Words By Peta

Copywriter

Feel Fit Ltd

Contributing Writer

Does your start-up website sound like everyone else's? I help you stand out by uncovering exactly what your audience need to hear. Copywriter and Messaging Strategist for Health and Wellbeing Startups.

The startup world is crowded.

There's a new app launching every 5 minutes, and they're all trying to tap into that perfect product/market fit.

You want to appeal to investors. 
You want to be seen as an authority by your growing audience.
You want longevity, and a smooth path to market.

You don't want to sound like everyone else.

Which is where I come in.

With experience helping founders and their teams to navigate the murky waters of messaging, I weave your values through your marketing and help you find the perfect audience, message, and brand voice. One that makes you sound unique and authentic.

And my empathy-led message strategy brings you a more engaged customer base: people who will shout from the rooftops about your product and all the wonderful things it’s done for them. So, basically free advertising.

Together we can:
 – Create the pitch deck that VCs will jump at
 - Cut through your million ideas and nail down a brand voice that makes sense.
 - Develop a messaging strategy that sees your clients as real people
 – Craft a website that announces your genius to the world (while bolstering your credibility)
 - Make your app copy less clunky, and more compelling
 
#startups #saas #ecommerce #healthandwellnessstartups #healthandwellbeing #healthandwellness #founders #femalefounder #startuplife

https://www.wordsbypeta.com/

Peta O'Brien-Day

Bryony Cole

Bryony Cole is the leading authority on synthetic intimacy, emotional AI and sextech, shaping how technology is redefining intimacy across culture, business, and policy. She is the founder of Future of Sex, a global media platform with a 10,000+ subscriber newsletter, a top-ranked podcast, and the world’s only Sextech Accelerator.

Her work brings together entrepreneurs, researchers, investors, and policymakers who are building the future of love, desire, and human connection. She has spoken on stages like SXSW and TED, and advises leaders in tech, government, and entertainment on AI, intimacy, and relationships.

In 2025, she will speak at the AI Summit in Hungary and take the TEDNext stage in Atlanta, exploring the emotional architecture of AI companionship and the future of synthetic relationships.

In 2020 she launched Sextech School, the first pre-accelerator for founders and funders in this space. It has become a launchpad for global innovation in one of the most dynamic emerging industries.

Her insights have appeared on Netflix, The Today Show, Viceland, and in The New York Times, Forbes, Wired, TechCrunch, and Playboy.

At the heart of it all is a mission to make conversations about relationships and technology more intelligent, inclusive, and deeply human.

Founder

Sextech School is the first pre-accelerator for sextech, designed for entrepreneurs, job-seekers and investors curious about the market. Our cohorts run for 6 weeks and covers industry knowledge, branding, community engagement and business models. By application only. 
I'm excited to open you up to the opportunities of sextech and share my expertise in partnering with organizations across the world, forecasting trends and building the sextech industry foundations for governments, tech titans and entertainment companies.

My TED talk is going live soon 👀

This talk sits at the intersection of everything I’ve been working toward over the past decade 🥹 intimacy, technology, ethics, and what it means to stay human as our systems get smarter.

Before it’s released publicly, I’m hosting a live screening + conversation on Feb 5 with the TED Member community, and I’d love to welcome friends, collaborators, founders, researchers, and curious minds into the room.

If you’re interested in:
• AI & relationships
• companionship and connection
• emotional infrastructure for the future
• or how we look at our own use of ChatGPT and other tools for more than just “admin”

this one’s for you.

🎟️ RSVP via the link

More soon 😎 this feels like the start of a new chapter

Keynote Speaker | Community Building | Emotional AI + Synthetic Intimacy Strategist | 10K+ Read the Weekly Newsletter | Leading the World’s Only Sextech Accelerator

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After building solo for over a decade, I set a new intention: build something fun with friends 🫶
Enter DAYBREAKER

My antidote to screens and isolation.
Movement. Music. Mornings with friends.

I’m so excited to help bring this to life in Melbourne alongside Hayley Rose and Andy Lee.

I first experienced Daybreaker 13 years ago in Manhattan. 

Now, we’re bringing it home.

Personally and professionally, this feels in sync with where I’m going.

I can see as AI plays a bigger role in our emotional lives, community has to be built more intentionally. And sometimes that feels hard, but it's necessary.

You can’t ChatGPT your way into (human) friendship and belonging 😉 

Want to join us?📍 Feb 7 Abbotsford Convent 

And...if you’re choosing to build a new thing or a pursue a side quest with friends, I recommend you make sure it’s fun (and invite me) 💃

taplio

The Battle

Peta O'Brien-Day

Bryony Cole

Followers

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Engagements

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Performance ScoreBryony Cole's LinkedIn Performance

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taplio

The Battle

Peta O'Brien-Day

Bryony Cole

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Bryony Cole's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBryony Cole's LinkedIn Performance