Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Peter George Bell

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Open article: Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News by mediaplaynews.com

Netflix’s ‘Ultraman: Rising’ Promoted With Toys, Billboards in Times Square

Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News

BioShock has sold over 43 million copies, generated half a billion dollars for Take-Two Interactive. Any rational executive would have greenlit BioShock 4, collected the check, and called it a career milestone.

In 2014, Ken Levine walked away.

“I knew it was gonna be a very long period of R&D,” he tells me, “and I didn’t know how to do that at a company that had 200 people in it.”

So he left. Founded Ghost Story Games with a skeleton crew. Gave himself permission to spend five years, five full years, just figuring out what the hell he was even trying to build.

The first line he wrote for what became Judas: “I like eating at vending machines because I don’t have to interact with waiters.”

That’s the man who walked away from half a billion dollars. The guy who chose machines over people. And he just spent ten years building something that helps other people feel less alone.

Read the full story in the newsletter.

Comment “Ken” and I’ll send you the full podcast episode.

Purpose Made | Ghost Story Games | Purpose Made Podcast | Ken Levine

At 3 PM on a run through Boston, Ken Levine had a thought that would cost him a decade. What if a character in his game could look at you, really look

Open article: The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible. by Peter George Bell • 10 min read

The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible.

Ken Levine has always pushed the edges of storytelling.

He’s long argued that video games can be just as artistically and narratively rich as cinema, and honestly, he’s proven it.

Beyond being one of the most influential game creators of our generation, he’s also stepped into Hollywood through screenwriting and directing projects. 

His approach to creativity, world-building, and character psychology holds lessons for every industry; not just gaming.

Purpose Made Podcast exists to share the ideas of people who redefine what’s possible.

The episode is now live.
Comment “KEN” and I’ll send you the link.

#transmedia #kenlevine #gamingnews #storytelling #podcast

Ken Levine has been building Judas for 10 years. 

It took him 5 of those just to shape the characters. 

In my next episode, he opens up about the challenges behind creating a world where every choice reshapes the story. 

Comment KEN and I'll send you the link the moment the episode drops.

I sat down with one of the most influential game developers of our time, and what fascinated me most was understanding his 'why.'

Ken Levine isn't building games for entertainment alone, he's creating spaces where players can escape, where agency isn't just a feature but the foundation.

In Judas, every choice you make changes the narrative. It's intentional. It's personal.

Our conversation covers:
✦ The philosophy behind player-driven narratives
✦ The creation of Bioshock and what led to Judas
✦ What it actually takes to build legendary games

No gatekeeping. Just honest, in-depth insights from a master craftsman.
Episode is live, comment 'KEN' and I'll send you the link.

Stranger Things is coming out tomorrow! 

Meanwhile, let's have a look at must watch and must play shows and games, sorted by categories. 

It's been great seeing top shows adapted from games. 

Comment "LIST" if you want to dig deeper; I'll send you the episode of my conversation with Peter Levin, the man behind Fallout. One of my favourites.

I'm taking my weekly newsletter "Before 5 on Friday" to Substack. 

A newsletter sparking conversations on leadership, innovation, and cultural shifts in gaming and entertainment; from my latest conversations on the podcast Purpose Made or whatever I am working on. 

Subscribe now to know as soon as it comes out 

https://lnkd.in/ehEZHTWr

These guys are dominating the space of non-traditional IPs adaptation.

We dived into what makes a good adaptation, and where is the transmedia industry heading. If you're in this space, or just don't want to be left behind, you'll want to hear the full conversation.

Comment STORY KITCHEN and I'll send you the podcast episode.

Ken Levine created one of gaming's most successful franchises. Then he walked away from it.

Not because it failed. Because staying comfortable meant staying stuck.

After Bioshock Infinite, he left a 200-person studio to start over with a small team. 
No proven IP. 
No safety net. 

Just a vision for something that had never been done.

Genius isn't about finding comfort in success. It's about choosing the harder path when the easy one stops challenging you.

