Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Peter George Bell

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Open article: Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News by mediaplaynews.com

Netflix’s ‘Ultraman: Rising’ Promoted With Toys, Billboards in Times Square

Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News

BioShock has sold over 43 million copies, generated half a billion dollars for Take-Two Interactive. Any rational executive would have greenlit BioShock 4, collected the check, and called it a career milestone.

In 2014, Ken Levine walked away.

“I knew it was gonna be a very long period of R&D,” he tells me, “and I didn’t know how to do that at a company that had 200 people in it.”

So he left. Founded Ghost Story Games with a skeleton crew. Gave himself permission to spend five years, five full years, just figuring out what the hell he was even trying to build.

The first line he wrote for what became Judas: “I like eating at vending machines because I don’t have to interact with waiters.”

That’s the man who walked away from half a billion dollars. The guy who chose machines over people. And he just spent ten years building something that helps other people feel less alone.

Read the full story in the newsletter.

Comment “Ken” and I’ll send you the full podcast episode.

Purpose Made | Ghost Story Games | Purpose Made Podcast | Ken Levine

At 3 PM on a run through Boston, Ken Levine had a thought that would cost him a decade. What if a character in his game could look at you, really look

Open article: The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible. by Peter George Bell • 10 min read

The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible.

Ken Levine has always pushed the edges of storytelling.

He’s long argued that video games can be just as artistically and narratively rich as cinema, and honestly, he’s proven it.

Beyond being one of the most influential game creators of our generation, he’s also stepped into Hollywood through screenwriting and directing projects. 

His approach to creativity, world-building, and character psychology holds lessons for every industry; not just gaming.

Purpose Made Podcast exists to share the ideas of people who redefine what’s possible.

The episode is now live.
Comment “KEN” and I’ll send you the link.

#transmedia #kenlevine #gamingnews #storytelling #podcast

I sat down with one of the most influential game developers of our time, and what fascinated me most was understanding his 'why.'

Ken Levine isn't building games for entertainment alone, he's creating spaces where players can escape, where agency isn't just a feature but the foundation.

In Judas, every choice you make changes the narrative. It's intentional. It's personal.

Our conversation covers:
✦ The philosophy behind player-driven narratives
✦ The creation of Bioshock and what led to Judas
✦ What it actually takes to build legendary games

No gatekeeping. Just honest, in-depth insights from a master craftsman.
Episode is live, comment 'KEN' and I'll send you the link.

Stranger Things is coming out tomorrow! 

Meanwhile, let's have a look at must watch and must play shows and games, sorted by categories. 

It's been great seeing top shows adapted from games. 

Comment "LIST" if you want to dig deeper; I'll send you the episode of my conversation with Peter Levin, the man behind Fallout. One of my favourites.

I'm taking my weekly newsletter "Before 5 on Friday" to Substack. 

A newsletter sparking conversations on leadership, innovation, and cultural shifts in gaming and entertainment; from my latest conversations on the podcast Purpose Made or whatever I am working on. 

Subscribe now to know as soon as it comes out 

https://lnkd.in/ehEZHTWr

These guys are dominating the space of non-traditional IPs adaptation.

We dived into what makes a good adaptation, and where is the transmedia industry heading. If you're in this space, or just don't want to be left behind, you'll want to hear the full conversation.

Comment STORY KITCHEN and I'll send you the podcast episode.

Ken Levine created one of gaming's most successful franchises. Then he walked away from it.

Not because it failed. Because staying comfortable meant staying stuck.

After Bioshock Infinite, he left a 200-person studio to start over with a small team. 
No proven IP. 
No safety net. 

Just a vision for something that had never been done.

Genius isn't about finding comfort in success. It's about choosing the harder path when the easy one stops challenging you.

Watch the full episode on Youtube now, comment "KEN" and I'll send you the link. 

Ghost Story Games

Quick ask: what's your one must-listen to podcast episode?

As with winter run season here, I'm building a queue for those long, cold miles 🥶 🏃 💨 

My go to recommendation: Rich Roll’s 2020 episode with Andrew Huberman. If you haven't heard it, make time. It's an absolute belter!!

Suggestions in comments and thank you all in advance 👌

ItsMrMetaverse

🤖 Man & Machine. 
👩‍🚀Humanity & Technology 

➡️ A Future-Historian works to understand the Future through the lens of history.
➡️ A Future-Researcher tries to build a realistic image our future.
➡️ A Public Speakers spread insights and understanding. So their audience may be enriched and better prepared for the world.

