Flexera

VP of Global Growth Marketing

GTMfund

GTMramp Member

Marketing Sidekick

I’m your growth sidekick for B2B companies who need clarity + alignment + results.

Advise and provide B2B marketing strategy and execution support for companies who need demand gen, sales alignment, and scalable GTM.

Founder & Growth Advisor

Pavilion

Member

PathFactory

VP of Marketing & RevOps

HYCU, Inc.

VP, Global Demand Generation

Alyce

Then served as an advisor to Alyce prior to acquisition by Sendoso.

VP of Marketing (Head)

Avid

VP of Marketing & Business Development

Iron Mountain

OPPORTUNITY: Led marketing for target business segments & verticals. Manage a team of 15. 

RESULTS:
⇨ Contributed $60M in marketing generated new logo sales in 2019, overachieving goal by $10M 
⇨ Increased marketing-sourced pipeline to $142M, sourcing 25% of net new sales pipeline
⇨ Increased web traffic 100%+ and 20% sales increases in target markets through radio ads
⇨ Sourced BDR team that generated 2.5K new sales meetings and $18M in net new sales pipeline in 6 months.
⇨ Established growth plans for team, providing clear steps that enabled 5 direct reports to get promoted.

Director of Marketing

OPPORTUNITY: Established marketing function for SMB business unit. Operated entrepreneurially to research target market, lead segmentation, create brand messaging, and activate demand generation with $2.5M budget. Led 1 employee. 

RESULTS:
⇨ Grew net new sales from $3M to $40M
⇨ Provided a personalized SMB customer journey thru a separate SMB microsite with content including "How it Works" videos that later expanded to enterprise use. 
⇨ Launched eCommerce site and secured 250 deals within a 3-month pilot.
⇨ Drove engagement and advocacy through SMB customer community.

Marketing Manager, Small & Medium Business (SMB)

HP Autonomy

OPPORTUNITY: Led demand generation for NA cloud backup solutions. Led 2 consultants. Retained by Iron Mountain Corporate after sale to HP Autonomy.

RESULTS:
⇨ Generated $16M in marketing generated pipeline.
⇨ Achieved $5.2 in marketing generated revenue.

Demand and Content Marketing Manager, Cloud Backup

VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I quickly learned: it’s not just the food that keeps people coming back—it’s the experience.

Now I work in marketing, but the philosophy hasn’t changed:
Create standout experiences that make people care and want to come back for more.

I combine customer feedback, data, and a willingness to try new things (and fail) to craft programs that drive pipeline and boost retention. And I've done this for large & mid-size enterprises and scrappy startups across SaaS, tech, and beyond.

Most recently, I led marketing at PathFactory, where I oversaw the merger of Uberflip—unifying messaging, content, and teams to position the business for its next phase of growth. Before that? I led marketing at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC. I've rebranded companies, built revenue engines, and scaled teams.

I also advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and develop programs that generate pipeline.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

📣 I'm Hiring: Director of Lifecycle Marketing 📣 

We’re evolving how we think about global campaigns at Flexera —> moving from acquisition-only to a full lifecycle approach that connects with customers well beyond the first touch.

This new role will partner closely with the amazing Courtney Struthers and Customer Experience (CX) Marketing team, along with the broader marketing org, to build creative, data-informed programs that connect key moments across the customer journey.

This could be a great match if you've:
- Led a team and built both acquisition and customer programs
- Driven campaign orchestration across global initiatives, launches, and strategic priorities
- Partnered with Field and Partner Marketing to localize and package programs for regions and partners
- Love pushing for bold, creative ideas that drive results
- Thrive collaborating across teams to turn ideas into impact

At Flexera, we help companies get smarter about their technology spend and risk and there’s never been a more important time for that.

