SaaS Company? I’ll rewrite your vague landing page into a clear, conversion-focused page in 7 business days.

There’s only one reason your page is not converting as well as it should…

Visitors only get to the “aha moment” AFTER they sign up or book a demo

They DON’T understand how your product can make or save them $$$

They DON’T understand why is 10x better than what they are using right now

They DON’T understand it’s actually super easy to get started and set up

So if all of this is unclear, why would they convert?

They won’t.

All of this needs to be clearly explained on your landing pages.

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👉 WHAT I DO:

We will rewrite your ENTIRE page from scratch into a clear, conversion-focused page.

We will do the research for you.

We will advise you on the positioning problems you’re having.

We will provide clear suggestions for the layout and images to ensure the best result.

All of this within 7 business days.

The best part? You pay per page (no-commitment).

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👉 WHY ME?

✅ Worked with 140+ SaaS companies over the last 6-7 years

✅ Only work with B2B SaaS - never changed niche

✅ High capacity - I have a team to help me fulfill the work you need

✅ Pay per page - Unlike any other agency you can test things one page at a time.

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👉 NEXT STEPS:

DM me for examples, pricing, or any other detail you’d like to know.

Or email me: pedro@cortes.design

Pedro Cortés

This SaaS hero is SO CREATIVE

The entire page is near flawless 👇

The hero headline is already strong…
But the visual is what takes it to the next level.

It literally swaps the face in the hero to show what a “personalized sales room” looks like.

That makes it 10x easier to understand.

💡 Pro tip: Use visuals to support the promise in your headline. Not just stock graphics or abstract illustrations.

Here’s what else makes this page great:

✅ The demo GIF shows exactly how the tool works
✅ The problem section nails the pain points
✅ The CTA after the demo is insanely strong:

“You nailed the demo, now what?” → Boom, friction removed.

✅ Visual social proof (with actual faces!)
✅ Integrations are shown clearly — no fluff, just practical use cases

👉 What I'd tweak:

That problem section? I'd show an actual messy sales email vs the clean sales room page.

The integration section? I’d show the top 3-5 examples of what automations can be created with the main integrations.

It would make the visitor picture themselves using it instead of understanding it on a high level.

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Overall, Arrows is a textbook example of a landing page that sells every section.

Let us know what you think in the comments!

AI SaaS always make this copy mistake

This page could have been AMAZING 😭

👉 Examples, Examples, Examples

Robin AI is basically “ChatGPT for legal teams.”
But here’s the problem with the landing page:
It doesn’t answer the real objections lawyers have.

Let’s break it down 👇

✅ The headline is fine

❌ But there’s no clear visual showing a real legal question
 (Lawyers don’t ask basic stuff — they ask complex, high-stakes questions.)

❌ It doesn’t say where the data comes from (what jurisdiction it’s trained on for example)

❌ It doesn’t mention hallucination prevention

❌ It doesn’t show that answers are sourced + linked back to the law

❌ It doesn’t promise data security — like not training LLMs on your private documents

❌ It doesn’t explain how internal contracts are protected

And the examples?
Way too simple.

If you want to impress lawyers, don’t show “What laws govern this contract?”

Show the kind of question they’d normally ask a senior partner or post in a legal forum.

💡 This page could have been 3x longer — and lawyers would have read every word.

All it needed was more realism, more trust, and way more proof.

Best SaaS social proof I’ve ever seen. 😍

No fluff. Nothing I’d change.

And I never say that. 😎

Here’s why it’s PERFECT 👇

✅ Video testimonials — with faces, names, logos
Each one is super personal. The person is clearly the one using the product.

✅ Short & clickable
They’re not 30-minute monologues. Just 1–2 minutes each — and the thumbnails are actually clickable.

✅ Tabs you can scroll through
You’re not forced to watch just one testimonial. You get a scrollable library of stories, instantly visible.

