Career Matters, created by Erica Sosna

helping organisations retain and reinvigorate their talent by having the right #CareerConversations at the right time.

Head of Delivery

Penelope Layzell

Our careers are important to us, the give us focus and direction. Yet when they aren’t working cause so much pain and suffering through anxiety, stress, fear the list goes on. We could be an employee working in an environment that’s not right or a business owner struggling with a business that isn’t growing the way you wanted. This is signs of energy misalignment, get energy right and we work in flow. 

Yet it’s isn’t easy to just flick the switch and put things right we have to work out what is wrong, clear ineffective energy and replace with the right energy. This is where I come in, helping to find the block, generate the right energy so your business or career flows once again

Energy needs to flow a blockage can stop it and just like electricity things needs to be connected

The Career Whisperer

HeartMath UK+IRL

Certified HeartMath Coach

Aroma Freedom International

Aroma Freedom Practitioner

Raise Recruitment Ltd

Supporting companies to meet todays recruitment challenges head on by seamlessly blending consulting and staff resilience into traditional methods to ensure faster and targeted hiring with less stress, staff attrition to keep productivity strong

Director of Recruiting

Hamilton Cross

Took the opportunity to launch another branch for Hamilton Cross one of the UK’s leading Healthcare Staffing Companies, placing Nurses, Healthcare Assistants, and Support Workers into various Healthcare settings.  

Awarded Fastest Growth award

Implementing processes and KPIs for my branch. Ensuring compliance and recruitment processes in place, recruitment of a branch team. 

Building up a strong client base as well as recruiting a team of qualified carers and nurses to meet the need of the services we support.

Engaging with key stakeholders at all levels

Hamilton Cross has built an exceptional reputation for supplying exceptional healthcare professionals whilst providing an unrivalled service, becoming the first choice supplier to the majority of our customers

Regional Business Manager

Layzell Maintenance

Helped establish my husbands business, helping to establish marketing and generating leads.

Manager

Newcross Healthcare Solutions

In 2016 I successfully launched the Lincoln branch of Newcross,  becoming launch branch of the year within my first year. 

Business Development to establish a strong client base for a team of care staff throughout Lincolnshire  within a range of settings including Residential Homes, Nursing Homes and supported living

HR functions including interviews, disciplinary and monitoring performance of all staff

Specialties 
Healthcare, Nursing, Complex Care, Care, Nurses, Healthcare Assistants, Care at Home, Home Care, Community Nursing, Domiciliary Care, Support Work, Learning Disabilities, Mental Health

Business Centre Manager

Osiris Educational

Coming into a new role within the company, had to establish the operational aspects of the post. Implementing new procedures across the company to ensure and maintain exceptional overall customer relationships.  Delivering reliable support and customer relations 
•	Maintaining a strong working knowledge of products with the company
•	Resolving customers’ queries within agreed authority
•	Contributing to the development of new products and services, based on trainer feedback
•	Excellent interpersonal skills, able to communicate with a wide range of people
•	Strong negotiation skills for fee setting 
•	Strong decision making skills and the ability to take the lead
•	Developing, monitoring KPIs and Successfully working to targets

Client Relationship Manager

Staffline Recruitment Limited

I successfully launched and managed an onsite office ensure the smooth and efficient provision of temporary staff to a food industry client.
Full understanding of Swedish Derogation Contractors well versed on disciplinary hearings and managing permanent contractors
Recruitment planning and ensuring peak periods are filled smoothly so as not to cause disruption to client
Full understanding of client  requirements is essential.
Management of team to ensure service of client is maximised
Monitoring KPI and budgets
Essential compliance of paperwork, through regular auditing
Performance Management of both agency and direct team
Full understanding of agency worker regulations
Adherring to SLA agreements 
Outstanding Customer Service
250 temps on site at peak times to rosta and recruit 
Key stakeholder management

Contract Manager

Award Winning Growth Consultant | Helping create thriving work cultures through streamlining & systemising processes, & career conversations which reduces high turnover, builds engagement, supports Gen Z & career growth

Hi, I'm Penelope Layzell, with over 20 years of experience in senior management and recruitment. 

Certified HeartMath Coach, 
Sound & Energy Healer,  
Aroma Freeman Practitioner
Author  
Resident Expert for a leading magazine,

You can heal the negative impact of job hunting the traditional way, or being in toxic work cultures through meditation and coaching so you can create an abundant, purposeful career full of joy.

As Head of Delivery at Career Matters the unique and simple Career Equation makes it easy for firms to keep and grow their best people.

The Сareer Equation model is quick to learn and easy to apply. This IP has helped Thales, Puig, Savills, Amazon, Capital One, Mastercard, Nomura, AXA and ComplyAdvantage to mobilise and retain key talent. 

Provide expert digital learning, virtual masterclasses and in-person group career coaching to help your people own and design their ideal career trajectory in your firm. 

WHAT YOU CAN ACHIEVE:

-Retain your hard-to-hire employees at all levels and all stages of the employment cycle
-Equip internal coaches, managers, and mentors to have the right conversation in a consistent and skilful way
-Co-design a high-performing hybrid environment that your people thrive in 
-Increased productivity and internal mobility
-Provide a personalised career development track that makes your people un-poachable! 

