I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

The man behind Marvel & Spider Man transmedia universe, Jeff Gomez, shares eye opening insights about out “superpositioned” digital identities existing simultaneously across platforms and how this fundamentally transforms narrative itself. 

You don’t need to adapt big franchises to use this concept, anyone creating any form of content should understand this. 

This is a great archive episode. Comment “JEFF” and I’ll send you the link to this masterclass in transmedia narrative.

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Tim Cain, best known as the producer, lead programmer and one of the designers of Fallout 1997, has a fascinating approach on how to develop great games. 

In this archive episode, he breaks down how cross-disciplinary thinking shaped Fallout’s success and why the best work rarely comes from staying in one lane.

This mindset isn’t just for game design.
It applies to any creative industry where systems, people, and ideas collide.

🎧 The full episode is available on my YouTube channel.
Comment “TIM” and I’ll send you the direct link.

If you haven’t already, check out Purpose Made Podcast where I speak with industry leaders to understand what it really takes to produce great things.
Join 28,000+ subscribers as we build something bigger heading into 2026.

Fallout (1997) didn’t succeed by accident.

A big part of its success came from a team building the same game, each person contributing in the area they were best at, with a shared vision.

Tim Cain’s take on collaboration and creative ownership is incredibly relevant far beyond games.

Comment below if you want the full behind-the-scenes episode, I’ll send you the link.

Images credit: Tim Cain’s personal YouTube channel.

I've spent years speaking with the people who build the world's biggest IPs.

Gaming visionaries. Merchandising masterminds. Adaptation architects.

They've shared their playbooks, their pivots, and where transmedia is headed next.

Every conversation is live on YouTube. Comment "LINK" and I'll send it your way.

Masters of the Universe trailer has just landed and it looks epic!

Am I biased?

Possibly.

For so many of us, it was our childhood.

Will it trump the mess that was the ‘87 Masters?

Damn right.

I love Dolph Lundgren (don’t we all – Universal Soldier, Rocky, et al.)

But that 1987 film was a mess.

Can’t wait for this one.

#IHaveThePower 🗡️⚔️

Transmedia ≠ direct adaptation.

Mario 1993 ❌
Mario 2023 ✅

The difference?
World-building.
Audience experience.
Attention to detail (yes, especially music).

Storytelling isn’t copying.
It’s creating a universe people want to live in.

On the Purpose Made Podcast, I’ve been lucky to sit down with some of the leading minds in transmedia — unpacking their journeys, what actually worked, and where the industry is heading next.

It’s a true masterclass for anyone interested in narrative, IP, and world-building.
Comment below and I’ll send you the link.

Join 27,000+ subscribers staying ahead of the latest conversations in storytelling.

Music in storytelling is still too often treated as an afterthought: a layer added on top of the “real” work.

But that framing fundamentally misses the point.

Music doesn’t support emotion. 
It is the emotional experience. It speaks directly to the nervous system, bypassing analysis and language, shaping how we feel before we consciously understand why.

In games especially, music becomes the connective tissue; the element that binds mechanics, worlds, and moments into something cohesive and meaningful. 

There is so much more to say on the matter that I'll share a part 2 soon. 

But I'm curious to hear your thoughts: what place does music play in storytelling for you?

martijnvanzwieten.com

Independent consultant supporting businesses in the Videogame and Digital Entertainment Industries. Focus on strategy consulting, management consulting, and coaching.

Clients include:
Abbey Games
Codeglue (now Behaviour Rotterdam)
i3D.net
Outfox Games
Paladin Studios
Rusty Lake
StrideQuest
Studio Deloryan

Business Coach and Consultant for Videogames and Digital Entertainment

Vlaams Audiovisueel Fonds

Member of the VAF/Game Fund marketing committee, advising on promotional support for entertainment/artistic videogames and serious/educational videogames.

Advisor

Global Talk NL

As Innovation Consultant, it is my responsibility to keep Global Talk at the forefront of technological developments, and to turn opportunities into solutions that foster understanding across many different languages and cultures.

• Member of the Strategic Core Team, tasked with shaping and advising on the company's long term strategic goals and initiatives
• Co-developed a robust innovation framework to ensure consistency in the management of innovation projects
• Managed the development of several dedicated apps for clients, including Ziekenhuis Netwerk Antwerpen (ZNA) and the International Organization for Migration (IOM)

Business Development & Innovation Consultant

Three Monkeys

Three Monkeys is a pro bono management consulting firm.