✅ Specific metrics & concrete results
No vague “it helped us a lot” type quotes.

It’s all like:
“Increased qualified demos by 32%”
“Saved us 8 hours per rep every week”

✅ Big, known companies
The logos build instant trust — and the quotes make the results believable.

✅ Every single objection is answered
Setup time, internal buy-in, ramp-up speed, usage — all of it is covered in just one or two videos.

This is how social proof should be done.

Most SaaS pages just throw a bunch of random logos or a single quote below the fold and call it a day.

This section does the complete opposite.

It’s structured.

It’s high-converting.

It’s hard to ignore.

Example from Arrows

What do you think about this section?

I use AI to write like an industry insider.

SaaS copywriting isn’t just about writing well.
It’s about using their words, not yours.

Here’s how I make sure every page I write sounds like it came from inside the company 👇

Step 1:
On every onboarding call, I dig for real language, not just product info.

I want to hear how they talk about their product.

Not just the features, but the acronyms, phrases, nicknames, even the stuff they say by accident.

Step 2:
I drop the transcript into ChatGPT.

It pulls out every industry term, technical word, insider phrase, and weirdly specific jargon.

Step 3:
I run a custom GPT that takes my draft copy and replaces generic phrases with exact terms their users expect to hear.

It’s like layering on the voice of someone who’s been in the industry for 10 years.

✅ The result?
 – The copy feels 10x more credible
 – Every section sounds natural
 – And conversion rates go up because it feels real

POV: You hired me to rewrite your landing page.

Before vs After: Magai

Magai Before vs After

Awesome sign up page CRO 😍

(This something I haven’t seen before) 

Suggests a higher plan BEFORE you start the trial

It tells me what I’m missing out…

And it reminds me I can try it for free during the trial.

Why not try it? What a great offer!

If you’re confident people will get addicted to that feature, then this will work great for you.

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Have you seen any other company do something similar?

Let us know in the comments 👇

SaaS Landing Page Teardown: Granola

This page is so good that even a “vitamine” type product feels like a painkiller.

Checkout their “old way vs new way” comparisons…

They're on point!

I’m a copywriter.

But I DESIGNED this element, just to prove a point!

Here’s why 👇

The client needed a long homepage.

We’re talking about a full breakdown of every feature…

But without breaking it into separate pages (yet).

So I had two choices:
❌ Let the page feel overwhelming
✅ Or fix the navigation to make it feel smooth and intentional

I went with the second.

I rebuilt the layout from scratch — just to show the team what a fixed nav bar could do.

📌 You land in the hero
📌 Click a tab
📌 It scrolls straight to the section you care about
📌 No one feels like they’re drowning in info

It’s something most SaaS companies never do.
And it’s impossible to explain in a static doc or wireframe.

But now?
There’s zero back and forth.
The design team knows exactly what to build.
And the client gets a better-performing page from day one.

This is why I don’t just write words.

I build flows, fix structure, and design with the copy in mind.

Want a landing page that feels short, even if it’s long?
Send me a DM.

This SaaS landing page is aggressive AF.

But it works. Mostly.

Let’s break down what Distribute did right (and what could make it 10x better) 👇

The page opens with a bold promise:

👉 “Your 3-hour follow-ups done in 30 seconds.”

It’s punchy. It’s direct-response style. It’s specific.

But… the visual explanation below doesn’t justify the claim well enough.

✅ A looping GIF that shows:

Call ending

AI creating the deck, email & page

The rep hitting “Send”

Would have been WAY more effective than a bunch of tabs.

There’s also a huge focus on the result:

➡ “Our deal velocity increased by 40%”
➡ “Used to take hours, now it takes minutes”

Love how tangible these are. Every testimonial is specific. No fluff.

But here’s where things fall apart…

❌ 3 sections repeat the same benefit
❌ Overly aggressive copy can backfire (“you’re sending boring decks”)
❌ The proof section feels like a ClickFunnels sales letter
❌ The problem section is at the END — why!?

