Peter Lisoskie

Markets don’t collapse all at once.

They narrow.
Attention narrows.
Trust narrows.
Revenue narrows.

Options remain visible.

But decisions compress.

Over time, comparison becomes inefficient.

And when comparison becomes inefficient, markets stop exploring.

They settle.

They move toward a default.

This isn’t persuasion.

It’s consolidation.

The brain conserves energy.
Effort compounds.
Friction accumulates.

When choosing feels heavy, momentum slows.
When clarity compounds, choice stabilizes.

Eventually, the decision no longer feels like a decision.

It feels obvious.

That pattern has always existed.

What’s changed is velocity.

In a saturated environment, consolidation happens faster.
Noise accelerates narrowing.
Volume increases compression.

Defaults form quietly.

And once formed, they rarely reverse.

I learned that long before I had language for it.

Building waterfront homes with my dad, clarity wasn’t preference.
It was structural.
If something wasn’t clear, it failed.

Later, in technology and product strategy — from early programming to patents embedded in everyday products — the same law kept repeating:

The best ideas didn’t win because they were better.

They won because they required less effort to choose.

Years later, working alongside neuroscientists studying decision formation through fMRI and EEG, the mechanism became visible.

Belief strengthens through repetition.
Trust forms as cognitive load drops.
Certainty stabilizes when comparison disappears.

Applied correctly, this shift compounds.

In my own construction company, it produced $5M in new annual revenue in 22 months.

Not through persuasion.

Through inevitability.

That observation became a category:

Cognitive Economics™.

And eventually, an architecture:

Default™.

Connection → Engagement → Belief → Trust → Cognitive Default.

Markets move toward default.
They always have.

If it isn’t you, it will be someone else.

The architecture exists.
https://defaulteffect.com

Founder, CEO

iProelio is on a mission to innovate rapidly and think smart, united by the vision of creating Human Connected Movements. These movements aim to establish new software categories that leverage technology to foster personalized experiences in the digital age.

In our innovation labs, we're crafting software movements to address a seismic clash in the digital realm – a faceoff between Native Analogs, entrenched in traditional ways, and Native Digitals, the new-age nomads embracing the digital era.

The Native Analogs, pioneers of the internet, relied on old-school marketing vibes, while the digital landscape evolved into a content-filtered realm dominated by algorithms, soulless email marketing, and profit-driven funnels.

Now, over 50% of the global population falls into the Native Digitals category, unimpressed by outdated marketing tactics. The traditional digital empire is crumbling, evident in soaring ad costs and declining email and funnel conversions.

Enter the era of Native Digitals, where iProelio is making its mark. In this era, interaction and community are the cornerstones of successful business strategies. iProelio's focus is on creating movements through genuine interaction and community building.

Our first movement, Relatable, has just launched, and we invite you to explore it above. Brace yourself for more groundbreaking movements in 2024 and 2025, as iProelio strives to change the world for the better by fostering meaningful human connections. Join us on this exciting journey!

Bogdan Veliscu

CodeSwiftr

Offering top quality development and support to our remote clients, using cutting edge technologies,  through the entire development cycle.

Developed MumChef.io - an iOS application helping parents introduce solid foods to their babies with Swift UIKit and Firebase Realtime Database, Storage, Dynamic Links, Authentication, and more.

Developed the management console using React Redux Saga with Material UI on Firebase and Firebase Functions.

Built a Python Flask web service to handle image classification and personalized recommendation system using LightFM and custom PyTorch ML models.

Python Expert & Tech Leader | Fractional CTO for Startups | Founder

Full-Stack Engineer | Machine Learning Engineer

Arnia Software

In my role as a Python IoT systems engineer at Arnia Software, I handled low-level Python logic and worked on the development of an iOS application that interacted with the IoT system. My work involved diverse technologies such as React, Rete.js, and Swift/SwiftUI.

Senior IoT Systems Engineer | Python Expert

Bluebird Development

As a seasoned React Developer at BVNK, I spearheaded the delivery of crucial front-end features for the company's crypto exchange platform, bvnk.com (formerly coindirect.com). Harnessing the power of React, Redux, and Tailwind CSS, I contributed to creating a robust and secure platform for crypto transactions.

At BSC, I showcased my ability to lead and execute from inception to launch. I initiated the development of a ReactNative application, where I was instrumental in defining the technology stack, conventions, and best practices. My contributions encompassed not only app development with ReactNative, ReduxToolkit, and Tailwind, but also the configuration of Azure DevOps to build and share iOS and Android builds. I navigated the complexities of launching a mobile application, from business registration on the App Store/Play Store to streamlining the launch process via Azure DevOps pipelines.

In another project with BSC, I addressed the technical debt associated with a .NET Core and Angular project. My role involved the integration of Storybook and configuring the necessary environment for isolated testing of complex UI components. This experience underscored my commitment to ensuring high-quality, sustainable code, and effective collaboration.