If this sounds like a fun challenge and good fit, let’s connect 👇

https://lnkd.in/e9QZWbTW

VP Growth Marketing @ Flexera || Startup & Enterprise GTM Leader || Also: toy negotiating dad

Harshida Acharya

Fulfillment IQ

Fulfillment IQ is a logistics tech consultancy specializing in warehousing, distribution, and fulfillment optimization for enterprise retailers, 3PLs, and eCommerce brands. With a reputation for solving complex supply chain challenges, Fulfillment IQ drives operational transformation through tailored, tech-enabled solutions.
• Leading Fulfillment IQ’s strategic direction, aligning customer insights with actionable strategies to deliver meaningful business impact.
• Overseeing a team of logistics experts delivering innovative solutions that help clients scale.

Partner & Chief Strategy Officer

Partner & CMO

Partner & VP of Marketing

Ladies Who Logistic

Ladies Who Logistic is a community that empowers women in the supply chain industry through mentorship, networking, and professional development. With 500+ members, it fosters collaboration and advancement in logistics.
• Hosted 17 impactful events (11 online, 6 in-person) to support women in logistics leadership and growth.
• Created a thriving network of professionals dedicated to fostering inclusion and innovation in the supply chain industry.

Co-Founder

eCom Logistics Podcast

The eCom Logistics Podcast is a globally recognized platform that explores logistics, supply chain innovation, and retail technology through engaging conversations with industry leaders.
• Delivering actionable insights that empower professionals to innovate and lead in their fields.
• Building the podcast into a trusted resource for enterprises and logistics professionals navigating an evolving industry landscape.

Creator & Producer

Forbes Technology Council

he Forbes Technology Council is an exclusive community of leading technology executives offering thought leadership and innovation insights.
• Contributing strategies and perspectives on the intersection of technology and supply chain innovation.

Contributing Author

Athena Alliance

Peak Community

Exit Five

Forbes Communications Council

Contributing expert in digital transformation and strategic marketing, sharing insights that drive innovation in retail and logistics.

Official Member

Strategic Triangle

- Content strategy and writing
- Digital Transformation initiatives
- Website copy, design, and development
- Organic growth strategies and execution
- Social media marketing

Digital Marketing Strategist

Scotiabank

Scotiabank is a leading global financial institution known for its commitment to innovation in banking. As a leader driving innovation within the enterprise, Harshida contributed to programs that accelerated Scotiabank’s transformation and operational efficiency.
• Collaborated with the innovation team to build and launch an internal Innovation Lab that developed prototypes to demonstrate the potential of advanced technologies.
• Partnered with accelerators and innovation hubs to introduce scalable, cutting-edge tech solutions aligned with enterprise needs.
• Spearheaded initiatives such as hackathons, internal innovation challenges, and enterprise technology conferences, fostering a culture of innovation.

Senior Innovation Leader, Enterprise Innovation in Digital Banking

Drive Enterprise IT transformation initiatives by introducing and redefining incremental innovative technologies and their roadmaps driven by business needs

Innovation Leader | Program Manager, Business Innovations Group

Champion innovative thinking, help develop prototypes to showcase new and emerging technology to large number of internal stakeholders

Project Management Lead, Business Innovations Group

Project Manager

Every great company has a behind-the-scenes story. And for the last 15 years, I’ve been helping companies write theirs—by turning logistics, fulfillment, and digital transformation from a challenge into a competitive advantage.
 
At Fulfillment IQ, I help enterprise brands, 3PLs, and retailers rethink warehousing, fulfillment, and distribution with strategies that are not just innovative, but actually work at scale.
 
But my work goes beyond just strategy— it involves understanding the voice of the customer and turning those insights into execution that drives impact.
 
Through the eCom Logistics Podcast, I’ve had the privilege of talking to some of the most brilliant minds in the industry—uncovering the trends, technology, and challenges shaping the future of logistics.
 
I’m also proud to have co-founded Ladies Who Logistic, a community of 500+ women in supply chain, creating a space for mentorship, collaboration, and industry leadership.
 