—

⚠ Reminder: What you say is more important than how you say it.

Distribute.so knows how to say it. But they miss on what to say and where to say it.

Somewhere between this style and a traditional SaaS page… is the sweet spot.

What do you think of this kind of copy?

This is a GOLD MINE for your SaaS landing pages

👉 Checking out competitor reviews

This is just as important (if not more) than analyzing your own reviews.

Usually, what’s bad about a competitor's product can help you find USPs…

And problems that people are complaining about.

Objections around searching for alternatives (like your product)...

Use this for all your landing pages!

What’s the biggest problem with writing a copy with AI?

I’m working on a way to fix it (launching early 2026)

I want to make sure I won’t miss a single issue.

What do you think sucks so much about copywriting with AI?

Founders + Marketers, let us know in the comments I’ll share a few tips too :)

Want better conversions? Start with your testimonials.

This simple rewrite trick works fast — and 95% of SaaS teams aren’t using it.

Most pages say things like:
 💬 “Great product”
 💬 “Support is amazing”
 💬 “Way faster than before”

None of that means anything.

If you want testimonials that actually drive signups, they need to be:
 ✅ Specific
 ✅ Tied to results
 ✅ Aligned with your USP

Here’s how we rewrote one for an email finder SaaS:
❌ “Easy to use, found lots of emails”
✅ “We found 113 verified emails in 12 minutes and hit our campaign goal by day 3”

Now it hits on:

• Verified leads
• Faster outreach
• No wasted credits
• Clear ROI

The trick? You write the testimonial yourself.
Then send it to the customer for approval.

95% of the time, they say yes — and now you control the message.

No fluff. No vague praise.

Just social proof that actually converts.

💬 Fixing testimonials is one of the easiest landing page wins.

DM me if you want help rewriting yours.

This is the ultimate formula for writing copy for SaaS features.

Easier ➡️ Better ➡️ Less risk

I’ve used this formula for 100s of features so far.

Why does it work so well?

It tells you about the product, even if you skim through the page quickly.

(only 5% of your visitors actually read the page in detail so you need to present info in a way that’s super understandable)

Here’s an example 👇

Easier -> You get 11 pre-built campaigns

Better -> The email & SMS templates have been optimized for conversions

Less risk -> The templates have collected $1.2B in payments just last year

—
P.S. only use it for the most important features so that every section doesn’t look the same!

🪐 Leonardo Pizarro

ToJupiter🪐

Demand gen partner embedded in your startup to drive predictable growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive growth.

Through a combination of targeted activities across paid media, webinars and events, and close collaboration with sales, we uncover quick wins, fuel word-of-mouth and drive qualified opportunities, converting into revenue. This approach allows us to run a lean and profitable revenue marketing engine.

Co-Founder & Pipeline Captain

Eye Security

Fractional Dem Gen Leader / GTM Operator

Overseeing the demand generation strategy across Europe.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5. EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

2024 highlights in numbers:
▸ 128% increase in marketing qualified leads
▸ 266% increase in marketing-sourced sales qualified opportunities
▸ 233% increase in marketing-sourced new biz pipeline
▸ 257% increase in net new revenue from marketing inbound deals

Director, Demand Generation

EcoAngola

EcoAngola is an organization that promotes sustainability in Angola. We work with multiple global organisations including the United Nations and European Commission to help promote and establish sustainable practices across Angola.

Co-Founder

Pavilion

Pavilion is a private membership for high-growth leaders to achieve their professional potential.

Executive Member - Manchester Chapter

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member

Lunio

Lunio reduces wasted ad spend by stopping fake traffic from depleting your marketing budget.

Oversee the demand generation & growth strategy and execution to drive pipeline and revenue.

