Peep Laja

Wynter

Wynter can tell you almost anything you want to know about your ICPs, and what they think about you. 

Can you list your target customer’s top 3 priorities and pain points? 
What about the top channels they use to learn more about the types of solutions you sell?

If you don’t, your go-to-market plan is flawed. Wynter offers a suite of tools to deliver hi-fidelity insights straight from your ICPs:

• Target customer surveys
• B2B message testing
• On-demand ICP interviews and sales meetings
• B2B user testing

Verified B2B audiences, target by title and industry. Everything is self-serve and on-demand. 
Answers delivered in 12-48 hrs.

Chairman of the Board

CXL is the world leader helping determined marketers become the top 1% in the world. 

We identify the best marketing practitioners in the world and get them to teach what they know. Our courses are in-depth, follow performance-focused training methods, and get you the results you seek.

Speero

Speero, formerly known as CXL agency, is a consultancy I founded in 2011. I was the active CEO until 2016, and have been a board member since.

Founder and Principal of this conversion optimization agency. Back then known as CXL, later rebranded to Speero.

Principal

Traindom

I founded a SaaS startup for building and selling online courses. It was ahead of it's time. Didn't work out in the end. Lots of lessons learned that help me turn my next venture - CXL - into a major success.

Head of Marketing, co-founder

Panama Internet Marketing

Consulting company focused on digital marketing - high-converting websites, PPC and SEO services. Digital strategy, consulting and execution. I did a lot of lead generation and conversion optimization work for real estate, travel and hospitality industry for companies in Central America.

Digital Marketing Consultant, founder

Real24.ae

I was heading marketing and sales for an online real estate portal in the United Arab Emirates. 

I was responsible for the directing setting and vision building of the company. My responsibilities included business development, strategic and operational management of sales and marketing (both, B2B and B2C), managing the sales team, brand management, product development. I was the spokesperson for the company.

Head of Sales and Marketing

AIESEC UAE

•	Main responsibilities: overall organization country operations management, client partnership management & selling, service product development, staff training and coaching
•	Main experience and knowledge gained: strategic management, project management, sales & negotiation skills, persuasion and communication skills, working in a multi-cultural environment, creating synergy between different entities, coaching and mentoring.

Vice President Sales and Marketing

•	Main responsibilities: managing relationships with partner companies, raising new partnerships, coordinating national sales teams, networking and representing the organization in external events, managing PR for the organization, strategic country operations development, coaching and mentoring.
•	Main experience and knowledge gained: selling and negotiating, developing sustainable partnerships, networking, managing different sales teams, project management, strategic management, public relations, and product development.

Vice President External & Public Relations

Playtech

•	Main responsibilities: managing corporate accounts, servicing international clients, giving assistance to use our products.
•	Main experience and knowledge gained: Handling large corporate accounts, fast and efficient communication, problem solving and crisis management, overall understanding of global business, working together with many entities to complete tasks.

Customer Success

Millen MG

•	Main responsibilities: managing IT projects, working together with clients on completing the tasks, web development, and database design. 
•	Experience and knowledge gained: project management, web programming, system analysis and client relationship management.

Web Developer

CEO @ Wynter. 3x Founder. Insights over assumptions. Host of How to Win podcast.

Most of your future revenues are gonna come from future customers. 

If you knew *exactly* what your target customers

think about your category (and your company in particular),
what their top priorities and very big problems are,
what unsaturated channels they use to learn about solutions, 

this is what'd happen to your business:

- you'd nail your messaging, speaking exactly to their pain points
- your conversion rates would go up because your pitch resonates better,
- your CAC would go down as you'd use the right channels with the right message,
- you'd create more meaningful content that moves the dial,
- you'd be more deliberate and accurate in providing more value at every touch point,
- you'd know how to price your products to maximize willingness to pay,
- you'd know how to differentiate,
- you'd know where your go-to-market strategy is off, and could fix it. 
 
The beautiful thing?

You can know all of this with Wynter in under 48 hours.

What are mid-market SaaS marketing leaders prioritizing?

We ran a survey with Wynter and found out. 

1. Pipeline is top mind, with a focus on quality over quantity

"I'm focused on tightening up who we’re targeting and making sure our campaigns bring in people who actually have a real problem we can solve. It’s less about volume now and more about quality."

2. Adjusting to AI search gets a lot of attention. Folks don't want to miss the train.

"We need to balance the ways we invest to ensure we rank well with traditional search, while also increasing our ranking/visibility to AI search engines"

3. Brand strength and awareness. This includes positioning, increasing share of voice, and market relevance, with a clear aim to stand out credibly in crowded categories.

"I am experiencing problems with brand clarity and identity since we have three separate lines of business that fall under 2 entities, but 1 overall company."

Do these three priorities match your top 3?

CEO @ Wynter. 3x Founder. Host of the How to Win podcast.

Danilo Navarro L.

Karma

Sales Executive

Asymmetric eSolutions

You are all excited to embark on your very own business adventure as a solopreneur or small business owner. 

The time has finally come to create the jeweled crown of every online business. 
Your website 💎 

Then reality hits:

😬You are unclear on what is the main and most valuable message for your service.

😬You start typing out your offering but feel unsure if it sounds compelling.

😬The messaging feels “blah” and the user experience feels clunky.

The result? 

A website that reflects your own confusion 🤦‍♂️

It's frustrating, I know. 

You're busy growing your business, and you don't have time to become an expert in everything.

Unclear value propositions, clunky copy, and confusing user experience are the plagues of the solopreneur.

So why risk it and go at it alone? 

Here is the thing: 

when you have a sales-optimized website, not only do you attract customers, but you attract the right ones. 

Your traffic suddenly converts at a higher rate, customers trust your brand and want to come back for more. 
You start to see the real potential of your business. 

The way you always envisioned it.

Here is how we can help you skip the guesswork and turn traffic into sales:

-Sales copy and UX audit

We take an x-ray of your website and scan for errors. We give you a quick overview of the challenges and opportunities for improvements that will give you the biggest bang for your buck.

-Messaging and sales copy revamp

Know your customer. Understand their pains, dreams and desires. 
We help you take a peek at their thoughts and craft copy that talks to their hearts instead of their brains.

-Website makeover
Sometimes you just need a clean slate. Using UX-copy, messaging and proven CRO principles we help you create a stellar version of your website. 

Don't waste another minute.

We take the guesswork out of creating a website that sells, so you can focus on what you do best: running your business

Send me a DM and let's talk!

Digital Marketing Consultant

Refurbly

By analyzing the market and gathering customer feedback, I gained a clear understanding of their customer's wants and needs. This information was used to develop proposals for improving the website and user experience, including improvements to product desciption, product page restructuring and creating a UVP that resonates with customer insights.

Naturshopen

I conducted a customer journey study using Google Analytics and compiled customer insights. With that information, I was able to provide improvement suggestions to enhance product descriptions, product pages and changes to the homepage to reflect the company's unique features compared to their competitors.

Turn your hard-earned website traffic into customers || Helping solopreneurs convert the right prospects through a website with clear messaging, a smooth user experience and persuasive copy.

Turn food waste into new revenue and customers!

Karma helps food businesses reduce waste and reach out to new customers by selling their surplus and close-dated items. Our app transforms food that would otherwise be thrown out into a marketing channel and revenue stream.

Reach out and DM me if you want to learn how Karma can help your business earn money from waste while exposing your brand to eager new customers. 

Let's make your excess food a profit opportunity instead of a cost!  🚀

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The Battle

Peep Laja

Danilo Navarro L.

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taplio

The Battle

Peep Laja

Danilo Navarro L.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peep Laja's LinkedIn Performance

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