We believe every company deserves access to the knowledge and experience they need to take the next step in their development.

To make this possible, we have decided to offer our expertise for free. By accepting only a small number of projects each year, we can keep the price at just that: free.

Founding Partner

Utomik

Responsible for key partner management (e.g. Azerty, Crunchyroll, Hewlett Packard) and new business development.

• Formalized Utomik's partnership program, growing affiliate partnerships' share of paying subscribers from 1.5% to 5.2% in 6 months
• Co-developed a new B2B2C business model as part of a company-wide strategy pivot
• Only non-Director to have a seat on the 6-person Management Team

Partnership Manager

Rangemu  |  蘭ゲーム

Rangemu aims to improve the connection between the Dutch and East Asian videogame industries, focusing primarily on Japan, South Korea and China. We support companies from both territories in making the step to acquire know-how, find partners, and approach new markets.

• Secured €40K+ in government funding and lead a team of 5 in organizing a trade mission to Tokyo for 15 leading Dutch video game companies, laying the groundwork for at least 3 confirmed business deals
• Supported the Dutch Embassy of the Kingdom of the Netherlands in Tokyo in organizing the Holland Pavilion at the Tokyo Game Show 3 years in a row, including hosting workshops to help companies get the most out of their business trip
• Participated in official Dutch trade mission to South Korea with Dutch prime minister Mark Rutte

Co-Founder & Chairman

Cook and Becker

Primarily responsible for:
• Operations management
• Partner management (e.g. Square Enix, CD Projekt RED, Bandai Namco, Atlus, Bethesda)
• Project management
• New business development

• Streamlined and partially automated the pricing model for new prints
• Leveraged company data to vastly improve new product sales forecasting as well as cashflow forecasting accuracy
• Prepared and presented strategy analysis and recommendation for product portfolio
• Facilitated the acquisition of flagship artbook project for major Japanese videogame publisher Square Enix

General Manager

Plan of Attack

Worldwide PR and marketing agency with offices in California, USA; London, UK; and Amsterdam, The Netherlands. 
Responsible for:
• Key account management
• PR consulting
• PR strategy and execution
• New business development

Senior Account Manager

Kirin PR

Boutique video game PR agency offering PR consultancy, PR strategy development and PR execution services.

• Launched Dutch indie game Lethal League to critical international acclaim, contributing to 100.000 units sold in the first 6 months
• Consulted major Dutch videogame company Spil Games on their international marketing and PR strategy for their mobile portfolio

Owner

Brizamila Entertainment BV

Responsible for Marketing & PR strategy and execution for video game labels Capcom, BlackBean Games and 505Games in Belgium, the Netherlands and Luxembourg.

• Reported directly to international game publishing company Capcom's European head office, who asked me to stay on when they transitioned to a different local distribution partner.

Marketing & PR Manager

I help ambitious leaders build better videogame companies.

I have worked in the games industry in various roles for 13 years before becoming a business coach and consultant.

I’ve seen what works and what doesn’t work firsthand. And obtaining an MBA degree and researching the elements that make up good leadership helped me understand why.

Building on these experiences, I’ve developed a framework that will help you lead your company with confidence, and get better results with less hassle.

So far, I have helped 70+ CEO’s, founders and leaders implement meaningful improvements towards the company of their dreams, including:

• i3D.net (Winner, FD Gazellen International 2021, 2022, 2023)
• Codeglue (Winner, "Best Studio", Dutch Game Awards 2022)
• Studio Deloryan (Winner, "Awesome Achievement Award", Dutch Game Awards 2023)
• Rusty Lake (Winner, "Best Indie Developer", Pocket Gamer Mobile Games Awards 2023) 

Whether you want to grow as the CEO through 1-1 coaching, or want to level up your management team through a guided implementation of the full framework - I can help you build a better company.

For each of my services, I aim to deliver results worth at least 3x your initial investment.

If that sounds like an investment worth making, let’s talk!

Email: martijn@martijnvanzwieten.com

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Peter George Bell

Martijn van Zwieten 🔜 Gamescom

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Martijn van Zwieten 🔜 Gamescom

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