SaaS Company? I’ll rewrite your vague landing page into a clear, conversion-focused page in 7 business days.

There’s only one reason your page is not converting as well as it should…

Visitors only get to the “aha moment” AFTER they sign up or book a demo

They DON’T understand how your product can make or save them $$$

They DON’T understand why is 10x better than what they are using right now

They DON’T understand it’s actually super easy to get started and set up

So if all of this is unclear, why would they convert?

They won’t.

All of this needs to be clearly explained on your landing pages.

----

👉 WHAT I DO:

We will rewrite your ENTIRE page from scratch into a clear, conversion-focused page.

We will do the research for you.

We will advise you on the positioning problems you’re having.

We will provide clear suggestions for the layout and images to ensure the best result.

All of this within 7 business days.

The best part? You pay per page (no-commitment).

------

👉 WHY ME?

✅ Worked with 140+ SaaS companies over the last 6-7 years

✅ Only work with B2B SaaS - never changed niche

✅ High capacity - I have a team to help me fulfill the work you need

✅ Pay per page - Unlike any other agency you can test things one page at a time.

-----

👉 NEXT STEPS:

DM me for examples, pricing, or any other detail you’d like to know.

Or email me: pedro@cortes.design

Pedro Cortés

This SaaS hero is SO CREATIVE

The entire page is near flawless 👇

The hero headline is already strong…
But the visual is what takes it to the next level.

It literally swaps the face in the hero to show what a “personalized sales room” looks like.

That makes it 10x easier to understand.

💡 Pro tip: Use visuals to support the promise in your headline. Not just stock graphics or abstract illustrations.

Here’s what else makes this page great:

✅ The demo GIF shows exactly how the tool works
✅ The problem section nails the pain points
✅ The CTA after the demo is insanely strong:

“You nailed the demo, now what?” → Boom, friction removed.

✅ Visual social proof (with actual faces!)
✅ Integrations are shown clearly — no fluff, just practical use cases

👉 What I'd tweak:

That problem section? I'd show an actual messy sales email vs the clean sales room page.

The integration section? I’d show the top 3-5 examples of what automations can be created with the main integrations.

It would make the visitor picture themselves using it instead of understanding it on a high level.

---

Overall, Arrows is a textbook example of a landing page that sells every section.

Let us know what you think in the comments!

AI SaaS always make this copy mistake

This page could have been AMAZING 😭

👉 Examples, Examples, Examples

Robin AI is basically “ChatGPT for legal teams.”
But here’s the problem with the landing page:
It doesn’t answer the real objections lawyers have.

Let’s break it down 👇

✅ The headline is fine

❌ But there’s no clear visual showing a real legal question
 (Lawyers don’t ask basic stuff — they ask complex, high-stakes questions.)

❌ It doesn’t say where the data comes from (what jurisdiction it’s trained on for example)

❌ It doesn’t mention hallucination prevention

❌ It doesn’t show that answers are sourced + linked back to the law

❌ It doesn’t promise data security — like not training LLMs on your private documents

❌ It doesn’t explain how internal contracts are protected

And the examples?
Way too simple.

If you want to impress lawyers, don’t show “What laws govern this contract?”

Show the kind of question they’d normally ask a senior partner or post in a legal forum.

💡 This page could have been 3x longer — and lawyers would have read every word.

All it needed was more realism, more trust, and way more proof.

Best SaaS social proof I’ve ever seen. 😍

No fluff. Nothing I’d change.

And I never say that. 😎

Here’s why it’s PERFECT 👇

✅ Video testimonials — with faces, names, logos
Each one is super personal. The person is clearly the one using the product.

✅ Short & clickable
They’re not 30-minute monologues. Just 1–2 minutes each — and the thumbnails are actually clickable.

✅ Tabs you can scroll through
You’re not forced to watch just one testimonial. You get a scrollable library of stories, instantly visible.

✅ Specific metrics & concrete results
No vague “it helped us a lot” type quotes.

It’s all like:
“Increased qualified demos by 32%”
“Saved us 8 hours per rep every week”

✅ Big, known companies
The logos build instant trust — and the quotes make the results believable.

✅ Every single objection is answered
Setup time, internal buy-in, ramp-up speed, usage — all of it is covered in just one or two videos.

