Purpose Made

Purpose Made is a dynamic, change-catalysing consultancy with an expertise in transformative organisational design. Since our inception in 2021, we have devoted ourselves to exceeding the mission of our clients, helping them surpass their own expectations in an ever-evolving global landscape. We are uniquely equipped to propel businesses to new horizons of growth, building structures that are not just responsive but resilient to change.

Our raison d'être is steeped in purposeful action and we are fiercely committed to empowering businesses to adapt, innovate, and flourish in a redefined global society. Our hallmark lies in our adeptness at crafting bespoke solutions, steeped in a thorough understanding of our client's purpose and the shifts in the societal fabric in which they operate.

We are Purpose Made, and we're not just about supporting businesses - we're about reinventing them to be future-ready. Through strategic foresight and a deep-rooted understanding of global trends, we aid organizations in navigating the uncharted waters of the post-pandemic world, turning potential roadblocks into stepping stones towards growth.

The world has changed, and with it, the rules of the game. But at Purpose Made, we're not just playing the game - we're reshaping it. Together, let's build the future of business.

CEO/Founder 

When I'm not immersed in the art of strategising and fostering collaborations, I curate and host, The Purpose Made Podcast. Our podcast stands as a beacon for inquisitive minds, serving as an incubator for the unexplored and untapped potential that dwells within every one of us. Our guests are as diverse as our listeners, ranging from groundbreaking entrepreneurs to avant-garde artists, innovative scientists to disruptive innovators from every corner of the globe.

Podcast Host

Childrens Author

I serve as a trusted advisor and conduit for investor relations, supporting a myriad of investors eager to navigate the dynamic landscape of the computer games industry. My expertise enhances their investment strategies, fostering prosperous growth in this exciting realm.

Games Industry Advisor/Investor Relations

Multiple 

Independent Advisory Board Member

Gratitude 🌱

Chief Purpose Officer

Freelance Senior Strategy, Operations and Risk Expert

AlterContacts

Local Interview Host

Electronic Arts (EA)

Head of Strategic Transformation & Growth

European Risk and Compliance Audit Manager

Senior Internal Risk and Compliance Auditor

Nestle

Nestle Global Audit - Senior Risk and Compliance Auditor 

Project Management and Consultancy roles from 2005 – 2012 included:
Capita: Project Management/Consultancy  
Oxfam: Advisory - FTT/Robin Hood Tax. 
Police: Consulting on proposed merger of Cumbria and Lancaster police forces coupled to performing 'best value' reviews for Cumbria Constabulary.
Aurecon: Consulting/Project Management of numerous green energy projects including the successful delivery of one of Australia's largest infrastructure projects. 
NHS – Project Management of a £11m new hospital (build and design) inc: Cockermouth and Cleator Moor Hospital/Health Centre builds.

SUMMARISED EARLIER CAREER

🔹 Global Strategy & Transformation Visionary | C-Suite Advisor | Futurist | Parentpreneurs

Welcome to my LinkedIn profile! I am Peter George Bell, a seasoned executive with over 18 years of expertise in steering global initiatives and leading strategic transformations across the gaming and digital landscapes. My career has been marked by significant achievements in organisational transformation, strategic brand activation, high-level advisory roles, and deep consumer engagement.

🌟 Professional Highlights:

> Founder and CEO of Purpose Made Ltd: Revolutionised digital transformation for a global clientele, crafting strategies that align consumer engagement with core brand values, resulting in an 86% YoY surge in consumer metrics.

> Strategic Transformations: Orchestrated financial turnarounds and strategic transformations, unlocking over $40M in value and leading 150+ professionals in global functions.

> Advisory and Consulting Roles: Collaborated with renowned entities like Nestlé S.A., Oxfam, Electronic Arts, the UK Labour Party, and Her Majesty's Government, providing bespoke strategies for organisational redesign and transformation.

🚀 Core Competencies:

Leadership in Transformation
Strategic Visioning and Planning
Brand Activation and Consumer Engagement
Cross-functional Team Leadership
Consumer Insights and Analytics
Global Operations Management
C-Suite Advisory

🌍 Global Mindset & Futurism:
I am driven by a purpose-driven strategy and a passion for leveraging futurism to guide organisations towards innovative and sustainable success. My diverse experience across multiple industries and my ability to adapt to rapidly changing environments makes me a valuable asset for any forward-thinking organisation.

✨ What I Bring to the Table:

A unique blend of technical proficiency, analytical skills, and a global mindset and expertise.
Proven track record in leading organisational transformation and digital innovation.
A strong passion for driving growth and fostering a culture of continuous improvement.

Let's connect and explore how we can drive transformative success together.