Senior Full-Stack Developer | React & Mobile Specialist

in-House

At In-House, I played a significant role in developing responsive, mobile-first components, and a patented tool dedicated to fostering anonymous consensus feedback. This work primarily leveraged cutting-edge front-end technologies such as React, Redux-Saga, Reselect, and Styled-Components. Key contributions include:

• Led the development of responsive, mobile-first components, enhancing feature implementation and redesign processes. This was achieved through the effective utilization of modern front-end technologies.

• Engineered a proprietary tool that enabled teams to provide completely anonymous consensus feedback, significantly improving team communication and efficiency. This tool was developed using React, Redux-Saga, Reselect, and Styled-Components.

• Routinely applied my creative problem-solving skills to debug and optimize code, resulting in a seamless, optimized user experience.

Frontend Specialist | React & Redux Developer

Torga Optical

In my role, I leveraged my skills in React, Redux/Saga, Firebase, and THREE.js to develop an Augmented Reality (AR) application, transitioning it from mobile to web. Key accomplishments include:

• Masterminded the development of a versatile AR application, implementing it from mobile to web. This application was built using a combination of advanced technologies like React, Redux/Saga, Firebase, and THREE.js.

• Devised Python scripts to automate various processes, substantially improving efficiency. These scripts were utilized for extracting models, images, and metadata from Unity project files (YAML).

• Successfully uploaded the extracted resources to Firebase Storage and updated the Realtime Database, ensuring a smooth, interactive user experience and up-to-date information.

Senior Software Engineer | AR Application Developer | Firebase & React Expert

Specta.AI

• I took the lead in developing and maintaining an in-house iOS application and desktop app, which effectively facilitated the collection of sensitive data from over 30,000 patients, ensuring accuracy and confidentiality.

• In collaboration with a diverse cross-functional team, we successfully created 'Torga iStylist,' a cutting-edge glasses virtual try-on application that leverages face tracking technology for a personalized user experience.

• Applying a versatile range of technologies, I solved complex problems using advanced machine learning algorithms. This included tasks such as image classification, 3D model reconstruction, and point cloud image registration, resulting in robust and efficient solutions.

Senior Software Engineer | ML & iOS Application Specialist

PVP Studio

• Developed and optimized a fast-paced 3rd person shooter 5v5 multiplayer game with a focus on performance, stability and scalability. 
• Utilized Unity, Photon Engine, PlayFab and Steamworks for multiplayer, character and weapon customization, game progression, in-app purchases, game economy and other features.
• Achieved 30 FPS for a smooth gaming experience.

Senior Software Engineer

Ubisoft

• Coordinated live operations of Driver Speedboat Paradise, leading a team of 5 programmers.
• Released two major updates to in-house Game Engine (C++ with Lua scripting).
• Developed and launched Google Play Open Beta from Ubisoft (DrawRace3) in two countries.
• Researched and prototyped various game mechanics from different genres.
• Ported console-level car physics library to iOS & Android and created Unity bindings for Unity games.

Lead Software Engineer

• Developed and maintained AAA mobile games with a team of 30+ using Lua scripting and a proprietary game engine.
• Pioneered localization support and In-App Purchases, adding full support for 9 major languages.
• Ported mobile game to WebGL, optimizing game-play and adapting boat physics from iOS game to Babylon.JS.

Software Engineer

NetRom

• Assumed project responsibility and communicated effectively with the client via email or JIRA to clarify business objectives.
• Implemented agile methodologies and maintained two-week sprints to drive project completion.
• Bootstrapped projects from scratch and developed the desired architecture according to functional requirements.

Software Engineer Technical Lead

• Developed applications for multiple mobile platforms, with a focus on Android development
• Developed new or enhanced existing web and desktop applications, leveraging multiple technologies

Remote Work

iOS Developer

Founder & Fractional CTO, CodeSwiftr. We scale funded startups that achieved product-market fit with tech leadership and tailored software development.

Startup that achieved product-market fit?

Looking to scale or in need of tech leadership?

I'm Bogdan Veliscu and I specialize in guiding startups that have achieved product-market fit but are facing the challenges of scaling.

With years of experience in tech leadership, my focus is on streamlining your development processes and ensuring your tech stack is scalable, efficient, and aligned with your business goals.

My professional journey has taken me through various fields, including web development, data analysis, machine learning, AR, and IoT. This broad expertise allows me to bring a unique and inventive approach to every project.

I have 14+ years in the tech industry so I bring to the table a wealth of expertise in Python, React, and Cloud Solutions.


“It was a pleasure to work with Bogdan. He is sharp and efficient and always keeps the user's impact in mind when discussing his work.”.

— David, Retail Enterprise Executive

Ready to have the technical support needed to scale your startup?

DM me or book a free strategy call using the link from my profile (under my name).

taplio

The Battle

Peter Lisoskie

Bogdan Veliscu

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