I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

The man behind Marvel & Spider Man transmedia universe, Jeff Gomez, shares eye opening insights about out “superpositioned” digital identities existing simultaneously across platforms and how this fundamentally transforms narrative itself. 

You don’t need to adapt big franchises to use this concept, anyone creating any form of content should understand this. 

This is a great archive episode. Comment “JEFF” and I’ll send you the link to this masterclass in transmedia narrative.

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Tim Cain, best known as the producer, lead programmer and one of the designers of Fallout 1997, has a fascinating approach on how to develop great games. 

In this archive episode, he breaks down how cross-disciplinary thinking shaped Fallout’s success and why the best work rarely comes from staying in one lane.

This mindset isn’t just for game design.
It applies to any creative industry where systems, people, and ideas collide.

🎧 The full episode is available on my YouTube channel.
Comment “TIM” and I’ll send you the direct link.

If you haven’t already, check out Purpose Made Podcast where I speak with industry leaders to understand what it really takes to produce great things.
Join 28,000+ subscribers as we build something bigger heading into 2026.

Fallout (1997) didn’t succeed by accident.

A big part of its success came from a team building the same game, each person contributing in the area they were best at, with a shared vision.

Tim Cain’s take on collaboration and creative ownership is incredibly relevant far beyond games.

Comment below if you want the full behind-the-scenes episode, I’ll send you the link.

Images credit: Tim Cain’s personal YouTube channel.

I've spent years speaking with the people who build the world's biggest IPs.

Gaming visionaries. Merchandising masterminds. Adaptation architects.

They've shared their playbooks, their pivots, and where transmedia is headed next.

Every conversation is live on YouTube. Comment "LINK" and I'll send it your way.

Masters of the Universe trailer has just landed and it looks epic!

Am I biased?

Possibly.

For so many of us, it was our childhood.

Will it trump the mess that was the ‘87 Masters?

Damn right.

I love Dolph Lundgren (don’t we all – Universal Soldier, Rocky, et al.)

But that 1987 film was a mess.

Can’t wait for this one.

#IHaveThePower 🗡️⚔️

Transmedia ≠ direct adaptation.

Mario 1993 ❌
Mario 2023 ✅

The difference?
World-building.
Audience experience.
Attention to detail (yes, especially music).

Storytelling isn’t copying.
It’s creating a universe people want to live in.

On the Purpose Made Podcast, I’ve been lucky to sit down with some of the leading minds in transmedia — unpacking their journeys, what actually worked, and where the industry is heading next.

It’s a true masterclass for anyone interested in narrative, IP, and world-building.
Comment below and I’ll send you the link.

Join 27,000+ subscribers staying ahead of the latest conversations in storytelling.

Music in storytelling is still too often treated as an afterthought: a layer added on top of the “real” work.

But that framing fundamentally misses the point.

Music doesn’t support emotion. 
It is the emotional experience. It speaks directly to the nervous system, bypassing analysis and language, shaping how we feel before we consciously understand why.

In games especially, music becomes the connective tissue; the element that binds mechanics, worlds, and moments into something cohesive and meaningful. 

There is so much more to say on the matter that I'll share a part 2 soon. 

But I'm curious to hear your thoughts: what place does music play in storytelling for you?

Bestseller in a Weekend

Alicia Dunams is the founder and CEO of Bestseller in a Weekend®, a distinguished author services and ghostwriting company. With a strong commitment to empowering business and thought leaders, Alicia has assisted thousands of individuals in writing impactful non-fiction books and achieving bestseller status in record time. Bestseller in a Weekend® has become a trusted platform for those looking to share their stories and knowledge effectively. Learn more about this transformative service at www.BestsellerInAWeekend.com.

Alicia recognizes the growing trend of Fortune 1000 executives leveraging books to gain visibility and address global leadership and social issues. In response, she has created "Bestseller ExecutivesTM," an accelerated book writing program designed exclusively for corporate executives. This comprehensive program equips executive teams with proven best practices for manuscript and proposal writing, along with effective bestselling marketing strategies. Through "Bestseller ExecutivesTM," your team will position themselves for success while enhancing your corporate and brand image.

