Instrumentum

Changing the surgical landscape by offering reliable and efficient offsite instrument sterilization to Ambulatory Surgery Centers and Hospitals.

Chief Operating/Growth Officer

Cruxible Partners

Finding talent is a full-time job.  The best candidates aren't looking, they're performing somewhere else.  We'll find them. We've never failed to fill a role.  Period.

Chief Executive Officer

www.eatingcrowpodcast.com

If you are a leader or an entrepreneur this podcast will speak to you (well, I guess that's the point). These are stories of amazing people with the courage to lead and often admit they were wrong and challenge long-held beliefs to make change. Many of these everyday heroes have evolved into leaders and entrepreneurs, and most of their stories have never been heard, until now. Pete Durand interviews people from all walks of life - the military, finance, business, sports, government and education. We learn from their challenges, pitfalls, lessons and how, by eating crow, they used an open mind to adjust their way of thinking and lead others, including their families.

Host of the Eating Crow Podcast

Saebo, Inc.

Saebo, Inc. is a medical device company primarily engaged in the discovery, development and commercialization of affordable and novel clinical solutions designed to improve mobility and function in individuals suffering from neurological and orthopedic conditions. With a vast network of Saebo-trained clinicians spanning six continents, Saebo has helped over 100,000 clients around the globe achieve a new level of independence.

Board Advisor

Netsertive

Chief Revenue Officer

RivalHealth

SaaS enterprise exercise and nutrition app.  Merged with gBehaivor to form www.gopivotsolutions.com

Integrian

Digital video solutions for public safety and transportation.  Sold to Catalyst Manufacturing

Entivity, Inc.

PC-based automation and control platform.  Sold to www. phoenixcontact.com

President and COO

Director of E-Business

ObjectAutomation

Director of Marketing

I'm fortunate to lead two great organizations.

After helping many companies scale with great talent, I've joined Instrumentum as their Chief Operating and Growth Officer, it was just too good to pass up.  My task?  Help the company scale profitably.  How?  People, Process, and Culture.  Fortunately, Cruxible Partners has provided the experience to do just that.

Instrumentum is doing great things - and Cruxible Partners is in the hands of an amazing team, so both are thriving.  Stay tuned as I share how Instrumentum is growing and changing the surgical landscape and how the leadership and talent lessons I've observed and shared over the last seven years at Cruxible are being applied.

Remember:

The average cost of hiring the wrong employee can go as high as $240,000, according to 2021 research from the U.S. Department of Labor.

Ouch.  Been there.

On the flip side, McKinsey & Co. states that hiring a ‘top performer’ over an ‘average performer’ yields up to 67% more productivity and profit.  

Been here too.  Much better place to be.

I've spent 30+ years in corporate America, worked at three startups, and founded two companies myself.  Building teams was and is the most challenging part of the job.

For the past five years I've been working with companies in the following areas:

-Product/market fit
-Marketing strategy and content
-Board advisory and consulting
-Attracting and retaining talent

If you'd like to learn more about how we can work together, please DM me or send me an email at

pdurand@cruxiblepartners.com

Pete Durand

Equity Options Trader

Jasper Commerce, Inc.

- Expand new partnerships within the ecommerce space targeting sophisticated product data architects, technical web development agencies, and ERP consultants

Director Of Partnerships

TLG Learning

- Target and develop relationships with new enterprise partners and effectively communicate the value proposition of the APN program (Premier, Advanced, and Registered APN partners)
- Use a consultative selling approach to align business challenges with solutions to elevate customer's training program
- Expand and provide value for our vendor/partner relationships and driving our educational services along with building our portfolio of offerings to support new and current client needs- Understand prospects/partners AWS objectives and create a learning plan for organization to meet APN standards/tiers
- Create marketing strategies to help penetrate large accounts and understand learning initiatives outside of AWS such as Azure, GCP, F5
- Support partners through identifying key skill development needs
- Maintain customer communication and cadence for post-course exams
- Main customers included Lockheed Martin, Leidos, CACI, Deloitte, and US Army