Peter George Bell

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Open article: Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News by mediaplaynews.com

Netflix’s ‘Ultraman: Rising’ Promoted With Toys, Billboards in Times Square

Netflix's 'Ultraman: Rising' Promoted With Toys, Billboards in Times Square - Media Play News

BioShock has sold over 43 million copies, generated half a billion dollars for Take-Two Interactive. Any rational executive would have greenlit BioShock 4, collected the check, and called it a career milestone.

In 2014, Ken Levine walked away.

“I knew it was gonna be a very long period of R&D,” he tells me, “and I didn’t know how to do that at a company that had 200 people in it.”

So he left. Founded Ghost Story Games with a skeleton crew. Gave himself permission to spend five years, five full years, just figuring out what the hell he was even trying to build.

The first line he wrote for what became Judas: “I like eating at vending machines because I don’t have to interact with waiters.”

That’s the man who walked away from half a billion dollars. The guy who chose machines over people. And he just spent ten years building something that helps other people feel less alone.

Read the full story in the newsletter.

Comment “Ken” and I’ll send you the full podcast episode.

Purpose Made | Ghost Story Games | Purpose Made Podcast | Ken Levine

At 3 PM on a run through Boston, Ken Levine had a thought that would cost him a decade. What if a character in his game could look at you, really look

Open article: The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible. by Peter George Bell • 10 min read

The Man Who Chose Machines Over People, And What Ten Years Taught Him About Building the Impossible.

Ken Levine has always pushed the edges of storytelling.

He’s long argued that video games can be just as artistically and narratively rich as cinema, and honestly, he’s proven it.

Beyond being one of the most influential game creators of our generation, he’s also stepped into Hollywood through screenwriting and directing projects. 

His approach to creativity, world-building, and character psychology holds lessons for every industry; not just gaming.

Purpose Made Podcast exists to share the ideas of people who redefine what’s possible.

The episode is now live.
Comment “KEN” and I’ll send you the link.

#transmedia #kenlevine #gamingnews #storytelling #podcast

Ken Levine has been building Judas for 10 years. 

It took him 5 of those just to shape the characters. 

In my next episode, he opens up about the challenges behind creating a world where every choice reshapes the story. 

Comment KEN and I'll send you the link the moment the episode drops.

I sat down with one of the most influential game developers of our time, and what fascinated me most was understanding his 'why.'

Ken Levine isn't building games for entertainment alone, he's creating spaces where players can escape, where agency isn't just a feature but the foundation.

In Judas, every choice you make changes the narrative. It's intentional. It's personal.

Our conversation covers:
✦ The philosophy behind player-driven narratives
✦ The creation of Bioshock and what led to Judas
✦ What it actually takes to build legendary games

No gatekeeping. Just honest, in-depth insights from a master craftsman.
Episode is live, comment 'KEN' and I'll send you the link.

Stranger Things is coming out tomorrow! 

Meanwhile, let's have a look at must watch and must play shows and games, sorted by categories. 

It's been great seeing top shows adapted from games. 

Comment "LIST" if you want to dig deeper; I'll send you the episode of my conversation with Peter Levin, the man behind Fallout. One of my favourites.

I'm taking my weekly newsletter "Before 5 on Friday" to Substack. 

A newsletter sparking conversations on leadership, innovation, and cultural shifts in gaming and entertainment; from my latest conversations on the podcast Purpose Made or whatever I am working on. 

Subscribe now to know as soon as it comes out 

https://lnkd.in/ehEZHTWr

These guys are dominating the space of non-traditional IPs adaptation.

We dived into what makes a good adaptation, and where is the transmedia industry heading. If you're in this space, or just don't want to be left behind, you'll want to hear the full conversation.

Comment STORY KITCHEN and I'll send you the podcast episode.

Ken Levine created one of gaming's most successful franchises. Then he walked away from it.

Not because it failed. Because staying comfortable meant staying stuck.

After Bioshock Infinite, he left a 200-person studio to start over with a small team. 
No proven IP. 
No safety net. 

Just a vision for something that had never been done.

Genius isn't about finding comfort in success. It's about choosing the harder path when the easy one stops challenging you.

Watch the full episode on Youtube now, comment "KEN" and I'll send you the link. 

Ghost Story Games

Quick ask: what's your one must-listen to podcast episode?

As with winter run season here, I'm building a queue for those long, cold miles 🥶 🏃 💨 

My go to recommendation: Rich Roll’s 2020 episode with Andrew Huberman. If you haven't heard it, make time. It's an absolute belter!!

Suggestions in comments and thank you all in advance 👌

Sarah Pittendrigh Keynote Speaker

I don’t speak from theory. I speak from lived experience, raw, real and unapologetically honest.

I’ve felt the suffocating grip of anxiety.