Career conversations are a critical business lever in the 21st century. If you aren’t talking to your people about their careers, they’ll leave for somewhere that is. 

"Career Matters worked with MSD to design and deliver a Career Coaching and Engagement one-day event for 150 People Managers. The career method was just what we needed and they immediately built rapport and impact with a large audience. The feedback from the attendees was extremely positive and I have no doubt that results will follow."
JULIE ARNELL, ASSOCIATE DIRECTOR OF HUMAN RESOURCES AT MSD

"Erica and her team are extremely professional and innovative, Erica delivered a day of fun and thought-provoking Careers Matters material to 15 of our wonderful grads from the EuroNorth Graduate Program. The grads came away buzzing and full of ideas for the future. The day was a great success and I would be very happy to recommend Erica and will definitely be reaching out to her again to arrange other training events."
SHIRLENE GRIFFITHS, HR POP – UK AT DASSAULT SYSTÈMES

Or check out our free career conversations training for managers here.
https://www.careermatters.today/confident-career-conversations-course-for-managers-access

DL Design

Good quality, well thought out, consistent graphic design is a powerful way to enhance your marketing message. Using a specialist saves you time and stress, leaving you free to get on doing what you do best - running your business.

Do any of these scenarios sound familiar to you?

👉 You may have used an online design service, found it difficult to navigate, spent far too much time and not been happy with the results.

👉 You may have a logo which looks great on screen but when it’s printed large on a roller banner for example, it pixelates and looks blurry.

👉 You wonder why the colour on your website doesn’t match your letterhead, which in turn doesn’t match your flyer or leaflet.

So what is the answer?

Put simply, using a graphic design specialist can take care of the whole process for you from start to finish.

Creating online and print media will provide solutions to enable you to promote your business with a clear visual identity.

Serious about getting results and wanting a ‘creative design solution’? Feel free to book a ‘virtual coffee’ at a time you’re free https://calendly.com/darren-153/1-2-1-virtual-coffee

Creative graphic design solutions for owner managed businesses. VAs • Accountants • Solicitors • Mortgage brokers, because sharper creative branding gets better results.

Founder & Lead Designer, Print & Digital

RMB Limited

Managing and facilitating the sale, development and production of branded client products, to meet short and long-term company profit goals. 

Key accountabilities:

Evaluate client needs effectively to produce clear project plans.

Liaise with suppliers and contractors to ensure client needs were met in a timely and efficient manner.

Operate appropriate budgetary systems and financial control methods including POs and invoicing.

Maintain appropriate records that were up-to-date, accurate and filed correctly.

Ensure effective communication existed between all members of the department and carry out team meetings.

Make commercial decisions on project content, i.e. production method.

Make commercial decisions on choice of supplier or contractor to fulfil client needs.

Make financial decisions on overall cost of project and profit margins.

Produce work for clients to very tight deadlines, sometimes same day.   

Share expert knowledge, i.e. design, artwork and print with other Account Managers.

Develop stable and trusting relationships with key clients.

Account Manager

Guiheen Creative

Meeting and liaising with clients to build up the client base and generate revenue.  

Preparing visuals and artwork for newsletters, leaflets, mailers, posters, brochures, packaging, stationery and corporate identities.  

Preparing artwork and overseeing production.

Owner | Graphic Designer

Prontaprint

Arranging meetings with clients and discussing their design requirements. Producing visuals, mock ups and finished artwork for corporate identity, stationery, flyers, mailers and posters.  

Outputting files for customers. Colour and black and white copying, laminating, encapsulating, comb binding and T-shirt printing.

Graphic Designer

Hamilton Jay Advertising Limited

The day-to-day involvement in the production of design, artwork, advertising, and promotional work from press advertisements to corporate brochures traditionally on the board.  

Working abroad with promotion and P.R. companies helping to organise corporate events such as product launches.  Later responsibilities included meeting clients, discussing and taking design briefs and working from initial concept through to finished artwork.

E.R. Holloway Limited

An involvement in design and promotional work, i.e. designing and mocking up gift sets, cosmetic ranges and point of sale boards.

Preparing finished artwork for company brochures, press advertisements, leaflets, cosmetic components and bottle labels.  

Designing layouts for display stands. Travelling the country to print runs to approve on line components and labels for colour and position.

Halstead Arts

Producing 3-dimensional ink tracings for user and parts manuals.

Later responsibilities included basic design and artwork of local press advertisements.

Trainee Technical Illustrator

🎯 Do you need impactful materials for your next exhibition or networking event?

Whether you're rushing to finalise roller banners, leaflets, business cards, or other marketing collateral, I’m here to save the day. With over 25 years of graphic design and print experience, I specialise in delivering custom solutions tailored to your needs – so you can focus on what you do best.

💡 What I offer: 

✅ Professional roller banner design and print.

✅ Leaflet and flyer creation to elevate your brand. 

✅ Logos and graphics that stand out.

