Peep Laja

Wynter

Wynter can tell you almost anything you want to know about your ICPs, and what they think about you. 

Can you list your target customer’s top 3 priorities and pain points? 
What about the top channels they use to learn more about the types of solutions you sell?

If you don’t, your go-to-market plan is flawed. Wynter offers a suite of tools to deliver hi-fidelity insights straight from your ICPs:

• Target customer surveys
• B2B message testing
• On-demand ICP interviews and sales meetings
• B2B user testing

Verified B2B audiences, target by title and industry. Everything is self-serve and on-demand. 
Answers delivered in 12-48 hrs.

Chairman of the Board

CXL is the world leader helping determined marketers become the top 1% in the world. 

We identify the best marketing practitioners in the world and get them to teach what they know. Our courses are in-depth, follow performance-focused training methods, and get you the results you seek.

Speero

Speero, formerly known as CXL agency, is a consultancy I founded in 2011. I was the active CEO until 2016, and have been a board member since.

Founder and Principal of this conversion optimization agency. Back then known as CXL, later rebranded to Speero.

Principal

Traindom

I founded a SaaS startup for building and selling online courses. It was ahead of it's time. Didn't work out in the end. Lots of lessons learned that help me turn my next venture - CXL - into a major success.

Head of Marketing, co-founder

Panama Internet Marketing

Consulting company focused on digital marketing - high-converting websites, PPC and SEO services. Digital strategy, consulting and execution. I did a lot of lead generation and conversion optimization work for real estate, travel and hospitality industry for companies in Central America.

Digital Marketing Consultant, founder

Real24.ae

I was heading marketing and sales for an online real estate portal in the United Arab Emirates. 

I was responsible for the directing setting and vision building of the company. My responsibilities included business development, strategic and operational management of sales and marketing (both, B2B and B2C), managing the sales team, brand management, product development. I was the spokesperson for the company.

Head of Sales and Marketing

AIESEC UAE

•	Main responsibilities: overall organization country operations management, client partnership management & selling, service product development, staff training and coaching
•	Main experience and knowledge gained: strategic management, project management, sales & negotiation skills, persuasion and communication skills, working in a multi-cultural environment, creating synergy between different entities, coaching and mentoring.

Vice President Sales and Marketing

•	Main responsibilities: managing relationships with partner companies, raising new partnerships, coordinating national sales teams, networking and representing the organization in external events, managing PR for the organization, strategic country operations development, coaching and mentoring.
•	Main experience and knowledge gained: selling and negotiating, developing sustainable partnerships, networking, managing different sales teams, project management, strategic management, public relations, and product development.

Vice President External & Public Relations

Playtech

•	Main responsibilities: managing corporate accounts, servicing international clients, giving assistance to use our products.
•	Main experience and knowledge gained: Handling large corporate accounts, fast and efficient communication, problem solving and crisis management, overall understanding of global business, working together with many entities to complete tasks.

Customer Success

Millen MG

•	Main responsibilities: managing IT projects, working together with clients on completing the tasks, web development, and database design. 
•	Experience and knowledge gained: project management, web programming, system analysis and client relationship management.

Web Developer

CEO @ Wynter. 3x Founder. Insights over assumptions. Host of How to Win podcast.

Most of your future revenues are gonna come from future customers. 

If you knew *exactly* what your target customers

think about your category (and your company in particular),
what their top priorities and very big problems are,
what unsaturated channels they use to learn about solutions, 

this is what'd happen to your business:

- you'd nail your messaging, speaking exactly to their pain points
- your conversion rates would go up because your pitch resonates better,
- your CAC would go down as you'd use the right channels with the right message,
- you'd create more meaningful content that moves the dial,
- you'd be more deliberate and accurate in providing more value at every touch point,
- you'd know how to price your products to maximize willingness to pay,
- you'd know how to differentiate,
- you'd know where your go-to-market strategy is off, and could fix it. 
 
The beautiful thing?

You can know all of this with Wynter in under 48 hours.

What are mid-market SaaS marketing leaders prioritizing?

We ran a survey with Wynter and found out. 

1. Pipeline is top mind, with a focus on quality over quantity

"I'm focused on tightening up who we’re targeting and making sure our campaigns bring in people who actually have a real problem we can solve. It’s less about volume now and more about quality."