This is how social proof should be done.

Most SaaS pages just throw a bunch of random logos or a single quote below the fold and call it a day.

This section does the complete opposite.

It’s structured.

It’s high-converting.

It’s hard to ignore.

Example from Arrows

What do you think about this section?

I use AI to write like an industry insider.

SaaS copywriting isn’t just about writing well.
It’s about using their words, not yours.

Here’s how I make sure every page I write sounds like it came from inside the company 👇

Step 1:
On every onboarding call, I dig for real language, not just product info.

I want to hear how they talk about their product.

Not just the features, but the acronyms, phrases, nicknames, even the stuff they say by accident.

Step 2:
I drop the transcript into ChatGPT.

It pulls out every industry term, technical word, insider phrase, and weirdly specific jargon.

Step 3:
I run a custom GPT that takes my draft copy and replaces generic phrases with exact terms their users expect to hear.

It’s like layering on the voice of someone who’s been in the industry for 10 years.

✅ The result?
 – The copy feels 10x more credible
 – Every section sounds natural
 – And conversion rates go up because it feels real

POV: You hired me to rewrite your landing page.

Before vs After: Magai

Magai Before vs After

Awesome sign up page CRO 😍

(This something I haven’t seen before) 

Suggests a higher plan BEFORE you start the trial

It tells me what I’m missing out…

And it reminds me I can try it for free during the trial.

Why not try it? What a great offer!

If you’re confident people will get addicted to that feature, then this will work great for you.

----

Have you seen any other company do something similar?

Let us know in the comments 👇

SaaS Landing Page Teardown: Granola

This page is so good that even a “vitamine” type product feels like a painkiller.

Checkout their “old way vs new way” comparisons…

They're on point!

I’m a copywriter.

But I DESIGNED this element, just to prove a point!

Here’s why 👇

The client needed a long homepage.

We’re talking about a full breakdown of every feature…

But without breaking it into separate pages (yet).

So I had two choices:
❌ Let the page feel overwhelming
✅ Or fix the navigation to make it feel smooth and intentional

I went with the second.

I rebuilt the layout from scratch — just to show the team what a fixed nav bar could do.

📌 You land in the hero
📌 Click a tab
📌 It scrolls straight to the section you care about
📌 No one feels like they’re drowning in info

It’s something most SaaS companies never do.
And it’s impossible to explain in a static doc or wireframe.

But now?
There’s zero back and forth.
The design team knows exactly what to build.
And the client gets a better-performing page from day one.

This is why I don’t just write words.

I build flows, fix structure, and design with the copy in mind.

Want a landing page that feels short, even if it’s long?
Send me a DM.

This SaaS landing page is aggressive AF.

But it works. Mostly.

Let’s break down what Distribute did right (and what could make it 10x better) 👇

The page opens with a bold promise:

👉 “Your 3-hour follow-ups done in 30 seconds.”

It’s punchy. It’s direct-response style. It’s specific.

But… the visual explanation below doesn’t justify the claim well enough.

✅ A looping GIF that shows:

Call ending

AI creating the deck, email & page

The rep hitting “Send”

Would have been WAY more effective than a bunch of tabs.

There’s also a huge focus on the result:

➡ “Our deal velocity increased by 40%”
➡ “Used to take hours, now it takes minutes”

Love how tangible these are. Every testimonial is specific. No fluff.

But here’s where things fall apart…

❌ 3 sections repeat the same benefit
❌ Overly aggressive copy can backfire (“you’re sending boring decks”)
❌ The proof section feels like a ClickFunnels sales letter
❌ The problem section is at the END — why!?

—

⚠ Reminder: What you say is more important than how you say it.

Distribute.so knows how to say it. But they miss on what to say and where to say it.

Somewhere between this style and a traditional SaaS page… is the sweet spot.

What do you think of this kind of copy?

This is a GOLD MINE for your SaaS landing pages

👉 Checking out competitor reviews

This is just as important (if not more) than analyzing your own reviews.

Usually, what’s bad about a competitor's product can help you find USPs…

And problems that people are complaining about.

Objections around searching for alternatives (like your product)...

Use this for all your landing pages!

