Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Peter George Bell

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Open article: Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News by mediaplaynews.com

Netflix’s ‘Ultraman: Rising’ Promoted With Toys, Billboards in Times Square

Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News

BioShock has sold over 43 million copies, generated half a billion dollars for Take-Two Interactive. Any rational executive would have greenlit BioShock 4, collected the check, and called it a career milestone.

In 2014, Ken Levine walked away.

“I knew it was gonna be a very long period of R&D,” he tells me, “and I didn’t know how to do that at a company that had 200 people in it.”

So he left. Founded Ghost Story Games with a skeleton crew. Gave himself permission to spend five years, five full years, just figuring out what the hell he was even trying to build.

The first line he wrote for what became Judas: “I like eating at vending machines because I don’t have to interact with waiters.”

That’s the man who walked away from half a billion dollars. The guy who chose machines over people. And he just spent ten years building something that helps other people feel less alone.

Read the full story in the newsletter.

Comment “Ken” and I’ll send you the full podcast episode.

Purpose Made | Ghost Story Games | Purpose Made Podcast | Ken Levine

At 3 PM on a run through Boston, Ken Levine had a thought that would cost him a decade. What if a character in his game could look at you, really look

Open article: The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible. by Peter George Bell • 10 min read

The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible.

Ken Levine has always pushed the edges of storytelling.

He’s long argued that video games can be just as artistically and narratively rich as cinema, and honestly, he’s proven it.

Beyond being one of the most influential game creators of our generation, he’s also stepped into Hollywood through screenwriting and directing projects. 

His approach to creativity, world-building, and character psychology holds lessons for every industry; not just gaming.

Purpose Made Podcast exists to share the ideas of people who redefine what’s possible.

The episode is now live.
Comment “KEN” and I’ll send you the link.

#transmedia #kenlevine #gamingnews #storytelling #podcast

Ken Levine has been building Judas for 10 years. 

It took him 5 of those just to shape the characters. 

In my next episode, he opens up about the challenges behind creating a world where every choice reshapes the story. 

Comment KEN and I'll send you the link the moment the episode drops.

I sat down with one of the most influential game developers of our time, and what fascinated me most was understanding his 'why.'

Ken Levine isn't building games for entertainment alone, he's creating spaces where players can escape, where agency isn't just a feature but the foundation.

In Judas, every choice you make changes the narrative. It's intentional. It's personal.

Our conversation covers:
✦ The philosophy behind player-driven narratives
✦ The creation of Bioshock and what led to Judas
✦ What it actually takes to build legendary games

No gatekeeping. Just honest, in-depth insights from a master craftsman.
Episode is live, comment 'KEN' and I'll send you the link.

Stranger Things is coming out tomorrow! 

Meanwhile, let's have a look at must watch and must play shows and games, sorted by categories. 

It's been great seeing top shows adapted from games. 

Comment "LIST" if you want to dig deeper; I'll send you the episode of my conversation with Peter Levin, the man behind Fallout. One of my favourites.

I'm taking my weekly newsletter "Before 5 on Friday" to Substack. 

A newsletter sparking conversations on leadership, innovation, and cultural shifts in gaming and entertainment; from my latest conversations on the podcast Purpose Made or whatever I am working on. 

Subscribe now to know as soon as it comes out 

https://lnkd.in/ehEZHTWr

These guys are dominating the space of non-traditional IPs adaptation.

We dived into what makes a good adaptation, and where is the transmedia industry heading. If you're in this space, or just don't want to be left behind, you'll want to hear the full conversation.

Comment STORY KITCHEN and I'll send you the podcast episode.

Ken Levine created one of gaming's most successful franchises. Then he walked away from it.

Not because it failed. Because staying comfortable meant staying stuck.

After Bioshock Infinite, he left a 200-person studio to start over with a small team. 
No proven IP. 
No safety net. 

Just a vision for something that had never been done.

Genius isn't about finding comfort in success. It's about choosing the harder path when the easy one stops challenging you.

Watch the full episode on Youtube now, comment "KEN" and I'll send you the link. 

Ghost Story Games

Quick ask: what's your one must-listen to podcast episode?

As with winter run season here, I'm building a queue for those long, cold miles 🥶 🏃 💨 

My go to recommendation: Rich Roll’s 2020 episode with Andrew Huberman. If you haven't heard it, make time. It's an absolute belter!!