I spend every day of my life on trying to become the best at these three things.
Noone leaves my talks without food for thought for days.

On top of this I am:
🤯 Geek
🤓 Nerd
🤖 Gamer
🖖 Trekkie
🌌 Warsie
📚 Historian
🤔 Philosopher

Topics of Expertise:
✅ Artificial Intelligence.
✅ Metaverse
✅ Web3.0
✅ GameFi & Gaming in the Metaverse
✅ XR (VR & AR etc.)

Awarded 8th on list of Top 15 Metaverse Expert Speakers 2022.
https://champions-speakers.co.uk/news/official-top-metaverse-keynote-speakers

Find out more at 
https://www.itsmrmetaverse.com/

Future-Historian / Speaker

Innovation Network

🌊 The Future is Exponential 🚀
Innovation Network helps organisations to Innovate.
Stay ahead of the Curve, Surf the Coming Wave of Disruption.

We are a network of Forward Thinking professionals that help each other and anyone who needs it to understand emerging technologies and how to turn them from serious obstacle to super power.

📩 Sign up to our Newsletter!

➡️ https://innovation-network.beehiiv.com/

ℹ️ Find out more: www.innovation-network.nl

Future Researcher / Founder

Speakers Academy®

🤖 Man & Machine. 
👩‍🚀Humanity & Technology 

➡️ A Future-Historian works to understand the Future through the lens of history.
➡️ A Future-Researcher tries to build a realistic image our future.
➡️ A Public Speakers spread insights and understanding. So their audience may be enriched and better prepared for the world.

I spend every day of my life on trying to become the best at these three things.
Noone leaves my talks without food for thought for days.

Public Speaker

The Metaverse is coming.
A convergence of technologies.

YOM hired me to be their Chief Marketing Officer and Metavangelist.
Which I did with all my passion for a year, and I believe we made some amazing progress.

In November 2022, I left due to a difference of opinion on Marketing Strategy, Internal Culture development, and Vision for the Company itself and its products and services between myself and the CEO. 

However, I still believe YOM might just be the platform of the future Metaverse.

𝗩𝗶𝘀𝗶𝗼𝗻:
𝘈𝘯 𝘰𝘱𝘦𝘯, 𝘪𝘯𝘤𝘭𝘶𝘴𝘪𝘷𝘦 𝘮𝘦𝘵𝘢 𝘴𝘰𝘤𝘪𝘦𝘵𝘺 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘪𝘯𝘨 𝘢𝘸𝘦𝘴𝘰𝘮𝘦𝘯𝘦𝘴𝘴.

𝗠𝗶𝘀𝘀𝗶𝗼𝗻:
𝘛𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘰𝘶𝘴𝘭𝘺 𝘥𝘦𝘷𝘦𝘭𝘰𝘱 𝘥𝘦𝘤𝘦𝘯𝘵𝘳𝘢𝘭𝘪𝘻𝘦𝘥 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘦𝘯𝘢𝘣𝘭𝘦 𝘢𝘯 𝘪𝘯𝘤𝘭𝘶𝘴𝘪𝘷𝘦 𝘴𝘰𝘤𝘪𝘦𝘵𝘺 𝘢𝘯𝘥 𝘪𝘯𝘴𝘱𝘪𝘳𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘪𝘯𝘵𝘦𝘳𝘰𝘱𝘦𝘳𝘢𝘣𝘭𝘦 & 𝘪𝘯𝘵𝘦𝘳𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘦𝘥 𝘷𝘪𝘳𝘵𝘶𝘢𝘭 𝘸𝘰𝘳𝘭𝘥𝘴.

𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻:
𝘌𝘯𝘵𝘦𝘳 𝘵𝘩𝘦 𝘮𝘦𝘵𝘢𝘷𝘦𝘳𝘴𝘦 𝘢𝘯𝘥 𝘣𝘦𝘯𝘦𝘧𝘪𝘵 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘶𝘯𝘪𝘲𝘶𝘦 𝘠𝘖𝘔 𝘪𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦, 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦, 𝘢𝘯𝘥 𝘵𝘰𝘰𝘭𝘴 𝘵𝘩𝘢𝘵 𝘥𝘪𝘳𝘦𝘤𝘵𝘭𝘺 𝘦𝘮𝘱𝘰𝘸𝘦𝘳 𝘺𝘰𝘶 𝘵𝘰 𝘴𝘩𝘢𝘳𝘦 & 𝘰𝘸𝘯 𝘢𝘸𝘦𝘴𝘰𝘮𝘦 𝘱𝘩𝘰𝘵𝘰𝘳𝘦𝘢𝘭𝘪𝘴𝘵𝘪𝘤 3𝘋 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴.