What’s the biggest problem with writing a copy with AI?

I’m working on a way to fix it (launching early 2026)

I want to make sure I won’t miss a single issue.

What do you think sucks so much about copywriting with AI?

Founders + Marketers, let us know in the comments I’ll share a few tips too :)

This is the ultimate formula for writing copy for SaaS features.

Easier ➡️ Better ➡️ Less risk

I’ve used this formula for 100s of features so far.

Why does it work so well?

It tells you about the product, even if you skim through the page quickly.

(only 5% of your visitors actually read the page in detail so you need to present info in a way that’s super understandable)

Here’s an example 👇

Easier -> You get 11 pre-built campaigns

Better -> The email & SMS templates have been optimized for conversions

Less risk -> The templates have collected $1.2B in payments just last year

—
P.S. only use it for the most important features so that every section doesn’t look the same!

Zakir Shaikh - YourEmailGuy

Senior Engineer - Customer Support

BillionEmails

Whether you are "Sales" person facing Inboxing issues for your Cold Emails
OR
a "Marketing" person facing “EMAIL DELIVERABILITY ISSUES” or “CAMPAIGN PERFORMANCE ISSUES”,
then we can "help" you with...
 
- starting an email marketing program if you are a startup or a company who have not implemented Email Marketing yet for your business growth.

- managing your email marketing program if you do not have a dedicated email marketing team.

- fixing your email deliverability issues affecting marketing emails, sales emails, corporate communications & official business emails.

- guiding and managing your re-engagement & win-back campaigns.

- guiding your marketing team to understand the importance & power of email marketing & how to do it correctly.

- guiding your sales team to understand how "email" truly works & how to implement correct email outreach process without damaging brand's online reputation.

- implementing email authentication [SPF, DKIM, DMARC, BIMI] to ensure protection from email fraud & phishing attacks which eventually increases email deliverability.

- guiding your digital marketing team to implement proven techniques to build better email lists. Remember this: "email list" = "gold mine"

- understanding your audience better to target them using email channels especially in this covid-affected pandemic world where user behaviour has changed drastically due to work from home policies.

if any of these points is relevant to you or make sense to you, reach us at "zs (a t) xyInbox. com"

Founder

StopSpoof.com

If you are an IT person & worry about securing your organisation’s business emails from getting misused and phished then,

we will help your company to get protected from “Email Phishing Attacks”.

“Everyone has a plan until they get punched in the mouth” - Mike Tyson

This is the problem:
- BEC [Email Phishing] attacks have caused 26Bn USD losses worldwide just in last 3 years and this number is increasing exponentially day by day.
- 91% of successful cyber attack data breaches involve spear-phishing emails.
- 75Mn phishing scam emails are sent every day.

This is the what can happen to you:
- damage your company's brand reputation
- cause huge financial losses by stealing money
- steal highly confidential corporate business data
- breach to get PII [Personally Identifiable Information] & PHI [Protected Health Information]

This is our company:
https://www.stopspoof.com
One stop solution to combat all types of BEC [Business Email Compromise] attacks like spoofing, phishing, scamming, fraud, etc orchestrated by cybercriminals and fraudsters.

This is what we do:
Email Fraud & Email Phishing Attacks have caused 26Billion USD losses worldwide in last 3 years.
We are here to SOLVE that very problem by protecting the companies and brands permanently from future BEC (Business Email Compromise) attacks orchestrated by cybercriminals and fraudsters.

This is how we can help you:
We would provide complete protection from Outbound Email Phishing/Fraud/Spoofing Attacks for all of your active/inactive domains used for web, business email, sms/voice/email-marketing/chat solutions, etc.

Feel free to ping us: "getprotection [a t] stopspoof do tco m"

We would be more than happy to assist you.


#BEC
#EmailPhishing
#SpearPhishingAttack
#DMARC
#EmailSpoofing
#EmailFraud
#EmailScam
#CEOEmailFraud
#EmailSecurity
#CyberSecurity
#InvoiceScam
#SPF
#DKIM
#EAC
#DomainSpoofing
#IdentityTheft
#ImpersonationFraud
#Phishing
#Spoofing
#CyberCrime
#Abuse

Akinzin

Sales is all about conversation first then conversion.

