Does your start-up website sound like everyone else's? I help you stand out by uncovering exactly what your audience need to hear. Copywriter and Messaging Strategist for Health and Wellbeing Startups.

If you're building something that matters, let's create messaging that does it justice.

I’m Peta, and I'm a Brand Consultant. Helping growing brands find their voice,  grow with intention, and market without losing themselves in the process.

Before I started out in marketing, I spent 15 years in youth work, convincing sceptical teenagers to trust me. And I was *really* good at it.  

It turns out, winning over sceptical humans is a highly transferable skill.

Because when it comes to trying to get a teenager to listen or trying to get an audience to buy, the secret is the same:

✔ listen deeply  
✔ understand what actually matters to them  
✔ speak in a way that makes them feel seen  

And that’s exactly what I do for brands like yours.  

The best youth workers build trust. They listen, empathise, and direct.  

The best brands? They do the same. They don’t scream for attention. They create connection. They make people feel heard, understood, and supported.  

And that’s where I come in.  

How I help you speak clearly, connect deeply and grow ethically:

✔ Brand messaging strategy – Get crystal clear on how to position your brand, communicate your value and stand out in your space. No more second-guessing what to say.  

✔ Tone of voice development – Define a voice so distinct that your team, VA or social media manager can confidently write like you without you having to rewrite everything.  

✔ Website copy that converts – If you know your offer is life-changing, but your website isn’t selling like it should, we fix that. No sleazy tactics, just messaging that resonates.  

✔ Emails that build trust and drive sales – You don’t need to trick your list into buying. You just need the right words, sent at the right time, in a voice that feels like you.  


Who I work with: 

I write for brands that stand for something. That care about their people. That refuse to rely on manipulation to make sales.  

✔ Coaches, consultants and experts with a growing audience  
✔ SaaS and tech brands that want messaging as sharp as their product  
✔ Ethical eCommerce and wellness brands that prioritise connection  

Book a free strategy call: https://calendly.com/allwordsbypeta/inquiry
 
#startups #saas #ecommerce #healthandwellbeing #healthandwellness #founders #femalefounder #startuplife #FemTech #SexTech 

https://www.wordsbypeta.com/

🎙 The Soap Box podcast
If you like conversations about the crossover between politics and marketing, I host The Soap Box – a podcast for business owners with a social conscience. Search for it wherever you get your podcasts.

Peta O'Brien-Day

Bryony Cole

Bryony Cole is the leading authority on synthetic intimacy, emotional AI and sextech, shaping how technology is redefining intimacy across culture, business, and policy. She is the founder of Future of Sex, a global media platform with a 10,000+ subscriber newsletter, a top-ranked podcast, and the world’s only Sextech Accelerator.

Her work brings together entrepreneurs, researchers, investors, and policymakers who are building the future of love, desire, and human connection. She has spoken on stages like SXSW and TED, and advises leaders in tech, government, and entertainment on AI, intimacy, and relationships.

In 2025, she will speak at the AI Summit in Hungary and take the TEDNext stage in Atlanta, exploring the emotional architecture of AI companionship and the future of synthetic relationships.

In 2020 she launched Sextech School, the first pre-accelerator for founders and funders in this space. It has become a launchpad for global innovation in one of the most dynamic emerging industries.

Her insights have appeared on Netflix, The Today Show, Viceland, and in The New York Times, Forbes, Wired, TechCrunch, and Playboy.

At the heart of it all is a mission to make conversations about relationships and technology more intelligent, inclusive, and deeply human.

Founder

Sextech School is the first pre-accelerator for sextech, designed for entrepreneurs, job-seekers and investors curious about the market. Our cohorts run for 6 weeks and covers industry knowledge, branding, community engagement and business models. By application only. 
I'm excited to open you up to the opportunities of sextech and share my expertise in partnering with organizations across the world, forecasting trends and building the sextech industry foundations for governments, tech titans and entertainment companies.

Today the TED team featured the talk on the front page of TED.com.

The conversation around AI and attachment is no longer emerging.

It’s here.

Grateful for the conversations, questions, and ideas unfolding at TED Conferences.

Keynote Speaker on Emotional AI & the Future of Human Connection

In the last 10 days, the TED Conferences talk on AI & intimacy has been viewed nearly 1 million times across platforms.

Every morning, I wake up to hundreds of new comments.

People quietly sharing their experiences with AI companions.
People ridiculing the idea.
People feeling seen.
People feeling threatened.

Strong reactions.

This is where it gets interesting.

When a technology begins to influence attachment, it stops being “just a tool.”
It becomes culture.

Culture moves faster than regulation, faster than research, faster than ways we can describe it.

We don’t yet have the vocabulary for what this shift means...

Which is why the work now isn’t panic or praise. 

*It’s clarity.*

Excited to be working on a map for this new territory 🤓 

And if you're willing to share... what are you noticing in your own relationship with AI right now?

Hundreds of new comments every morning ☕️
Curiosity.
Fear.
Loneliness.
Desire.
Ridicule.

All in the same thread.

The response to the TED Conferences talk has made one thing clear… the conversation is moving fast.

In a decade, this may look obvious.

Right now, we’re still making sense of it. Collectively. And personally.

If you’ve been part of this conversation, made a comment, linked a resource, shared with a friend, thank you 🫶

We are not watching the future happen, we’re shaping it 🙌

The recent TED talk is part of a much larger question I’ve been exploring for years…

How does technology change our relationships?

AI companions aren’t niche. They have entered so many parts of our lives and changed the ways we move in the world… from home to classrooms, friendship dynamics to the workplace. 

It’s more than a productivity tool, it’s more than entertainment, it’s a shift in how we will relate to each other.

Thats the work I’ve been exploring for years under the umbrella of technology and intimacy… and right now it feels like it’s something that we can all talk about, without shame, panic or hype.

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One question keeps coming up after the TED talk:

Is it better to have an AI companion than feel lonely?

That question opened the door to nearly an hour of conversation with hundreds of TED Conferences members from around the world.

Things like:

What happens if machines become better listeners than humans?

How do we help young people navigate intimacy in this new landscape?

The thread running through all of this discussion is … us.

The full TED Membership conversation with Whitney Pennington Rodgers  just went live on TED.com today.

Keep the questions coming 🤝

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The Battle

Peta O'Brien-Day

Bryony Cole

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bryony Cole's LinkedIn Performance

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