Here’s what I’m most proud of:
🔥 Helping enterprise brands, 3PLs, and retailers scale and optimize logistics through Fulfillment IQ.
🎙️ Creating a globally ranked logistics podcast with millions of annual impressions, delivering real-world insights on supply chain execution.
💡 Building a 500+ member community that empowers women in logistics through mentorship, leadership, and collaboration.
🚀 Championing digital innovation, leading initiatives that accelerated enterprise-wide transformation, including technology conferences, POCs and pilots of cutting edge tech, and startup partnerships.
💡 Driving large-scale tech initiatives that have accelerated enterprise-wide transformation and innovation adoption.
🏆 RETHINK Retail Top Retail Expert (2025)
🏆 RETHINK Retail Top Retail Expert (2024)
🏆 Business Elite Awards 40 Under 40 (2024)
🏆 Top eCom Influencer by Shopify (2023)
🏆 Women in Supply Chain Award (2023)
🏆 Pros to Know Award (2023)
🏆 Scotiabank Best of the Best Award (2015)
🏆 Sandford Borins Award (2009)
🏆 Gordon Cressy Leadership Award (2009)
🏆 Letter Award (2008)
🏆 Making A Difference Award (2008)
🏆 Millennium Scholarship (2007)

Visit my websites:
fulfillmentiq.com | ecomlogisticspodcast.com

Behind the gates of America’s busiest port 🚢 and what it says about the future of logistics.

Earlier this month, I had the chance to go behind the scenes at the Port of Los Angeles as part of PrologisNext, the invite-only innovation network connecting leaders from DHL, PepsiCo, Bridgestone, Maersk, NFI and manyothers who are shaping what’s next in supply chain and logistics .

The visit was a powerful reminder of how ports aren’t just gateways for goods - they’re the engines of economic resilience, infrastructure innovation, and sustainability.

Here are a few things that stuck with me:

1️⃣ Scale that touches every corner of the country
The Port’s reach extends to all 435 U.S. congressional districts and supports 1 in 8 jobs in Southern California. More than a million jobs statewide are tied to this logistics ecosystem - a living example of how infrastructure fuels opportunity.

2️⃣ Speed over storage
The team’s mantra was clear: “Treat the port as a transit hub, not a warehouse.” Every process, from marine terminals to on-dock rail is designed around velocity, flow, and precision.

3️⃣ Infrastructure built for tomorrow
Long-term investments are underway to modernize terminals, expand rail capacity, and even raise the Vincent Thomas Bridge to accommodate the next generation of ultra-large vessels.

4️⃣ Sustainability as strategy
The Port is on track to achieve:
• 100 % zero-emission cargo-handling equipment by 2030
• 100 % zero-emission drayage trucks by 2035
It’s also serving as a real-world testbed for robotics, electrification, and alternative-fuel pilots - proving innovation can scale at the system level.

And one detail I can’t stop thinking about:
Much of the Port of LA was literally built stone by stone, through breakwaters and fill - a reminder that the most transformative growth is often created, not found.

Huge thanks to the Port of Los Angeles team and to PrologisNext for curating these experiences that bring together the brightest minds in supply chain technology and innovation.

If you’re a supply chain or logistics leader and think you should be part of this community, DM me to learn more.

#PortOfLosAngeles #PrologisNext #LogisticsInnovation

Partner @ Fulfillment IQ | Co-Host, eCom Logistics Podcast | Logistics Innovation That Scales

This year has been a blur. If you’ve worked in logistics and eCommerce, you’ve seen how fast everything’s moving.

So much change. So many new ideas finally moving from talk to action.

That’s why this one means a lot.

This December 5, we’re hosting The State of Logistics Innovation in Toronto — bringing together the people who are actually building what’s next.

The conversations that are about to happen in that room are the ones that move industries forward.

Can’t wait to see it all unfold with the Fulfillment IQ crew! Stay tuned!