Building trust, relationship and engagement with prospects in order to make them loyal customers requires correct understanding of:
- pain point of the market 
- problem addressed by the startup
- solution offered
- ideal customer persona
- TAM & PMF


We are the Growth Partner for Startups taking care of growth channel strategies & campaigns.

Here are some activities that we excel in:
- Email Marketing
- Email Deliverability
- Content Strategy
- Brand Protection from Email Phishing / Spoofing (Brand Impersonation) Attacks
- SMS Marketing
- SEO / SEM
- Landing Page Optimisation
- SMM Strategy

We help you build the road and take the journey to reach your correct audience and close the sales with right customers.

Karix

My Primary role at the Karix (formerly mGageIndia):
- Email Marketing [Promotional Emails]:
Infrastructure Implementations for top Customers like HDFC Bank, Axis Bank, Datamatics, and many more.
- Transactional Emails:
Setup the infrastructure for the BFSI Clients like HDFC Bank, NSE [National Stock Exchange of India], OBC Bank, Axis Bank, etc.
- Email Deliverability:
To ensure that the outbound emails are delivered in the recipient's inbox instead of their junk or spam folder. It's a science in itself and can be solved ONLY if someone has in-depth knowledge of Email with a 360 degree view.
- Email Fraud Detection and Prevention:
Build MVP [Minimum Viable Product] for DMARC solution at the Axis Bank which was used to catch the email fraud attempts and email phishing attacks. It worked at Axis Bank for more than 1.5 years.
- DevOps:
Implemented Ansible and scripting wherever it required across the whole system. Strong believer of automation.
- Sales/PreSales:
To help Pre-Sales and Sales team pitching the Email Marketing Promotional and Transactional Solution to their respective Clients. Help them answer complicated and uncomfortable questions. Ensure Clients about our ability to deliver and convince them as to why we are the best in the industry to become their Email Marketing vendor-partner. Go with the Sales team to close the deals.

All in all an Email guy working very closely with all the Customers to solve their Email issues and fulfil their Email requirements.

Head - Email Marketing

Consulting

- Consulting the companies technically to setup their Email Marketing backend processes and achieving optimal Deliverability.
- Carrying out planning and implementation phases of the whole project.
- Doing anything and everything that comes under the radar of LINUX.
- Using Interspire Email Marketer or Octeth Oempro or their in-house custom-developed/hacked FrontEnd App depending upon Client requirements & preferences.
- Configuring Postfix or PowerMTA as mail servers for email delivery mechanism & building whole eco-system around it.
- Configuring bind DNS servers as hidden masters and transferring zone files automatically to managed DNS service providers [like Zerigo.com or DNSMadeEasy.com] to avoid DDOS attacks and also to avoid costing of expensive solutions from Arbor Networks.
- Writing scripts which primarily involves DNS lookups to find out whether the recipient or client domains have proper MX, TXT [SPF, DKIM, DMARC] DNS Records. Whether the IP's or Domains are blacklisted at any of the DNS based BlackLists like SPAMHAUS DBL, URIBL, SURBL, SORBS, SPAMCOP, UCEPROTECT, etc
- Using Puppet or Ansible as the configuration management tool for automation and scalability.
- Writing tons of scripts and routines to integrate the front-end and back-end systems.
- Writing the monitoring and self-healing routines for many processes.
- Setting up FeedBack Loops [FBL’s] properly & Optimizing/Fine-Tuning the Postfix mail server to receive high IPR [Inbox Placement Rate] & optimal Deliverability.
- Developing Web Interfaces, Dashboards & tons of related scripts for finding out:
> Aggregated Detailed mail logs containing URL/Links used for whitelisting process.
> Sender Score.
> Interface to find out mail logs, email addresses, domains or other patterns
> Finding Non-Existing Users for all the ISP's like Gmail, Yahoo, Hotmail, Aol or any mail providers.
> Automated Client's List-Cleaning/List-Filtering process.
- Log Processing: ELK Stack

Email Marketing Infra & Deliverability Consultant / DevOps

Benchmark Email

Single-handedly designed & architected the whole backend of email delivery infra of BenchmarkEmail.com & it is one of the Top 10 Email Service Providers (ESPs).