YOM stands for Your Open Metaverse.

VR Division

VR Division is a Unreal Engine Studio & Academy
It's  building the first and best Online Academy for Unreal Engine.
While also building interactive and exemplary Unreal Engine environments for Real-estate, virtual production, film and gaming industries.

✔ Startup Life✔Sales ✔Marketing✔Business Development ✔Partnerships✔Content Deals ✔Advertising Deals✔Business Planning ✔Digital Marketing Strategy ✔Market Research

Unreal Engine is the leading 3D Real-Time Engine inside and more importantly outside the Gaming industry. 

Real-time 3D Rendering is driving revolutionary innovations in many industries from Hollywood to Real-estate. Unreal Engine is at the forefront and will form part of the foundation of what people call the 'MetaVerse'.

LinkedIn

As a member of one of LinkedIn's GAM Team's I was a RAM (Regional Account Manager) responsible for 10+ Top 200 Clients in EMEA

✔Direct cross-functional team taking care of my accounts
✔Customer Relationship Management (CRM)
✔Help customers achieve goals, improve productivity, profitability, and EBITDA
✔Build best-in-class employer branding & talent acquisition strategies for clients, with LinkedIn Talent Solutions
✔Align Strategies to Global strategy
✔QBR's and ROI insights
✔Close deals and contracts with client subsidiaries across EMEA
✔Account Growth (Cross & Upsell)
✔Onboard new business from subsidiaries not yet engaged

Territory:
EMEA (International Sales)

Industries:
Pharmaceutical / Electrical Electronic Manufacturing & Engineering / Communication Technology / IT / Marketing & Advertising / Retail / Food / Finance / Banking

Clients:
ABB /Bayer / Novo Nordisk / Novozymes / NNIT / NNE Pharmaplan / Philips / Ericsson / PwC / EY / Publicis/Digitas / TBWA / WPP / KPMG / Aegon / BNP Paribas / AXA

Annual Results: 125%+ 
Shared target: 10 million+
Individual Target: 2 million+

Regional Key Account Manager

Activities & Responsibilities:
✔Help coachees set short-term goals for professional growth.
✔Help coachees consistently focus on practice and routines needed to achieve their targets.
✔Provide feedback and act as a sounding board to help formulate strategies.
✔Coach and guide coachees to find own style and approach for sales.
✔Help and guide their attempts to master different and new communication and sales techniques.

Coaching is about providing some guidance, but not influencing the process more than absolutely necessary. People need to find their own solutions, their own ways. All you need to do is nudge their minds in the right direction, by asking the right questions and providing some stimulus and perspective.

Sales Coach

Region:
✔Staffing & Recruitment SMB (MKB) Benelux
(Singular RM in Benelux Talent Acquisition during this period)

Responsibilities:
✔Customer Relationship Management (CRM)
✔100+ Clients: Headhunting, Staffing & Recruitment agencies 
✔Develop LinkedIn & Recruitment Strategy with clients
✔Train Recruiters in LinkedIn usage
✔Provide strategic advice on Social Recruitment Strategy & Activities LinkedIn
✔Help clients to maximize ROI
✔Renewal, upsell & cross-sell
✔Relationship management
✔onboard new clients

Territory:
Benelux SMB
Business-to-Business (B2B)

Results: Year Target:108%, Q4 Target:125%. All by making my customers successful!

Relationship Manager Staffing & Recruitment

Oracle

Activities & Responsibilities:
✔Lead generation & qualification
✔New Business Development
✔Help prospects understand the products and their value.
✔Match prospects with best solution
✔Support customers through the sales process with Oracle.

Territory:
Benelux

Services:
HCM Cloud Solutions
(Human Capital Management)

Account Executive

OGD ict-diensten

OGD ICT-Diensten is an ever active and dynamic company providing General IT services and products.