#StateofLogisticsInnovation #FulfillmentIQ #supplychaininnovation

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Some people radiate energy that transforms entire rooms and Sheri R. Hinish is absolutely one of them.

I finally met the "Supply Chain Queen" in person a few weeks ago, and her passion is even more infectious face-to-face.

Thank you AWESOMELeaders.org, Michelle and Casey for organizing this incredible event. The work that you do to support women in our space is beyond awesome! 

If you're not following Sheri yet, here's what you're missing:

✅ The Revolutionary Leader
Sheri isn't just talking about sustainability, she's architecting it at scale, building sustainable enterprises using ethical innovation, strategic stewardship, and measurable business impact.

✅  The Truth-Teller
Through Supply Chain Revolution and her after-hours series Nightcap Unfiltered, she's having the real conversations our industry needs -replacing polished corporate messaging with unfiltered truth.

✅  The Systems Thinker
What sets Sheri apart is her ability to see and activate the convergence:
• Tech + sustainability + supply chain = business value (not just compliance)
• Circular economy + operational excellence = competitive advantage
• Inclusion in STEM + diverse leadership = innovation that scales

✅ Why Her Content Matters
It combines vision with execution. She brings both the "why" behind transformation and the "how" to actually implement it. All while championing the inclusive future our industry needs.

Sheri,  thank you for showing us what authentic leadership looks like in supply chain. Your work reminds us that transformation isn't just about systems and technology, it's about the energy and conviction we bring to the change we want to see.

Who else is following the Supply Chain Queen? What's been your biggest takeaway from her work? 👇

#SupplyChainLeadership #Sustainability #WomenInSupplyChain #CircularEconomy

Most customers don’t follow a clean path to purchase.
They start on one channel. Research on another. Buy through a third. Sometimes all in the same day.

That’s the new reality of connected commerce. Which means your fulfillment, tech, and revenue operations can no longer work in silos.

On our latest episode of the eCom Logistics Podcast, Patrick Allard, President of Essendant Fulfillment Services, shares how he’s transforming a legacy B2B distributor into a connected commerce engine, and what it really takes to meet today’s customer where they buy.

Here are a few insights that stood out:

👉 Connected Commerce as a Growth Strategy:
It’s about uniting front-end technology with back-end logistics to create a frictionless, end-to-end ecosystem—from product discovery to delivery and returns.

👉 Fulfillment as a Growth Lever:
When treated as a strategic function, fulfillment drives retention, conversion, and expansion — turning operations into a true enabler of business growth.

👉 Data That Drives Decisions:
With data everywhere, the best operators focus on what really moves the needle: on-time delivery, inventory health, and profitability by channel.

This conversation dives deep into what’s next for brands, retailers, and 3PLs aiming to scale smart in the connected commerce era.

Thanks for bringing such grounded insight to this discussion, Patrick ! 🙌

Link to the full episode in comments

#ConnectedCommerce #Fulfillment #eComLogisticsPodcast

It’s easy to think digital transformation fails because the tech wasn’t right.
But more often, it’s because the data wasn’t.

I’ve been part of enough transformation projects to see the same story play out.
The enthusiasm is high. The new systems are in place. But the data, the thing holding it all together, isn’t clean, consistent, or shared.

And that’s where the problem starts. Teams make decisions on half-truths. Visibility drops. People stop trusting the numbers.

Strong governance gives structure without slowing people down. It keeps everyone aligned while the work keeps moving.

At Fulfillment IQ, that’s what we focus on first. Because without that alignment, even the best tools can’t deliver what they promise.

If you’re in the middle of a transformation and things feel stuck, it might be time to look at your data foundations.

Let’s talk about what you’re seeing.

#DigitalTransformation #DataGovernance #Leadership

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Pete Lorenco

Harshida Acharya

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The Battle

Pete Lorenco

Harshida Acharya

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pete Lorenco's LinkedIn Performance

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