I’ve stood at my front door, clutching my young son, as a man arrived to value our home for auction.

I’ve heard the voices "You’ll never be enough."

And yet, I fought back again and again.

Agoraphobic at 24.
Single mum at 30.
Bankrupt at 36.

Twice diagnosed with malignant melanoma.

Burnt out at midlife.

Every time life tried to break me, it handed me something greater

Unshakable resilience.

A relentless fire to prove

I CAN. And so can you.

From Broken to Boardroom

My lowest point woke up something powerful inside me.

I spotted a gap in the event industry for luxury linen.

No bank account.
No money.
No safety net.

But I had grit and a refusal to give up.

I bootstrapped Simply Bows & Chair Covers to multi award-winning.

Within a year I bought back my repossessed home.

In 2012, the British Chamber of Commerce named us the UK’s Most Promising Business.

Turning Loss Into Legacy

When my ex-husband’s farm teetered on collapse after the loss of both parents, I didn’t step back.

I stepped up.

We transformed derelict barns into eight stunning family homes.

Beating Cancer. Beating Burnout.

Twice, I heard the word no one wants:
Cancer.

But resilience isn’t something you’re born with it’s something you build.

By 2020, the pandemic brought me to burnout.

I turned inward, applied my own tools, and rebuilt myself.

That birthed The I CAN Method™️ the practical system I now teach globally to leaders, founders, and CEOs.

Your audience will walk away with

The mindset shifts that took me from "not enough" to unstoppable.

How to spot opportunity in adversity.

How to silence their inner critic.

Proof that resilience is built not born.

Why Book Me?

Because they don’t need another glossy, surface-level talk.

They need real.
They need raw.

They need to hear:
You are enough.
You can rise.
You can rewrite your story.

Keynote Speaker ~ Resilience & Mindset

Simply Bows and Chair Covers

My first business founded as a solo entrepreneur, the one I am most proud of.

Created when I was a bankrupt single mum after adversity hit in 2008 resulting in my board directors and I losing our 7 figure Corporate Event & Leisure business.

With a small start up grant and a cash bank account from the CO-OP Bank, I built Simply Bows and Chair Covers from the dining room table of my repossessed home! 

Success came quickly. I hit just short of a 6 figure turnover, delivering a multi 5 figure profit within 16 months of start up. 

It took every bit of strength and resilience I had.

This incredible result allowed me to reclaim our family home, where we still enjoy living now.

We are a proud multi 6 figure business and multi award winning supplier of luxury table linen and chair decor to some of the most prestigious wedding and event venues in the UK.

Whatever your event, we’ve got it covered! 

We boast 9 UK offices with further Franchise opportunities available across the UK 🇬🇧

Multi Award Winning Founder, CEO  & Franchisor

CEO & Founder

Sarah Pittendrigh Coaching

The I CAN Method™️ - How to reset your mindset and claim your meaningful goals.

Modern life can be a minefield. 

It can feel as if, at every turn, a new obstacle, setback or just old-fashioned bad luck will be there to keep us stuck and unable to get to where we ought to be. 

When this happens consistently, we can even start to accept this as our truth which can lead us to believe that, quite simply, we can’t make changes, and at that point, we may simply stop trying. 

If this resonates with you: you do not need to accept this as your reality.

In The I Can Method, I show you how to map your way back to personal and professional control, inspiration and excellence. 

This is not just a theory but my personal journey that combines a brutally honest account of my own trajectory, from personal lows, through seemingly endless adversity and ultimately out to a position of resolution, success and freedom.

The Ultimate Guide for Business Women to Reach their Full Potential.

By switching your mindset, implementing goal setting strategies, and focusing on career development with that growth mindset, The I Can Method is the ultimate guide for business women to reach their full potential, whether starting or growing a business. 

This is not just an inspirational story but a methodology you can begin applying immediately. 

With clear and practical advice on how to stop imagining that you can’t and knowing that you can create the life you know you deserve. 

I am using The I Can Method as the foundation to my mentoring, already used internationally with incredible results for both businesses and individuals alike. 

The disarmingly simple yet cuttingly insightful principles can help you get to the core of what is limiting you and use that insight to make a genuine paradigm shift in your life.

Don't accept feeling stuck as your reality, take control of your life and purchase The  I Can Method™️ today.

Published Author & Mentor of The I CAN Method™️

BRADLEY HALL FARM (SOUTH WYLAM) LIMITED

A multi 7 figure diversification project of our family farm. 

The sympathetic development of 8 beautiful stone and slate barn conversions/executive homes that my husband and I converted from our traditional farm steading set in the heart of Northumberland. 

The most challenging project and the steepest learning curve due to the complexities of meeting the requirements of planning through to the completion of sales.

