Peep Laja

Wynter

Wynter can tell you almost anything you want to know about your ICPs, and what they think about you. 

Can you list your target customer’s top 3 priorities and pain points? 
What about the top channels they use to learn more about the types of solutions you sell?

If you don’t, your go-to-market plan is flawed. Wynter offers a suite of tools to deliver hi-fidelity insights straight from your ICPs:

• Target customer surveys
• B2B message testing
• On-demand ICP interviews and sales meetings
• B2B user testing

Verified B2B audiences, target by title and industry. Everything is self-serve and on-demand. 
Answers delivered in 12-48 hrs.

Chairman of the Board

CXL is the world leader helping determined marketers become the top 1% in the world. 

We identify the best marketing practitioners in the world and get them to teach what they know. Our courses are in-depth, follow performance-focused training methods, and get you the results you seek.

Speero

Speero, formerly known as CXL agency, is a consultancy I founded in 2011. I was the active CEO until 2016, and have been a board member since.

Founder and Principal of this conversion optimization agency. Back then known as CXL, later rebranded to Speero.

Principal

Traindom

I founded a SaaS startup for building and selling online courses. It was ahead of it's time. Didn't work out in the end. Lots of lessons learned that help me turn my next venture - CXL - into a major success.

Head of Marketing, co-founder

Panama Internet Marketing

Consulting company focused on digital marketing - high-converting websites, PPC and SEO services. Digital strategy, consulting and execution. I did a lot of lead generation and conversion optimization work for real estate, travel and hospitality industry for companies in Central America.

Digital Marketing Consultant, founder

Real24.ae

I was heading marketing and sales for an online real estate portal in the United Arab Emirates. 

I was responsible for the directing setting and vision building of the company. My responsibilities included business development, strategic and operational management of sales and marketing (both, B2B and B2C), managing the sales team, brand management, product development. I was the spokesperson for the company.

Head of Sales and Marketing

AIESEC UAE

•	Main responsibilities: overall organization country operations management, client partnership management & selling, service product development, staff training and coaching
•	Main experience and knowledge gained: strategic management, project management, sales & negotiation skills, persuasion and communication skills, working in a multi-cultural environment, creating synergy between different entities, coaching and mentoring.

Vice President Sales and Marketing

•	Main responsibilities: managing relationships with partner companies, raising new partnerships, coordinating national sales teams, networking and representing the organization in external events, managing PR for the organization, strategic country operations development, coaching and mentoring.
•	Main experience and knowledge gained: selling and negotiating, developing sustainable partnerships, networking, managing different sales teams, project management, strategic management, public relations, and product development.

Vice President External & Public Relations

Playtech

•	Main responsibilities: managing corporate accounts, servicing international clients, giving assistance to use our products.
•	Main experience and knowledge gained: Handling large corporate accounts, fast and efficient communication, problem solving and crisis management, overall understanding of global business, working together with many entities to complete tasks.

Customer Success

Millen MG

•	Main responsibilities: managing IT projects, working together with clients on completing the tasks, web development, and database design. 
•	Experience and knowledge gained: project management, web programming, system analysis and client relationship management.

Web Developer

CEO @ Wynter. 3x Founder. Insights over assumptions. Host of How to Win podcast.

Most of your future revenues are gonna come from future customers. 

If you knew *exactly* what your target customers

think about your category (and your company in particular),
what their top priorities and very big problems are,
what unsaturated channels they use to learn about solutions, 

this is what'd happen to your business:

- you'd nail your messaging, speaking exactly to their pain points
- your conversion rates would go up because your pitch resonates better,
- your CAC would go down as you'd use the right channels with the right message,
- you'd create more meaningful content that moves the dial,
- you'd be more deliberate and accurate in providing more value at every touch point,
- you'd know how to price your products to maximize willingness to pay,
- you'd know how to differentiate,
- you'd know where your go-to-market strategy is off, and could fix it. 
 
The beautiful thing?

You can know all of this with Wynter in under 48 hours.

What are mid-market SaaS marketing leaders prioritizing?

We ran a survey with Wynter and found out. 

1. Pipeline is top mind, with a focus on quality over quantity

"I'm focused on tightening up who we’re targeting and making sure our campaigns bring in people who actually have a real problem we can solve. It’s less about volume now and more about quality."

