Words By Peta

Copywriter

Feel Fit Ltd

Contributing Writer

Does your start-up website sound like everyone else's? I help you stand out by uncovering exactly what your audience need to hear. Copywriter and Messaging Strategist for Health and Wellbeing Startups.

The startup world is crowded.

There's a new app launching every 5 minutes, and they're all trying to tap into that perfect product/market fit.

You want to appeal to investors. 
You want to be seen as an authority by your growing audience.
You want longevity, and a smooth path to market.

You don't want to sound like everyone else.

Which is where I come in.

With experience helping founders and their teams to navigate the murky waters of messaging, I weave your values through your marketing and help you find the perfect audience, message, and brand voice. One that makes you sound unique and authentic.

And my empathy-led message strategy brings you a more engaged customer base: people who will shout from the rooftops about your product and all the wonderful things it’s done for them. So, basically free advertising.

Together we can:
 – Create the pitch deck that VCs will jump at
 - Cut through your million ideas and nail down a brand voice that makes sense.
 - Develop a messaging strategy that sees your clients as real people
 – Craft a website that announces your genius to the world (while bolstering your credibility)
 - Make your app copy less clunky, and more compelling
 
#startups #saas #ecommerce #healthandwellnessstartups #healthandwellbeing #healthandwellness #founders #femalefounder #startuplife

https://www.wordsbypeta.com/

Peta O'Brien-Day

Naturally New York

Board Advisor

Beauty Independent

• ​Produce and direct daily production of beauty, wellness and personal care-focused editorial content.
• Hire, manage, and develop freelance and staff writers and reporters, including freelance budget management.
• Spearhead Beauty Independent's brand identity and content strategy evolution.
• Work cross-functionally with marketing and event operations to produce educational and promotional content across site, daily email newsletter, social media channels, webinars and live events, including creative direction of original photography and video.
• Oversee development of new revenue streams, including subscription model development, annual award program and sponsored content initiatives across website, social, email and video.
• Present and moderate, to virtual and live audiences large and small, courses and discussions covering all aspects of the beauty, wellness and personal care industries.

Senior Editor

• As a key member of founding team, launched ab initio, brought to profitability and reached month-over-month revenue growth for subscription-based trade publication Beauty Independent, building the site into a go-to news and education resource for beauty, wellness and personal care professionals.
• Produced daily beauty, wellness and personal care-focused editorial content following the AP style.

Editor

Indie Beauty Media Group

• Launched and brought to profitability BeautyX, an educational conference series for beauty and wellness entrepreneurs and professionals.
• Executed all revenue forecasting, budget planning and P&L management on a per-event as well as annual basis.
• Spearheaded cross-functional collaboration to develop all BeautyX Summit agendas, multimedia course content and marketing materials.
• Secured as speakers and interviewed on stage world class executives, including Moon Juice’s Amanda Chantal Bacon, Supergoop’s Holly Thaggard, L’Oreal’s Carol Hamilton, Allure Magazine’s Linda Wells and others.
• Earned positive attendee feedback: 82% were very likely to recommend BeautyX to a friend or colleague.

Content Director

Travel Beauty

www.travelbeauty.com

• Launched luxury beauty e-commerce and content start-up hosted on Shopify, including revenue forecasting and planning.
• Led successful pre-seed funding round, including due diligence and investor presentations. 
• Increased revenue (50%) in first year by introducing new revenue streams including Amazon storefront.
• Increased revenue (17%) and conversion rate (12%) through implementation of new site technology.
• Crafted all content for site, including PDP copy, recommendations and blog articles.
• Managed team of freelance SEO and SEM specialists, including managing monthly budget.
• Executed branded long term pop-up in upscale Soho lifestyle boutique.
• Increased sales and press coverage by expanding initial product offering to include best sellers.
• Earned international press coverage through social media account management.
• Secured content syndication on The Huffington Post, New York Social Diary and Charlotte’s Book.

Chief Marketing Officer

Editor | Journalist | Speaker | Trend Analyst in Beauty, Wellness & Sexual Health

A respected voice in the beauty and wellness startup space, I am known for my editorial coverage of “taboo” verticals, including sexual health, cannabis, psychedelics, harm reduction and "extreme" wellness/biohacking as well as here track record of being the first to identify, crystallize and cover trends later covered by WWD, WSJ, NYT, etc.

I have been a featured beauty/wellness industry expert in Washington Post, Adweek, Business of Fashion, WGSN, Stylus, CNBC, the HBO documentary “Not So Pretty” and more.

I use my discerning eye, industry expertise and business acumen to create compelling omnichannel editorial, educational and marketing content for, and direct strategy across Beauty Independent properties.

I have successfully launched and scaled three beauty/wellness businesses: luxury e-commerce site Travel Beauty, digital trade publication Beauty Independent and educational platform and conference series BeautyX Summit, building communities for all across North America and Europe.

I’m an internationally sought-after public speaker and interviewer—both virtually and in front of live audiences large and small.

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Peta O'Brien-Day

Claire McCormack

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