Suggestions in comments and thank you all in advance 👌

LondonHouse Chicago

As Director of Sales and Marketing, I instill a culture of high performance by providing consistent opportunities for growth, acknowledgement, and a vision for success the team can trust and follow. Responsible for leading all property level sales and marketing initiatives. Achieved our goal of being the most followed hotel in Chicago on Instagram, streamlined sales strategies and processes resulting in a 76% growth in year over year awarded RFP value, and ranked #1 in conversion within a comp set of eleven similar hotels.

Director of Sales and Marketing

Influencer Advisory Council – IAC

Advisor and Board Member

HSMAI Chicago Chapter

Our mission is to be the leading source for sales and marketing information, knowledge, business development, and networking for professionals in tourism, travel, and hospitality. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers.

VP of Sponsorships

The Dow Hotel Company

Responsible for marked increases in business travel, convention, corporate group and airline segments. Developed sales strategies to increase revenue and cultivate new business sources through analysis of reports, client interface, leverage of electronic media, and developmental meetings with Sales staff.

Complex Assistant Director of Sales - Embassy Suites & Doubletree Chicago O'Hare

Liberty Machinery Co.

In my Marketing and Business Development role, I helped clients with the liquidation of surplus machinery and industrial equipment. I also assisted clients in the procurement of used machinery through sales from inventory or brokerage.

Marketing and Business Development

Argyle Cut Stone

As Co-Owner, I was involved in every facet of operation in this 3rd generation owned business. My responsibilities included all accounting duties, all human resources duties, purchasing, marketing, sales, contract negotiations, field measurements and machine operations.

Co-Owner

Clear Creek Stone Company, Inc.

As Vice President of Finance and Operations, I was involved in every facet of running this limestone fabrication business. Responsibilities included accounting, human resources, purchasing, sales, union contract negotiations, and land and asset deals.

Vice President Of Finance And Operations

Renaissance Hotels

As Director of Business Travel, I was responsible for all transient preferred accounts, as well as attaining new group business from Fortune 500 companies. Surpassed 2005's inaugural year transient budget by 8%. In 2006, increased average daily rate of Preferred Accounts by 11% over the previous year. Created a highly successful contest and blog with over 500 qualified followers.

Director of Business Travel, Chicago O'Hare

Hilton Chicago Oak Brook Hills Resort & Conference Center

Responsible for all transient preferred accounts as well as attaining new group business in the automotive, chemical, insurance and energy markets. Increased negotiated account revenue by over 30% two years in a row. Established a Loyalty Rate for small companies that other hotels would not sign on, servicing an underserved market niche that increased sales and boosted average daily rate.

Global Account Manager

Kimpton Hotels & Restaurants

Responsible for building partnerships with potential preferred accounts while developing relationships with existing clientele. Integral role in supplying additional leads to the group sales team. Successfully procured accounts with Ameritech and Boeing worth over $700,000 annually.

Business Travel Sales Manager, Hotel Allegro

After 8 years of being out of the hospitality industry, I walked into a travel agency to the exclamation, "Hey! You're the Bingo Guy!" An email marketing campaign to drive sales from 8 years prior confirmed three things: 

•	The Power of Storytelling
•	The Power of Personal Branding
•	I Needed a Cooler Nickname

If you're looking to:

•	Develop creative paths to success
•	Find opportunities hiding in plain sight
•	Communicate strategic alternatives

Then let's chat!

In a world spinning with possibilities, I believe it's the genuine relationships we forge that make it go round.  And when you apply a bespoke touch to business – tailoring your sales, marketing, and personal brand to resonate with each individual – that's where the magic happens. 

Things I love talking shop about:

•	Customer service that's relationship-focused
•	Critical thinking & problem solving that gets to the root of the problem
•	Storytelling - Ask me about that bingo contest
•	Digital marketing & social media - CHDM certified!
•	Creative ideas & content development

Away from work I love spending time with my family, creating art, playing golf, and rooting for the Cubs and Bears. Additionally, I support the Michael J. Fox Foundation and Muscular Dystrophy Association. Please message me if you’d like to share your story or need help in reaching your goals.

Don Barnett

Is this a great book about hospitality?
Or the 𝘨𝘳𝘦𝘢𝘵𝘦𝘴𝘵 book about hospitality?

