VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

Erica Seidel

Executive Search: Marketing, Digital, Martech, Marketing Analytics

Recruiting the 'make money' marketing executives -- as opposed to the 'make it pretty' ones. 

I run a boutique executive search practice, with a hyper-focus on marketing leadership roles in B2B SaaS companies:
- CMO (Chief Marketing Officer)
- VP of Marketing
- VP of Demand Generation
- VP of Product Marketing
- VP of Marketing Analytics
- VP of Marketing Operations/Marketing Technology

Search experience includes: B2B SaaS, private equity-backed companies, martech, cybersecurity, fintech, GRC, devops, two-sided marketplaces, vertical-specific SaaS, business continuity, healthcare IT, enterprise AI platforms, data integration platforms.

Skilled in: searches for private equity-backed companies, diversity search, recruiting women, marketing to marketers.

Subscribe to my newsletter, on recruiting the 'make money' marketing leaders, at www.theconnectivegood.com

Check out perspectives on hiring top marketing leaders in the podcast I host, called 'The Get.' (thegetpodcast.com)

Founder & Executive Recruiter

I run The Connective Good, a boutique retained executive search practice with a hyper-focus on marketing leadership. 

Which of these sound familiar?
- You need to land a great marketing leader – fast 
- You don't want the 'make it pretty' type of marketing leader but rather the 'make money and make impact' type 
- You have enough on your plate running and growing the business; you don't have time to kiss 100 frogs to get to 'the one' 
- You worry that your network of top-flight marketing talent is OK but not great 
- You want to increase diversity
- You need help aligning the executive team on what the business really needs from marketing at your stage of growth: CMO versus VP of Marketing? Brand versus Product vs Demand focus? Someone stretching into the role versus someone stepping into it? 
- You have internal recruiters, but they are not marketing experts and so they struggle to grab the attention of senior marketing executives

Sound like you? Message me and we'll see if it makes sense to collaborate.

Every CEO hiring a CMO is looking to answer one thing:

"Can I trust this person to sit beside me and make good calls, even when things get messy?"

Most CMO interviews overweight answers about marketing tactics, and underweight actual judgment.

Thank you, Claudia Lee, for discussing this nuance with me on The Get podcast.  

This clip shares advice on what types of 'how' questions to ask when interviewing a CMO candidate.

Executive Search: CMOs, VPs of Marketing, Demand, Growth, Digital, Marketing Ops, Product Marketing

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The Battle

Pete Lorenco

Erica Seidel

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taplio

The Battle

Pete Lorenco

Erica Seidel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Seidel's LinkedIn Performance

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