I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

The man behind Marvel & Spider Man transmedia universe, Jeff Gomez, shares eye opening insights about out “superpositioned” digital identities existing simultaneously across platforms and how this fundamentally transforms narrative itself. 

You don’t need to adapt big franchises to use this concept, anyone creating any form of content should understand this. 

This is a great archive episode. Comment “JEFF” and I’ll send you the link to this masterclass in transmedia narrative.

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Tim Cain, best known as the producer, lead programmer and one of the designers of Fallout 1997, has a fascinating approach on how to develop great games. 

In this archive episode, he breaks down how cross-disciplinary thinking shaped Fallout’s success and why the best work rarely comes from staying in one lane.

This mindset isn’t just for game design.
It applies to any creative industry where systems, people, and ideas collide.

🎧 The full episode is available on my YouTube channel.
Comment “TIM” and I’ll send you the direct link.

If you haven’t already, check out Purpose Made Podcast where I speak with industry leaders to understand what it really takes to produce great things.
Join 28,000+ subscribers as we build something bigger heading into 2026.

Fallout (1997) didn’t succeed by accident.

A big part of its success came from a team building the same game, each person contributing in the area they were best at, with a shared vision.

Tim Cain’s take on collaboration and creative ownership is incredibly relevant far beyond games.

Comment below if you want the full behind-the-scenes episode, I’ll send you the link.

Images credit: Tim Cain’s personal YouTube channel.

Music in storytelling is still too often treated as an afterthought: a layer added on top of the “real” work.

But that framing fundamentally misses the point.

Music doesn’t support emotion. 
It is the emotional experience. It speaks directly to the nervous system, bypassing analysis and language, shaping how we feel before we consciously understand why.

In games especially, music becomes the connective tissue; the element that binds mechanics, worlds, and moments into something cohesive and meaningful. 

There is so much more to say on the matter that I'll share a part 2 soon. 

But I'm curious to hear your thoughts: what place does music play in storytelling for you?

I've spent years speaking with the people who build the world's biggest IPs.

Gaming visionaries. Merchandising masterminds. Adaptation architects.

They've shared their playbooks, their pivots, and where transmedia is headed next.

Every conversation is live on YouTube. Comment "LINK" and I'll send it your way.

Masters of the Universe trailer has just landed and it looks epic!

Am I biased?

Possibly.

For so many of us, it was our childhood.

Will it trump the mess that was the ‘87 Masters?

Damn right.

I love Dolph Lundgren (don’t we all – Universal Soldier, Rocky, et al.)

But that 1987 film was a mess.

Can’t wait for this one.

#IHaveThePower 🗡️⚔️

Transmedia ≠ direct adaptation.

Mario 1993 ❌
Mario 2023 ✅

The difference?
World-building.
Audience experience.
Attention to detail (yes, especially music).

Storytelling isn’t copying.
It’s creating a universe people want to live in.

On the Purpose Made Podcast, I’ve been lucky to sit down with some of the leading minds in transmedia — unpacking their journeys, what actually worked, and where the industry is heading next.

It’s a true masterclass for anyone interested in narrative, IP, and world-building.
Comment below and I’ll send you the link.

Join 27,000+ subscribers staying ahead of the latest conversations in storytelling.

Consultancy

Designed deck layouts for subsea tooling. 

Designed Bulwalk clamp for access Gangway. 

Designed, and checked drawings and calculations for load cells, used on a cable lay spread working with the control and electrical teams.

Worked on calculations, drawing checks, and document reviews for various clients, offshore wind and cable landing projects.

worked on the deck equipment for Flettner sails, for renewable vessel wind propulsion.

Designed tooling for liner and drum cable engines used to lay subsea cables. the tooling assists in the manufacture, inspection, and FAT. also helped write procedures and layout for a new factory. 

Investigated maintenance technologies and possible intigration into existing industrial, and offshore products. 

Conducted  market research, and assessment of future technologies impact into the offshore, subsea and manufacturing industry, from floating wind, subsea AUV's 
and subsea mining.

worked on deck layouts and brackets for vessel operations in 2D, and created concept for friction clamp for walkways.

Engineer, inventor, consultant, working in telecoms, renewables, deck equipment, and energy sector.