Watch the full episode on Youtube now, comment "KEN" and I'll send you the link. 

Ghost Story Games

Quick ask: what's your one must-listen to podcast episode?

As with winter run season here, I'm building a queue for those long, cold miles 🥶 🏃 💨 

My go to recommendation: Rich Roll’s 2020 episode with Andrew Huberman. If you haven't heard it, make time. It's an absolute belter!!

Suggestions in comments and thank you all in advance 👌

Make Light Matter®

I created Make Light Matter® (www.makelightmatter.co.uk) to explore, connect and help educate individuals and organisations around light’s impact on health. We exist to make light matter to everyone, so that we can all improve our health, happiness and productivity to live our fullest lives. We are a social enterprise, so social impact, stakeholder engagement and investing our profits back into our purpose is central to what we do. 

I work part-time, engaging with stakeholders, developing our vision and strategies, managing our advisory board and consumer panel, developing our website, researching and writing articles, leading our governance, communications and marketing, and developing products and services.

Make Light Matter builds on my previous work running my personal perspective Little Light Room blog and events, and serving on the Seasonal Affective Disorder Association (SADA) committee for nearly three years.

Founder

We Are UMi Network

As a member of UMi's content, marketing and events team, I support across UMi's campaigns, contracts, corporate communications and Sat Nav product. My main duties involve interviewing and writing up profile, expert and case study interviews; researching and writing advice-led content for businesses; writing press releases, our bulletins, partner sales copy and various other formats. I also currently lead on content planning for our bulletins and publications, 

I joined UMi's team as an associate while working freelance in September 2018 and became a part-time employee in February 2020.

Digital Content Journalist

INVOLVE NORTH EAST

Experts in patient and public involvement, Involve North East works with service users, communities and harder to reach groups to gain the insight needed to help commissioners design the best, most responsive and cost-effective services. My role as Trustee and Director is to support the charity's strategic development and financial governance.

Trustee and Director

Echo Corporate Communications

I provided a copywriting and marketing consultancy service to a small number of retained clients.

Copywriter and Marketing Consultant

Silverbean

I created and led a Customer Insights service from research and conception to commercial launch and delivery within this leading North East-based digital marketing agency.
Key Achievements:
- I developed, beta-tested and launched a flexible and scalable customer insights service. This supported Silverbean’s end-to-end client journey and gave existing channel services the customer insights and strategy foundations they were often missing from the clients to improve performance.
- Introduced and embedded a customer-centric mindset to the agency, requiring change management and excellent communication skills: delivered presentations, training workshops and one-to-one support across the agency.
- Contributed to winning/retaining business through providing useful content for the Commercial Team to share as well as proposal, pitch and strategy development insights. Took Silverbean through my insights process, which led to a much-improved focus and success in outbound sales.
- Working across travel, retail, education, B2B and wellbeing sectors, I led clients through audit, segmentation, customer workshops, research and performance analysis, culminating in customer personas, customer journey maps and strategy development. I also integrated with our Conversion Rate Optimisation (CRO) team to conduct on-site surveying, develop hypotheses from my insights, produce UX personas and wire-frame UX tests.

Customer Insights & Strategy Manager

Seasonal Affective Disorder Association (SADA)

I am delighted to have served on the SADA committee for almost three years, using my background in strategic marketing and customer insight to help raise awareness of Seasonal Affective Disorder (SAD) among all the Association's audiences. Just as importantly, I used my personal experience to support members and help people to understand and learn to manage the symptoms so they can lead a fulfilling life.

Committee Member - Publicity Officer

I returned to freelance work while taking a short sabbatical after taking voluntary severance from my previous role. I worked on projects including:
- Wrote/edited case studies for a research publication
- Wrote a series of in-depth course descriptions for a university
- Attended professional events, captured and wrote up detailed summaries and blog posts
- Wrote a new brochure for a financial services listing website 
- Provided strategic marketing consultancy for a new business start-up

Freelance Copywriter and Marketer (part-time)

Northumbria University

Working as part of the University's digital marketing team, my day-to-day responsibilities included content production and management, social media strategy and management, customer service for internal clients and externally for students, as well as campaign development and implementation. 