Alicia Dunams is a leading expert in using books as powerful marketing tools and revenue generators for businesses. Through her signature program, Bestseller in a Weekend, she reveals a step-by-step process that enables business owners to transform their ideas into published books within two days or less. This program not only establishes credibility but also boosts exposure, attracts clients, and generates increased profits. Whether you require professional ghostwriting or comprehensive author services, our team of experts at Bestseller in a Weekend is dedicated to turning your ideas into bestselling non-fiction books.

CEO and Executive Coach

Alicia Dunams International

Alicia Dunams is a highly accomplished corporate leadership speaker, executive coach, certified peacemaker/mediator, and board member of a Restorative Justice non-profit. Leveraging the power of healthy conversations and storytelling, Alicia bridges the gap in workplace and beyond to overcome conflicts. With certifications in Diversity and Inclusion training, she excels in facilitating workshops on Unconscious Bias, Diversity and Inclusion, Emotional Intelligence, Team Building, Workplace Communication, and Leadership development, emphasizing conscious communication to foster belonging and mutual respect.

Alicia is the author of the transformative book "I Get To: How Using the Right Words Can Radically Transform Your Life, Relationships & Business" and is currently working on her forthcoming book, "How to Talk to Your Enemies." Through her books, Alicia empowers individuals at all career stages to harness intentional communication for transformative results.

With expertise in facilitating a wide range of topics including Diversity, Equity, and Inclusion, Unconscious Bias, Conflict Resolution, Mediation, Emotional Intelligence, Difficult and Courageous Conversations, Conscious Communication, Creativity and Innovation, Team Building, and Corporate Visioning, Alicia is a sought-after facilitator. Her client portfolio includes esteemed organizations such as the United States Military, Jam City, Heluna Health, CBS, Gap, GEICO, and Capital One.

As a corporate leader, Alicia Dunams brings a wealth of knowledge, experience, and passion to create inclusive environments and foster effective communication, ultimately driving organizational growth and success.

Corporate Leadership Trainer and Facilitator

Authorsunite.com

As a results-driven Senior Book Writing, Marketing Strategist, and Business Development professional at Authors Unite, I excel in guiding authors to achieve their publishing goals while driving sales and business growth. With a proven track record in developing compelling book concepts, implementing effective marketing strategies, and forging strategic partnerships, I have successfully positioned authors for success in the competitive publishing landscape. Leveraging my expertise in sales and business development, I consistently identify new opportunities, nurture client relationships, and drive revenue growth for Authors Unite. With a deep passion for empowering authors and a keen understanding of the industry, I am committed to delivering exceptional results and maximizing the impact of every author I work with.

Senior Book Strategist

Commvault

It's been over 20 years since I worked in technology – during the Dot Com boom in Silicon Valley, where I started my journey as a technical writer and QA specialist for a software company. Now, after two decades as an entrepreneur, with a specific focus on assisting thought leaders in building their personal brands through book writing, along with being a leadership speaker and an award-winning author myself, it's my pleasure to announce that I am working with Commvault, the top-notch data protection company with a global workforce. 

In my current contract role as a Brand Storyteller, I will be sharing the diverse stories of Commvault employees. The collaborative culture of the company, combined with its leadership in data protection, makes this an exciting place to contribute and serve.

Brand Storyteller

Genentech

As a skilled technical writer, I excelled in the creation of simplified user content, ranging from technical manuals and training guides to articles, tutorials, and standard operating procedures (SOPs). With meticulous attention to detail, I honed my ability to translate complex technical concepts into clear, concise, and user-friendly language. My expertise in distilling intricate information into easily understandable formats helped enhance user experiences and increase overall comprehension. I collaborated closely with subject matter experts and cross-functional teams to gather and organize technical information, ensuring accuracy and consistency throughout the documentation process. By consistently delivering high-quality content within project timelines, I contributed to streamlined operations, improved user satisfaction, and the successful implementation of key initiatives. My passion for effective communication and commitment to producing exceptional documentation make me a valuable asset in any technical writing role.

Technical Writer

Travelzoo

As a freelance travel writer for TravelZoo, I have had the incredible opportunity to combine my passion for writing, photography, and travel while exploring 35 countries. My role involves creating engaging and informative website content that inspires and informs travelers, showcasing the unique experiences, destinations, and cultures I have encountered on my journeys.

