Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Peter George Bell

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Open article: Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News by mediaplaynews.com

Netflix’s ‘Ultraman: Rising’ Promoted With Toys, Billboards in Times Square

Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News

BioShock has sold over 43 million copies, generated half a billion dollars for Take-Two Interactive. Any rational executive would have greenlit BioShock 4, collected the check, and called it a career milestone.

In 2014, Ken Levine walked away.

“I knew it was gonna be a very long period of R&D,” he tells me, “and I didn’t know how to do that at a company that had 200 people in it.”

So he left. Founded Ghost Story Games with a skeleton crew. Gave himself permission to spend five years, five full years, just figuring out what the hell he was even trying to build.

The first line he wrote for what became Judas: “I like eating at vending machines because I don’t have to interact with waiters.”

That’s the man who walked away from half a billion dollars. The guy who chose machines over people. And he just spent ten years building something that helps other people feel less alone.

Read the full story in the newsletter.

Comment “Ken” and I’ll send you the full podcast episode.

Purpose Made | Ghost Story Games | Purpose Made Podcast | Ken Levine

At 3 PM on a run through Boston, Ken Levine had a thought that would cost him a decade. What if a character in his game could look at you, really look

Open article: The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible. by Peter George Bell • 10 min read

The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible.

Ken Levine has always pushed the edges of storytelling.

He’s long argued that video games can be just as artistically and narratively rich as cinema, and honestly, he’s proven it.

Beyond being one of the most influential game creators of our generation, he’s also stepped into Hollywood through screenwriting and directing projects. 

His approach to creativity, world-building, and character psychology holds lessons for every industry; not just gaming.

Purpose Made Podcast exists to share the ideas of people who redefine what’s possible.

The episode is now live.
Comment “KEN” and I’ll send you the link.

#transmedia #kenlevine #gamingnews #storytelling #podcast

I sat down with one of the most influential game developers of our time, and what fascinated me most was understanding his 'why.'

Ken Levine isn't building games for entertainment alone, he's creating spaces where players can escape, where agency isn't just a feature but the foundation.

In Judas, every choice you make changes the narrative. It's intentional. It's personal.

Our conversation covers:
✦ The philosophy behind player-driven narratives
✦ The creation of Bioshock and what led to Judas
✦ What it actually takes to build legendary games

No gatekeeping. Just honest, in-depth insights from a master craftsman.
Episode is live, comment 'KEN' and I'll send you the link.

Stranger Things is coming out tomorrow! 

Meanwhile, let's have a look at must watch and must play shows and games, sorted by categories. 

It's been great seeing top shows adapted from games. 

Comment "LIST" if you want to dig deeper; I'll send you the episode of my conversation with Peter Levin, the man behind Fallout. One of my favourites.

I'm taking my weekly newsletter "Before 5 on Friday" to Substack. 

A newsletter sparking conversations on leadership, innovation, and cultural shifts in gaming and entertainment; from my latest conversations on the podcast Purpose Made or whatever I am working on. 

Subscribe now to know as soon as it comes out 

https://lnkd.in/ehEZHTWr

These guys are dominating the space of non-traditional IPs adaptation.

We dived into what makes a good adaptation, and where is the transmedia industry heading. If you're in this space, or just don't want to be left behind, you'll want to hear the full conversation.

Comment STORY KITCHEN and I'll send you the podcast episode.

Ken Levine created one of gaming's most successful franchises. Then he walked away from it.

Not because it failed. Because staying comfortable meant staying stuck.

After Bioshock Infinite, he left a 200-person studio to start over with a small team. 
No proven IP. 
No safety net. 

Just a vision for something that had never been done.

Genius isn't about finding comfort in success. It's about choosing the harder path when the easy one stops challenging you.

Watch the full episode on Youtube now, comment "KEN" and I'll send you the link. 

Ghost Story Games

Quick ask: what's your one must-listen to podcast episode?

As with winter run season here, I'm building a queue for those long, cold miles 🥶 🏃 💨 

My go to recommendation: Rich Roll’s 2020 episode with Andrew Huberman. If you haven't heard it, make time. It's an absolute belter!!

Suggestions in comments and thank you all in advance 👌

martijnvanzwieten.com

Independent consultant supporting businesses in the Videogame and Digital Entertainment Industries. Focus on strategy consulting, management consulting, and coaching.