Key achievements included: 
- Developed customer personas with information from Marketing Intelligence and a visual customer journey map, with questions and concerns across the journey and recommended content to satisfy these, as well as proposing a new way to organise the customer journey across the website
- Led on an SEO project working closely with a specialist agency to improve Northumbria's visibility in organic search for Clearing and led on the development of the web pages, establishing optimised content for website visitors. The site was launched in May 2015 and by August 2015, had reached top 10 ranking for key Clearing terms and was the top university result.
- Involved in the development of the University's brand new website: stakeholder engagement sessions, wire frame and user journey testing, content audits, content development and management for the Faculty of Engineering and Environment
- Led on student and alumni profiles - developed forms, communications and processed profiles - the project generated over 1000 responses
- Co-managed University's organic and paid-for social media and a founding member of the Social Media Project Group, shaping the University's social media strategy
- Developed a number of well-received guides on various student journey points

Digital Marketing Coordinator

In this role I worked with internal and external customers providing marketing and recruitment support to Engineering and Environment at Northumbria University.  I had a broad remit: producing printed and digital marketing materials and adverts, web development and content management, developing news stories, producing printed and e-newsletters, managing the Faculty's social media presence and contributing to marketing strategy - for example conducting market and competitor analysis and marketing audits.  

Key achievements include: project managing the development of a new website for the Faculty, working directly with the Executive Dean and Faculty Business Manager; developing and implementing a digital media plan; developing a new undergraduate brochure; leading on communications for the annual show and trialing innovative social media techniques; trusted to proof and sign off Faculty sections of University prospectuses and other key publications.

Marketing Executive - Engineering and Environment at Northumbria University

Responsible for assisting with all elements of marketing and recruitment for the Law School.  The majority of my role was events management - assisting with organising open days, attending careers fairs, co-ordinating the academic school visits programme and organising school taster days.

Marketing Assistant - Northumbria Law School

A qualified copywriter, I worked on a part-time freelance basis, providing a variety of marketing services. Projects included the production of e-newsletters, press releases, leaflets, social media training, website copywriting and article writing.

Self-employed

Nigel Wright Consultancy Ltd

I was responsible for the operational marketing of Nigel Wright Recruitment's UK Consumer and international teams.  My activity included the production of a range of publications, including a brand new industry magazine, distributed to 13,000 UK and international clients; provided market research for and supported new division launches, managed direct mail projects (online and print), booked and helped to develop advertising, wrote press releases, worked with the customer relationship management (CRM) system daily; managed translation projects, pay-per-click (PPC) campaigns and contributed to the development of the company's new website and ongoing maintenance and analysis.

International Marketing Executive

I'm the Founder and Director of Make Light Matter® (www.makelightmatter.co.uk) - the home of light nutrition - a UK hub for everyone to learn, connect and collaborate around the impact of light on human wellbeing. Light is something we don't often think about. It's just... there. But it has a significant impact on our physical and mental health. We help people and organisations to understand how to get the right kind of light at the right time for them as individuals (light nutrition) and to support employees and service users in this. We want to help people avoid or manage conditions such as Seasonal Affective Disorder (SAD) and Winter Blues, Vitamin D deficiency and sleep problems, so they can live happier, healthier and more productive lives. In addition, we connect different industries and professions around the topic. Our work is supported by a cross-industry/professional advisory board and a consumer panel.

I was diagnosed with Seasonal Affective Disorder (SAD) in 2003. From 2012 to 2020 I ran Little Light Room (a personal perspective blog and events) and was a Trustee of the Seasonal Affective Disorder Association (SADA) for nearly three years before developing Lightopia CIC T/A Make Light Matter.

In addition, I work three days a week as a Digital Content Journalist for UMi - helping businesses to do more and go further. I am also a trustee and director of Involve North East, which specialises in patient and public involvement, giving the people of the North East a voice about their health and wellbeing services.

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Peter George Bell

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

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