Flexera

VP of Global Growth Marketing

GTMfund

GTMramp Member

Marketing Sidekick

I’m your growth sidekick for B2B companies who need clarity + alignment + results.

Advise and provide B2B marketing strategy and execution support for companies who need demand gen, sales alignment, and scalable GTM.

Founder & Growth Advisor

Pavilion

Member

PathFactory

VP of Marketing & RevOps

HYCU, Inc.

VP, Global Demand Generation

Alyce

Then served as an advisor to Alyce prior to acquisition by Sendoso.

VP of Marketing (Head)

Avid

VP of Marketing & Business Development

Iron Mountain

OPPORTUNITY: Led marketing for target business segments & verticals. Manage a team of 15. 

RESULTS:
⇨ Contributed $60M in marketing generated new logo sales in 2019, overachieving goal by $10M 
⇨ Increased marketing-sourced pipeline to $142M, sourcing 25% of net new sales pipeline
⇨ Increased web traffic 100%+ and 20% sales increases in target markets through radio ads
⇨ Sourced BDR team that generated 2.5K new sales meetings and $18M in net new sales pipeline in 6 months.
⇨ Established growth plans for team, providing clear steps that enabled 5 direct reports to get promoted.

Director of Marketing

OPPORTUNITY: Established marketing function for SMB business unit. Operated entrepreneurially to research target market, lead segmentation, create brand messaging, and activate demand generation with $2.5M budget. Led 1 employee. 

RESULTS:
⇨ Grew net new sales from $3M to $40M
⇨ Provided a personalized SMB customer journey thru a separate SMB microsite with content including "How it Works" videos that later expanded to enterprise use. 
⇨ Launched eCommerce site and secured 250 deals within a 3-month pilot.
⇨ Drove engagement and advocacy through SMB customer community.

Marketing Manager, Small & Medium Business (SMB)

HP Autonomy

OPPORTUNITY: Led demand generation for NA cloud backup solutions. Led 2 consultants. Retained by Iron Mountain Corporate after sale to HP Autonomy.

RESULTS:
⇨ Generated $16M in marketing generated pipeline.
⇨ Achieved $5.2 in marketing generated revenue.

Demand and Content Marketing Manager, Cloud Backup

VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I quickly learned: it’s not just the food that keeps people coming back—it’s the experience.

Now I work in marketing, but the philosophy hasn’t changed:
Create standout experiences that make people care and want to come back for more.

I combine customer feedback, data, and a willingness to try new things (and fail) to craft programs that drive pipeline and boost retention. And I've done this for large & mid-size enterprises and scrappy startups across SaaS, tech, and beyond.

Most recently, I led marketing at PathFactory, where I oversaw the merger of Uberflip—unifying messaging, content, and teams to position the business for its next phase of growth. Before that? I led marketing at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC. I've rebranded companies, built revenue engines, and scaled teams.

I also advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and develop programs that generate pipeline.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

📣 I'm Hiring: Director of Lifecycle Marketing 📣 

We’re evolving how we think about global campaigns at Flexera —> moving from acquisition-only to a full lifecycle approach that connects with customers well beyond the first touch.

This new role will partner closely with the amazing Courtney Struthers and Customer Experience (CX) Marketing team, along with the broader marketing org, to build creative, data-informed programs that connect key moments across the customer journey.

This could be a great match if you've:
- Led a team and built both acquisition and customer programs
- Driven campaign orchestration across global initiatives, launches, and strategic priorities
- Partnered with Field and Partner Marketing to localize and package programs for regions and partners
- Love pushing for bold, creative ideas that drive results
- Thrive collaborating across teams to turn ideas into impact

At Flexera, we help companies get smarter about their technology spend and risk and there’s never been a more important time for that.

If this sounds like a fun challenge and good fit, let’s connect 👇

https://lnkd.in/e9QZWbTW

VP Growth Marketing @ Flexera || Startup & Enterprise GTM Leader || Also: toy negotiating dad

One By One Media

Marketing Executuve

One By One Media, LLC

Business Owner

One By One Media is a thought leader in the new revolution of online marketing, advertising, and public relations.  Our social media consultancy is on the bleeding edge of new technologies and strategies to help companies small and large participate in the world wide web. We provide professional bloggers, including content providers, comment moderation and social network management for companies large and small.

Owner

Marketing Executive

Bloggers For Hire

AlsoEnergy

Senior Manager of Digital Marketing

PlayPower, Inc.