Partner Manager

Vesta eCommerce

- ACQUIRED** by Ultra Commerce 
- Managed 3 outbound sales reps (NZ) and 2 partner managers (USA)
-	Established 19 net new partnerships which yielded 78 marketing qualified leads
-	Net new logos and communicate onboarding steps with dev team
-	Cold outreach to web development agencies, PIM/ERP companies, as well as digital consultants to form strategic partnerships 
-	Interface with prospects/partners at tradeshows to help drive traffic 
-	Create digital campaigns with partners to help drive traffic towards Vesta’s services through webinars, email campaigns, or selective lead generation 
-	Establish enterprise-level relationships to start building Proof of Concepts (3M, HEB, Sysco)
-	Manage partner relationships to help identify key value Vesta would add to their implementation processes for new customers and/or existing customers

Director of USA Alliances & Partnerships

Employee hire #1 in the US
Vesta helps with messy product data and boosts your online effectiveness!
- Spearheading key partnership relationships and growing sales channels
- Growing USA customer base as well as internationally
- Manage USA sales funnel
- Effectively liaison between customers and Vesta to ultimately guide new functionality to our software
-	Conduct workshops with new clients/prospects to gather supplier information as well as product data requirements
-	Create transformation logic to transform product data to specifications needed
-	Manage employees to help assist with the onboarding process, assign tasks, and meet project deadlines
-	Monthly tradeshows to identify prospects with product data process inefficiencies and own the entire sales process

Implementation Engineer

Hanes Geo Components

- Identify opportunities with a competitor's technical specification and work with the appropriate engineers to convert a competitor's product (new business)
- Track opportunities from birth to completion utilizing Microsoft Dynamics

Q3 Quota 2017: 114% $1.32M
Q4 Quota 2017: 182% $1.21M
Q1 Quota 2018: 163% $1.31M
Q2 Quota 2018: 177% $1.45M

Project Manager

GE Power

• Grew revenues ~85% from 2015 to 2016
• Won over a $100,000+ contract from GE’s biggest competitor
• Generated a ~300% growth in revenue in an unstable account and secured them as a repeating customer
• Cultivated relationships in a highly at-risk territory to generate multi-year contracts and increased revenue
• Facilitate operations to provide water treatment via various applications/systems to guarantee safe and efficient production using GE products: boilers, cooling towers
• Technical chemical presentations to new prospects
- Create a consistent sales funnel and maintain a grasp of the current opportunities and know opportunity status utilizing Salesforce

Account Manager

CSI Compressco LP

• Converted $700,000 in new business
• Grow existing customer business as well as cultivate and foster new relationships with production engineers for new business
• Group presentations using in depth product knowledge to win customers over from competitor
• Sold reciprocating gas compressors in Alberta, British Columbia, Saskatchewan 
    - Total revenue exceeding $4M
• Reported directly to the VP of International Operations
-  Create a consistent sales funnel and maintain a grasp of the current opportunities and know opportunity status utilizing Salesforce, a CRM software

Engineered Solutions Representative

EnerVest, Ltd.

- Maintained well sites and completed roustabout work around tanks in the Marcellus region
- Facilitate pumpers, foremen, or welltenders with everyday duties such as shooting fluid levels, gauging tanks, and checking pressures

Engineering Intern

United States Naval Academy

- Collaborated in teams to organize, set up and distribute supplies for new incoming plebes

Laborer

Chesapeake Irrigation Systems Inc.

- Design and implement irrigation systems in residential and commercial properties
- Interpret drawings and meet customer requirements for a specific irrigation system needed

CAD Designer

Experience in: Strategic Planning, Sales and Marketing, Software Applications (ERP, CRM) SaaS, Direct and Indirect Channels, Alliances and Partnerships, International Business, Business Consulting, Customer Service, Software Vendors, eCommerce, PIM, Marketing, Process Development

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The Battle

Pete Durand

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