Pete Primeau

President Primeau Furniture Sales

If You Sell Furniture or Mattresses, Go to my website www.peteprimeau.com. It's a great resource for any retailer. 

 

This is Who I Help:

My retailers are located in Ohio, Indiana, Michigan, Kentucky, West Virginia and Western Pennsylvania. Some of our dealers have locations nationwide. My retailers sell furniture, mattresses, mattress protection and encasement products. 

 

This is Who I Am:

For the past forty three years, I’ve had the time of my life, helping my retailers succeed. I’ve had the pleasure of meeting and working with top drawer professionals in the furniture and mattress industry. I’ve received an incredible education from these extraordinary men and women. It brings me great joy sharing their success stories with our retailers.

 

Helping my Furniture & Mattress retailers increase their sales volume and profits is my WHY. It is the MISSION.

 

The Pete Primeau team merchandises a selection of products that helps our dealers increase their sales volume and profits, while increasing their market share.  We create powerful advertising campaigns to help our dealers generate more traffic, which further increases their sales volume. Four decades of client driven success, makes me a field tested expert in all types of advertising, including gorilla marketing. 

 

My team creates displays that help our dealers sell better quality merchandise, which increases my dealers profit margins. Frequently, I speak at Sales Seminars to help my dealers successfully launch new programs. I train my dealer's salespeople to help them generate more sales and to sell better quality merchandise. Great field tested sales training ultimately translates into more sales volume and profit for my retailers. My team and I provide world class customer service to our retailers. My retailers customize our service models to fit their culture and then pass this great service experience on to their customers. Success breeds success.

Go to my website at www.peteprimeau.com for valuable sales, business building articles and podcasts. 

On my podcast, The Pete Primeau Show, listen to me interview sales luminaries such as: Jeb Blount, Mark Hunter, Victor Antonio and other international sales giants. I cover sales topics that matter to your business!

Our Field Tested Specialties Include: Mattress & Furniture Advertising, Merchandising, Display, Sales Training and Service Expertise.

 

President

We are a wholesale repping organization in the home furnishings industry covering Ohio, Indiana, Illinois, Western Pennsylvania, West Virginia, and Kentucky since 1997. Our current lines are BedTech, I Love My Pillow and Protect A Bed.

Interstate Waste Services, Inc.

Vice President of Sales

Sleeptone Home

As Director of Sales & Marketing at Sleeptone Bedding and Phoenix Mattress, I developed inside and outside sales teams, sales managers, a marketing department, and built out a CRM (Salesforce) from scratch in a startup wholesale bedding and mattress company.  I worked alongside product development to help steer the brand towards market trends, set up multiple showrooms across the country, and led the brand in all other areas in their startup phase.

Director of Sales

Renewal By Andersen of Westchester & Fairfield County

Managed a department consisting of 20 full time Senior Sales representatives in all aspects.  Conducted weekly sales meetings, ride alongs, training sessions, script/methodology writing, assigned all company leads, hired & trained all new salespeople, created incentives and sales contests to drive productivity and employee retention.

2022 Employee of the Year

Managed community outreach involvement with various local and national charities for full company.

National RbA People Council Member.
National RbA Voice of the Teammate Subcommittee Member.
National RbA Renewal Cares Council Member.

Sales Manager

Closet Factory

•	Hired, trained and managed a team of 15 Salespersons in the Long Island & NYC Marketplaces. Grew the business by 25% in under 2 years.
•	Developed and conducted training teaching soft and hard sales skills, closing and negotiating, CAD design, and architectural design.
•	Consistently exceeded monthly performances goals in both sales volume and team efficiency.
•	Wrote & Developed a New Designer training program that was implemented nationally (55 locations).

Sales & Design Manager

The Sanders Firm

•	Senior Manager of business operations - 60 support staff and 41 attorneys.
•	Managed six-figure marketing budget across multiple forms of media
•	Human Resources - managed payroll for full company, 401k administrator, benefits coordinator, and general HR manager.
•	Managed eight figure IOLA Account and settlement disbursements.

Operations Manager & Controller

Summer Discovery

•	Trained, Hired, and Managed 25-person sales team for inbound and outbound phone sales calls, in person sales, and trade shows.
•	Spearheaded marketing efforts including Social Media, Web, and 
•	Developed and implemented a new sales technique and incentive program, producing yearly sales revenues of approximately $25 million.
•	Increased student enrollment by 25%.

Director of Sales and Marketing

I’ve been leading sales teams across the US and specifically the Northeast for more than 20 years. During that time, I’ve led a mix of established companies, and built my own teams from scratch in a start up environment as well. I’ve also been involved with several franchise/affiliate companies, and have always been extremely involved on a corporate level in those situations, serving as the "link" between corporate and our location.

As a Sales Leader - my ultimate goal is to create an environment where my team feels empowered to successfully represent our company, armed with the tools they need to succeed, and always feels valued for their contributions.  My true professional love and passion is increasing the performance of my sales team while setting an example of what great looks like when it comes to deal-making. I am passionate about leading and motivating by example, and fostering a cooperative, energetic, family-like, and competitive culture. 

As a Sales Trainer, my objective is to form easy to follow processes and scripts that walk a sales professional (and in turn, the customer) through the process of buying and decision making.  Each salesperson has their own unique personality that should come out in every sales interaction, and my goal is to help each individual use their unique personality to build a relationship with their customers and ultimately close more often.

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Pete Primeau

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