ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Nick Day - Independent Brand Strategy & Marketing Consultancy

Supporting hospitality (and other) brands to gain a clearer idea of the ideal path forwards for their business so that they deliver the best services to their ideal target customer and communicate this in a way that drives desire.

Independent Brand and Marketing Consultant

The Möbius Agency

Director of Brand & Content Marketing

Tolani Hotels

Leading the development of the Tolani Hotels brand.

Director of Brand Marketing

Siam@Siam Design Hotels & Resorts

Corporate Marketing Manager

GOCO Hospitality

Strategy – Formulate marketing communications strategies at both the corporate and property levels.
Content Marketing – Develop content marketing strategy and plan, create numerous research and thought-leader-style articles. 
Public Relations – Build relationships with journalists and generate media coverage at both the corporate and property levels.
Digital Marketing – Use CMS system to regularly update website with fresh content. Ensure website is optimised for ranking on search engines (SEO).
Social Media Marketing – Implemente the latest social media tactics to ensure significant growth in reach and follower numbers, achieving targets, on Facebook, Instagram, Twitter and LinkedIn.
Email Marketing – Produce content for and send out email newsletters and EDMs to maintain regular communications with existing company contacts.
Events – Research and prepare content for CEO for regular conference speaking engagements.
Business Development – Support proposal creation.
Client Work – Worked on spa and wellness retreat concept documents. Work with pre-opening team on marketing strategies and spa menu development.

Marketing Communications Manager

QUO Global

I built the image of QUO among senior executives and influencers in the hotel and travel sector as the global leader in the field of hospitality and travel branding through a comprehensive, multi-channel communications strategy, including public and media relations, as well as content, event and digital marketing.

Strategy – Created comprehensive, multi-channel international marketing strategy for the whole company.
Content Marketing – Created in-house magazine highlighting company’s thought leadership. Developed in-depth report that achieved top rank in Google search results page.
Public Relations – Doubled size of media contacts list and achieved significant media coverage of company news.
Digital Marketing – Oversaw launch of new website. Used CMS system to regularly update website with fresh content. Ensured website was optimized for ranking on search engines (SEO).
Social Media Marketing – Reactivated company’s dormant social media channels and built social media audience through regular posting of engaging content. Created industry lists to follow and engage in online discussions of key topics.
Email Marketing – Produced content for and sent out email newsletter to maintain regular communications with existing company contacts.
Events – Managed sponsorship of key hospitality industry conferences to gain speaking slots and build thought-leadership for the company among senior executives in the hotel and travel sector.
Internal Communications – Created monthly internal newsletter to keep all staff in five countries up-to-date on latest company activities.
Business Development – Created various sales and marketing collateral and supported the creation of proposal presentations for potential clients.
Client Work – Created social media guidelines for Deutsche Hospitality, Germany’s largest hotel management company. Created a communications plan for STX, one of Singapore’s leading landscape architecture firms.

Senior Communications Manager

dwp | design worldwide partnership

Developed and implemented an integrated marketing strategy communicating the architectural and interior design capabilities of dwp across 10 countries in the Asia Pacific and Middle East regions, as well as numerous target markets, including hospitality, residential, workplace, healthcare and retail. Strategy included public and media relations, email marketing, social media marketing, content creation, website development & SEO. 

Strategy – Drew up integrated marketing plan covering multiple communication channels and business objectives.
Public Relations – Built media contacts list and wrote press releases featuring major business news and projects completions. Obtained regular media coverage.
Digital Marketing – Regularly updated company website with fresh content.
Social Media Marketing – Through publishing of regular social media content, built online followers and communicated key brand messages. Doubled size of LinkedIn followers.
Email Marketing – Sent out email newsletters to ensure regular communications with company contacts.
Internal Communications – Produced monthly internal newsletter to ensure staff in 10 countries were fully aware of the latest company news and activities. Produced weekly email newsletter to provide staff with educational information useful for their daily work.
Business Development – Regularly wrote new case studies for use on company website and in proposals sent to potential new clients.

