Crafting Web Design & Sales Funnels for Creators | Turning your traffic into leads | Sharing insights for a better digital journey.

Hey there 👋

I appreciate you made it here!

Me any my team help small and medium teams build better products, launch faster & scale with peace in mind.

Working with me, my clients were able to:

- re-design and align their brand with their mission
- improve user experiences on their websites & in product
- reduce the stress of their website management due to poor build quality

We work with teams that are looking to:

🎨 Re-brand their company and align their brand strategically to the company's mission
Whether it's a brand sprint or constant output of design assets, we do it all.

You get: 
1. High-quality brand assets suited for your company
2. Professional & transparent communication process
3. Scalability based on your current need

🖥️ (Re)Build their websites and create improved experience
We design web experiences so your team can easily manage and scale your websites

You get:
1. Professional website with added ✨ pzazz ✨ to create that wow effect
2. Lightweight code to avoid long loading times and bad performance
3. Freedom to build on your website with clear systems

⚙️ Build apps and launch products fast
With our team's engineering background combined with No-Code, we build fast.

You get:
1. A team of designers & software engineers that use no-code to build in no time
2. Custom solution ready to fit whatever you need
3. Dedicated project manager to keep things smooth

Hey, I'm Peter and I'm the founder of Farover Digital, a no-code studio that helps small marketing teams with big requests.

I know that the best way to create successful collab is to have a great relationship with every client. And that is what I strive for in Farover.

Here is what clients say about us:

"We worked with Farover on two projects, the website for TEDAI in Europe and for a TEDxVienna Salon. Both times, Farover managed to bring our creative input to life, delivering visually compelling sites that are also highly functional and user-friendly. Communication was always fast and reliable. They definitely have a strong commitment to meeting deadlines!" -Alina Nikolau, Director of TEDAI Vienna

"Guys at Farover are next level designers and developers. They already helped us bring our website to the next level and create tons of content that didn't exist before they started working with us on a regular basis. We've since expanded their scope to help us refine the design of our digital product. Their work is quick, collaborative, and extremely high quality." - Yan Oczkowicz, Head of Product at BetterBrain

Let's build ⚒️
Drop me a DM.

Peter Tomanka

Beatrice Gutknecht 🦘

Strategy that differentiates streamlining leads to your business. 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐞 𝐟𝐞𝐚𝐫𝐥𝐞𝐬𝐬𝐥𝐲. 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐛𝐚𝐝𝐚𝐬𝐬𝐞𝐫𝐲.

Your brand looks exactly like your competitors'.

Because you started saying what everyone else says: "Quality." "Experience." "We care."

The pattern: Revenue plateaus. Sales slow. You're still the face of everything. Your team gives different answers when prospects ask "Why you?" 

And you can't step away because nothing happens without you.

So rebranding sounds like the fix.

It's not.

—

THE REAL PROBLEM:

Positioning, not packaging.

When founder-led service businesses get stuck—working 70-hour weeks while the team waits for approval on everything—it's because strategy lives in a document on a shelf, not in how people actually work.

—

WHAT CHANGES:

Your team knows exactly how to talk about what makes you different. No checking with you first. Your pricing reflects what you're actually worth. You show up where it matters, not everywhere.

No rebrand. No touching the logo. No throwing out what's working.

What that looks like: 

One client repositioned from last-minute supplier to design-phase partner—moving into conversations 9-12 months earlier in the buyer cycle. Result: bigger projects, better margins, eliminated price objections.

Your version won't look identical. But the principle is the same: different positioning = bigger deals, better margins, no price fights.

Results:

Within 30-60 days: Decisions happen faster. Team stops checking everything with you. Business starts to feel lighter.

By month 12: Margins improve. Referrals increase. You're the obvious choice, not another option.

—

THIS IS FOR:

Service-based businesses where you're still involved in every decision. Your team waits for your approval. Growth feels impossible without you.

THIS ISN'T FOR:

Quick fixes. Logo redesigns. Corporate structures. Businesses under 3 years old.

—

MEET THE WOMAN BEHIND THE SHADES:

I started this business because good businesses were losing deals to worse competitors. Not on merit. On positioning.

My background is operations and marketing—I've driven $700K+ in attributed revenue through repositioning and integrated campaigns. 

Now I work with founder-led service businesses to escape price competition by making strategy operational. 

Basically, what works > what looks pretty. 

Made in Australia. Based in Valencia. When I'm not fixing positioning gaps, you'll find me hoarding dark chocolate and hunting for the perfect brunch cafe.

Favikon Top 20 Branding Expert, Australia 2025.

—

F*ck rebrands. Fix your positioning first.

Let's talk: DM me or visit badasserybyb.com

Founder and Branding Strategy Consultant

Providing badass brand strategy services for service-based small to medium-sized businesses that will differentiate their brand from competitors and streamline their marketing efforts to reach and convert their target audience effectively.