2. Adjusting to AI search gets a lot of attention. Folks don't want to miss the train.

"We need to balance the ways we invest to ensure we rank well with traditional search, while also increasing our ranking/visibility to AI search engines"

3. Brand strength and awareness. This includes positioning, increasing share of voice, and market relevance, with a clear aim to stand out credibly in crowded categories.

"I am experiencing problems with brand clarity and identity since we have three separate lines of business that fall under 2 entities, but 1 overall company."

Do these three priorities match your top 3?

CEO @ Wynter. 3x Founder. Host of the How to Win podcast.

FUDY

Responsible for creating and implementing brand & marketing strategy, growth marketing and media relations for Fudy, which was previously known as a food delivery company, but pivoted to creating a sustainable QR ordering system for restaurants, hotels and events. My tasks - growing the B2C business and building international B2B marketing operations.

Head of Marketing & Growth

Helping startups and SMEs to build their international B2B brand, communications and marketing strategy, PR activities, and corporate communications. Sharing experiences of how to build your brand with a non-existent budget.

B2B Marketing and Corporate Communications Consultant

Cleveron

Responsible for creating an updated brand strategy and positioning, and building a new department. Responsible for global B2B marketing, public relations, distributor marketing, strategic management, team management

Chief Marketing Officer / Head of the department

Responsible for managing and delivering results of the Sales and Marketing division.
Strategic planning and operational management of the great work the marketing, global sales, SME sales, project management and partnership relations teams did to ensure sales results and marketing excellence. Tasks included strategic management, team management, brand management, B2B & B2C marketing (strategy and operational tasks), corporate communications, public relations, stakeholder relations

Chief Sales and Marketing Officer

Creating and implementing a cross-channel marketing strategy for global B2B sales and brand recognition growth. Responsible for B2B & B2C Marketing, Campaign creation, ABM, PR, Global Brand Building & Management, Stakeholder Communication, Strategy, Corporate Communication, Internal Communications, Team Management

Chief Marketing Officer

B2B marketing, PR and stakeholder communication

Marketing Specialist

Age McCann

Copywriting, technical writing, editing, proof-reading, transcreation, adaptation, localization. Short copy, web copy, long copy. Prints, radio ads, TV, social media, promotional materials. Project management. In all fields.

Copywriter

Eesti Rahvusringhääling

Translating, editing, creating and presenting foreign news

Foreign news editor

*OPEN FOR COOPERATIONS*

Currently responsible for building and implementing brand & marketing strategy, growth marketing and media relations for Fudy, the upcoming star in the restaurant industry, who is challenging the status quo and trying to build sustainable ordering system for restaurants as well as consumers.

Former Chief Marketing Officer of Cleveron, the last-mile innovator and pioneer in creating automated parcel lockers and robotic solutions. Today I'm helping SMEs and startups to build their brand, communications and marketing strategy for international B2B products and services and helping to find clever ways how to do it with a limited budget.

During 5 years at Cleveron, we built a top-of-mind brand with an extremely limited budget, with a targeted global B2B marketing strategy. I lead the creation of a new brand strategy, positioning and marketing strategy, corporate communications and PR. As Chief of Sales and Marketing, we managed to turn revenue loss into revenue growth and had first-hand experience in how to align sales and marketing into a mutually supportive ecosystem instead of operating in different silos. In the management team, we experienced great highs and lows (from a success story to 80% revenue loss, layoffs, to achieving success again) and every challenge that comes with these situations when managing a company.

My former colleagues about me ❤️:
- Edith is a player with a big heart. No detail goes unnoticed, and no person is without care. She is a people person and a great leader who helps you with advice and real actions.

- Openness, honesty and justice are values money can't buy, and books don't teach. Edith carries precisely these values and they have shaped her to be who she is: a great leader, teammate and a dialogue partner.

- Edith is one of the warmest and kindest people I have had the honour to work with. She is highly professional in her work, with no discounts, often putting the company's goals before her own. If she commits to something, it is 100%, even if it means sleeping in the factory at 3 AM, because she puts her whole heart into what she does.

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Peep Laja

Edith Väli

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taplio

The Battle

Peep Laja

Edith Väli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peep Laja's LinkedIn Performance

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