Postfix, Bind, Dnsmasq, Apache, Mysql, Nagios, Puppet, Swatch, Monit, VMware Server, Citrix XenServer, OpenVZ, AWS Clouds, APF Firewall, Bash Shell Scripting, Centos, Debian, SPF, Sender-id, Domain Keys, DKIM, Deliverability, IP Blacklisting/Whitelisting, IP/Domain Reputation, Vpostmaster, PowerMTA, FBL, Domain-wise Throttling, IP Rotation, List Cleaning, Email Load Routing, Domain Name Based Sending, DNS-based BlackLists,etc are the terms which describes this job profile.

Setting up servers, configuration, automation, monitoring & maintenance of around 140+ [Physical + Virtual] Mail Relay Servers + Web Server + DB Server.
Configured Postfix Mail Servers with all the Anti-Forgery Checks [like SPF, DomainKeys & DKIM (which Yahoo / Gmail had deployed for their mail servers)] which is a must-have criterion for mail servers used for Email Marketing.
Configured the Mail Servers on AWS Clouds [Amazon Web Services] for bounce management.
Set up our own DNS servers [hidden masters] to implement & facilitate Domain Name Based Sending [DNBS] policies [recommended in Email Marketing Industry to send Legitimate Bulk Emails ] for our clients in the BME setup.
Implemented DNBS for better deliverability.
This is the desired method to be used for every ESP as per email marketing standards. Yahoo, Gmail, Hotmail, AOL, Comcast,etc highly recommends this technique to be implemented in an ESP environment.
Implemented Swatch for continuously monitoring the log files & alerting via email if the threshold/trigger is reached for the deferred & blocked mails respectively.
Nagios setup for monitoring everything - servers & services.
In short, trying to automate everything which involves repetitive actions using shell scripts primarily & make sure to implement the best option available open-source technologies for the organization.

Sr. System Admin - Linux [ Mail Admin / Email Delivery Specialist ]

Collective

- Ubuntu Servers, Hadoop Eco-System, Cloudera CDH, AppNexus, Circonus, Catchpoint, PagerDuty, Nagios, Xen, RTB, Vagrant, Virtualbox, Puppet, Capistrano, Ruby are some of the keywords that describe this profile.
- Primarily worked in setting up & working on the servers as per the project requirements.
- Worked on Cloudera Hadoop clusters to perform jobs.
- Used Circonus, Catchpoint, PagerDuty, Nagios, etc for monitoring purposes.
- Took Interviews for positions in our team
- Attended Training for Big Data / Hadoop Administration from a UK based Trainer
- Gave exams and got CCAH Certified [CCAH : Cloudera Certified Administrator for Apache Hadoop]

Operations Architect / DevOps

Linux Training / System Admin Consultant

Role and Responsibilities:
- Primarily running personal Linux Training Classes and grooming students for industry level jobs and requirements.
- Simultaneously working as a Linux Consultant to small and medium based clients.
- Presenting cost-effective Linux solutions to the customers, considering their heterogeneous environment. Promoting Open Source Solutions.
- Solutions like CRM (SugarCRM, vtiger), Proxy, VPN, Internal Wiki [twiki], Request Tracker, Mail Server, Subversion, Wordpress, etc
- Developing websites for the clients using CMS [Joomla, Magento, Wordpress] & providing them with the available web applications/scripts support that comes free of cost with all Linux hosting packages.
- Providing Web & Mail Hosting Solutions using Cpanel, Plesk & Fantastico.
- Migration of Desktops from Windows to GNU/Linux.
- Conducted corporate & personal trainings for the GNU/Linux.

Linux Trainer / System Admin Consultant

Directi

Company Website: www.directi.com
Role and Responsibilities:
- Primarily worked as Mail Admin, Web Admin and DNS Admin and doing tasks associated with them.
- Administration of all Windows and Linux servers [around 260+ servers - internet/intranet] by being in a team of more than 40 system admins in an email & web hosting environment.
- Monitoring of all hosts, services and networks by configuring/applying service checks.
- Administration of Mail (Qmail & Postfix) servers, DNS (bind) servers and Web (Apache & IIS6.0) servers.
- Troubleshooting each and every issue of the customers through support tickets.
- Documenting every process that we follow to resolve the issues in the enterprise wiki software [Confluence] and issues tracking using JIRA.
- Handling and completing the individual tasks assigned by superiors.