2. Adjusting to AI search gets a lot of attention. Folks don't want to miss the train.

"We need to balance the ways we invest to ensure we rank well with traditional search, while also increasing our ranking/visibility to AI search engines"

3. Brand strength and awareness. This includes positioning, increasing share of voice, and market relevance, with a clear aim to stand out credibly in crowded categories.

"I am experiencing problems with brand clarity and identity since we have three separate lines of business that fall under 2 entities, but 1 overall company."

Do these three priorities match your top 3?

CEO @ Wynter. 3x Founder. Host of the How to Win podcast.

Contentsquare

Helping Contentsquare manage an important transition as it incorporates two other companies (Hotjar and Heap) and launches a global re-brand.

* Writing web copy + landing pages for the re-branded website
* Writing video scripts, emails social media copy, performance marketing ads for various campaigns (for all three brands)
* Reviewing + editing copy in line with the company's new brand guidelines
* Helping to shape the company's brand guidelines

Senior Copywriter 

Electric Copy

* Research-driven messaging and conversion copywriting for websites
* BOFU content to attract and convert ready-to-buy traffic
* Long-form (but human-friendly) SEO content for SaaS
* Scripts for SaaS products + 'how to' videos

Copywriter and Content Writer 

Creating case studies for clients in marketing, SaaS, and software development. Managing interviews, writing, and design.

Case study writer

Hotjar

* 20+ articles written on UX, CRO, website development, ecommerce, and martech.
* Scripts for YouTube videos

Content writer

Launch Mappers

* Working remotely with the Launch Mappers team on various Growth Marketing projects
* Enabling new conversions/sales/growth for startups through conversion copywriting
* Optimising website messaging and email sequences to meet specific goals (e.g activating users, driving sales)

Lead Copywriter (Freelance)

Various Companies

•	Notable clients include Samsung, Nissan, Braun, Sony, eBay, Mitre Sports, Fairy Liquid, Sky TV, Disneyland Paris, Philips, Puma, Coca-Cola, Moonpig, GlaxoSmithKlein, Adobe, the BBC.
•	Presenting copy and website designs to Sony executives
•	Reviewing copy created by  junior/mid-weight copywriters and providing feedback

Digital Copywriter

BNP Paribas

Digital Copywriter (contract) for Everypaw insurance

Samsung Electronics

Working at Cheil agency, supporting Samsung UK on a number of activities, including:
* Writing and editing web copy for technology product pages
* Writing copy for POS displays
* Misc. copy and proofreading work
* Naming a new technology

Copywriter for Samsung

Greenlight

Freelance position at a large Digital Agency.
* Creating web copy for a household name e-commerce business
* Re-working existing copy in line with new TOV guidelines
* Working with UX and design specialists to improve the user journey
* Planning content around SEO strategy/keywords
* Writing and editing copy for a hospitality organisation

Cambridge Analytica

* Creating and editing promotional brochure and website copy
* Writing social media copy for client pitches

Freelance Copywriter

Hugo & Cat

•	Writing promotional web copy for new Sony technology products during a two-month contract. The content had to be created in line with Sony’s brand concept, ‘be moved’, meant which focusing on the overall user experience. 
•	Working closely with graphic designers, art directors and senior copywriters at Hugo & Cat agency.
•	Following Sony’s tone of voice guidelines so that the copy that could be easily translated into other languages.

Digital Copywriter for Sony

Your SaaS is growing and you’re ready to level up your marketing. But you don’t yet have the in-house resources to create great messaging, copy, and content.

Sure, you could hire a fancy marketing agency. 

But they’ll charge you 3x what I would. (And here’s the industry’s dirty secret: it will probably still be me—or another specialised hired gun like me—doing the work.)

Cut out the middleman and hire me directly for:

•	Messaging that positions your company to win 
•	Punchy web copywriting
•	Bottom-of-funnel SEO content that gives you the right foundations for your long-term inbound strategy

Why me? First, I bring experience from some of the most innovative brands in the world—like Microsoft, Adobe, Sony, Philips, ebay, Hotjar, Contentsquare, and Heap.

Second, I won’t bamboozle you with overcomplicated marketing concepts and processes. I believe that good marketing is straightforward, honest, and practical.

Find me online at www.electriccopy.tech

(But while you’re still here, scroll down to check out my 20+ positive testimonials)

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Peep Laja

Jon Evans

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taplio

The Battle

Peep Laja

Jon Evans

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peep Laja's LinkedIn Performance

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