ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

CAD Illustrators

Transforming Vision into Stunning Realities for the KBB Industry

At CAD Illustrators, we specialize in providing premium CAD design solutions for kitchen, bedroom, and bathroom (KBB) retailers, offering a seamless, cost-effective alternative to in-house design teams. From breathtaking 3D renders to precise installation plans, we bring your designs to life—saving you time and resources while exceeding your clients' expectations.

Why Choose Us?
✔ Unmatched Expertise: Our designers are certified Compusoft Winner Design specialists with years of experience creating bespoke solutions for renowned German, British, and Italian kitchen brands.
✔ All-in-One Service: Floor plans, elevations, 3D visuals, service drawings, and annotated installation plans—everything you need to impress your clients.
✔ Cost-Efficiency: Cut your design costs by over 50% without compromising on quality.
✔ Quick Turnarounds: With delivery times as short as 2–3 days, we ensure you stay ahead in a competitive market.
✔ Tailored to Your Brand: Using manufacturer-approved digital catalogues, we create designs that align with your vision and brand standards.

Whether you're a retailer managing high-volume projects or seeking one-off bespoke designs, we are here to amplify your design capabilities. Let CAD Illustrators be your remote design partner, combining cutting-edge technology with industry-leading talent.

Ready to Elevate Your Designs? Visit www.cadillustrators.co.uk or connect with us today to discover how we can transform your business.

Director

Moiety Kitchens

Owner and Lead Designer for Moiety Kitchens. I lead a team of fifteen to offer a bespoke end to end design experience. We offer high quality German Kitchens which cater for all budgets.

Director @ Moiety Kitchens | Pioneer of Floating Kitchen island | German kitchen specialist

As the owner and lead designer of Moiety Kitchens, I have been delivering high quality German kitchens that cater for all budgets for over nine years. With a background in mechanical engineering, I apply an in-depth understanding of this subject to create kitchens that are engineered to maximise every available square inch, while being aesthetically pleasing and structurally sound.

Functionality and practicality are key pillars of my design philosophy, and I place an enormous emphasis on carefully analysing and researching every single facet of my projects. I also lead a team of fifteen to offer a bespoke end to end design experience, from initial consultation to installation and aftercare. In addition, I am the director of CAD Illustrators, a visual studio that specialises in producing stunning renders for the KBB industry, using Compusoft Winner software. My mission is to help my clients achieve their goals and vision for their dream kitchens.

taplio

The Battle

Peter Putzer

Manish Hirani

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