With a focus on capturing the essence of each location through vivid storytelling and captivating imagery, I have honed my skills in crafting compelling travel narratives that transport readers to the destinations I have visited. Whether it's sharing personal anecdotes, providing detailed itineraries, or offering practical tips, my goal is to provide valuable insights that help travelers plan their own unforgettable adventures.

My extensive travel experiences have allowed me to immerse myself in diverse cultures, interact with locals, and uncover hidden gems off the beaten path. Through my writing and photography, I strive to bring these experiences to life, evoking a sense of wanderlust and inspiring others to embark on their own transformative journeys.

As a freelance travel writer, I am adept at conducting in-depth research, ensuring accuracy and credibility in my content. I am skilled at adapting my writing style to suit different platforms and target audiences, delivering engaging articles, blog posts, and social media content.

Working with TravelZoo has not only fueled my passion for travel but has also provided me with invaluable opportunities to collaborate with industry professionals, enhance my storytelling abilities, and share my travel adventures with a global audience.

Travel Writer

As a dedicated Story Editor Assistant for HBO movie and series development, I am passionate about supporting the creation of compelling narratives that captivate audiences. With a keen eye for detail and a deep appreciation for storytelling, I assist in the evaluation and development of scripts, manuscripts, and story concepts, ensuring they align with HBO's creative vision and standards. I collaborate closely with the Story Editor and creative teams to provide valuable feedback, conduct research, and contribute to the overall story development process.

Through my role, I have gained invaluable experience in analyzing scripts, identifying narrative strengths and weaknesses, and providing constructive feedback to enhance storytelling elements. I am proficient in conducting script coverage, synthesizing complex storylines, and offering creative solutions to improve plot, character development, and dialogue. Additionally, I stay updated on industry trends, market research, and audience preferences to help shape HBO's programming strategies.

My strong organizational skills, attention to detail, and ability to work in a fast-paced, collaborative environment have consistently allowed me to contribute to the success of HBO's movie and series development. I am committed to supporting the creation of exceptional storytelling experiences that resonate with viewers and reflect HBO's commitment to quality content.

Story Editor Assistant 

TEDx Speaker | Award-Winning Author (The Living Now® Book Awards, 2024 New York Book Festival Business Book Winner, and Stevie's® Women in Business) | High Performance Executive Coach and Leadership Trainer | Founder, Bestseller in a Weekend® | Schedule a 1:1 VIP Day with Alicia >>  https://www.aliciadunams.com/vipday/ 
_______________________________________________________________________________________________________________

Hello, I'm Alicia Dunams—a TEDx Speaker, Award-Winning Author, and a multifaceted professional shaping impactful narratives in corporate and entrepreneurial leadership.

Catalyzing Transformation Through Conversations~
In roles as a corporate leadership speaker, executive coach, certified peacemaker/mediator, and Restorative Justice non-profit board member, I leverage the power of healthy conversations and storytelling as a transformative bridge, not just within the workplace but beyond.

Leadership Training Expertise~
As a leadership trainer, my wealth of knowledge encompasses facilitating workshops on Unconscious Bias, Diversity and Inclusion, Emotional Intelligence, Psychological Safety, Team Building, Workplace Communication, and crucial aspects of effective leadership. My emphasis on conscious communication helps cultivate a culture of belonging where every voice is valued and heard.

Award-Winning Author~
Recipient of Silver accolades in The Living Now® Book Awards and Stevie's® Women in Business, my books "I Get To" and "How to Talk to Your Enemies" are toolkits for transformative communication. They empower readers to harness intentional communication for transformational results and navigate challenging conversations to bridge divides and heal polarization. Visit talktoyourenemies.com for a free chapter.

Founder and CEO, Bestseller in a Weekend®~
For over 17 years, I've led Bestseller in a Weekend®, empowering thousands of aspiring authors to become bestselling authors quickly. Explore more at www.BestsellerInAWeekend.com or work with me 1:1 at https://www.aliciadunams.com/vipday/.

Ready to tell your story and change the world? Schedule a 1:1 VIP Day with me at https://www.aliciadunams.com/vipday/ 

Let's craft a story that resonates and inspires!

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