Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Peter George Bell

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Open article: Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News by mediaplaynews.com

Netflix’s ‘Ultraman: Rising’ Promoted With Toys, Billboards in Times Square

Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News

BioShock has sold over 43 million copies, generated half a billion dollars for Take-Two Interactive. Any rational executive would have greenlit BioShock 4, collected the check, and called it a career milestone.

In 2014, Ken Levine walked away.

“I knew it was gonna be a very long period of R&D,” he tells me, “and I didn’t know how to do that at a company that had 200 people in it.”

So he left. Founded Ghost Story Games with a skeleton crew. Gave himself permission to spend five years, five full years, just figuring out what the hell he was even trying to build.

The first line he wrote for what became Judas: “I like eating at vending machines because I don’t have to interact with waiters.”

That’s the man who walked away from half a billion dollars. The guy who chose machines over people. And he just spent ten years building something that helps other people feel less alone.

Read the full story in the newsletter.

Comment “Ken” and I’ll send you the full podcast episode.

Purpose Made | Ghost Story Games | Purpose Made Podcast | Ken Levine

At 3 PM on a run through Boston, Ken Levine had a thought that would cost him a decade. What if a character in his game could look at you, really look

Open article: The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible. by Peter George Bell • 10 min read

The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible.

Ken Levine has always pushed the edges of storytelling.

He’s long argued that video games can be just as artistically and narratively rich as cinema, and honestly, he’s proven it.

Beyond being one of the most influential game creators of our generation, he’s also stepped into Hollywood through screenwriting and directing projects. 

His approach to creativity, world-building, and character psychology holds lessons for every industry; not just gaming.

Purpose Made Podcast exists to share the ideas of people who redefine what’s possible.

The episode is now live.
Comment “KEN” and I’ll send you the link.

#transmedia #kenlevine #gamingnews #storytelling #podcast

Ken Levine has been building Judas for 10 years. 

It took him 5 of those just to shape the characters. 

In my next episode, he opens up about the challenges behind creating a world where every choice reshapes the story. 

Comment KEN and I'll send you the link the moment the episode drops.

I sat down with one of the most influential game developers of our time, and what fascinated me most was understanding his 'why.'

Ken Levine isn't building games for entertainment alone, he's creating spaces where players can escape, where agency isn't just a feature but the foundation.

In Judas, every choice you make changes the narrative. It's intentional. It's personal.

Our conversation covers:
✦ The philosophy behind player-driven narratives
✦ The creation of Bioshock and what led to Judas
✦ What it actually takes to build legendary games

No gatekeeping. Just honest, in-depth insights from a master craftsman.
Episode is live, comment 'KEN' and I'll send you the link.

Stranger Things is coming out tomorrow! 

Meanwhile, let's have a look at must watch and must play shows and games, sorted by categories. 

It's been great seeing top shows adapted from games. 

Comment "LIST" if you want to dig deeper; I'll send you the episode of my conversation with Peter Levin, the man behind Fallout. One of my favourites.

I'm taking my weekly newsletter "Before 5 on Friday" to Substack. 

A newsletter sparking conversations on leadership, innovation, and cultural shifts in gaming and entertainment; from my latest conversations on the podcast Purpose Made or whatever I am working on. 

Subscribe now to know as soon as it comes out 

https://lnkd.in/ehEZHTWr

These guys are dominating the space of non-traditional IPs adaptation.

We dived into what makes a good adaptation, and where is the transmedia industry heading. If you're in this space, or just don't want to be left behind, you'll want to hear the full conversation.

Comment STORY KITCHEN and I'll send you the podcast episode.

Ken Levine created one of gaming's most successful franchises. Then he walked away from it.

Not because it failed. Because staying comfortable meant staying stuck.

After Bioshock Infinite, he left a 200-person studio to start over with a small team. 
No proven IP. 
No safety net. 

Just a vision for something that had never been done.

Genius isn't about finding comfort in success. It's about choosing the harder path when the easy one stops challenging you.

Watch the full episode on Youtube now, comment "KEN" and I'll send you the link. 

