Peep Laja

Wynter

Wynter can tell you almost anything you want to know about your ICPs, and what they think about you. 

Can you list your target customer’s top 3 priorities and pain points? 
What about the top channels they use to learn more about the types of solutions you sell?

If you don’t, your go-to-market plan is flawed. Wynter offers a suite of tools to deliver hi-fidelity insights straight from your ICPs:

• Target customer surveys
• B2B message testing
• On-demand ICP interviews and sales meetings
• B2B user testing

Verified B2B audiences, target by title and industry. Everything is self-serve and on-demand. 
Answers delivered in 12-48 hrs.

Chairman of the Board

CXL is the world leader helping determined marketers become the top 1% in the world. 

We identify the best marketing practitioners in the world and get them to teach what they know. Our courses are in-depth, follow performance-focused training methods, and get you the results you seek.

Speero

Speero, formerly known as CXL agency, is a consultancy I founded in 2011. I was the active CEO until 2016, and have been a board member since.

Founder and Principal of this conversion optimization agency. Back then known as CXL, later rebranded to Speero.

Principal

Traindom

I founded a SaaS startup for building and selling online courses. It was ahead of it's time. Didn't work out in the end. Lots of lessons learned that help me turn my next venture - CXL - into a major success.

Head of Marketing, co-founder

Panama Internet Marketing

Consulting company focused on digital marketing - high-converting websites, PPC and SEO services. Digital strategy, consulting and execution. I did a lot of lead generation and conversion optimization work for real estate, travel and hospitality industry for companies in Central America.

Digital Marketing Consultant, founder

Real24.ae

I was heading marketing and sales for an online real estate portal in the United Arab Emirates. 

I was responsible for the directing setting and vision building of the company. My responsibilities included business development, strategic and operational management of sales and marketing (both, B2B and B2C), managing the sales team, brand management, product development. I was the spokesperson for the company.

Head of Sales and Marketing

AIESEC UAE

•	Main responsibilities: overall organization country operations management, client partnership management & selling, service product development, staff training and coaching
•	Main experience and knowledge gained: strategic management, project management, sales & negotiation skills, persuasion and communication skills, working in a multi-cultural environment, creating synergy between different entities, coaching and mentoring.

Vice President Sales and Marketing

•	Main responsibilities: managing relationships with partner companies, raising new partnerships, coordinating national sales teams, networking and representing the organization in external events, managing PR for the organization, strategic country operations development, coaching and mentoring.
•	Main experience and knowledge gained: selling and negotiating, developing sustainable partnerships, networking, managing different sales teams, project management, strategic management, public relations, and product development.

Vice President External & Public Relations

Playtech

•	Main responsibilities: managing corporate accounts, servicing international clients, giving assistance to use our products.
•	Main experience and knowledge gained: Handling large corporate accounts, fast and efficient communication, problem solving and crisis management, overall understanding of global business, working together with many entities to complete tasks.

Customer Success

Millen MG

•	Main responsibilities: managing IT projects, working together with clients on completing the tasks, web development, and database design. 
•	Experience and knowledge gained: project management, web programming, system analysis and client relationship management.

Web Developer

CEO @ Wynter. 3x Founder. Insights over assumptions. Host of How to Win podcast.

Most of your future revenues are gonna come from future customers. 

If you knew *exactly* what your target customers

think about your category (and your company in particular),
what their top priorities and very big problems are,
what unsaturated channels they use to learn about solutions, 

this is what'd happen to your business:

- you'd nail your messaging, speaking exactly to their pain points
- your conversion rates would go up because your pitch resonates better,
- your CAC would go down as you'd use the right channels with the right message,
- you'd create more meaningful content that moves the dial,
- you'd be more deliberate and accurate in providing more value at every touch point,
- you'd know how to price your products to maximize willingness to pay,
- you'd know how to differentiate,
- you'd know where your go-to-market strategy is off, and could fix it. 
 
The beautiful thing?

You can know all of this with Wynter in under 48 hours.

What are mid-market SaaS marketing leaders prioritizing?

We ran a survey with Wynter and found out. 

1. Pipeline is top mind, with a focus on quality over quantity

"I'm focused on tightening up who we’re targeting and making sure our campaigns bring in people who actually have a real problem we can solve. It’s less about volume now and more about quality."

