time I reinvented a new proposal, I lost:

⚡Energy
🕒 Time
🧠 Focus
🌍 Impact
💸 Revenue

Originality might feel impressive.
But repeatability is what creates freedom.

That’s why I built a 10-step playbook to help you go from overwhelm of ideas to one clear, repeatable program.

I broke it down in a carousel here 👇

Program Design Coach & Facilitator | Geeking out blending learning design with entrepreneurship to have more impact | Sharing lessons on my path to go from 6-figure freelancer to 7-figure business owner

10 Steps Playbook for Packaging  Your Brilliance

If you hear “we don’t have the budget” and your first instinct is to cut your fee, pause.

There are better options that protect your value and keep the conversation alive.

So what’s going on?

A real finance objection isn’t a signal that your work isn’t worth it. It’s a signal that something needs to change. Timing, scope, structure, or expectations.

So take a moment!

What gets people into trouble is treating price as the only lever they have.

Budget options happen ALL the time.

After 15 years of negotiating work across large organisations, charities, and individuals, one pattern shows up again and again:

Budget pushback is normal.
Discounting as a reflex is optional.

You don’t have to:

• Over-justify your value.
• Give away full scope at a reduced price.
• Choose between “say yes cheaply” or “walk away awkwardly”.

This carousel walks through 8 ways to handle genuine budget constraints without shrinking yourself in the process.

Some protect margin.
Some protect relationships.

All protect your integrity.

Because how you handle these moments quietly trains clients how to treat your work.
And that compounds over time.

~~

💬 Which option do you find hardest to hold your ground on?

📩 If you want weekly stories, tips, and resources on holding your value while you grow, join 750 others and subscribe to our newsletter leverageaccelerator.co

8 Ways to Handle Real Budget Objection

You’re not an advanced facilitator if you only design for one type of brain.

Most facilitators call their spaces “inclusive.”
Very few design them that way.

The next level of facilitation isn’t more energy.

It’s better design.

• Different sensory thresholds.
• Design that accounts for different processing speeds.
• Different comfort levels with ambiguity, eye contact, and speaking on the spot.

Most of us were trained to reward 

• Fast thinkers.
• Confident speakers.
• People who can process out loud in real time.

That’s not neutral.
It’s just familiar.

So if you’re serious about maturing your practice, this is the work.

That’s why I’m excited to be back at the Inclusive Facilitation Exchange for coaches, consultants, and facilitators who want to design sessions that work for different brains, not just the dominant ones.

And the line-up of speakers is fan-f*cking-tastic.

See you there!

| The Collaboration Coach | Creator of OOPSI | Jenny With the Blocks |

So it’s just over a month to go until the second-ever Inclusive Facilitation Exchange, and preparations are definitely ramping up…

Jane Livesey and I are entering what can only be described as the slightly hysterical but very excited phase 😅💥

IFE is a not-for-profit gathering dedicated to advancing inclusive facilitation and learning design, championing neuroinclusion and designing for difference, not around it.

It’s for facilitators, trainers and coaches who want the tools, insight and confidence to create spaces where diverse voices are heard, connections flourish, and challenges are met with curiosity and care 🫶

If you’re on the fence, I thought I’d share this little montage from last year. 📹 

Every time I watch it, I feel this huge sense of joy and pride. My cheeks actually ache by the end because I’m grinning so much 😊 ❤️.  I could use a dose every day as part of my well-being routine. 

It really was something special. And the feedback still blows me away:

“Today was the first time I've woken up after a conference and just felt warm and snuggly and happy and fulfilled. I don't think you quite yet realise what a beautiful thing you created, but it was absolutely magnificent!”

“Oh my goodness, what an absolutely fabulous event you created! 5 stars feels too little, you deserve all the stars.”

“A beneficial and insightful day. Fantastic setting, wonderful people and very informative and engaging content.”

“Inclusive, carefully organised, great space for people to inhabit.”

“The calibre of speakers was incredible!”

Huge thanks to our incredible speakers from last year, Jan Keck, Ceri Newton-Sargunar Nathy Ravez Ollie Yates Daniel. Susser Matthew Bellringer Dennie Declercq, Mohsin Memon Tumi Sotire Kate (Catherine) Isichei and our awesome helpers Audrey Thouvenin Pedram Parasmand and of course our incredibly talented graphic recorder Sam Carpenter and event photographer Kate Hollingsworth

and yes, some of them are coming back this year just to mingle, which makes us ridiculously happy 🎉

We would absolutely love you to join us.

