ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Senior Manager Analytics

Senior Data Analyst 

1. Analyze small and medium sized datasets amounting from 20k to 1 million rows of data.
2. Create Excel Dashboards for data visualization (Tables & Charts) 
3. Design and create macros for clients to generate their data output more efficiently as compared to manual data processing. 
4. Create various data products ( Work Diary, Inventory Tracking Report, Sales and Marketing proposal generator, etc)
5. Provide consultations on Data Management best practices and troubleshooting.

Data Analyst Freelancer

For the past 5 years, I've been doing English <> Chinese translations and review on various projects like market surveys, marketing brochures, subtitles, website & app content. With respect to language review, i am able to review up to 3000 words on a typical day provided that the source material has sufficient context.

Linguist Translator (Chinese <> English <> Malay)

FrogAsia

	Assisting Senior Manager in driving and paving analytics roadmap and charter to align and support business strategies through the usage of analytics rigour and methodologies.
	Serve as the point person for leveraging and analysing Education market intelligence to determine industry trends and opportunities with in-depth analysis (competitive assessments, market sizing, modeling).
	Identify, import, cleanse, transform, validate, map or model data to support development of customer strategy, marketing strategy and product development.
	Serve as the point person for managing self-reported and summative data to support the build out and implementation of product and service solutions for institutional deals/partnerships.
	Use data to develop use cases in collaboration with our results and product teams to support product and solution development.
	Use data visualization tools, such as Tableau and others to present technical findings, concepts and research results in an engaging way to non-statistical audiences.
	Support the scoping and implementation of projects and discrete pieces of work, acting as the data lead on project teams and work streams.
	Ensure best practice informs new projects through the modelling of customer, company and industry data sets and insights from historical data.
	Define and identify the right data, analysis or interpretation to support strategic and commercial decision making and help to evaluate risk when considering new market opportunities.
	Establish, evaluate and seek to improve data sources and capability across the group and ensure data is shared to reduce duplication of effort.
	Develop strong relationships with business partners to transform the role of analytics in decision making.
	Continually broaden and strengthen knowledge of analytical methods, vendors and tools and participate in knowledge/best practice sharing opportunities within FrogAsia.

Data Analytics Manager

Dattel

* Develops the Division's structure and blueprint 
* Drives the product ideation and execution of new data channels and product testing
* Proposes, Lobby and Manages project with key stakeholders through Kepnoe Tregoe and PMP   
* Oversees the product research, data scrapping, data cleaning, data consolidation, data enhancement,  data analysis, visualization and reporting for "New Data" across three countries in ASEAN (Malaysia, Indonesia & Thailand)
* Prepares division's budget, KPIs and training   
* Manages the expectations from C-Level stakeholders and constantly communicate with them.

Regional Head of Consumer Science Ideation

Dattel is also a Sister Company to True Vox Asia.

>> Responsible in guiding a team of 10 Junior & Senior data analysts in conducting research and data analysis in order to identify meaningful trends and patterns, and to make predictive analyses.

>> Coordinate and plan resources and timelines for all research projects to ensure objectives are met
Work with research and data partners as well as internal stakeholders to design and develop research framework per business objectives

>>Plan resources, timeline, and deliverables for research and implement accordingly

>>Interpret and analyse data using statistical tools such as Microsoft Excel, Postgres SQL, R, Python, SPSS, and others

>>Review insights, trends, and patterns in data produced by team members and provide fresh perspective and present findings in concise reports with clear data visualisation. 

>> Follow and track new technologies in Data Collection

Division Head of Research

True Vox Asia

>> Responsible in guiding a team of data analysts in conducting research and data analysis in order to identify meaningful trends and patterns, and to make predictive analyses.

>> Coordinate and plan resources and timelines for all research projects to ensure objectives are met
Work with research and data partners as well as internal stakeholders to design and develop research framework per business objectives

>>Plan resources, timeline, and deliverables for research and implement accordingly

>>Interpret and analyse data using statistical tools such as Microsoft Excel, SAS, SPSS, and others

>>Review insights, trends, and patterns in data produced by team members and provide fresh perspective and present findings in concise reports with clear data visualisation.

Regional Head, Social Data

Moving Walls

>> Lead a team of Data Analysts for all analytical projects.
>> Balance ratio of ful time staff/contractors/interns to manage costs and cater for scale
>> Championing the Precision Marketing product and work closely with the Sales team to generate revenues.
>> Data Custodian of all internal and external data relationships.
>> Oversees the Data Quality Process as a whole.
>> Design and Implement the "Precision Marketing Data Analysis Methodology" to ensure that all consulting projects meet and exceeds client expectations.
>> Innovation through Data Algorithms & Processes

Lead Data Analyst

Experian marketing services Malaysia

>> Providing custom request data reports to multiple regions. Our custom reports generally includes Overlaps, Segments, and Excel reports which covers a range of metrics of reporting such as website traffic, clickstreams, searches and etc.
>> Help Clients to track traffic within specific sections.
>> Monitors daily traffic alerts to assess if our tracking rules are functioning as desired.
>> Conduct daily stand-up calls and weekly meetings with our Melbourne and Costa Rican colleagues.
>> Constantly updates the team in terms of our knowledge base periodically.

Data Intelligence Analyst

Conduct data investigation to various data issues such as investigating sudden spikes or plunges in internet traffic, analyzes data discrepancy issues and provide weighting proposals, secure IPs issues, ISP & Panel data segmentations, handling data inclusion or exclusion requests. Support and liaise across teams in maintaining data integrity and quality. Ad hoc tasks knowledge transfer and documentation.

Data Analyst

Hands Percussion, Malaysia

Perform in corporate functions, music festivals, in house productions. Continuously developing percussive skills in various percussive instruments- eg: Lion drums, other oriental drums, Gamelan and latin drums. Assists in setting up of production set on stage and off stage.

Part Time Drummer

AI Explorer & Advocate with 18 years of experience in Data Analytics

taplio

The Battle

Peter Putzer

Abraham Moses

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