The final project closed with the sale of 10 stunning houses to include the original farm house and a cottage. 

We are currently recovering from the enormity of the project, but excited to take on another project in the near future.

Property Developer & Investor

Cannaray Brands

Investor

Wellford Medical Ltd

Female Founders More Boots Than Heels

A Private Business & Lifestyle Members Club for Female Founders who prefer boots over heels!

Are you a midlife Female Founder, CEO or Exec that has built a fabulous business but now “corporate networking leaves you feeling as if you don’t fit in, you are bored and looking for more joy and fun to boost you battery?

You are straight talking. 

You are a high performer, but aren’t interested in competing with turnover, fancy cars or egos, you can see through all of that, you are at a time in your life where you appreciate the value of time?

You want time to enjoy your lifestyle that is aligned to your values and purpose, doing more of what you love, with people you love?

You are aware life is short and you want every moment to count! You want memories to cherish?

In truth, you probably prefer being outdoors to being in the office, but the office delivers the funds to facilitate your lifestyle?

You can’t wait to get home, wash off your makeup and get your boots or trainers on to head outdoors?

Off to work in the garden, go walking, running, cycling, you may love your dogs, horses and chickens as much as we do, health and nutrition is important, anything that makes you feel alive and that helps you breathe in freedom?

But you have to do a lot of what you love on your own. 

It can be lonely.

Friends don’t necessarily understand your business and business colleagues don’t always understand your lifestyle.

You would love to meet likeminded, business women - to enjoy activity days, collaborate for business with in a “Chatham House rules” community?

Have a concierge service at hand to arrange days out, retreats, sporting/fun events where you normally wouldn’t  go because you wouldn’t know anyone there, but with this community you can go, because you have a fab group of likeminded people to join you.

Is this sounding like something you could be interested in?

Drop me a DM or visit 

www.morebootsthanheels.com

Co-Founder

Formidable Over Forty™️

Everywoman Ltd

Ambassador for Everywoman

The Prince's Trust

Ambassador for Women Supporting Women

Entrepreneur - Mentoring female founders to feel “Formidable Over Forty™️” Offering you a confidential space, lean on my hindsight to keep YOU on your “to do list” & to get your meaningful goals over the line | Investor

From bankrupt, agoraphobic single mum to multi award-winning entrepreneur, property developer, published author, investor and mentor, my story is proof that no matter how far you fall, you can rise.

💡 Paying forward as a keynote speaker and 1:1 mentor, with the added option of bespoke hybrid speaker & master class workshops for you and your leadership team.

I have experienced loss. Loved ones, a business, my home and my money.

But I also know from the harsh lessons, you can take adversity and create a life and business that flow in beautiful alignment 💫

The day my home was being valued for auction, something inside me flipped. I refused to let my son lose his home. 

A lost 7 figure business, no money, no bank account, just sheer resilience and new found purpose, in midlife I rebuilt from nothing.

I created a multi-award-winning business, bought back my house and later developed a multi-million-pound property portfolio.

But life didn’t stop testing me. 

Cancer twice. Burnout. A pandemic. 

Each time, I proved that resilience isn’t just about surviving it’s about using every setback as a launchpad for something greater.

💡 More Than a Story  - A Transformation

Today, I don’t just speak about resilience I mentor founders, CEOs, and high performers. 

I show you how to rewire your mindset, break past self-doubt, and lead with unshakable confidence.

Why Book Me?

Because adversity is inevitable, but rising is a choice.

✔ A Story That Stays With You

I take audiences inside the moments that changed my life, the fear, the fight, the turning point.
 ✔ Real, Raw, and Powerful

No theory, no sugarcoating just lived experience and what it truly takes to break through.
 ✔ Inspiration That Moves to Action

People leave not just motivated but re energised ready to take on their own challenges.
 ✔ A Proven Track Record of Success

I’ve rebuilt, led, and mentored at the highest levels, because I’ve been where they are.

💡Who I Speak To

🔹 Corporate teams & leadership groups ready to foster resilience and growth.
 🔹 Entrepreneurs & business owners looking for inspiration and real-world lessons.
 🔹 Women’s leadership events focused on confidence and reinvention.
 🔹 Mental health & wellbeing conferences that change lives.
 🔹 Anyone facing adversity, doubt, or the fear of starting over.

This isn’t just a keynote it’s a wake-up call.

💥A reminder that no matter the setback, the failure, the fear—YOU CAN.

💡If your audience needs to feel inspired, energised, and ready to take action, book me.


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The Battle

Peter George Bell

Sarah Pittendrigh

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taplio

The Battle

Peter George Bell

Sarah Pittendrigh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePeter George Bell's LinkedIn Performance