Instrumentum

Changing the surgical landscape by offering reliable and efficient offsite instrument sterilization to Ambulatory Surgery Centers and Hospitals.

Chief Operating/Growth Officer

Cruxible Partners

Finding talent is a full-time job.  The best candidates aren't looking, they're performing somewhere else.  We'll find them. We've never failed to fill a role.  Period.

Chief Executive Officer

www.eatingcrowpodcast.com

If you are a leader or an entrepreneur this podcast will speak to you (well, I guess that's the point). These are stories of amazing people with the courage to lead and often admit they were wrong and challenge long-held beliefs to make change. Many of these everyday heroes have evolved into leaders and entrepreneurs, and most of their stories have never been heard, until now. Pete Durand interviews people from all walks of life - the military, finance, business, sports, government and education. We learn from their challenges, pitfalls, lessons and how, by eating crow, they used an open mind to adjust their way of thinking and lead others, including their families.

Host of the Eating Crow Podcast

Saebo, Inc.

Saebo, Inc. is a medical device company primarily engaged in the discovery, development and commercialization of affordable and novel clinical solutions designed to improve mobility and function in individuals suffering from neurological and orthopedic conditions. With a vast network of Saebo-trained clinicians spanning six continents, Saebo has helped over 100,000 clients around the globe achieve a new level of independence.

Board Advisor

Netsertive

Chief Revenue Officer

RivalHealth

SaaS enterprise exercise and nutrition app.  Merged with gBehaivor to form www.gopivotsolutions.com

Integrian

Digital video solutions for public safety and transportation.  Sold to Catalyst Manufacturing

Entivity, Inc.

PC-based automation and control platform.  Sold to www. phoenixcontact.com

President and COO

Director of E-Business

ObjectAutomation

Director of Marketing

I'm fortunate to lead two great organizations.

After helping many companies scale with great talent, I've joined Instrumentum as their Chief Operating and Growth Officer, it was just too good to pass up.  My task?  Help the company scale profitably.  How?  People, Process, and Culture.  Fortunately, Cruxible Partners has provided the experience to do just that.

Instrumentum is doing great things - and Cruxible Partners is in the hands of an amazing team, so both are thriving.  Stay tuned as I share how Instrumentum is growing and changing the surgical landscape and how the leadership and talent lessons I've observed and shared over the last seven years at Cruxible are being applied.

Remember:

The average cost of hiring the wrong employee can go as high as $240,000, according to 2021 research from the U.S. Department of Labor.

Ouch.  Been there.

On the flip side, McKinsey & Co. states that hiring a ‘top performer’ over an ‘average performer’ yields up to 67% more productivity and profit.  

Been here too.  Much better place to be.

I've spent 30+ years in corporate America, worked at three startups, and founded two companies myself.  Building teams was and is the most challenging part of the job.

For the past five years I've been working with companies in the following areas:

-Product/market fit
-Marketing strategy and content
-Board advisory and consulting
-Attracting and retaining talent

If you'd like to learn more about how we can work together, please DM me or send me an email at

pdurand@cruxiblepartners.com

Pete Durand

As a dynamic medical sales professional with extensive experience in healthcare partnerships, I specialize in connecting Urology and OB/GYN clinics with innovative, non-surgical solutions for pelvic floor disorders.  As a Partner at New Image Network, I spearhead sales initiatives to deliver our proven Pelvic Floor Rehabilitation Program to Urology and OB/GYN practices along the East Coast.  Proudly drawing on research and collaborations with leading medical institutions, I empower clinics to offer a 6–12-week program that delivers pain-free relief and measurable results for patients.

Our program addresses a broad spectrum of pelvic floor conditions, including stress and urge incontinence, frequent urination, post-void dribble, incomplete bladder emptying, urinary retention, fecal incontinence, interstitial cystitis, chronic constipation, slow transit, and female sexual disorders. Through weekly visits, it incorporates comprehensive assessments and treatments such as sacral nerve function testing, anorectal manometry for muscle strength, pelvic floor EMG to evaluate hypertonicity, electrical stimulation therapy (when indicated), and personalized at-home exercises with ongoing re-evaluations.  It aligns with current AUA/SUFU guidelines, which recommend pelvic floor muscle training and behavioral therapies as first-line, non-invasive treatments for urinary incontinence, including stress and overactive bladder conditions.

Whether you're looking to enhance patient outcomes in urology or OB/GYN or expand your service offerings, I'm here to guide you through implementation and support.  Let's connect to explore how New Image Network can benefit your practice—DM Me or visit our website:  https://newimagenetwork.com/  Open to discussions on pelvic health innovation, rehab tools, and collaborative opportunities.

taplio

The Battle

Pete Durand

Shannon Zajac-Pfannenstein

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