If you’re in hotels, restaurants, or 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 𝘢𝘯𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘸𝘩𝘦𝘳𝘦 𝘢 𝘩𝘶𝘮𝘢𝘯 𝘪𝘯𝘵𝘦𝘳𝘢𝘤𝘵𝘴 𝘸𝘪𝘵𝘩 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘩𝘶𝘮𝘢𝘯, this book should be required reading. Twice.

A few of my favorite takeaways:

𝗧𝗵𝗲 𝗛𝗼𝘁 𝗗𝗼𝗴 𝗦𝘁𝗼𝗿𝘆
A guest mentions they didn’t get to try a real New York hot dog. So the team 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 runs out to get one, plates it like fine dining, and delivers it tableside. It cost them $2. It bought them a 𝘭𝘪𝘧𝘦𝘭𝘰𝘯𝘨 𝘨𝘶𝘦𝘴𝘵.

𝗗𝗿𝗲𝗮𝗺𝘄𝗲𝗮𝘃𝗲𝗿𝘀 𝗮𝗿𝗲 𝗿𝗲𝗮𝗹.
At Eleven Madison Park, “Dreamweavers” are team members whose job is to create magical, personalized moments for guests. Think human surprise & delight factory. Hospitality teams need fewer policies, more Dreamweavers.

𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 ≠ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲. 
Service is giving someone what they asked for. Hospitality is making them feel seen. Big difference. Huge impact.

This book isn’t just for people in hotels or restaurants. It’s for anyone who wants to turn transactional moments into transformational ones.

Creative Solutions for Hospitality Success | Director of Sales & Marketing at LondonHouse Chicago | Certified Hospitality Digital Marketer

Most people look at this view from LondonHouse Chicago and see a postcard. I see… a flashback.

Not just because I once co-owned a limestone company (yes, really), but because I helped build part of this view. Sort of.

Before jumping back into hotel life, I spent 7 years co-owning a limestone fabrication/restoration business. One of our projects? The iconic Tribune Tower. We restored intricate limestone details like the lintel you see pictured (basically a very fancy, very heavy eyebrow for a window).

The experience taught me something I carry with me to this day: 
Whether you're restoring a landmark or running a sales team, if you're trusted with something important, treat it like it’ll be around forever. 

Because if you do it right, it just might be.

🎆 1 post. 1.2 million views.  And suddenly our NYE ticket sales aren't just strong, they're 𝘦𝘹𝘱𝘭𝘰𝘥𝘪𝘯𝘨. 💥
 
Our social media manager posted this organically. 
No paid ads. 
No gimmicks. 
Just a killer view, a well-dressed crowd, and a moment people 𝘸𝘢𝘯𝘵 to be part of.
 
We're on the cusp of 2026 and there are still hotels not on social media.

At this point, it’s like they're refusing electricity because candlelight seems to suffice.
 
People can’t book what they can’t see.

🚨 Sales PSA: "Can I have 15 minutes of your time?"
My answer: You're hilarious.

You want 15 minutes of my day? Cold?
With a message that sounds like a chatbot with abandonment issues?

Let me share a few numbers with you:

• On average, I get 6 of these requests a day
• 6 x 15 minutes = 1.5 hours
• 1.5 hours x 5 days = 7.5 hours a week

Almost an entire workday.

Listen, I'm in Sales too. I get it. There are goals to make and bosses that give no breaks. But time is not free. In fact, it's my most valuable asset.

Instead of 𝘢𝘴𝘬𝘪𝘯𝘨 for something, try 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 something. 
Insight 🕰️ Education 🕰️ Something funny

Earn the time before you try to book it.

"Do you have 200 tiny pins with your face on them?"
...Maybe?

These ridiculous pins were the result of something very real: 𝘦𝘲𝘶𝘪𝘵𝘺. The kind you earn by showing up, performing, landing new accounts, and launching wildly successful ideas like a client Bingo contest that people actually 𝘱𝘭𝘢𝘺𝘦𝘥.

So when I pitched another idea, “let’s make pins with my face on them," my boss said yes. Not because it was a good idea (it absolutely wasn’t), but because I’d built enough credibility to take a swing.

The result? A disturbing early-2000s mugshot immortalized on metal. 

And now one day, my children, their children, and their children's children will stumble across a drawer full of these and wonder how many paint chips their ancestor ate.

And who knows? Maybe one day, one of you will get one in the mail.

Performance + ideas + time = equity. 
Sometimes it pays off in promotions.
Sometimes it pays off in hundreds of unsettling souvenirs.