My Responsibilities:
✔(New)Business Development / Prospecting
✔Accountmanagement
✔Service delivery.
✔Planning and coordination of temp workforce
✔Manage sales cycles, upsell and sales consulting.
✔Relationship management
✔Provide clients with QBR, market & industry insights 

Target: 1.5 million annual

Senior Account Manager

✔Prospecting
✔New Business
✔Account Management

SWITCH Music Agency

Activities & Responsibilities:
✔Booking manager SWITCH Music Events
(an Amsterdam-based Techno and Electronic Music booking & event agency.)

✔Building work processes in the organization.
✔Implementing administration & booking software package & processes
✔Promoting artists with other venues/bookers/promoters on nation & international level.
✔Coaching & managing artists on our roster regarding self-branding & marketing, time-management & personal efficiency
✔Social media marketing for all our events & artists.

SWITCH had its own booking agency to represent and manage the bookings of an exclusive collection of DJs.

The style range includes Techno, Techhouse, and Minimal.

Artists I work/worked with:
Tom Hades / A.Paul / Loco & Jam / Folker Zwart / Drumcomplex / Roel Salemink / South District / Bjarki / E.D.G.E / Blanda / Red Square Live / Green Cross / Function (US) / Sandwell District / Jeff Rushin / Rosie / Audio Injection / Pfirter / Coeter one / Mike Wall / Marco Bailey / Hans Bouffmyhre / Justin Zahn / Sasha Carassi & many many many more.

Booking Manager

Verkoperscafe.nl

Activities & Responsibilities:
Writer / Blogger 

Topics:
Sales

Copywriter

🔮Futurist | Singularitarian | Neuro Divergent | Keyboard Warrior | Agitator of Luddites | Not-a-Builder | 𝘓𝘦𝘵'𝘴 𝘨𝘰 𝘸𝘩𝘦𝘳𝘦 𝘯𝘰 𝘩𝘶𝘮𝘢𝘯 𝘩𝘢𝘴 𝘨𝘰𝘯𝘦 𝘣𝘦𝘧𝘰𝘳𝘦 🖖

✅ Check out our NEWSLETTER: 📨 https://innovation-network.beehiiv.com/subscribe
✅ My LINKTREE:  ➡️ https://linktr.ee/itsmrmetaverse

🧬🫀👨‍🔧🔬🔭🧪👩‍🔬
What makes Humans unique? 
Advanced Technology, Science and Tool making.
Technology is the natural result of our biological evolution.

But Technology, unlike us naked apes, evolves at an exponential pace. Each wave of innovation accelerating the next one.

Within 2/3 decades, life on earth will be unrecognizable. 

☢️ In today's world, it has become almost second nature to be offended at nearly everything for many. 
But valuable discourse requires discomfort.

So beware, I am notorious for strong opinions and a willingness to express them. I speak my mind.

My intent is always to provide perspective, shake things up, and for what is ahead, there is no time to tickle people into it.

'Extremis Malis Extrema Remedia'

🌊🏄‍♂️ The Coming Wave will be built on and resulting from #ArtificialIntelligence.
Humanity’s final invention.

It will power #TheMetaverse.
#Web3 will be the infrastructure for this new world, its design and operation will be paramount.

To create a reasonable and fair world, facts matter and we must make the right choices the next 20 years. 
Technology will reshape our reality and our evolution. 

The next step in our journey will be the Singularity, a point from which forward, technological progress will be so impactful that it is hard to comprehend today what the world will look like just 50 years from now.

❓What I do❓
Help people understand and navigate the double exponential change we are experiencing in our technological and social landscape. 

🥇 Qualifications 🥇
See my 50+ LinkedIn recommendations and reviews.

I'm a University dropout. As an undiagnosed high functioning ADHD powered Mutant, I couldn't find a drive to keep spending endless time in boring lectures and stuffy books, I wanted to change the world... 

Still I tried for 6 years, studying Greek ancient history, international relations, Islam and its history, turkish Language, amongst other things. 

As an Auto-didact polymath 😂 I closely follow the fields of
Neuroscience, Artificial Intelligence, Machine Learning, Psychology, History, Anthropology etc. 
I study all of these fields by consuming the never-ending stream of books, podcasts, and scientific papers that are released every year.

My mission: To inspire, educate, and empower people to embrace the opportunities and challenges of our time and explore the ethical, philosophical, and cultural implications of our evolving relationship with technology.

taplio

The Battle

Peter George Bell

Aragorn 元宇宙先生 Meulendijks

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taplio

The Battle

Peter George Bell

Aragorn 元宇宙先生 Meulendijks

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

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