Group Marketing Manager

Thai European Business Association

Part-time role handling the public relations duties for the Thai European Business Association (TEBA). Coordinated all activities related to the association’s automotive and aerospace committees. Organised meetings, events, business matching, and government policy advocacy. Managed a comprehensive communications plan for the association, including media management, website maintenance, social media management, event management and publications production.

Advocacy – Supported the association with arranging meetings with government officials on behalf of members.
Content Marketing – Produced an in-house magazine featuring the latest information on key industry sectors and economic trends.
Public Relations – Wrote press releases and built relationships with media outlets to obtain media coverage supporting association’s aims.
Events – Supported trade mission to Germany to help Thailand-based automotive manufacturers build business contacts with European buyers. Organised conferences and seminars on issues ranging from the Thai political situation to latest trends in aerospace manufacturing and how to become a supplier to European automotive companies. Coordinated regular working group meetings.
Digital Marketing – Sent out regular email newsletter to contacts base to provide up-to-date information on association activities. Managed social media accounts.

Public Relations Director

EMAG GmbH

Formulated strategies and implemented all marketing communications campaigns for the EMAG Group in the Southeast Asian region in relation to high-precision manufacturing systems. Identified target customers and utilised strategic marketing communications tools to generate qualified leads for the sales team. 

Strategy – Created annual plan for marketing communications for the Southeast Asian region
Content Marketing – Supported the creation of high-value content (Thailand Autobook) in order to build an audience of target customers.
Public Relations – Maintained close relationships with targeted trade media to obtain regular media coverage
Advertising – Purchased and wrote advertorial spots in key media outlets to build the brand image of the company with target customers.
Social Media Marketing – Managed company’s regional social media accounts to build online audience.
Email Marketing – Sent out emails to company’s regional contacts to maintain communications in order to educate them on the benefits of the company’s technology solutions.
Events – Arranged for the company to have prominent representation at important industry events attended by target customers.
Business Development – Built professional network through highly innovative networking strategy.

Marketing Manager - Southeast Asia

Asia Biz Connect Group Co. Ltd.

Managed the editorial department for three magazines: Asia Food Beverage Thailand, Asia Pacific Plant Management and Asia Pacific Metalworking. Developed the overall editorial quality of the magazines, researched and wrote feature articles, as well as motivated my team members to ensure quality, correctness and the meeting of publishing deadlines. Other duties included conference/seminar management, long-term strategic planning and social media management.

Planning – Created annual editorial calendar for the company’s three trade magazines (Asia Pacific Plant Management, Asia Food Beverage Thailand and Asia Pacific Metalworking).
Management – Managed editorial team in order to meet publishing deadlines and create high-quality articles.
Editorial – Sourced, researched, wrote and edited articles on a variety of issues important to the automotive, electronics, electrical appliance, aerospace, food & beverage and general manufacturing sectors. Interviewed senior executives on the latest business and economic trends.
Design – Provided input to design team on design direction.
Social Media Management – Managed a variety of social media accounts on a number of social media channels to build online audience.
Website – Regularly updated website with fresh content.
Events – Supported company’s event attendance in order to build readership and maintain close relationships with important advertisers.

Group Editor

Gain a clear direction on how to bring your brand and marketing to a higher level. 

Experienced in brand and marketing communications strategy development with an always up-to-date knowledge of the latest marketing trends, techniques and best practices

Skilled at: ▪ inbound and content marketing ▪ public & media relations ▪ digital marketing ▪ copy writing & editing ▪ social media management ▪ website optimisation and SEO ▪ lead generation ▪ brand strategy ▪ event management

In-depth knowledge of the branding, hospitality, architecture & interior design, automotive, engineering and media sectors

taplio

The Battle

Peter Putzer

Nick Day

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?