I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

The man behind Marvel & Spider Man transmedia universe, Jeff Gomez, shares eye opening insights about out “superpositioned” digital identities existing simultaneously across platforms and how this fundamentally transforms narrative itself. 

You don’t need to adapt big franchises to use this concept, anyone creating any form of content should understand this. 

This is a great archive episode. Comment “JEFF” and I’ll send you the link to this masterclass in transmedia narrative.

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Tim Cain, best known as the producer, lead programmer and one of the designers of Fallout 1997, has a fascinating approach on how to develop great games. 

In this archive episode, he breaks down how cross-disciplinary thinking shaped Fallout’s success and why the best work rarely comes from staying in one lane.

This mindset isn’t just for game design.
It applies to any creative industry where systems, people, and ideas collide.

🎧 The full episode is available on my YouTube channel.
Comment “TIM” and I’ll send you the direct link.

If you haven’t already, check out Purpose Made Podcast where I speak with industry leaders to understand what it really takes to produce great things.
Join 28,000+ subscribers as we build something bigger heading into 2026.

Fallout (1997) didn’t succeed by accident.

A big part of its success came from a team building the same game, each person contributing in the area they were best at, with a shared vision.

Tim Cain’s take on collaboration and creative ownership is incredibly relevant far beyond games.

Comment below if you want the full behind-the-scenes episode, I’ll send you the link.

Images credit: Tim Cain’s personal YouTube channel.

Music in storytelling is still too often treated as an afterthought: a layer added on top of the “real” work.

But that framing fundamentally misses the point.

Music doesn’t support emotion. 
It is the emotional experience. It speaks directly to the nervous system, bypassing analysis and language, shaping how we feel before we consciously understand why.

In games especially, music becomes the connective tissue; the element that binds mechanics, worlds, and moments into something cohesive and meaningful. 

There is so much more to say on the matter that I'll share a part 2 soon. 

But I'm curious to hear your thoughts: what place does music play in storytelling for you?

I've spent years speaking with the people who build the world's biggest IPs.

Gaming visionaries. Merchandising masterminds. Adaptation architects.

They've shared their playbooks, their pivots, and where transmedia is headed next.

Every conversation is live on YouTube. Comment "LINK" and I'll send it your way.

Masters of the Universe trailer has just landed and it looks epic!

Am I biased?

Possibly.

For so many of us, it was our childhood.

Will it trump the mess that was the ‘87 Masters?

Damn right.

I love Dolph Lundgren (don’t we all – Universal Soldier, Rocky, et al.)

But that 1987 film was a mess.

Can’t wait for this one.

#IHaveThePower 🗡️⚔️

Transmedia ≠ direct adaptation.

Mario 1993 ❌
Mario 2023 ✅

The difference?
World-building.
Audience experience.
Attention to detail (yes, especially music).

Storytelling isn’t copying.
It’s creating a universe people want to live in.

On the Purpose Made Podcast, I’ve been lucky to sit down with some of the leading minds in transmedia — unpacking their journeys, what actually worked, and where the industry is heading next.

It’s a true masterclass for anyone interested in narrative, IP, and world-building.
Comment below and I’ll send you the link.

Join 27,000+ subscribers staying ahead of the latest conversations in storytelling.

Integrated Agencies

Previously at:
- GOOD: 2x charities - fundraising and Legacy/In Memory comms. and DM.
- Bluefrog Fundraising (2x): Various charities - DM (incl. print/production) and press.
- Havas CX helia: Volkswagen Financial Services, Volkswagen, SEAT & CUPRA - eCRM
- BURN (2x): Incl. GFT, Marshalls and 2x charities - DM, internal comms and brand dev.
- Bray Leino: WorldFirst (UEFA Euro 2020) - social, sponsorship activations

Project Manager / Account Handler

GOOD Agency

Senior Account Manager

Bluefrog Fundraising Limited

Havas CX helia

Senior CRM Producer

BURN

Account Handler

RAPP

**Proximity merged with RAPP in Nov 2020**

Project Manager

Proximity London

Delivered CRM (email and DM) comms for Volkswagen Financial Services (incl. Volkswagen, Audi, SEAT, ŠKODA and Volkswagen Commercial Vehicles).

On Leave

The Pregnancy Pause

Challenging yet rewarding role involving operations and logistics management, event planning and implementation, communication and language skills development, and crisis management.

Director of Growth & Development

Contract roles at:
- OTM: The Royal Bank of Scotland (RBS) - internal communications
- Engine (formerly Partners Andrews Aldridge): BMW Group (incl. BMW Financial Services & MINI Financial Services) - CRM (EM & DM)
- MRM McCann (formerly MRM Meteorite): Homebase - DM/CRM (incl. secondment to Homebase, Milton Keynes)

OTM (11 mos):
Worked on RBS, delivering print and online internal communication materials for UK Retail staff incl. monthly strategy e-magazine, and training and support collateral/assets - covering events and initiatives, coordinating distribution when required. 

Engine (4 mos):
Delivered CRM, eCRM and DM for BMW Group UK (BMW, BMW Financial Services, MINI Financial Services).

MRM McCann (4 mos):
Worked on Homebase, delivering tactical DM (corporate event, redemption, trigger) as part of their loyalty programme with Nectar. Included secondment as an interim Campaign Account Manager - with two direct reports; helped to facilitate new processes as part of a transition to deliver loyalty communications in-house.

Account Handler (Contract)

Haygarth

Worked on the Junior ISA product launch for OneFamily, and the rebrand of Audley (developers and managers of luxury retirement villages). Activity included DM, door drops, data, press (regional and national), press inserts, email and web banners.

Account Manager, Digital & Direct

It all began at Wegener DM (acquired by Data Locator Group), providing a grounding in data, in a consumer lifestyle capacity - everything from lists to counts, surveys to profiling, and data supply. I then moved into (agency) client services and have since worked in a variety of agencies, from OgilvyOne to boutique OTM (now Definition) - including a secondment client-side.

Sector experience includes financial services (OneFamily, RBS, Volkswagen Financial Services), charity (British Heart Foundation), automotive (BMW Group, Ford, Volkswagen) and retail (Homebase).

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

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