For the best possible discount, hop onto our mailing list (link in comments).
Find out more here 👉 https://lnkd.in/gB2iZfnM

Every consultant has lived this moment: 
Sudden urgency. Confused stakeholders. “This wasn’t what we agreed.”

The project didn’t go off the rails.

You just never asked the questions that would have kept it on track.

I started asking 5 uncomfortable kickoff questions so I’d stop mediating messes I didn’t create.

💬 Which of these questions do you wish you’d asked earlier on your last project?

~~

📬If you run projects inside organisations and want fewer surprises, my newsletter covers exactly this kind of work. Join 750+ subscribers at leveverageaccelerator.co

5 Kick-off Questions to Prevent Mid-project Emergencies

What happens when amazing facilitation training meets robust business development habits?

We’re collaborating with Voltage Control for a practical session on building consistent sales opportunities as a facilitator.

Why am I excited about this?

Voltage Control has been on my radar for years as a beacon of high-quality facilitation training. A bunch of our clients have come through their programs and consistently speak highly of the depth, rigour, and care in their work.

And this is where it connects.

The relational skills that make someone a strong facilitator are often the same ones needed to build a thriving business. We’ve now helped 100+ coaches and facilitators translate those strengths into clear offers and consistent opportunities. 

So what will we focus on?

In this session, we use our Clarity-to-Clients roadmap to help you decide which opportunity to focus on next and turn that decision into confident, non-salesy client conversations. Without relying on referrals or constant content creation.

Is this for you?

If you’re experienced, capable, and surrounded by options. But unsure what matters when launching a new offering or strengthening one that isn’t selling as well. Then, you’ll leave with clearer priorities and a more reliable path forward.

When is this happening?

10 March 12pm EST, 4pm GMT

What to join us?

Sign up link in the first comment

Trying to help everyone is why most people don’t know what you do.

Broad feels generous.
It also makes you forgettable.

Most self-employed coaches, consultants, and facilitators stay wide because it feels helpful.

More people served.
More doors open.

In reality, it does the opposite.

Serving fewer people on purpose is how you end up helping more people in practice.

That’s the paradox most self-employed experts learn too late.

Check the slides to find out why

I break down 5 reasons niching creates more demand, not less. And why staying broad makes it harder to be known, trusted, and referred.

~~

💭 Which one hit closest to home for you?

📩 If you want more stories, tips, and practical resources on building demand through clarity, you can join 750 other newsletter subscribers here: leverageaccelerator.co

5 Reasons Niching Creates More Demand

Before: Talk to prove you know your stuff
After: Use silence to prove you know theirs.

Experts don’t dominate the conversation. They direct it.

I see this pattern show up in two very different moments.

First is when you’re just starting out.

You want to look credible. I felt this hard when I started my business in my early 30s and still looked fresh faced. Talking felt like proof that I knew my sh*t.

The second happens with experience.

You now know a lot. I caught myself here trying to explain how I’d integrated learning design, facilitation, design thinking, systems thinking, and Theory U. All true. All too much.

In others, I see the same two drivers.

Early on, it’s imposter syndrome.
Later, it’s the curse of knowledge.

Both lead to the same outcome.

You talk more to convince someone you know your stuff. And that gets in the way of them realising your stuff can help solve their problems.

I learned this later than expected.

In 2021, ten years in business, I finally did proper sales training. What stood out wasn’t a clever script. It was how little the best sales people spoke.

They asked better questions.
They left space.
They let the other person hear themselves think.

And when I tried this

I came across as more expert. As it turns out, the better the questions you ask, the more people believe you understand their problems.

And once they feel understood, your expertise no longer needs explaining.

~~

💬 Where do you notice yourself talking too much?

🎯Want more on asking better questions, building trust, and sounding like an expert without over-explaining? Join 750 newsletter subscribers at leveverageaccelerator.co

The biggest misconception I had about self-employment?
Less structure meant more freedom

You know...