▸ Managing a world-class demand gen team of 4
▸ Set up the demand gen function enabling Lunio to outpace competitors.
▸ Helped secure a series A investment of $15m
▸ Hands-on with paid media contributing to 30% of total revenue
▸ Managing demand gen and ABM campaigns, increasing pipeline generated YoY by 343%
▸ 143% over target on inbound-sourced pipeline
▸ 129% over target on inbound-sourced revenue
▸ 270% over target on inbound SQLs

Head of Demand Generation

Netacea

Oversee the company's digital acquisition and GTM strategy.

▸ Grew and led a successful team of 8 marketing specialists
▸ Achieved a marketing contribution of over 80% of total business pipeline
▸ Helped position Netacea as a Leader by Forrester
▸ Helped secure a series A investment of $12m
▸ Oversee the marketing budget and CAC
▸ Devised and executed the paid media and account-based marketing strategy
▸ Launched and single-handedly managed the subsidiary brand TrafficDefender (exited to Queue-it)

Head Of Digital Marketing & Demand

Netacea was created from the product development function within Intechnica. Powered by machine learning with behavioural analysis, Netacea prevents imitation attacks, stopping automated threats in their tracks.

Oversee the company’s digital strategy, search and social presence. Further responsible for the brand, design and management of the website.

▸ Built and lead a team of three specialised individuals, responsible for SEO, paid media, email marketing and CRO.
▸ Delivered the Netacea rebrand.
▸ Launched the Netacea website and established a digital presence from scratch.
▸ Oversee the digital strategy and manage all digital marketing activity across Social, Email, PPC and SEO.
▸ Oversee and manage the marketing Budget and ROI for all digital channels.
▸ Implement intent-based omni-channel paid strategies covering Google search, display, video, Microsoft search, Verizon, LinkedIn, Twitter, Facebook, Quora and B2B vendor marketplaces.
▸ Manage digital account-based marketing (ABM) campaigns. 
▸ Devise SEO strategy and KPIs, conducting monthly audits and technical optimisations.
▸ Increased organic traffic through organic search since the 1st month of launch by 1394% and achieved 1st-page results for over +300 key search terms within buyer stages.
▸ Create and optimise landing pages, implementing continuous CRO practices through A/B testing (Hotjar & Google Optimise).
▸ Manage Pardot and Mailchimp to implement lead scoring and build email nurture campaigns (HTML)
▸ Report monthly/quarterly digital performance to key stakeholders.
▸ Manage the company website and CMS (Craft).
▸ Re-designed and launched version 2.0 of the Netacea website.
▸ Designed on-brand collateral to complement lead-gen campaigns and events. This includes but is not limited to technical diagrams, video creation, whitepapers/guides and print design.

Digital Marketing Manager

TrafficDefender

Launched TrafficDefender™ (acquired by Queue-it) as a sub-brand of Netacea. Designed and delivered the website and GTM plan. Oversee the company’s digital strategy, search and social presence.

TrafficDefender is a SaaS and enterprise-grade virtual waiting room that ensures your site remains available to customers 24/7, no matter how busy it gets.

TrafficDefender makes queuing as fair and pain-free as possible. Users in your virtual waiting room enter in to a first-in-first-out queue and are shown their progress in real-time, with an estimated time to entry. Visitors automatically enter the site the moment that they reach the front of the queue.

Head of Digital Marketing - EXITED

Intechnica

▸ Conducted digital marketing due dilligence for medium to enterprise clients including Chill Insurance and Sendinblue.com.
▸ Supported over $200m in investment transactions.
▸ Assessed clients' digital market share and growth, benchmarking against key competitors.
▸ Perform technical SEO audits to identify issues impacting clients’ search engine performance and quantifying key SEO opportunities.
▸ Evaluate clients' target audience to identify key channels that would provide the best opportunities for customer engagement.
▸ Evaluate clients' marketing budgets to advise on ROI practices.

Senior Digital Marketing Consultant

Responsible for all digital marketing activity, enhancing brand awareness within the digital space as well as driving website traffic and generating leads.

