I hop out of bed every morning...fired up and excited to get to work.

Why?

God has a plan.  I finally realized I'm along for the ride, but I need to be an active participant.

His plan put me in situations where I succeeded, failed, and learn some tough lessons.
Likely true for most of us.

After selling my startup I "fell" into the world of executive search.  And I loved it.  Still do (strange to say).

Then it happened.

God sent me down a path I didn't see coming.  An opportunity to join a startup as employee #4...at at time where I had found comfort running a small consultancy - and success.  

I didn't think I could learn, grow and frankly, find ways to be better at this point in my career.
Instrumentum is a special place, with an amazing team.  We are reinventing the surgical landscape.

Change is hard.  We are a dedicated bunch, committed to seeing this through.

As Chairman and Founder of Cruxible Partners, I get to watch an amazing group of talented "talent finders" grow that business as well.

Unfortunately, that's not how many people feel about their job, or their state in life.
Doesn't need to be that way.

Trust God, but don't be a passive participant in the journey.

Try a hobby.
Start a side hustle.
Meet new people (on LinkedIn, I've met some wonderful people who inspire and teach here).

If I can be this energized at this stage, so can you...

Pete Durand

MacGyver’d the hotel AC today.  

Taking video calls from the desk, AC blowing 40 degree air on my bald noggin unless I shut it off.  

Then sauna like temps. 

Improvised a little curtain. 

Problem solved.  

#macgyver

President, Instrumentum | Host of the Eating Crow Podcast | Chairman, Cruxible Partners

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Most companies have a plan.  

We do. 

2025 was about laying a foundation after several acquisitions and heavy integration. 

A few lessons, a few scars, and a few wins.  

Looking back it’s about the people who joined the team more than anything.   Amazing people.  

We laid the foundation together. 
We built this plan together. 

2026 is off to a great start - we are firing on all cylinders, well ahead of plan.

It’s rare air.  

Grateful for our team who work tirelessly to care for our customers, travel nonstop and support each other. 

Many of us go through entire work life without experiencing this feeling. 

I freaking love my job and am blessed to know how lucky I am.  Heard the same energy from our team today 💪👍👏

Hope everyone finds an opportunity to be part of a fast growing company who isn’t afraid to dare, think big, stumble now and then, but get back up and go. 

It’s a blast. 

Jeff Eardley Dean E. Darby Hubbell Rachel Meador (Knorr) Austin Wratchford, FACHE Bradley Schoening, CFO, MBA, CPA Ken Maready Jennifer Del Real, MSHRM Candy Schlicklin

SPD is not a sexy investment conversation.

Until you see the numbers.

I'm presenting at LSI USA '26 next week in Dana Point, CA — and I'll be making the case that the most overlooked bottleneck in surgical growth isn't clinical. It's operational.

Health systems are adding ORs. Recruiting surgeons. Forecasting case volume.

And then hitting a wall they didn't see coming.

Tray capacity. Sterilization throughput. SPD.

Instrumentum removes that ceiling. Variable costs tied to volume. No massive capital outlay. No construction timeline.

The ASC market grew 33% year over year. That growth goes somewhere.

Make sure it's going to you.

See you in Dana Point.

"I'm so sorry, how can I help?" 

This response seems natural, but ACTUALLY helping tends to put us in a place of discomfort, and so we say it, but don't really mean it.

This hit me during my morning meditation.  The topic:  The Corporal Works of Mercy (Matthew 25:35-46): 

Feed the hungry
Give drink to the thirsty
Clothe the naked
Shelter the homeless
Visit the sick
Visit the imprisoned
Bury the dead

If I'm being honest, my batting average is low here.

Jesus wasn't pulling any punches.  How will we be judged by these works?

Time to reassess my priorities, which typically focus on "things of this world" and prayer, when action should the call of the day.

Visit the imprisoned?  

Pick any of the above; probably not at the top of most of our to-do lists.

Perhaps they should be?

Admitting there is a better way is difficult.




Southwest's new "That Was Wild" ad campaign does this with humor, humility and tremendous creativity.

At Instrumentum, we are constantly trying to find a better way.  The industry needs it, the old ways don't work.

And yes, it's wild 🙃

As a dynamic medical sales professional with extensive experience in healthcare partnerships, I specialize in connecting Urology and OB/GYN clinics with innovative, non-surgical solutions for pelvic floor disorders.  As a Partner at New Image Network, I spearhead sales initiatives to deliver our proven Pelvic Floor Rehabilitation Program to Urology and OB/GYN practices along the East Coast.  Proudly drawing on research and collaborations with leading medical institutions, I empower clinics to offer a 6–12-week program that delivers pain-free relief and measurable results for patients.

Our program addresses a broad spectrum of pelvic floor conditions, including stress and urge incontinence, frequent urination, post-void dribble, incomplete bladder emptying, urinary retention, fecal incontinence, interstitial cystitis, chronic constipation, slow transit, and female sexual disorders. Through weekly visits, it incorporates comprehensive assessments and treatments such as sacral nerve function testing, anorectal manometry for muscle strength, pelvic floor EMG to evaluate hypertonicity, electrical stimulation therapy (when indicated), and personalized at-home exercises with ongoing re-evaluations.  It aligns with current AUA/SUFU guidelines, which recommend pelvic floor muscle training and behavioral therapies as first-line, non-invasive treatments for urinary incontinence, including stress and overactive bladder conditions.

Whether you're looking to enhance patient outcomes in urology or OB/GYN or expand your service offerings, I'm here to guide you through implementation and support.  Let's connect to explore how New Image Network can benefit your practice—DM Me or visit our website:  https://newimagenetwork.com/  Open to discussions on pelvic health innovation, rehab tools, and collaborative opportunities.

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