Instrumentum

Changing the surgical landscape by offering reliable and efficient offsite instrument sterilization to Ambulatory Surgery Centers and Hospitals.

Chief Operating/Growth Officer

Cruxible Partners

Finding talent is a full-time job.  The best candidates aren't looking, they're performing somewhere else.  We'll find them. We've never failed to fill a role.  Period.

Chief Executive Officer

www.eatingcrowpodcast.com

If you are a leader or an entrepreneur this podcast will speak to you (well, I guess that's the point). These are stories of amazing people with the courage to lead and often admit they were wrong and challenge long-held beliefs to make change. Many of these everyday heroes have evolved into leaders and entrepreneurs, and most of their stories have never been heard, until now. Pete Durand interviews people from all walks of life - the military, finance, business, sports, government and education. We learn from their challenges, pitfalls, lessons and how, by eating crow, they used an open mind to adjust their way of thinking and lead others, including their families.

Host of the Eating Crow Podcast

Saebo, Inc.

Saebo, Inc. is a medical device company primarily engaged in the discovery, development and commercialization of affordable and novel clinical solutions designed to improve mobility and function in individuals suffering from neurological and orthopedic conditions. With a vast network of Saebo-trained clinicians spanning six continents, Saebo has helped over 100,000 clients around the globe achieve a new level of independence.

Board Advisor

Netsertive

Chief Revenue Officer

RivalHealth

SaaS enterprise exercise and nutrition app.  Merged with gBehaivor to form www.gopivotsolutions.com

Integrian

Digital video solutions for public safety and transportation.  Sold to Catalyst Manufacturing

Entivity, Inc.

PC-based automation and control platform.  Sold to www. phoenixcontact.com

President and COO

Director of E-Business

ObjectAutomation

Director of Marketing

I'm fortunate to lead two great organizations.

After helping many companies scale with great talent, I've joined Instrumentum as their Chief Operating and Growth Officer, it was just too good to pass up.  My task?  Help the company scale profitably.  How?  People, Process, and Culture.  Fortunately, Cruxible Partners has provided the experience to do just that.

Instrumentum is doing great things - and Cruxible Partners is in the hands of an amazing team, so both are thriving.  Stay tuned as I share how Instrumentum is growing and changing the surgical landscape and how the leadership and talent lessons I've observed and shared over the last seven years at Cruxible are being applied.

Remember:

The average cost of hiring the wrong employee can go as high as $240,000, according to 2021 research from the U.S. Department of Labor.

Ouch.  Been there.

On the flip side, McKinsey & Co. states that hiring a ‘top performer’ over an ‘average performer’ yields up to 67% more productivity and profit.  

Been here too.  Much better place to be.

I've spent 30+ years in corporate America, worked at three startups, and founded two companies myself.  Building teams was and is the most challenging part of the job.

For the past five years I've been working with companies in the following areas:

-Product/market fit
-Marketing strategy and content
-Board advisory and consulting
-Attracting and retaining talent

If you'd like to learn more about how we can work together, please DM me or send me an email at

pdurand@cruxiblepartners.com

Pete Durand

Red Hat

US Corporate Senior Inside Sales Manager

Center Of Excellence, Sales Manager

Hewlett Packard Enterprise

Inside Sales Manager

Black Oak Inspections

Licensed Professional Inspector

Softmart

Softmart is a global provider of all things IT; we are a company of IT solution advisors. With a focus in Washington and Oregon, I ensure that every IT dollar spent is a dollar well invested. 

We add value in three distinct ways: 

Cost Containment: Our 30 years of industry experience helps our clients acquire and manage technology, control costs and alleviate compliance concerns.

Optimization: How a client buys is every bit as important as what a client buys. We apply a strategic approach to managing the IT supply chain, adding value to the process as well as the products.

Advocacy: Our clients call us an extension to their IT and Procurement organizations. Though we represent thousands of publishers and manufacturers, we work for our clients. Our goal is to help them make the right decisions for their business.

Strategic Account Manager

Microsoft

Effective account management and revenue growth in named Healthcare customers  in Kansas, Missouri, and Oklahoma

Coordinate Microsoft and Partner resources to provide technical information and demonstrations of product capabilities

Healthcare Account Executive

Managed healthcare account executive organization for nearly half of the US.

Recruited, hired, and trained exceptional team

US Healthcare Sales Manager

Effective account management and revenue growth in named Healthcare customers  in Michigan, Ohio, Kentucky, and Tennessee

Coordinate Microsoft and Partner resources to provide technical information and demonstrations of product capabilities

Healthcare Corporate Account Manager

Manage all aspects of the sales team, including hiring, training, HR, and coaching the team on how to sell IBM HW, SW, and Services.  Responsible for $55M quota.  Attained quota assignments consistently

Territory Sales Manager

Crossfire Construction Company

Owned and operated Kitchen and Bath remodeling company

President

I am a Sales and Marketing professional with expertise in IT sales and sales management.  A proven leader skilled in coaching and teaching sales professionals to success in selling to SMB and Enterprise clients, while consistently attaining quota and sales targets.  I learned years ago that I have a passion for leading people; coaching, teaching, and celebrating their successes.

taplio

The Battle

Pete Durand

John Zepp

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