Zennor Robinson 🌸

Calzen Unlimited

Building powerful personal brands for founders and professionals that bring:

Inbound jobs
Inbound clients
Inbound candidates
Inbound opportunities 
Investor interest & potential

Personal branding is going to be the thing of the future.

If you want to start reaping the rewards then you need to get started today.

Building a strong personal brand will take a lot of time.

Now you have two choices:

Invest the time,

Or

Invest in us to do it for you.

PS. remember one key thing: you cannot buy more time but you can make more money!

Co-Founder: Personal Branding Agency

The Personal Branding Strategy Guide

This Personal Branding Strategy Guide can 10x your chances of inbound business opportunities.

This guide is a fully editable document which allows you to use it as you wish. This guide isn't for you if you just want pages and pages of text to read which you will never look at again and forget in 1 day. This guide is a full Personal Branding Marketing Strategy to use on social media for you to fill in.

Only subscribe if you are serious about working on your personal brand or trying to figure out more about what personal branding can do for you.

This Personal Branding Strategy Guide will:

- Help you define your content pillars and your ICP's.
- Help you attract the right audience for your business.
- Establish your credibility by positioning as a Visionary Leader.
- Differentiate you from your competition.
- Give you 5 post templates to use on social media.

The Personal Branding Strategy Guide For LinkedIn & Beyond

The Entrepreneurial Parents Podcast

Podcast Host

Calzen

Proactively engaging in business development and sales calls, I strategically employed various systems to identify top-tier candidates for available positions. 

My role extended to conducting both virtual and face-to-face interviews to ensure the quality of potential hires before submission to clients. 

Orchestrating interview arrangements and negotiating for improved candidate salaries were integral aspects of my responsibilities. 

Emphasising the power of marketing, I executed impactful email marketing campaigns through platforms like Instantly and leveraged the reach of social media channels such as Facebook, Google Shorts, TikTok, Instagram, and LinkedIn. 

Recognising the pivotal role of SEO optimisation, I fine-tuned the agency's website for enhanced visibility. 

Furthermore, I contributed to content marketing through blog writing for the website and LinkedIn newsletter, maintaining and updating the main website to stay current and competitive. 

The extensive focus on marketing insights led to the realisation that organisations could benefit significantly from leveraging marketing in candidate searches, prompting a strategic shift from the recruitment agency to the establishment of a personal branding agency.

Co-Founder

Secondary School

Mathematics Teacher

The only personal branding manager/ coach you'll ever need 💓 Social media & branding specialist, coach and ghostwriter for Founders and C-level execs 💗 We can brand your company too 💞

So you want to generate more leads in your business.
The online world is the way to go, but how do you generate leads online?

Well you could spam cold outreach to everyone, or...

You could invest time into organic marketing and building a reputable personal brand. 

A personal brand is something that isn't going to be a desirable business trait. 

It will become a non-negotiable necessity, for your marketing budget. 

Consistency is the most important thing for building your personal brand.

Show up daily, build that omnipresence and be remembered. 

A strong personal brand can bring:

- inbound leads
- inbound customers
- interest from investors
- networking opportunities 
- ways to collaborate and grow
- desirable exit opportunities for you

Ultimately, if done right a personal brand will become a lifelong asset. 

At Calzen, we build the personal brands of the future.

Offering the following services:

- Personal Brand Strategy Sessions
- Profile Creation & Optimisation
- Personal Brand Management 
- Company Page Management 
- LinkedIn Newsletter Growth
- Social Media Management
- LinkedIn Power Hours

We don't just brand, we PERSONAL BRAND. 

Download our FREE Personal Branding Strategy Guide today - link at the top of my profile (under website)!

Unless, you want to be late to the personal branding party.

Want to chat soon? Send me a message today or email me at info@calzen.co.uk

Pledgeball

In this role, I lead the development and execution of Pledgeball's communications strategy, overseeing the creation and distribution of engaging and informative content across various platforms, including social media, website, blog, newsletter, and press releases. I also collaborate with internal and external stakeholders, such as clubs and media, to amplify Pledgeball's message and impact.

Communications Manager

Sportz Interactive

As a seasoned content manager at Sportz Interactive, I led a dynamic team of 15+ professionals, crafting captivating content for top clients. My strengths were editing and proofreading social media content and ensuring quality and brand alignment. Moreover, I mastered the art of packaging video content for social media, leveraging trending ideas and capitalising on the moment marketing phenomenon.

Data analysis was a core aspect of my role, allowing me to drive informed decisions and meet critical timelines. From content production and creative writing to copywriting and web content creation, I brought meticulous attention to detail and strategic thinking to every project.

Content Manager

aastey

At aastey, I've leveraged CrowdTangle and Buzzsumo to drive viral content strategies, resulting in a remarkable 20% boost in social media engagement and brand visibility. With expert management of social asset creation and strategic partnerships, I've ensured seamless alignment with brand messaging, delivering impactful campaigns.

Through compelling collaborations, I consistently produced captivating content that resonated with our audience. With over 70 meticulously reviewed and edited blog posts, I have contributed significantly to our online growth and success.