Clients include:
Abbey Games
Codeglue (now Behaviour Rotterdam)
i3D.net
Outfox Games
Paladin Studios
Rusty Lake
StrideQuest
Studio Deloryan

Business Coach and Consultant for Videogames and Digital Entertainment

Vlaams Audiovisueel Fonds

Member of the VAF/Game Fund marketing committee, advising on promotional support for entertainment/artistic videogames and serious/educational videogames.

Advisor

Global Talk NL

As Innovation Consultant, it is my responsibility to keep Global Talk at the forefront of technological developments, and to turn opportunities into solutions that foster understanding across many different languages and cultures.

• Member of the Strategic Core Team, tasked with shaping and advising on the company's long term strategic goals and initiatives
• Co-developed a robust innovation framework to ensure consistency in the management of innovation projects
• Managed the development of several dedicated apps for clients, including Ziekenhuis Netwerk Antwerpen (ZNA) and the International Organization for Migration (IOM)

Business Development & Innovation Consultant

Three Monkeys

Three Monkeys is a pro bono management consulting firm.

We believe every company deserves access to the knowledge and experience they need to take the next step in their development.

To make this possible, we have decided to offer our expertise for free. By accepting only a small number of projects each year, we can keep the price at just that: free.

Founding Partner

Utomik

Responsible for key partner management (e.g. Azerty, Crunchyroll, Hewlett Packard) and new business development.

• Formalized Utomik's partnership program, growing affiliate partnerships' share of paying subscribers from 1.5% to 5.2% in 6 months
• Co-developed a new B2B2C business model as part of a company-wide strategy pivot
• Only non-Director to have a seat on the 6-person Management Team

Partnership Manager

Rangemu  |  蘭ゲーム

Rangemu aims to improve the connection between the Dutch and East Asian videogame industries, focusing primarily on Japan, South Korea and China. We support companies from both territories in making the step to acquire know-how, find partners, and approach new markets.

• Secured €40K+ in government funding and lead a team of 5 in organizing a trade mission to Tokyo for 15 leading Dutch video game companies, laying the groundwork for at least 3 confirmed business deals
• Supported the Dutch Embassy of the Kingdom of the Netherlands in Tokyo in organizing the Holland Pavilion at the Tokyo Game Show 3 years in a row, including hosting workshops to help companies get the most out of their business trip
• Participated in official Dutch trade mission to South Korea with Dutch prime minister Mark Rutte

Co-Founder & Chairman

Cook and Becker

Primarily responsible for:
• Operations management
• Partner management (e.g. Square Enix, CD Projekt RED, Bandai Namco, Atlus, Bethesda)
• Project management
• New business development

• Streamlined and partially automated the pricing model for new prints
• Leveraged company data to vastly improve new product sales forecasting as well as cashflow forecasting accuracy
• Prepared and presented strategy analysis and recommendation for product portfolio
• Facilitated the acquisition of flagship artbook project for major Japanese videogame publisher Square Enix

General Manager

Plan of Attack

Worldwide PR and marketing agency with offices in California, USA; London, UK; and Amsterdam, The Netherlands. 
Responsible for:
• Key account management
• PR consulting
• PR strategy and execution
• New business development

Senior Account Manager

Kirin PR

Boutique video game PR agency offering PR consultancy, PR strategy development and PR execution services.

• Launched Dutch indie game Lethal League to critical international acclaim, contributing to 100.000 units sold in the first 6 months
• Consulted major Dutch videogame company Spil Games on their international marketing and PR strategy for their mobile portfolio

Owner

Brizamila Entertainment BV

Responsible for Marketing & PR strategy and execution for video game labels Capcom, BlackBean Games and 505Games in Belgium, the Netherlands and Luxembourg.

• Reported directly to international game publishing company Capcom's European head office, who asked me to stay on when they transitioned to a different local distribution partner.

Marketing & PR Manager

I help ambitious leaders build better videogame companies.

I have worked in the games industry in various roles for 13 years before becoming a business coach and consultant.

I’ve seen what works and what doesn’t work firsthand. And obtaining an MBA degree and researching the elements that make up good leadership helped me understand why.