Digital Marketing Manager

RGS Energy

DUTIES AND RESPONSIBILITIES INCLUDE:
•	Responsible for developing the strategy and leading the marketing team.
•	Responsible for creating brand awareness and aggressive lead generation goals for residential solar. 
•	Responsible for marketing strategy execution and all programs and communications related to the RGS Energy brand. 
•	Develop and operate a best in class portfolio of lead generation programs that deliver high quality, differentiated leads at the lowest cost per closed sale to RGS Energy. Responsibility includes a mix of direct marketing, email, digital marketing and multiple forms of online advertising and social media, and referral programs.
•	Leadership and Management of a high performing lead generation team for implementation of RGS Energy demand generation strategy.
•	Budget Development and Management to include development and maintaining departmental budget in collaboration with accounting to ensure accuracy; tracks acquisition costs to maintain the budgeted costs per sale. 
•	Strategic Planning including developing long-term and short-term regional demand generation strategy. Developing campaign plans with short and long-term business goals in mind.
•	Digital Marketing including driving results in search (SEM and SEO), social media and web marketing and evaluation of programs at a strategic level while executing day-to-day management.
•	Direct Engagement Marketing Strategy and Leadership including creating, launching, and optimizing targeted digital and offline outbound marketing campaigns. 
•	Vendor Selection and Management: including identifying, negotiating, signing, and managing new vendors.
•	Measurement and Reporting including developing and maintaining metrics, providing ongoing reporting to track marketing performance and creating closed loop processes to continually improve lead generation programs.

Head Of Marketing

EI Medical Imaging

Responsible for the overall marketing strategy and implementation for E.​I.​ Medical Imaging (EIMI).​ EIMI is a world leader in portable veterinary diagnostic tools.​  Based in Loveland, Colorado- EIMI designs, manufactures and sells highly portable, ruggedized ultrasound systems for the veterinary industry.​

www.​eimedical.​com

Responsible for all activities related to the outbound advertising and promotional activities of EIMI.​ This includes developing and maintaining all product literature and promotional items for company trade shows and exhibitions.​ Responsible for all print and web-based advertising management.​
 
Summary of primary job functions
• Manage company and product marketing strategy.​
• Develop annual marketing plan in conjunction with sales department, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives and budgets.​
• Update and maintain company website.​
• Design, schedule and manage company advertising.​
• Travel to industry trade shows in support of sales activities.​
• Analyzing potential partner relationships for EIMI product lines.​
• Support distributors with marketing and advertising activities.​
• Complete monthly status reports to EIMI management.​

FiveCentShine

FiveCentShine is focused on partnering & consulting clients in online advertising, affiliate marketing, market penetration and business development.

BUSINESS SUMMARY:
FiveCentShine (formerly I-Wing Media) is a labor capital firm that specializes in online advertising, affiliate marketing, market positioning and business reformation. As a business partner with our clients we invest our hard work to see their success.

BOTTOM LINE:
• Consulting firm with over 500k in first year earnings
• 200+ AOR's & ad campaigns launched on behalf of clients in 09 | 10 | 11 | 12
• Completion of 200+ landing pages and campaign creative assets
• 90%+ Retention rate on all consulting clients (6+ months)

RESPONSIBILITIES INCLUDE:
• Client management & consulting
• Employee training
• Investor presentations and education
• Financial forecasting based on initiative
• Business reformation
• Advertiser acquisition for multiple clients (affiliates in nature)
• Affiliate acquisition for multiple clients (advertisers in nature)
• And much, much more (which I can't talk about due to NDA's)

Real Choices PCC

A non-profit company dedicated to ministering and providing real choices before during and after unexpected pregnancies.

Director of Business Development

Modern Media Man Summit

A premiere event where Dads and Men can converge to network, learn and find solutions, and where men and media can evolve into the modern media man.

Founder - CEO

Experienced Business Owner with a demonstrated history of working in the B2B and B2C areas including e-commerce, operations, solar, the medical device industry, and manufacturing. Skilled in Leadership, Content Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Online Marketing, Marketing Management, Sales Promotion, Business Development, Budgeting, analytics, metrics, reporting  and Social Media Management. Strong business marketing professional with a Paralegal degree focused in Law from Denver Paralegal Institute.

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Pete Lorenco

Jim Turner

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taplio

The Battle

Pete Lorenco

Jim Turner

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pete Lorenco's LinkedIn Performance

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