System Administrator

Ashtech Infotech Pvt Ltd

Company Website: www.ashinfo.com
Role and Responsibilities:
- Implementing and rack mounting the SUN servers (for e.g. Sun Fire V240, V440, V880, T2000, X4200, X4600.) at the customer site.
- Installation and Configuration of the Solaris 10 OS.
- Worked as a resident engineer at RosyBlue, SEEPZ and used to handle Sun server issues and also take daily Backup using NetVault tool, Ignite Backup, exportdump, and ufsdump command utility.
- Configured hardware and software RAID.
- Worked as a resident engineer at TechMahindra, Chandivali. Responsibilities include installation and configuration of Solaris and Linux. To take care of the Database servers by resolving its issues in co-ordination with DBA team. To give resolution of any kind of OS related issues / queries to around 2500 users working in campus. 
- Working knowledge of HP OpenView 4.5 Service Desk
- Configured LDOMs on the SF T2000 server for the P.O.C.
- Oracle database 10g, BRM software, Sun Studio-10 installation on the Sun Solaris 9/10 OS.

[Get your Cold Emails & Marketing Emails delivered to INBOX & not Spam] + [FIX Your Email Deliverability] + [STOP hackers from impersonating your business to send phishing emails to your customers] ==> #YourEmailGuy

Email Marketing + Cold Emails + Email Deliverability + Email Impersonation Protection ==> #YourEmailGuy

>> “ Breathing Email since 2007”
More than 17+ years of experience in building email platforms, custom solutions & email channel strategies for organisations ranging from BFSI to Startups.

Email Deliverability is the one thing that still excites me every morning & gives me a kick when I solve the customer's complex email delivery problems.

>> "Email is in my DNA"
Expertise in setting up:
- Inbound Email Hosting Platforms.
- Outbound SMTP/Email Delivery Platform for Bulk & Promotional Emails sending millions of emails on a daily basis.
- Outbound Email Delivery Platform for Transactional Emails especially for BFSI & eCommerce Clients.
- Email Deliverability & Email Strategies.
- Deploying Email Authentication protocols like SPF, DKIM, DMARC & BIMI.
- Implementing the Email Anti-Fraud and Anti-Phishing Solution.
- Crafting email campaign strategies to deliver good lift in terms of Opens, Clicks, CTOR, etc
- Focusing on more rich metrics like RPE (Revenue Per Email). RPE is the most important KPI for me.

>> "I Love Email"
I'm very passionate about anything and everything around Email.
I've worked hard for years with the solution-driven approach and spent countless sleepless nights working on solving Email problems and developing Email solutions for various type of clients and projects.
I consider myself as a student of the ever-evolving Technology with a focus on Email Specialisation.

My aim is to become the go-to guy for solving any problems related to Email.
Still learning every passing day…
I treat myself as a lifelong student of Email Deliverability field.

Strongly believe in this:
“A single person can make difference but with great TEAM can create MAGIC"

If you are an IT person & worry about securing your organisation’s business emails from getting misused and phished then,

we will help your company to get protected from “Email Phishing Attacks”.

“Everyone has a plan until they get punched in the mouth” - Mike Tyson

This is the problem:
- BEC [Email Phishing] attacks have caused 26Bn USD losses worldwide just in last 3 years and this number is increasing exponentially day by day.
- 91% of successful cyber attack data breaches involve spear-phishing emails.
- 75Mn phishing scam emails are sent every day.

This is the what can happen to you:
- damage your company's brand reputation
- cause huge financial losses by stealing money
- steal highly confidential corporate business data
- breach to get PII [Personally Identifiable Information] & PHI [Protected Health Information]

This is our company:
https://www.stopspoof.com
One stop solution to combat all types of BEC [Business Email Compromise] attacks like spoofing, phishing, scamming, fraud, etc orchestrated by cybercriminals and fraudsters.