✅ Promotional gifts and branded clothing.

Imagine walking into your next event confident and prepared, knowing every detail of your branding has been handled by a seasoned expert. No stress, no last-minute Googling, just results that impress.

💻 How I can help you:

✅ I handle the entire process, from concept to delivery, so you don’t have to.

✅ Gain a fresh perspective on your current branding – I’ll evaluate your logo and suggest improvements to make your business shine.

✅ Receive friendly, professional guidance every step of the way.

📅 Ready to get started? Book a free Zoom consultation today, and let’s discuss how I can bring your vision to life.

📢 Hear from my happy clients:

 🔊 “Great service, as always, from Darren and the team at DL Design. They work with us to ensure our designs look as good as possible on the finished product. Would highly recommend their services.” – Cath C, November 2024. 

🔊 “Darren was very communicative and delivered prompt service when designing our staff handbook, which looks very professional and very much improved on the dull black and white that it was.” – Will W, November 2024. 

🔊 “Darren’s service is professional, efficient, and collaborative. He always ensures I’m 100% satisfied with the final product. Highly recommend!” – Victoria H, Sept 2024.

🚀 Don’t leave your branding to chance. Let’s create something extraordinary together.

📲 Message me or schedule your call today to ensure your next big event is a success.

Darren Guiheen

Great to meet Bob Scott Kay Skelton Agnès Lombard Mark White #FSBBootcamp

Streamlining design and print into a hassle-free, fixed-price solution. Simplifying your experience with a one-stop service for graphic design, roller banners, flyers and logos. Delivered on time and within budget.🐄

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🖨️ This is how I design a job for print.

💡 You’ve come up with the big idea and created the visuals – but preparing your artwork for print is where the real precision begins.

Here’s what goes on behind the scenes 👇

• RGB vs CMYK.
• Image resolution.
• Vector graphics.
• Bleed and trimming.
• Proofreading.

💬 What’s one printing mistake you’ll never forget?

#GraphicDesign #PrintDesign #DesignTips #PrintReady #DesignAdvice

This is how I design a job for print

I love hearing from happy customers! 🌟 Here's what Steve had to say about their experience with me...

📁 What is a vector file – and why does it matter for your logo?

If you’re sending your logo to print, your supplier will usually ask for a vector file. But what does that actually mean?

Here’s a simple breakdown 👇

• Definition.
• Think dot-to-dot.
• 2D with depth.
• Common file types.
• Why it matters.

💬 Do you always ask for a vector file when getting a logo designed?

#GraphicDesign #VectorGraphics #LogoDesign #PrintDesign #DesignTips #CreativeDesign

What is a vector file

🔹 Why is it important to have a recognisable logo?

A professional, recognisable logo is the cornerstone of your brand. It gives instant recognition and adds visual appeal to everything from social media posts to printed materials.

Swipe through for key elements that make a logo effective 👇

• Compatibility.
• Simplicity.
• Uniqueness.
• White space.

💬 Want tips on refining or redesigning your logo for stronger brand recognition?

#GraphicDesign #LogoDesign #DesignTips #SmallBusinessBranding #CreativeDesign

Why a recognisable logo matters

💼 Will printed business cards ever make a comeback?

A well-designed business card is still a powerful marketing tool. Swipe through for top tips to make yours work for you 👇

• Why they matter.
• Include the essentials.
• Stand out.
• Add value.

#GraphicDesign #PrintDesign #BusinessCards #PrintMarketing #CreativeDesign #SmallBusiness

Will printed business cards make a comeback

🎯 Why should you work with a specialist?

A client once came to me unhappy with a folded leaflet they’d ordered from an online “design and print your own” service.

Here’s how I helped – and why working with a professional designer makes all the difference 👇

• The problem.
• The conversation.
• The solution.
• The process.
• The takeaway.

#GraphicDesign #PrintDesign #DesignForPrint #CreativeServices #DesignExpert

Why you should work with a specialist

The subtle power of a well-designed brochure.

In a world of digital noise, tangible marketing materials still hold incredible value. A4, matt-laminated, saddle-stitched brochures combine premium materials, thoughtful design, and tactile appeal to create a lasting impression.

From carefully selected paper stocks to matt lamination that feels as good as it looks, and finishes like spot UV or metallic foiling, every detail matters. 
The result? Brochures that aren’t just seen – they’re held, explored, and remembered.

Printing with HP Indigo or LED UV litho ensures every image is sharp, every colour vibrant, and every fold precise. It’s a small touch that can make a big difference in how your brand is perceived.

Sometimes, the best way to connect with your audience is through something they can physically experience.

#PrintDesign #BrochureDesign #BrandExperience #CreativePrinting #HPIndigo #DesignMatters #MarketingMaterials

taplio

The Battle

Penelope Layzell

Darren Guiheen

Followers

Posts

Engagements

Likes

Performance ScoreDarren Guiheen's LinkedIn Performance

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taplio

The Battle

Penelope Layzell

Darren Guiheen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Darren Guiheen's LinkedIn Performance

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Performance ScoreDarren Guiheen's LinkedIn Performance