VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

CMO of Loop & Tie | Dog Parent 🐺, Surfer 🏄‍♂️, Wanderlust

Human to human marketing executive and public speaker, MK Getler, is on a mission to bring authenticity and empathy into B2B organizations around the globe. With over a decade of experience building and leading marketing and business development teams, a keen ability to make meaningful marketing, and a passion for bringing inclusion and equity to the conversation, MK thrives on empowering others to actualize their potential in and out of the workplace. 

When MK is not flipping tables in the marketing world, they’re found either in the surf or snow. Or perhaps off finding adventures big or small with their fiancé, Natasha, and pup, Kody.

taplio

The Battle

Pete Lorenco

MK Getler-Porizkova

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?