Dragging out the Christmas lights, ready to channel my inner Clark Griswold, and my daughter hits me with: “Dad, you’re 50. Maybe ladders aren’t your thing anymore?”
 
Fast forward to me, 20 feet up, gripping the gutter like it owes me money, thinking: “𝘋𝘰𝘯’𝘵 𝘧𝘢𝘭𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘦 𝘩𝘦𝘳 𝘳𝘪𝘨𝘩𝘵. 𝘋𝘰𝘯’𝘵 𝘧𝘢𝘭𝘭 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘦 𝘩𝘦𝘳 𝘳𝘪𝘨𝘩𝘵.”
 
This got me thinking that there’s wisdom in doing a pre-check before diving into 𝘢𝘯𝘺𝘵𝘩𝘪𝘯𝘨. Ladders, projects, meetings, you name it.
 
Here’s my new rule-of-thumb:  

✅ Am I physically or mentally up to this?
✅ Is it fear or excitement I’m feeling?
✅ Should I ask for help?
✅ Is it still worth doing? (If it brings joy, hell yes.)
 
Whether you’re decking the halls or tackling a sales action plan, take inventory. Are you ready to do this?

Hotel Salespeople when that 7pm reception wants to set-up at noon and kill the ballroom for the whole day...

Sales is asking someone out on a date.
Marketing is why they say yes.

Social media is why they say yes.
Utilizing influencers is why they say yes.
Investing in your personal brand is why they say yes.

Reach out if you want to hear about some receipts.
Speaking of which, how you doin'?

What price do you put on stress? Drama? Boredom?
How about happiness? Work/life harmony?

Something to ask yourself when presented with a job opportunity. 
 
Compensation is the easy part. What's harder to put a value on is: 

🤔 The boss that trusts you. 
🤔 Opportunities for growth. 
🤔 An easy (or arduous) commute. 
🤔 The colleagues that have your back. Or not.
🤔 Does this new job represent progress in your career or a step backwards? 
 
There's a shift in perspective the older you get. Money is no longer the end all be all. You put a higher value on the things that enrich your life beyond the paycheck. 

What do you value beyond the paycheck?

You're on LinkedIn? It's Thanksgiving. Go eat. Go.

Hotel Sales PSA: Where the ______ are you? 
Here's a simple fix to make you more discoverable with potential clients... 
 
Way too often, I stumble upon a LinkedIn profile headline that reads, "Sales Manager, ___________ Hospitality Management". 
 
Great, 𝘣𝘶𝘵 𝘸𝘩𝘢𝘵 𝘩𝘰𝘵𝘦𝘭 𝘥𝘰 𝘺𝘰𝘶 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬 𝘧𝘰𝘳?
Is your management company even in the same city as you?  
 
📍 𝗟𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗸𝗻𝗼𝘄 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂 𝗮𝗿𝗲.  
 
Update your headline, and while you're in there update your contact info with your work email instead of your personal email. 
 
"Efficiency is doing things right;  
Effectiveness is doing the right things." 
- Peter Drucker

Have you ever seen something so bad, it's good?
Probably not the best strategy for your hotel's marketing.
But wig caps? I'm hair for it.

Even though Halloween was over weeks ago, I saved this.

1. Because it makes me laugh. The model for this looks like she lost a bet.
2. To illustrate the importance of hiring the right people to market your business.

The hotel version of this I see most often are the "agencies" that will handle your social media at prices much lower than others. There's a reason for that:

• The content consists of pictures of the hotel pulled from the website, stock photos, and pictures of things to do in your city.
• ZERO video
• ZERO onsite content creation
• Little to no analytics

This is a strategy that just checks a box versus actually creating a community, staying top of mind, and driving bookings.

One size does not fit all. That only works with wig caps.

How do you know your reputation proceeds you?
Without searching, guessing or meeting, people say...
"Let's call ___________."

Not because you post motivational quotes in bold font.
It's because you have a reputation of:

💡 Solving Problems / Getting $%&@ Done 💡

That's the power of a strong personal brand. People trust you, they remember you, and they instinctively reach for their phone when a need arises.

Who is the first person you think of when you need a problem solved?

When you can directly attribute revenue and opportunities to your personal brand, this lyric resonates even more.

taplio

The Battle

Peter George Bell

Don Barnett

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The Battle

Peter George Bell

Don Barnett

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Engagements

Likes

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