Leisurely mornings.
Doing whatever I felt like each day.
“Seeing how things unfolds” energy.

I went fully solo in 2015, chasing that.

A couple of years in, I realised something important. No boss didn’t mean no pressure.

It meant I became the boss.

And HR.
And operations.
And the person panicking at 10pm, wondering why nothing felt finished.

With no structure...

Every day felt busy and oddly unproductive. Lots of motion. Very little traction.

The fix was structure all along

One clear target market.
One clear core offer.
One way to deliver.

And the days that I design around that

The irony still makes me laugh.

I'd left employment to remove structure and be free. But freedom came from choosing structure

~~

👀 What’s one rule or boundary that actually gave you more freedom?

📬 Join 750+ coaches, consultants, and facilitators getting stories, tips, and resources on building real freedom through structure: leverageaccelerator.co

The more “bespoke” your service is, the harder your business is to grow.

I used to think that was a sign of quality.
It’s usually a business model design flaw.

I just got off a call with someone who emphatically said, "I'm done being a freelancer. I'm a founder", and it made me reflect on two types of coaches.

Coach A: 3 clients.

Digging through old folders to “tweak something similar.”
Switching between designing, delivering, firefighting.
Calendar dictated by ad hoc meetings.
No space for business development.
Underestimating timelines.
Feast or famine on repeat.

Coach B: 3 clients.

Knows the inputs that create the outputs.
Clear client-serving system.
Clear client-getting system.
Can predict capacity.
Can predict time off.

For 9 years, I was Coach A.

Everything was bespoke. I wore it like a badge of honour.

Then, during the pandemic.

While doing digital transformation work for charities, I accidentally started systemising. Not because I was clever. Because I had to.

Now around 95% of what I do is standardised.

And the best bit. Creating something that compounds is still as creative act. AND I get to choose my bespoke work. I just don’t have to build my entire business around it anymore.

~~

👀 If you looked at your calendar for the next two weeks, what would it say about your business model?

Spent time this week with one of the most forward-thinking coaching communities.

The quality of people was obvious.

But what really stood out was how honestly the same challenges came up.

Lucie Coudret, ACC has built something special with Coaching Innovators and is delighted to be a supporting partners.

So we shared our Clarity Roadmap

We ran a workshop on how to design and price offers that actually sell. Shared the approach we’ve used with 100+ coaches and consultants in the last 2.5 years to package up their expertise and create more sales opportunities.

Things got interesting in the reflections.
Two things kept coming up:

1️⃣ Focusing challenge

A lot of these coaches have worked across industries, roles, and contexts. They know they can help a wide range of people. So narrowing in on one market feels like leaving impact on the table.

But in practice, the opposite happens.

When your message is broad, it’s easy to miss.
When it’s focused, it cuts through.

2️⃣ Pricing for value (not time) challenge

Not as simple as it sounds when the outcomes are intangible. Confidence. Clarity. Better decisions. Which makes things harder to measure. And why so many end up charging for time?

Easy to underprice. But not impossible.

When you map the transformation.
You can identify the milestones.

We’ve seen both of these patterns play

This workshop was just another reminder. And it’s exactly why partnerships like this matter. Different perspectives. Shared thinking. Better outcomes for the people in the room.

And more great coaches having an impact!

Grateful to Lucie for bringing together a group like this and trusting us to contribute.

Most partnerships don’t fail because of strategy. 
They fail because nobody talked about the awkward stuff.

People think they can skip the values conversation and “figure it out later.”

This clip shows what to cover early so the relationship survives pressure, money, and emotion.

I don’t think you can skip sales and still call it a business.

And I don’t think you can skip the values conversation and expect a long-term, fulfilling partnership.

The part most people avoid is the part that protects you later:

Exit clause
Remuneration
How money gets managed
What each of you needs to live

Have those conversations early, when emotion is low and honesty is easy.

It saves the relationship when things get stressful.

If you’re building a partnership, what’s the one conversation you’ve been avoiding? 👇Subscribe: https://lnkd.in/ehnd4_Tv

The fastest way to lose trust in a sales conversation is to stay at the surface.

Most people ask about goals, metrics, and strategy.

Almost no one asks what it actually means to the person.

In this clip, I talk about the question that changes everything:

Not “What problems are you facing?”
But “How is that affecting you personally?”