Badass results:
•  Build loyalty
•  Lower churn rate
•  Increased referrals
•  Quicker sales cycle
•  Higher customer lifetime value
•  Improved audience associations and feelings about your brand.
•  A distinct and memorable identity.
•  Increased word of mouth
•  Increased inbound leads 

I know the rules of branding and when to break them.

You can tell within 2 lines of the email.

Something about how they phrase it. The questions they lead with. The way they describe what they need.

And you already know. Not consciously, just somewhere in your gut. Like, ugh, that this one is going to be work. The kind where you have to earn every dollar twice.

But hecks to it, you take the call anyway.

Because you're a professional. Because the pipeline needs filling. Because maybe this time it's different.

It isn't.

Nobody says out loud at this stage: those clients aren't finding you by accident. 

Something in the way your firm shows up… Before the call, before the proposal, before any conversation, told them they were a fit.

The fix isn't a better sales process. 

It's changing the signal. 

BATMANNNNN! 

No, okay, I’m kidding, we’re gonna make a signal just for you.

That's what this week's newsletter is about. 👇

Beatrice Gutknecht

*uck rebrands. You built it, you’re trapped in it. Positioning that creates actual exit value.

Brought to you by The Art Of Positioning Podcast Because your intake is already filtering for a type of client, you just haven't decided it's doing th

Open article: why do difficult clients always find us? by Beatrice Gutknecht • 7 min read

The mission: Avoid being caught in the 'eye-roll feed.'

Feeds have been getting more eye-rolly for a while now.

Same style of writing. Same buzzwords. Same promises. Meh.

AI isn't helping matters here.

And if you're anything like me, it leads to an uncomfortable question:

Is my business content doing the same thing?

I've seen it with clients who've been in business for decades.

Somewhere along the way, that fire and vision got buried. Through well-meaning advice. "Industry standards." Pressure to follow trends.

Hell even hiring marketing without a clear position when marketing will look to trends or to industry norms to guide their work. 

But what nobody mentions:

Your edge isn't lost. It just got a dampener on it. 

- It's in the reason you started—that you've completely stopped talking about.
- It's in how you solve problems that your team can't replicate without you.
- It's in the standard you hold that competitors quietly cut corners on.

That's what Badassery is actually about.

Not quirky. Not edgy. Not being a royal douche canoe. 

Rather, actions toward and creating the formidably impressive.

And when businesses rediscover that?

- Your business runs without you in the room
- What you've built is actually worth what you know it should be
- The right buyers see it before you even have to explain it

So here's a question I'll leave ya with:

"My reputation speaks for itself" is the most expensive sentence in your industry right now. Agree or disagree?

The best client conversations I've ever had weren't sales conversations.

There was no pitch. 

No proposal. 

No "we're comparing a few options."

They called because someone they trusted told them to. They already knew what they wanted. The conversation was just the logistics.

And that doesn't happen purely because of referrals. 

It happens because somewhere upstream, the firm had been showing up in that person's world in a way that just STUCK in their mind. 

And the most relevant voice in the room for the problem they were quietly sitting with.

By the time they were ready, there was no competition. Not really.  

The decision had already been made over months of quietly thinking: *when I'm ready, it's them.*

My client shifted what they talked about, not what they sell, but what their buyers are thinking about before they're ready to buy. And it move them 8 months earlier in the customer journey (8 months BEFORE any of the others in their space are normally approached).

That's what the newsletter I published this week gives you the fix to, I s*it you not:

https://lnkd.in/e7VpUQ5u



📸: Brandon Jackson Photography

Most biz owners assume if they find a good position, competitors will steal it.

Except competitors can't copy what their business model won't allow.

See, some positioning is structurally locked.

Let me share how with an accounting firm I found where their clients stay for 17 years.

The key here isn’t the number; it’s that they had the same team. 

Meaning same relationships and built knowledge that compounds instead of resets.

In outsourced accounting, rotating staff is standard. It's baked into how most firms operate. Junior staff on volume accounts. Senior staff moved to bigger clients. Annual handovers dressed up as "fresh perspective."

To pivot to permanently assigned teams, others would have to restructure their entire staffing model.

Fire people. Rebuild contracts. Rework how they price.

That's not a marketing change. That's a business model change.

Which means the positioning I'd build for this firm isn't just distinctive.

It's defensible.

Your competitors can claim quality. They can claim reliability. They can claim experience.

But if your differentiation is built into how you structurally operate?

They can't touch it without blowing up what they've already built.



So, what does your business do structurally that competitors would have to dismantle themselves to copy?





*uck positioning that lives only in the marketing deck. This is week 13 of me breaking down positioning competitors can't steal.

Somewhere right now, a business owner is briefing a web designer for a problem that needs a positioning strategist.

The designer will do a great job.
The site will look beautiful.
Nothing will change.

Because the problem was never the website.

It was that nobody, including the owner, could explain [differently] why a cold stranger should choose them over the guy down the road that sounds the same, and also claim impeccable service.

A new site doesn't fix that.

Neither does an agency, a rebrand, or another sales training day.

The fix depends entirely on what's actually broken.



Save this. Share it with someone who needs it more than a new logo.

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