Words By Peta

Copywriter

Feel Fit Ltd

Contributing Writer

Does your start-up website sound like everyone else's? I help you stand out by uncovering exactly what your audience need to hear. Copywriter and Messaging Strategist for Health and Wellbeing Startups.

The startup world is crowded.

There's a new app launching every 5 minutes, and they're all trying to tap into that perfect product/market fit.

You want to appeal to investors. 
You want to be seen as an authority by your growing audience.
You want longevity, and a smooth path to market.

You don't want to sound like everyone else.

Which is where I come in.

With experience helping founders and their teams to navigate the murky waters of messaging, I weave your values through your marketing and help you find the perfect audience, message, and brand voice. One that makes you sound unique and authentic.

And my empathy-led message strategy brings you a more engaged customer base: people who will shout from the rooftops about your product and all the wonderful things it’s done for them. So, basically free advertising.

Together we can:
 – Create the pitch deck that VCs will jump at
 - Cut through your million ideas and nail down a brand voice that makes sense.
 - Develop a messaging strategy that sees your clients as real people
 – Craft a website that announces your genius to the world (while bolstering your credibility)
 - Make your app copy less clunky, and more compelling
 
#startups #saas #ecommerce #healthandwellnessstartups #healthandwellbeing #healthandwellness #founders #femalefounder #startuplife

https://www.wordsbypeta.com/

Peta O'Brien-Day

UQ Ventures

Ventures Manager

CAST - Centre for Arts, Sports and Technology

We discover and connect the most innovative, bleeding edge technology from across the entertainment industry to drive innovation anywhere fans experience entertainment. We host events that bring the entertainment industry together create a vibrant and more connected ecosystem now and into the future.

General Manager

The Hey Mate Project

Advisory Board Member

Human Belonging

A startup studio, building a portfolio of scalable lifestyle businesses within entertainment.  Good humans working on projects we love.

Partner

Vitalic Noise

Building community for songwriters and producers originally on Discord now creating a newsletter that's currently shared with 500 artists, producers and songwriters who are looking to collaborate.

Co-founder of Loose Change Publishing & Artist Manager

SXSW Sydney

Ambassador

Overnight Success

Overnight Success (OS) is the Australian startup ecosystem’s most-loved grassroots media platform, on a mission to make the startup landscape more accessible, transparent and connected.

As the Entertainment & Fantech Correspondent for OS I help elevate Aussie startup stories, including those of emerging founders, industry trends and pivotal events.

I contribute to Overnight Success’ newest newsletter - Pulse Check - a monthly update from all corners of the ecosystem about what’s on the horizon + people and startups to watch.

Join us and subscribe here 👉 overnightsuccess.vc

Entertainment & Fantech Correspondent

Startmate

Learning how to better support founders throughout their journey.

First Believer

Entain Australia & New Zealand

Designing and launching Ennovate, a community that is discovering the future of entertainment through partnerships with founders, and ecosystem supporters from across Australia.  Ennovate is part of the Entain Group.

We’re the connection between external startups and internal innovation within Entain.  
We’re a community that houses and partners with meetups, founders, and ecosystem supporters from across Australia.

Ennovate - Innovation Programs + Community Manager

The Community Collective

The Community Collective exists to serve community builders in the startup space. The Community Cohort aims to enhance community building skills and unpack how to build a community that means something to people.

thecommunitycollective.co

Community Cohort #1

Hey I'm Gav,

I’ve spent the last decade in the music industry (artist, manager, educator, founder).  Over that period I’ve toured Australia with the likes of Rufus Du Sol and Ballpark Music, worked on records that have been streamed more than 50 million times, started a label that had a released sampled by Grammy Nominated artists PARTYNEXTDOOR and launched a platform called Your Favourite Team that was educating the next generation of creators in the music industry.

I co-founded Loose Change with LA based management company Vitalic Noise (Bag Raiders, Hermitude, Miami Horror) a community for songwriters and producers.

I moved into tech/startups where I built new communities from the ground up at Innovation Bay and Ennovate (Entain).  The parallels between life as early stage founders and those of artists, has allowed me to build strong relationships with founders and the wider ecosystem.  

taplio

The Battle

Peta O'Brien-Day

Gav Parry

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