When you ask that, the dynamic shifts.

You stop being the problem-solver trying to impress.
You become the thought partner in their corner.

And especially at senior levels, where business and identity are tightly intertwined, that’s where the real conversation happens.

If you want clients to open up, stop staying safe.

Ask the question that actually matters.

What’s one question you’ve asked that changed a conversation completely? 👇

Subscribe for the full episode: https://lnkd.in/ehnd4_Tv

Just updated the exact 9-step flow we use to keep goodwill in a sales conversations even when someone doesn’t buy. Want it?

Comment FLOW and I’ll DM you the pdf

Refined over 15 years in business and hundreds of sales calls. Perfect for coaches, consultants and facilitators that value relationships rather than sleazy sales tactic.

I didn’t need more strategy. 
I needed someone to notice when I vanished.

Accountability wasn’t about pressure for me.

I used to tell myself I just needed more discipline. Then I got an accountability buddy. Not because I didn’t know what to do. I did.

I just wasn’t doing it consistently.

The value wasn’t pressure or guilt.

It was having someone outside my own head. Someone who’d calmly ask, “Did you do the thing you said you’d do?”

It worked. We’re still mates.

But the bigger shift came when I started building alongside someone else.

There’s a different standard when your decisions affect another person’s livelihood too. You stop negotiating with yourself.

If you’re stuck, it might not be motivation you’re missing. It might be stakes.

What’s one thing you keep dodging right now?

~~

👉 Subscribe to full episode: https://lnkd.in/ehnd4_Tv

Many professionals believe going independent means finally getting paid for their expertise.

But expertise alone rarely builds a sustainable practice.

The real shift is harder:

Learning to create demand for what you know, not just deliver it.

Because you're NOT going from:
↳ 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 → 𝗦𝗲𝗹𝗳-𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗱 𝗼𝗿 𝗙𝗼𝘂𝗻𝗱𝗲𝗿.

You're going from:
↳ 𝗘𝘅𝗽𝗲𝗿𝘁 𝗽𝗿𝗮𝗰𝘁𝗶𝘁𝗶𝗼𝗻𝗲𝗿 → 𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿 𝗮𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀.

I've seen it time and time again.

A highly respected professional leaves the corporate world to build an independent practice. Six months later, they say some version of:

“𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘐 𝘸𝘢𝘴 𝘨𝘰𝘰𝘥 𝘢𝘵 𝘵𝘩𝘪𝘴. 𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘪𝘵 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘐’𝘮 𝘴𝘵𝘢𝘳𝘵𝘪𝘯𝘨 𝘧𝘳𝘰𝘮 𝘻𝘦𝘳𝘰?”

Because in some ways, you are.

When I first went fully solo in 2015, I landed a few early clients through my network. £850/day rate. A couple of referrals came in. It felt like I was on a roll

But it was a mirage.

Because the pipeline slows. And a new set of questions appears.

• How do I generate demand for what I do?
• How do I create a flow of opportunities?
• How do I sell without feeling icky?

These are not questions most professionals have ever had to answer inside an organisation.

• The brand carried the credibility.
• The company created the demand.
• The system produced the opportunities.

Independence removes that infrastructure.

Which means growing a practice requires something many experts find confronting.

Being a beginner again.

And that can feel brutal.

• Being sh*t as business development.
• Being sh*t at selling.
• And just feeling a bit sh*t

Even when you pivot, it's the same

That transition is something I've navigated multiple times. And it's what I now help my clients with.

because I've learnt that

Most independent experts don’t fail because they lack expertise. They struggle because they underestimate the shift from expert to business builder.

~~

What surprised you most when you first went independent?

Fiorenza Rossini, PCC

I started building my coaching business in 2016 while still working in investment banking.

Then my first child was born in 2019, and something had to give.

Like many parents, I realised I couldn’t keep growing my career in the same way while also being the parent I wanted to be. My priorities became clearer, and I chose to leave corporate life to focus fully on coaching.

I have worked with leaders and ambitious professionals who want to grow and step into bigger roles. I still do that work today.

But now, I do it through the lens of a season where capacity, priorities, and identity have shifted.