Osbit

Designed and checked components for wind turbine installation tooling, used to support monopiles before being driven into the seabed. also checked various structural calculations, and created technical tender documents.

Osbit Engineer

Soil Machine Dynamics Ltd

Design of  Deck Equipment. Docking heads, A-Frames, drum cable engines, Spoolers, Tensioners and draw off hold back equipment.

Lead Engineer

Ardmore Craig Ltd

Lead Engineer, Responsible for Technical Reviewing, concept design, and checking of work for the Engineering Office at Ardmore Craig. 

Responsibilities:
Main responsibilities are: Checking of technical drawings, calculations and technical reports. 

Other Responsibilities: Managing the Engineering teams work loads, and project managing a share of the clients work through the company.

Lead Engineeer

Red Marine Ltd

Responsible for design, with supporting calculations and technical drawings for a wide range of offshore and subsea equipment. This ranged from large offshore fabrications (chutes and diverters), bespoke lifting and handling equipment, and subsea clamps for both the oil and gas sectors and renewable offshore wind.

During my career at Red Marine I was also involved in aspects of bespoke test rigs ranging from tender work and concepts to detailed design and technical drawings. 

Towards the end of my time at Red marine I was involved in tooling for local suppliers of SURF products.

Lead / Mechanical Engineer

IHC Engineering Business Ltd

Responsible for managing and checking, documents, calculations, drawings, and technical correspondence with clients and customers. This was from the concept to sign off stages for various projects and work packs.

Advanced Mechanical Design Engineer

British Engines

Working on design of tooling and test rigs.

Mechanical Engineer

# Siapem FDS 2, pipe lay system, Stinger design. 2008-10

# Technip Hang Off Clamp design, on Deep Energy.2011

# Hang off clamp design for manufacture on Sapura pipe lay vessels. 2012-13

# Modular Stair case design for Sapura pipe laying towers. 2013

# Checked fabrication drawings and calculations, and inspected fabricators for Hi Traq trencher, Assembly. 2013

# CEng gained 2013.

# Designed and managed pressure testing for GE oil and gas test fixtures. 2014

# Design of deck equipment for triple lay chute. Including a 8m high static A-frame. 2014

# Umbilical support for GE subsea tree. 2014

# Concept validation, and supplier tender work for FMC subsea umbilical friction clamp. 2014

# IHC FDS2 A&R cross beam design, Load cases and structural loading. 2014-15

# Detail Design of Offshore Handling Equipment for Shell Stones Project 2015

# Overhaul and inspection of composites test rig, as part of maintenance plan. 2015

# Subsea clamps for wind farm power cables. 2015 (Design and Build.)

# Test rig FEED study for subsea umbilical/power cable clamp, ORE 2016.

# Test rig FEED work for NOV. 2016

# Concept work for FMC flushing test rig 2016

# Produced fabrication calculations and drawings for GE test rig. 2016

# Design of production tooling for Machining SURF products end terminations. 2016

# SSE and Balfour Beatty onshore carousel design and drawing checks. 2016

# PE Pipeline specialists pig launcher pipeline checks, and lifting beam checks. 2017

# Cummins inspection tooling 2017

# Swan Hunter Carousel lifting structure check. 2017

# Lead Engineer on KCS drum cable engine project. 2017-18

# Lead Engineer designing tooling and 12Te spooler, and test grillage for SMD Shanghai factory 2018-19

# FEED study for 3000mt quay side crane. 2019. 

# Squeeze system and crawler checks on gripper for a monopile Windfarm tool 2019. Sapura.

# Deck mount design and FEA report for Dynamic access platform, interfacing between the ships deck and the slew ring. 2019

# Auxilary Crane structural and traveling assembly checks, on 22m long tubular structure, sheaves, rails, rollers, and traveling assembly for FTAI vessel 2020.

# Concept development for rack and pinion driven trolley for lubricator tooling, in well centre ATEX zone,  2020. 
 
# Created chute calculations and drawings for back deck of vessel, Walker subsea 2020

# Checked lifting calculations, drawing, and procedures for walker subsea 2020.

# Concept development for Subsea ROV for M5TEC 2021.

# Developed traveling rail system, and various  subsystem checks, for Flettner sail 2021, Royal IHC

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

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