Additionally, I provided valuable insights to stakeholders through comprehensive content performance reports, shaping strategic decisions and maximising our content's impact.

Content Lead

Amazon

Copywriter | Content Management Executive | Catalogue Specialist

I played a vital role at Amazon in the team's content production and management efforts. As a dedicated copywriter, I collaborated on numerous projects to create compelling product descriptions that accurately showcased the features and benefits of Amazon's diverse range of products.

Utilising my strong problem-solving skills, I also addressed product-related issues and ensured adherence to timelines across various tasks, including creative writing, copywriting, and web content development.

Beyond my core responsibilities, I spearheaded the creation of a comprehensive knowledge vault for Amazon's internal Wikipedia page. This involved writing over 100,000 words covering various topics related to our team's workflow and processes. Collaborating with cross-functional teams, I gathered information, conducted thorough research, and meticulously crafted content to maintain accuracy and consistency across all pages.

Leveraging my proficiency in Microsoft Excel and other internal tools, I efficiently managed product listings and tracked content production workflows. This enabled effective communication with stakeholders, ensuring everyone remained informed of progress and deadlines were met.

Content Editor

MSLGROUP

PR Executive | Creative Content Writer | Stakeholder Management Executive

As an Executive for a corporate team at MSL, I handled multiple responsibilities. My primary focus was ensuring the seamless execution of client accounts by noting daily reporting and coverage analysis. However, my role extended far beyond that.

I crafted compelling content for clients and consumers. While scouring the media landscape, I sought the latest opportunities to position our clients at the forefront of their respective industries and draft press releases for them.

Integral to PR success is the delicate dance of stakeholder management, akin to a game of Jenga where one wrong move can unravel it all. Fortunately, I have learned how to cultivate and sustain robust relationships between clients and their stakeholders.

Communications Executive

Genesis BCW

PR Executive | PR Events Specialist | Results-Driven Team Player

As a PR Executive at Genesis BCW, I have consistently delivered impactful results by coordinating with a diverse network of over 100 journalists. Managing the PR efforts for more than 40 events, I have successfully enhanced brand visibility and garnered extensive media coverage.

A highlight of my role has been leading the launch of a new channel, where I orchestrated the end-to-end execution of the press conference, PR stories, and stakeholders' interviews. By meticulously ensuring that the shared information was on point and compelling, I pitched captivating stories to capture the interest of media outlets and secure valuable coverage.

With an unwavering commitment to excellence, I have fostered strong relationships with journalists, leveraging my extensive network to maximise media exposure for my clients. Through strategic pitching and impactful storytelling, I have consistently generated interest and enthusiasm from journalists, resulting in comprehensive media coverage and brand recognition.

Moreover, my proficiency in event management has enabled me to flawlessly handle the coordination and execution of press conferences and other PR events. From planning to execution, I ensure that every aspect aligns with the overarching communication objectives and captivates media representatives and stakeholders.

Account Executive

During my first internship at Genesis BCW, I had the opportunity to work with top-tier clients such as BookMyShow and Dream11. As an intern, I was entrusted with essential responsibilities such as making daily reports, copywriting, researching industry trends and topics, and creative writing. In addition, I was responsible for updating media lists, arranging media opportunities, and managing press interactions.

Working with such high-profile clients provided me with an invaluable learning experience that helped me develop my skills in client management, media relations, and content creation. I witnessed first-hand how an integrated communications approach can help clients achieve their business objectives and how research and data-driven insights can inform successful campaigns.

Overall, my internship at Genesis BCW was a crucial step in my career development, providing me with a solid foundation in the fundamentals of PR and communications. I am grateful for the experience and the skills I acquired, which have helped me to succeed in my current role and continue to grow as a communications professional.

Intern

As a Communications Manager at Pledgeball, I combine my passion for content creation and sustainability to promote positive social and environmental change through sports. Pledgeball is a charity that empowers sports fans to take action against climate change by pledging to reduce their carbon footprint. 

In this role, I lead the development and execution of Pledgeball's communications strategy, overseeing the creation and distribution of engaging and informative content across various platforms, including social media, website, blog, newsletter, and press releases. I also collaborate with internal and external stakeholders, such as clubs and media, to amplify Pledgeball's message and impact. 

My content creation expertise stems from my previous experiences as a Content Manager at Sportz Interactive and a Content Lead at aastey, where I whetted my skills in social media, video production, data analysis, and trend-driven marketing. I have successfully delivered captivating content campaigns for renowned clients, resulting in increased engagement, visibility, and revenue. 

I hold a Master of Arts (M.A.) in English Language and Literature/Letters from the University of Calcutta and a certification in Public Relations from the School of Communications & Reputation. I am also proficient in CrowdTangle and Buzzsumo, two powerful tools for content analysis and strategy. 

I am driven by a strong sense of purpose and curiosity, always eager to learn new things and explore new possibilities. I believe that content has the power to inspire, educate, and mobilise people to make a difference in the world.

taplio

The Battle

Zennor Robinson 🌸

Riya Sarkar

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