▸ Increased sales pipeline by 763% from marketing sourced leads.
▸ Created best-in-class landing pages, increasing conversion rates by 125%.
▸ Achieved an ROI of 2,169% across paid search.
▸ Reduced MQL cost-per-acquisition by 60%.
▸ Created and implemented an SEO programme, including link building, technical and on-site optimisation, achieving top 3 Google rankings on 70+ key search terms.
▸ Improved conversion funnel by introducing an omni digital marketing approach through intent-based automation, search, display and social marketing/retargeting.
▸ Implemented and managed Pardot.
▸ Built and launched responsive and personalised email marketing campaigns.
▸ Managed all social media channels - organic and paid.
▸ Leveraged big data to optimise digital multi-channel campaigns.
▸ Delivered website rebrand as part of a team and further ensuring a best-in-class website experience through website optimisations (HTML/CSS).
▸ Designed and delivered creatives such as display banner stands, digital display ads and more, to support campaigns and events.
▸ Supported sales, marketing, recruitment and customer services in parallel, delivering digital assets.

Digital Marketing Executive

Head of Demand Generation @ Lunio • Ads are for Humans, not Bots — Convert Wasted Spend into Revenue Growth ⚡🤖

Creative with a commercial mindset. An inquisitive, energetic and visionary marketing leader with a passion for growing businesses.

After 10+ years working with SaaS startups and marketing agencies, I realised the real gap wasn’t having big ideas. It was having reliable execution and accountability over revenue.

Traditional agencies often deliver shallow execution disconnected from the company's strategic goals. While many marketers lack a commercial lens, leading to wasted time and budget.

I co-founded ToJupiter to help fix this. We're a demand generation partner led by GTM SaaS nerds that actually care about your revenue growth.

We partner with B2B startups as an embedded team to scale revenue by building a lean GTM stack and executing proven demand generation strategies that drive predictable revenue.

Here’s our manifesto for building sustainable growth:

→ Create demand with value-driven, shareable content, amplified by top influencers
→ Prioritise native consumption to spark word-of-mouth and fuel dark social
→ Capture demand through frictionless, high-converting buyer journeys
→ Optimise your GTM stack with leading AI tools for maximum efficiency
→ Collaborate with sales to turn inbound pipeline into actual revenue
→ Act fast on easy wins to build and maintain momentum

No vague promises. Just impactful results like the brands I've worked with:

→ 257% increase in marketing-sourced net new revenue in 12 months | Eye Security
→ 80% total biz pipeline from marketing with a 7:1 LTV/CAC ratio | Netacea
→ 763% pipeline growth and 60% lower MQL cost | Intechnica
→ 250% YoY growth with paid media driving 30% of new biz revenue | Lunio
→ $160m Series B funding enabled through marketing due diligence | Brevo

On a personal note, I also co-founded EcoAngola, an NGO dedicated to sustainability and social welfare in Angola and Africa. I believe growth isn't just about revenue numbers, but driving positive change. 

If you're ready to bring your GTM/Marketing vision to life, book a free consultation call with us at https://calendly.com/tojupiter or via tojupiter.com

We come prepared with a short list of scrappy, actionable wins for your business. No strings attached.

Overseeing the demand generation strategy across Europe.

EyeSecurity combines cyber protection and insurance for 100% peace of mind and fully mitigating business risk.

The chance of a fire is 1/8,000. Whereas the chance of a ransomware attack, one of the most severe cyberattacks is 1/5.

EyeSecurity rapidly detects and mitigates sophisticated threats. Just like property insurance, Eye's cyber insurance covers against 3rd party liabilities. It includes everything from legal fees to ransomware payments for businesses with an annual revenue of up to €250m.

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The Battle

Pedro Cortés

🪐 Leonardo Pizarro

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The Battle

Pedro Cortés

🪐 Leonardo Pizarro

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pedro Cortés's LinkedIn Performance

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