Ghost Story Games

Quick ask: what's your one must-listen to podcast episode?

As with winter run season here, I'm building a queue for those long, cold miles 🥶 🏃 💨 

My go to recommendation: Rich Roll’s 2020 episode with Andrew Huberman. If you haven't heard it, make time. It's an absolute belter!!

Suggestions in comments and thank you all in advance 👌

MazharhussainGD

Graphic Designer

Luxurious Marketing Private Limited

Geeks.Select

ESkillVisor

Operations PRO (Pvt) Ltd

Hey there, thanks for stopping by my profile!

Are you struggling to attract your dream clients?

🌟 Ready to become a client magnet?

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While some founders struggle, others effortlessly attract clients. The secret? Personal Branding 

Your online presence equals your ideal customer. But standing out in this world of copy-paste is easy—just be yourself.

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 Let's Create Something Unique! 🚀

Mazhar Hussain

LinkedIn Expert-Led Growth Cheat Sheet

→ Stop guessing
→ Start growing

This cheat sheet shows you how to build authority, share proof, and get real results on LinkedIn.

Predictions by Lara Acosta  👑

Save it and use it!

LinkedIn Design Guy | Helping Founders & Creators with Profile Revamps & High-Impact Design

Poor Design = Lost Trust

↳ People judge your design before reading a single word.
↳ Messy visuals make your message feel messy too.

What builds instant trust:

↳ Clean layouts
↳ Readable text
↳ Consistent colors

Professional visuals that speak credibility

Design isn’t decoration—it’s communication.

DM “Design” to fix your visuals and earn trust faster.

P.S.  I’ll give a free profile revamp to one lucky person who reposts my carousel!

Poor Design = Lost Trust

Turn your boring LinkedIn profile into a lead magnet.

→ Not with flashy visuals.
→ But with a strategy that actually works.

Last Month, I helped revamp.

Jan van Musscher

What do you think of this rebrand?

P.S. on LinkedIn, be clear, not clever.

Jan Profile Revamp

Scaling lean businesses to 7 figures — using AI systems, not headcount. Systems for growth, automation, and founder-driven execution. Fractional CMO & GTM strategist | 10+Y in high-growth tech | $200M+ raised

There are people you meet and instantly feel the trajectory.
When someone accelerates what you're building in a way you couldn't alone, you have to share it.
Mazhar Hussain is 24.

He left his hometown chasing better opportunities and a dream to make something out of his passion for graphic design.

Started learning on his own, teaching himself everything from scratch.
That discipline paid off. He landed his first job in Islamabad.

Joined LinkedIn mid-2024 while working full-time — not to play the content game, but to change his life.

From a small town in Pakistan with nothing but ambition.
No network.
No safety net.
Just a belief that design could become something real.

And then the shift.

A few months later, his first client landed on his profile.
Proof that consistency and creativity pay off.

Then his clients became his biggest advocates.
They talked about his work, referred him to friends, brought new opportunities without him asking.

Since then? Clients come to him.

Today, he's supporting his entire family while building a client base most designers take years to create.

He's the only breadwinner in his family and posts consistently while balancing everything else.

If I'm posting today it's because of his dedication, execution, work ethic. 
The kind of professional maturity that builds brands, not just deliverables.

Before working with him, my LinkedIn presence existed but didn't move.

He didn't "fix" my content.
He made it sharper, faster, more visible.

And the way he shows up as a partner?
That's the rare part. His client maturity and service mindset are years ahead of his age.

And nothing in his background prepared him for this level.
He built everything himself.

The kind of story where ambition beats circumstance.
Where discipline rewrites what seemed inevitable.
Where one person decides the odds don't apply.

When you spot someone this early with all three
(execution, discipline, relationship instinct),
you watch what happens next.

taplio

The Battle

Peter George Bell

Mazhar Hussain

Followers

Posts

Engagements

Likes

Performance ScorePeter George Bell's LinkedIn Performance

Performance ScoreMazhar Hussain's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Peter George Bell

Mazhar Hussain

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

Performance ScoreMazhar Hussain's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePeter George Bell's LinkedIn Performance