Today, I support driven professionals & leaders who are also parents of young children and find themselves at a career pivot point — whether that’s returning to work, starting something new, or stepping into leadership in a way that actually fits this season of life.

My work sits at the intersection of career growth, leadership, belonging, and identity.

Through coaching, workshops, and The Belonging Project Podcast, I create space for honest conversations about what sustainable growth can look like when life is already full.

Because career growth doesn’t stop when you become a parent.
It just stops looking the way it used to.

If you're navigating this season yourself, or thinking about how to better support working parents in your organisation, I’m always happy to start a conversation (preferably over coffee ☕).

Send me a message and tell me what season you’re navigating right now, and I’ll reply with a few reflections and possible next steps.

Founder, Leadership Coach, Mindfulness Facilitator, Cross-Cultural Trainer

InNow provides coaching, facilitation, and consulting around four dimensions:

✅ Career Transitions
✅ Leadership
✅ Cross-Cultural Awareness and Skill Building
✅ Mindfulness

All under ONE roof 🏠. With a whole-person approach. 🟡

Fiorenza Rossini

This morning, someone helped me pick up my shopping paper bag as it cracked open in the street and I also had a toddler's hand to hold (it was a busy street).

A tiny thing.
But it softened my whole morning, especially as we are now on the way to the airport for a flight.

I did wonder if that person knew today was Random Acts of Kindness Day?

Random acts of kindness look small from the outside.  
Yet for the person receiving it, it can change the tone of their entire day.

Also, kindness at work isn’t soft. It's being human.

So today, a gentle nudge:
👉 Who around you could you offer a small act of kindness to?
(Perhaps there's a working parent around who is invisibly carrying a lot, work responsibilities, childcare, ageing parents, identity shifts, exhaustion, ambition...and finding a way to make it all co-exist in real life)

👉 What small act might you need to offer yourself too?
(perhaps because you are that working parent or professional invisibly carrying a lot)

Small things matter more than we think.


-------------------------------------------------------------------------------
Fiorenza Rossini, PCC – Career & leadership coach for working parents


#RandomActsOfKindness #BelongingAtWork #WorkingParents #Leadership #KindnessAtWork

Career & Leadership Coach for Working Parents | Career Transitions & Return-to-Work | Supporting Parents Through Leadership & Career Pivots | 🎙️ The Belonging Project Podcast Host

a woman wearing an orange hat and a scarf, smiling as she walks in the street.

This week on The Belonging Project Podcast, I'm coming back to the topic of confidence after becoming a parent. 

I've been thinking about how much our sense of belonging and confidence shifts when our context changes so drastically.

Context definitely changed for me, and in different ways after my 2 babies.
For my first, I was ending a corporate mat leave mid global pandemic, and for my second I was returning to work as a business owner.

Our skills and worth are still there, but the environment and expectations around us have evolved, and somehow, we’re left trying to catch up.

Research from LeanIn and McKinsey shows that confidence and belonging often dip in early motherhood: not because competence disappears, but because sleep, mental load, priorities and expectations all shift at once.

Subtle assumptions that people make about our availability or commitment?

They can quietly chip away at confidence, even when performance stays strong

You’re still as capable as before. Just different now. Often more adaptable and resilient than ever.

So offer yourself some compassion, and rebuild confidence through small, intentional resets, whether that’s a deep breath before a meeting or adjusting how you prepare for your day. 

🎥 Watch the video for a quick tip on rebuilding your confidence.
 
 🎧 Links to the whole episode in the comments.

#workingmums #confidence #returntowork

I’m back on LinkedIn after 1 week away.

Only 1 week… but it genuinely felt like 3. (It’s just the best feeling, isn’t it? 😬)

I was on a snow trip. My children’s first. They loved it (we all did): the new experiences, the snowmen, the snowball fights, the Apfelstruddels.

For me, it was a complete change of scenery. I didn't realise how much I needed it. 

And because my hands were either busy or inside snow gloves, I must say… it was surprisingly easy to keep the phone away.

Here are a few things I’m taking back with me:

1. I’m investing in a Brick to help me regulate the time I spend on socials. (If you have a discount code, please hit me up, pun intended)
2. Doing better at setting timers when I sit down to work on something.
3. Uplevelling the time I spend connecting IRL.
4. Finishing the fiction book I started while away.


