VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

Kathie Kinde Clark

I believe the best ideas in the AWS ecosystem shouldn't be locked behind paywalls or big marketing budgets. That's why I spend a lot of my time building communities where knowledge flows freely.

I'm VP of Operations at Rhythmic Technologies, where I lead Sales, Marketing, Alliances, Customer Success, and Compliance. But the work I'm most proud of happens outside my day job.

I founded the AWS Partner User Group—a free, peer-driven community of 100+ partners helping each other navigate the AWS ecosystem. I lead the AWS Cleveland and AWS DMV User Groups. I lead AWS DMV Community Day and serve on the organizing committee for AWS Midwest Community Day. In 2025, AWS recognized this work with the "Invent & Simplify Champion" award and a Community Travel Grant. Most recently, I was awarded Female MSP Leader of the Year by Superops. 

I have a pattern of seeing gaps nobody's filling and stepping in. Sometimes that's building a community. Sometimes that's mentoring early-career women so they don't have to learn lessons the hard way. Sometimes it's just asking the question everyone else is afraid to ask.

In my free time, I'm a passionate but frustrated Cleveland sports fan, an avid photographer, GenAI enthusiast, and mom to three grown children and three unruly cats.

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