Flexera

VP of Global Growth Marketing

GTMfund

GTMramp Member

Marketing Sidekick

I’m your growth sidekick for B2B companies who need clarity + alignment + results.

Advise and provide B2B marketing strategy and execution support for companies who need demand gen, sales alignment, and scalable GTM.

Founder & Growth Advisor

Pavilion

Member

PathFactory

VP of Marketing & RevOps

HYCU, Inc.

VP, Global Demand Generation

Alyce

Then served as an advisor to Alyce prior to acquisition by Sendoso.

VP of Marketing (Head)

Avid

VP of Marketing & Business Development

Iron Mountain

OPPORTUNITY: Led marketing for target business segments & verticals. Manage a team of 15. 

RESULTS:
⇨ Contributed $60M in marketing generated new logo sales in 2019, overachieving goal by $10M 
⇨ Increased marketing-sourced pipeline to $142M, sourcing 25% of net new sales pipeline
⇨ Increased web traffic 100%+ and 20% sales increases in target markets through radio ads
⇨ Sourced BDR team that generated 2.5K new sales meetings and $18M in net new sales pipeline in 6 months.
⇨ Established growth plans for team, providing clear steps that enabled 5 direct reports to get promoted.

Director of Marketing

OPPORTUNITY: Established marketing function for SMB business unit. Operated entrepreneurially to research target market, lead segmentation, create brand messaging, and activate demand generation with $2.5M budget. Led 1 employee. 

RESULTS:
⇨ Grew net new sales from $3M to $40M
⇨ Provided a personalized SMB customer journey thru a separate SMB microsite with content including "How it Works" videos that later expanded to enterprise use. 
⇨ Launched eCommerce site and secured 250 deals within a 3-month pilot.
⇨ Drove engagement and advocacy through SMB customer community.

Marketing Manager, Small & Medium Business (SMB)

HP Autonomy

OPPORTUNITY: Led demand generation for NA cloud backup solutions. Led 2 consultants. Retained by Iron Mountain Corporate after sale to HP Autonomy.

RESULTS:
⇨ Generated $16M in marketing generated pipeline.
⇨ Achieved $5.2 in marketing generated revenue.

Demand and Content Marketing Manager, Cloud Backup

VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I quickly learned: it’s not just the food that keeps people coming back—it’s the experience.

Now I work in marketing, but the philosophy hasn’t changed:
Create standout experiences that make people care and want to come back for more.

I combine customer feedback, data, and a willingness to try new things (and fail) to craft programs that drive pipeline and boost retention. And I've done this for large & mid-size enterprises and scrappy startups across SaaS, tech, and beyond.

Most recently, I led marketing at PathFactory, where I oversaw the merger of Uberflip—unifying messaging, content, and teams to position the business for its next phase of growth. Before that? I led marketing at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC. I've rebranded companies, built revenue engines, and scaled teams.

I also advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and develop programs that generate pipeline.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

📣 I'm Hiring: Director of Lifecycle Marketing 📣 

We’re evolving how we think about global campaigns at Flexera —> moving from acquisition-only to a full lifecycle approach that connects with customers well beyond the first touch.

This new role will partner closely with the amazing Courtney Struthers and Customer Experience (CX) Marketing team, along with the broader marketing org, to build creative, data-informed programs that connect key moments across the customer journey.

This could be a great match if you've:
- Led a team and built both acquisition and customer programs
- Driven campaign orchestration across global initiatives, launches, and strategic priorities
- Partnered with Field and Partner Marketing to localize and package programs for regions and partners
- Love pushing for bold, creative ideas that drive results
- Thrive collaborating across teams to turn ideas into impact

At Flexera, we help companies get smarter about their technology spend and risk and there’s never been a more important time for that.

If this sounds like a fun challenge and good fit, let’s connect 👇

https://lnkd.in/e9QZWbTW

VP Growth Marketing @ Flexera || Startup & Enterprise GTM Leader || Also: toy negotiating dad

Kathie Kinde Clark

Rhythmic Technologies

VP, Operations

Peak Community

Better Than Services

Co-Founder/Advisor

Ackolyte Consulting

AWS consulting services company. Exited through acquisition by PTG.

Marketing Director

Caylent

Senior Director Of Marketing

Onix Networking Corp.

Onix is a tech company helping organizations maximize operational efficiency through cloud computing and search solutions. By partnering with best-in-class tech solutions like Google Cloud, AWS, Slack, Okta, and others, Onix is transforming the way companies do business. Onix offers services related to cloud adoption, application modernization, data and analytics, location-based services, collaboration and more. Onix also provides cloud cost monitoring through its own SaaS offering, OnSpend - as well as a cloud-based PaaS search solution, FusionReady.

Strategic Marketer

USI Affinity

- 2013, 2014, 2015 Summit Award Winner (top 10% of corporate employees)
- Responsible for Business to Consumer Marketing in the following vertical markets: Group Benefits, Financial Institutions, and Professional & Trade, Alumni and Travel verticals
- Manage a remote, distributed marketing team of 10 members that perform functions from web development to copywriting to marketing management 
- Develop marketing strategies and plans to meet the goals of our company, clients and partners
- Manage the marketing budget, which includes funding from carrier partners
- Segmentation and analysis of data, the market and campaigns
- Product integration and maintenance
- Client management
- Carrier partner relations

Director, Marketing

Kathie is an award winning marketer who was recently named to the Future CMO Watchlist from WSJ best selling author, Sangram Vajre. She first realized her passion for marketing when, as a young child, she tortured her parents with an analysis of every ad she encountered. In recent years, Kathie married that passion for marketing with her love of technology. She is a strong believer in lifelong learning and can be found on LinkedIn sharing her thoughts on marketing and business. When not immersed in all things marketing, Kathie can be found riding the roller coaster of being a Cleveland sports enthusiast, playing wildly inconsistent golf and attempting to take her photography skills to the next level.

If anyone is headed to Kubecon, you’re invited to join our friends at Devtron Inc.! They only have a few spots left, so rsvp right away! Say hi to my buddy Bill L. Brown while you are there.

AWS User Group Leader | Cloud & Marketing Musings | Frustrated CLE Sports Fan

Open article: Operating Kubernetes after migration, let’s talk about it · Luma by luma.com

Operating Kubernetes after migration, let’s talk about it · Luma

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The Battle

Pete Lorenco

Kathie Kinde Clark

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pete Lorenco's LinkedIn Performance

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Performance ScorePete Lorenco's LinkedIn Performance