ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Video Sales Letter Lead

Subscription Marketing Specialist - Masterclasses

Rang Rasiya

- Growing e-commerce sales & profitability through performance marketing, influencer marketing, social media, email, SMS & WhatsApp
- Running ad campaigns on Facebook, Instagram, Google, YouTube & TikTok
- Strategizing brand loyalty by increasing LTV/CAC every month
- Making marketing and sales strategies pre and post-launch along with go-to-market calendars
- Devising strategies to improve customer experience across different touchpoints
- Working with the tech team to develop website functionalities or any customer solutions
- Leading a team of 10+ people across digital marketing, customer service and operations

Head of Digital Marketing & Ecommerce 

Qaleen

- Creating email marketing campaigns to generate sales in the US market
- Assisting in lead generation from interior designers and architects

Marketing Consultant

Destinations Pakistan

- Directing and developing videos on prominent events and artists in Pakistan
- Creating travel content in Pakistan, both in pictorial and video format
- Engaging and incentivizing the community by planning activities and partnerships with external parties

Community Manager

Brandpa

- Working with SMEs primarily in the clothing and beauty industry and assisting in their performance marketing, social media and influencer marketing strategies
- Developing strategies to scale sales month-by-month

LazyMetrics.com

- Developed and designed the website to market the brand to lawyers and business owners
- Developed content for case studies and other marketing collateral
- Worked on content distribution strategy across the board

Growth Consultant

Shopoo

- Leading product development and improvements
- Running campaigns through Shopify Ads to increase app downloads
- Developing lead generation strategy through B2B marketing on Intercom
- Engaging and interacting with customers on Intercom
- Providing social media and digital advertising assistance to clients

Product Manager

TriumF Media

We are a full-service digital media agency and we creatively use data to rock your social media, online advertising, web design, email marketing, media outreach and video production game.

PakWired.com

- Covered major tech events in Pakistan
- Wrote about latest developments in the digital marketing universe
- Critically analyzed major innovations in the Pakistani e-commerce industry
- Managed its Facebook & Twitter Ad Campaigns
- Conducted business development to gain new advertisers

Shopistan

- Managed over $100k in online advertising campaigns on Facebook & Google for various retail brands including Maria B, Bareeze, BeechTree, Leisure Club, Levi's, Minnie Minors, Ittehad, Kayseria etc.
- Optimized ads for ROI on Facebook, Google Adwords, Instagram, Qwaya, Adroll & Perfect Audience
- Designed email marketing campaigns to increase sales for these retail brands
- Made marketing and sales strategies pre and post-launch
- Led web design improvements via results from digital analytics tools like CrazyEgg
- Conducted search engine optimization of all the websites
- Maintained the company's own web presence on Twitter & LinkedIn
- Conducted digital media outreach for all the clients
- Reported and analyzed the digital media performance of all brands on a daily, weekly & monthly basis

Head Of Online Marketing

Currently leading the $50M/year VSL Funnel at Mindvalley, and responsible for its best-performing VSL ad for the program The Art of Manifesting ⚡️

taplio

The Battle

Peter Putzer

Mehreen Omer

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