Words By Peta

Copywriter

Feel Fit Ltd

Contributing Writer

Does your start-up website sound like everyone else's? I help you stand out by uncovering exactly what your audience need to hear. Copywriter and Messaging Strategist for Health and Wellbeing Startups.

The startup world is crowded.

There's a new app launching every 5 minutes, and they're all trying to tap into that perfect product/market fit.

You want to appeal to investors. 
You want to be seen as an authority by your growing audience.
You want longevity, and a smooth path to market.

You don't want to sound like everyone else.

Which is where I come in.

With experience helping founders and their teams to navigate the murky waters of messaging, I weave your values through your marketing and help you find the perfect audience, message, and brand voice. One that makes you sound unique and authentic.

And my empathy-led message strategy brings you a more engaged customer base: people who will shout from the rooftops about your product and all the wonderful things it’s done for them. So, basically free advertising.

Together we can:
 – Create the pitch deck that VCs will jump at
 - Cut through your million ideas and nail down a brand voice that makes sense.
 - Develop a messaging strategy that sees your clients as real people
 – Craft a website that announces your genius to the world (while bolstering your credibility)
 - Make your app copy less clunky, and more compelling
 
#startups #saas #ecommerce #healthandwellnessstartups #healthandwellbeing #healthandwellness #founders #femalefounder #startuplife

https://www.wordsbypeta.com/

Peta O'Brien-Day

FemTech Association Asia

FemTech Association Asia is the region's first and largest advisory and industry network for founders, investors and thought leaders with a core focus on improving women's health through technology solutions.

Co-CEO

FemTech Future Limited

Educating, Consulting and Investing 
Femtech, Sextech and Wellness

Founder

MixCare Health

Board Advisor

LUÜNA

https://luuna-naturals.com/

A modern health and wellness company, providing body and earth-friendly essentials.

Advisor and Investor

Nancy

At Nancy, we're committed to breaking the taboo and creating a safe and welcoming space for everyone to explore their sexual curiosities. Www.hellonancy.com

Advisor, Head of Content & Education

Sextech School

Www.sextechschool.com

Sextech School (STS) is a first of its kind industry program designed to support passionate, curious and driven individuals who are engaged in the pursuit of breakthrough sexual experiences and products all over the world. Headed up by Bryony Cole, and supported by a team of creators, educators and communicators, STS delivers a trove of cutting-edge sextech learnings in the form of lectures, workshops and collaborative learning. Across the program students are mentored in everything from building authentic brands, to pitching for funding and navigating censorship in a complex digital landscape. What really sets STS apart is that many of these lectures are delivered by some of the world’s leading industry experts and operators. Each week, STS explores a different theme or concept crucial to success in sextech.

Advisor

Visa

CEO Hong Kong & Macau 

Commonwealth Bank

End responsible for CBA's Hong Kong branch including Institutional Banking & Markets and Private Banking. I was also the executive sponsor of the CBA Innovation Lab in Hong Kong.

CEO Hong Kong Branch

End responsible for the Institutional Banking & Markets business in Hong Kong with focus on Client Coverage for Greater China in sectors of Natural Resources, Industrials and Logistics, Financial Institutions, Infrastructure and Australia in bound capital flows and product capabilities debt capital markets, (structured) trade finance, structured asset finance, global markets, loan markets and syndications

Managing Director Institutional Banking & Markets

ABN AMRO Bank N.V.

Responsible for the Energy, Commodity & Transporation, Debt Solutions (Syndications, Project Finance, Capital Structuring and Advisory, Debt Capital Markets) and Financial Institutions Group in Asia

Managing Director Large Corprates and Merchant Bank Asia Pacific

End responsible for the Hong Kong Branch and the Hong Kong subsidiaries of ABN AMRO Bank which includes the following business lines : Private Banking, Clearing. Global Markets, Commodities Metals&Steel, International Diamonds and Jewelry Business and Corporate Banking and its enabling staff. Total staff 250. Also has oversight over the Shanghai Rep office of ABN AMRO Bank.

Leading the Energy, Commodity (Agri, Energy, Metals&Steel) and Transportation (Shipping, Intermodale) business in Asia (offices is Shanghai, Hong Kong, Singapore) including strategy, business development, performance and risk management as well as human resourcing and operations.

Managing Director Energy, Commodities, Transportation Asia

Fortis Bank

CEO Fortis Bank China

General Manager Shanghai Branch

Managing Director Energy, Commodities and Transportation Asia Pacific

With over 25 years of experience in financial services and tech, most recently as CEO of Visa for Hong Kong, I am passionate about using technology to improve the financial, physical, mental, and sexual well-being of women in Asia and beyond. 

I am the founder of FemTechFuture, an advisory and impact investment firm focused on women's health, female founders, and Web3. 

I advise and invest in several amazing startups that are transforming the way women access and manage their health and wellness, such as Luuna, Sextech School, Mixcare Health, and Hello Nancy. 

In 2023 Lindsay Davis and I were commissioned by UN ESCAP to research what is needed to accelerate change in the adoption and investment in femtech in Southeast Asia.

I am a connector and a community builder, and I co-founded the Fintech Association of Hong Kong and Women In Tech HK to increase the visibility and participation of women in the tech space. 

I also serve on the board of the Splash Foundation, a Hong Kong-based NGO that teaches underprivileged and migrant communities how to swim for free. 

I am curious about the future and the possibilities for health and well-being in Web3, and I recently spoke about the Future of Sex at SXSW and about Femtech and Womens Health at TedxTinhauwomen. 

I have won multiple awards including Harpers Bazaar Visionary Women Award 2023 and Jessica HK Women in Tech Award 2024. 

taplio

The Battle

Peta O'Brien-Day

Maaike Steinebach

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