Building on these experiences, I’ve developed a framework that will help you lead your company with confidence, and get better results with less hassle.

So far, I have helped 70+ CEO’s, founders and leaders implement meaningful improvements towards the company of their dreams, including:

• i3D.net (Winner, FD Gazellen International 2021, 2022, 2023)
• Codeglue (Winner, "Best Studio", Dutch Game Awards 2022)
• Studio Deloryan (Winner, "Awesome Achievement Award", Dutch Game Awards 2023)
• Rusty Lake (Winner, "Best Indie Developer", Pocket Gamer Mobile Games Awards 2023) 

Whether you want to grow as the CEO through 1-1 coaching, or want to level up your management team through a guided implementation of the full framework - I can help you build a better company.

For each of my services, I aim to deliver results worth at least 3x your initial investment.

If that sounds like an investment worth making, let’s talk!

Email: martijn@martijnvanzwieten.com

Martijn van Zwieten 🔜 Gamescom

Here we go, all lucky 7's!

If you've got any studio challenges that you'd like me to hit for 7,777 hitpoints a pop, now is your chance!

Final Fantasy jokes aside, thank you to everyone who has chosen to follow or connect with me over the years. I wouldn't be where I am today without you, and I promise you that I don't take this lightly.

I also promise you that I'm doing these posts until at least 9001 followers 😉

Martijn van Zwieten

I help videogame founders build better studios | 🎮 business coach | 15+ years in games | Executive MBA

Had coffee with a studio head this week, and our conversation once again reminded me that some of the simplest tools I teach can make a huge impact.

Running a studio can be overwhelming, and it's quite easy slip into a pattern of reactive struggle.

So if you want to get a tighter grip on your studio operations, try these 4 simple tools:

1️⃣ 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗵𝗮𝗿𝘁
Who in the studio is accountable for what? Most studios I see have a reporting tree at best, or nothing at worst.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Draw up a simple chart with all the major roles, and the 5 key areas or activities they are accountable for.

2️⃣ 𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 (𝗥𝗼𝗰𝗸𝘀)
How do you set priorities? Most studios will have some goals for the year, a rough milestone schedule for their game, and use sprints to get there.
This leaves out the "middle distance". Something that ties the short-term goals to the long-term goals on the level of the whole studio.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Commit to 5-7 company-wide priorities (also called “Rocks”) for the next 90 days. Afterwards, you review, learn and plan the next 90 days.

3️⃣ 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱
Most studios I see either don't track KPIs on the studio level, or if they do, they don't use them to guide day-to-day operations.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Create a studio scorecard with 5-15 leading KPIs that, together, give you a full picture of your studio's health. Update and discuss them weekly in your...

4️⃣ 𝗪𝗲𝗲𝗸𝗹𝘆 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀
Weekly meetings have a tendency to turn into "show-your-work" theater, or focus on ad hoc problems at the cost of daily operations.

𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: use your weekly management meeting to track KPIs, discuss Rock progress and solve issues that block them.


You can easily knock these out in a day, which is exactly what I do with my clients. I call it Traction Day, and you can get a full walkthrough of the Traction Day program as a free bonus for signing up to my newsletter via the link in my header.

Implement these tools and I guarantee you'll make better progress towards the goals you've set for your studio, and experience less friction on the way.

Most game studios fail to define their core values.

But that's a huge mistake. 🙅‍♂️

Because core values are the foundation of your studio culture.

Without them, your culture will just be a reflection of the most dominant personalities in your company, warts and all.  Sometimes that works out, but other times... not so much. 😬

It's much better to be proactive about it, and shape the culture you want your studio to have. 

Of course, actually defining your true values can be quite tricky. How do you come up with them? What is a "good" value?

To help studios come up with better values, I've created a list of 50+ actual game companies and their core values.

I've listed as many as I could find from across the industry, so you'll find both household names like Supercell and Raw Fury, as well as smaller outfits like
Glowmade and Twirlbound.

Use this list to see how other studios have defined their culture, and get some inspiration for your own:
https://lnkd.in/eM4a_ZmZ

The list is continually updated, so let me know if I missed any!

Open article: Core Value Examples from the Games Industry | Notion by notion.so

Core Value Examples from the Games Industry | Notion

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Martijn van Zwieten 🔜 Gamescom

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