2. Adjusting to AI search gets a lot of attention. Folks don't want to miss the train.

"We need to balance the ways we invest to ensure we rank well with traditional search, while also increasing our ranking/visibility to AI search engines"

3. Brand strength and awareness. This includes positioning, increasing share of voice, and market relevance, with a clear aim to stand out credibly in crowded categories.

"I am experiencing problems with brand clarity and identity since we have three separate lines of business that fall under 2 entities, but 1 overall company."

Do these three priorities match your top 3?

CEO @ Wynter. 3x Founder. Host of the How to Win podcast.

AK Copywriting

When you see the copy on your website, do you try and look the other way?
Do you look forward to checking your conversion rates like a cold-shower?
Are your users churning like your stomach after a dodgy burger?

It’s because your copy isn’t hitting the mark.

I write clear, compelling, data-driven copy with the messaging your prospects need to hear to convert. And become loyal customers.

I’ll get up close and personal with their most pertinent pain-points and deepest desires. Then I’ll craft the perfect pitch to send them down the page with heads nodding on auto-pilot all the way to the checkout.

I want your business to grow. I care about your success. I’ve spent hundreds of hours and thousands of dollars to make sure you get the ROI you deserve.

Messaging Strategist & Conversion Copywriter

CopyTribe

As an alumnus of last years' course, the CopyTribe team reached out to me to moderate the Men's Slack Channel for this year's cohort. This includes - 

- Answering questions about copywriting and being a business owner.
- Supporting and encouraging the group the course.
- Reviewing copy assignments.

Moderator for Men's Slack Channel, CopyTribe 4.0

Vanquishing vague home page messaging for B2B SaaS 🔎 Certified SaaS Copywriter & Messaging Consultant 🔎 Copy Coach 🔎 Messaging Audits 🔎 Messaging Guides 🔎 Home pages 🔎 Need copy ASAP? Ask me about my VIP Day offer

Your product *is* unique. Your messaging isn’t. And it’s costing you conversions.

It’s time to fix that — 

I’ll help you figure out what to say to stand out in a crowded market and attract more ideal customers.

Fact: 78% of B2B SaaS buyers only demo 3 products.

If you can’t *clearly* communicate your differentiated value, you won’t make the shortlist. (Your competitors’ websites are already open in the next tabs.) 

- What's your ICP?
- Why do companies choose *you*?
- Which capabilities do top users love most?

Most B2B SaaS guess. The results? A bland, buzzwordy mess.

How so?

Because your most compelling messages aren’t created in your conference room. They live in the minds and mouths of your best customers. 

I help you reveal, refine, and *own* them.

✭ 𝗧𝗵𝗲 𝗺𝗲𝘁𝗵𝗼𝗱 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲:

- I meet with your founder and team members to go deep into your product, market, and mission
- Uncover your audience’s pains, desires, and JTBD through customer interviews, demo call & chat log analysis, review mining for VoC
- Craft a unique POV & hierarchy for your most effective messages
- Translate this strategy into a compelling homepage, core web pages & additional assets

✭ 𝗛𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽:

🧭 𝗛𝗼𝗺𝗲𝗽𝗮𝗴𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗮𝘂𝗱𝗶𝘁
Optimize your homepage messaging & UX with actionable insights for improving clarity, specificity, relevance, differentiation, value, and credibility.
(Incl. video review, written report & re-write of 1 section.)

🧭 𝗖𝗼𝗿𝗲 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁
Clarify your ICP, craft a strategic narrative, nail your value props, own your onlyness, tackle objections, and create a brand voice that resonates. 

Using customer research, behavioral psychology, and copywriting best practices, I’ll transform your confused website messaging into high-converting clarity. 

🧭 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁
Need to roll out or test your messaging across multiple assets? I work with your team to ensure your messaging stays consistent, on-brand, and optimized for conversion.

✭ 𝗪𝗵𝗮𝘁’𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂?
⚡A POV you can align on
⚡More sign-ups, demos & closed-wons
⚡Lower CAC 

✭ 𝗪𝗵𝗼'𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗳𝗶𝘁
Growing B2B SaaS with PMF + paying customers but messaging suffering from samey-SaaSitis. And a soft spot for some tough love.

✭ 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲
Helios & Rafft (both acquired), n8n, Defendify, Neptune, Chargezoom, Clockshark, Coast

Sounds like we’re a fit?

✉️ adam@adamkirsch.co
🌐 adamkirsch.co
Let’s chat: https://calendly.com/adamkirsch/20min

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The Battle

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Adam Kirsch

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peep Laja's LinkedIn Performance

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