   And my biggest takeaway…. It wasn’t that hard to stay offline.
   The world did not wobble. My work did not collapse. My visibility did not evaporate.

   Now coming back, I’m asking myself an uncomfortable question 😅: have we confused professional growth with permanent presence?

 
As someone who works with parents navigating career growth after children, I see how easy it is to slip into constant availability.

You’re needed at home. You’re needed at work. You’re needed online.

But growth doesn’t require being always on.
Sometimes it requires being deliberately unavailable.

 __________________________
Fiorenza Rossini, PCC 
I work with parents of young children navigating career growth and leadership transitions.

Fiorenza is drinking a hot tea on a balcony with a mountain background

Let's meet up in March? 🤩 

March is shaping up to be a month of in-person conversations, which I’m really looking forward to.

I’ll be hosting and contributing to a few events focused on:
🔸 Reviewing your career trajectory
🔸 What to do when going back doesn't feel right
🔸 Embracing your multicultural identity at home and at work and turning it into your superpower - particularly of interest for the multicultural parents out there!

There’s something powerful about being in a room together, talking about these topics in real time.

I will be running 2 workshops in London, open to all - I hope you can make it!

1️⃣ Workshop - Tues 17th March 1pm - Where do I Belong Now? Embracing multicultural identity at home & at work

👉 Comment MULTICULTURAL and I'll send you the booking link

2️⃣ Workshop - Wed 18th March 1pm - Rethinking Your Career: What to do when going back doesn't feel right

👉 Comment RETURNING and I'll send you the booking link


PS: super excited to be partnering with The Working Mums Club for the event on 17th March! 😍

#workingparents #workingmums #multiculturalparents #multiculturalmums #careergrowth

Workshops coming up in March 2026

🌱 Recap of February 2026
[NB: First time doing this kind of post. Consider this an experiment 😬 ]
‌
February has been about clarity:
How to put my work and voice more out there, while continuing to serve my clients. A lot of behind-the-scenes effort went into this.
‌
In 12 official working days (flexible, condensed hours by choice, plus 8 days of holidays), there were:
•
26 coaching sessions
•
4 episodes recorded for The Belonging Project Podcast
•
3 podcast guest recordings ( ✅ PR goals looking good for Q1!)
•
3 organisational client discovery emails
•
Coaching accreditation renewed (40 CPD hours completed over the past year!)
•
3 hours of intentional networking
•
Many more hours thinking, refining, and strategising on marketing and PR, big thanks to Hannah Isted for her support.
‌
Alongside all of this, of course, the invisible layer that working parents know well.
(inflexible) Childcare logistics. Post holidays transitions. The mental load that does not show up in bullet points.
‌
Clarity this month looked like:
•
Prioritising meaningful conversations and opportunities
•
Letting some ideas wait (but adopting a system to help me manage the wait mode)
•
Stepping more consciously into commercial conversations
‌
Looking ahead to March, I’m excited about collaborations already in motion. I’m especially looking forward to conversations that bring more awareness and create safer spaces around returning to work and the complexity of working parenthood.
‌
🤝 If you know People & Culture managers who are curious to explore this space, I’d be grateful for an introduction.
‌
And for those navigating work and young children right now:
What has clarity looked like for you this month? 💬
‌
#workingparents #workingmums #returningtowork #leadership

Did you know a mother’s brain makes over 1,000 micro-decisions every single day? 🧠

That’s nearly 3x the mental load they carried before having children.

It’s not just about chores. It’s the invisible burden of constant planning, worrying, and managing the work-life bridge. This weight can take a serious toll on our confidence and mental health.

How do we shift the load?

In the latest episode of The Belonging Project Podcast, I sit down with Sam Kennedy Christian, PCC and we talk about:
- Surfacing the invisible: how to name the tasks no one sees.
- The Fair Play Method: using Eve Rodsky's card system to turn mental load into tangible, shared ownership.
- Building belonging: why an equitable home environment is the foundation for feeling valued in the wider world.

Progress, not perfection.

🎧  Listen to the full conversation - link in comments!

Have you ever tried the Fair Play cards or a similar system at home? I'd love to hear your experience below!

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The Battle

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Fiorenza Rossini

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pedram Parasmand's LinkedIn Performance

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