This is what we do:
Email Fraud & Email Phishing Attacks have caused 26Billion USD losses worldwide in last 3 years.
We are here to SOLVE that very problem by protecting the companies and brands permanently from future BEC (Business Email Compromise) attacks orchestrated by cybercriminals and fraudsters.

This is how we can help you:
We would provide complete protection from Outbound Email Phishing/Fraud/Spoofing Attacks for all of your active/inactive domains used for web, business email, sms/voice/email-marketing/chat solutions, etc.

Feel free to ping us: "getprotection [a t] stopspoof do tco m"

We would be more than happy to assist you.


#BEC
#EmailPhishing
#SpearPhishingAttack
#DMARC
#EmailSpoofing
#EmailFraud
#EmailScam
#CEOEmailFraud
#EmailSecurity
#CyberSecurity
#InvoiceScam
#SPF
#DKIM
#EAC
#DomainSpoofing
#IdentityTheft
#ImpersonationFraud
#Phishing
#Spoofing
#CyberCrime
#Abuse


Hitesh Kosambia  you've nailed it !! 

After a long time I've read something interesting in the IT Infra space.

Your "Gradual Decay" angle is simply brilliant. 

Keep up the good work...

Zakir Shaikh - YourRevenueGuy

Tyre puncture kisi ko bol kar nahi hota,
par jab hota hai, sab kuch HALT kar deta hai.

Imagine this:
You’re on the way to a wedding with your full family.
Kids/Parents excited & ready in their best clothes.
You’re 43 minutes away when the car suddenly pulls to one side.
You stop to check.
Car's rear tyre is flat.

No spare tyre + No mechanic nearby + It’s 3:15pm + Hot sun + Sweating + Kids restless.
What started as a happy drive is now full of STRESS & delay.

Imagine this too:
You’re heading for a big client meeting. A make‑or‑break deal.
You’re in full formals. Laptop bag on shoulder. And 57 minutes before reaching your tyre gets punctured.

You’re on the roadside + shirt soaked in sweat + trying to find mechanic + watching time.
You think, “I saw this tyre last week… I should’ve fixed it.”

This is called as {GRADUAL DECAY} <<====

Problems rarely appear suddenly.
They build up slowly, quietly.
And we start adjusting to the “new normal” without even realising it.

In IT & Cloud Infra, same thing happens:
> A backup fails for 2 days - “We will restart it tomorrow”
> Azure or AD alerts look noisy - “False alarm hoga shayad”
> MFA is turned off for a vendor “just for one day” and no one turns it back on.
> The same admin account is used in dev, test & prod - “because it is faster”.
> An old VM keeps running - “because users may complain tomorrow.”

Nothing breaks the same day, so it gets ignored.
Weeks later, something fails & now everything stops.

DR doesn’t trigger.
Billing shoots up.
Ransomware enters from an old user account no one removed.
And the root cause? That one small issue everyone got used to.

That’s "GRADUAL DECAY", the slow & invisible slip-up where systems weaken while no one pays attention, until one day something fails & business halts.

Here is what we’ve learned after many infra & cloud audits:
- IT hygiene is a daily habit, not a one‑time task.
- Prevention is cheaper than repair.
- ₹50K saved today can cost ₹50 lakh later.
- Silence is not safety. If alerts are quiet, check why.
- Shortcuts become long‑term pain. Shared logins and disabled MFA always hurt later.
- Fixing one thing daily is better than reacting to a big incident later.


👉 See the 1st comment for a weekly CHECKLIST.
Copy it, share it with team & start using it.



LESSON:
A stitch in time saves 9.
Cloud infra doesn’t collapse in one moment.
It breaks in small steps while we are busy in other things.
So "FIX" the first tear before it becomes a disaster.


ASK these questions in your next internal meeting:
- If this was day 1 of the project, would we still allow this "X" issue to exist?
- What problems have we tagged as "Critical But Later", that we should NEVER allow on production environment?


BTW, if you feel you need another pair of eyes to look at your on‑prem or cloud infra, DM me.

Even if we guys don’t end up working officially, you'll walk-away with a clear plan of action to help you FIX things the right way.
Sounds fair enough?

taplio

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taplio

The Battle

Pedro Cortés

Zakir Shaikh - YourEmailGuy

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pedro Cortés's LinkedIn Performance

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