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Peter Putzer

Veena Gandhi

Digital Street Australia

Founded and scaled a profit-first eCommerce growth agency in Australia working with brands globally.

We help 7-9 figure DTC brands drive sustainable profit growth through holistic, data-driven marketing strategies and world-class creative. With a proven track record of generating over $250 million in revenue from Meta and Google ads, we specialize in optimizing revenue and reducing customer acquisition costs (CAC) for ambitious brands.

• Generated over $250 million in revenue for clients through Meta and Google ads
• Implemented successful Influencer Marketing & Whitelisting Systems for brands like BeautyStat, Euclove, and The PetLab
• Mentored 25 eCommerce businesses to profitability
• Provide training on Meta, Google & TikTok ads to agencies and marketers
• Host of "Beyond the Cart: An eCommerce Growth Series" podcast, featuring industry experts and thought leaders
• Work with clients globally US, UK, AU, NZ, AMEA

Growth Marketer I Data Driven Strategist I  eCommerce Agency Owner 

Inspiring Rare Birds

Mentoring e-Commerce businesses scale with digital marketing- with emphasis on website conversions, Facebook & Google Ads

Mentor

AC Nielsen & IPSOS

Delivered market research reports & analyses for global studies, with particular care on cultural & linguistic nuances for research companies & clients. These projects typically involve ethnographic explorations, insight mining, white space analyses, concept studies etc.  Some of the projects worked on:

a)	Understanding Beauty perception amongst with special reference to skin whitening products. Client Estee Lauder. Region Saudi Arabia & Kuwait

b)	comprehensive Brand Health Survey (BHS) for brand Yardley. Region: Middle East


c)	Brand Acceptance of Almarai in Jordan in fresh dairy category

d)	Interpret Vodafaone Brand personality Region: Qatar

Projects with IPSOS, MENA

a) Managing local, regional and global market research projects in brand research, segmentation, concept, product and communication (including ads) testing with main focus on FMCG and tobacco.

Freelance Qualitative Researcher

Leo Burnett

Brands Managed: 
Coca Cola Juices: Maaza, Minute Maid - Pulpy Orange and Nimbu Fresh
GMR Sports (IPL Team Delhi Daredevils)

• Launched Minute Maid Pulpy Orange in 2007 and Minute Maid Nimbu Fresh in 2010 - Key Member of strategic development team; directed creative development of the launch campaign. Received the Creative & Marketing Excellence Award from Coca Cola HQ 
• Also partnered with various agencies (media, outdoor, visual merchandising & digital) and spearheaded these agencies during the launch
• Maaza: Understanding, analyzing & providing strategic & communication solutions for brand Maaza
• Also involved in celebrity management  from negotiating his fee to drawing up his contract
• GMR Sports (Delhi Daredevils): Launched this IPL team with strategic contributions from name development to communication for first 3 seasons
• Work on pitches regularly, have won new businesses for the agency

Brand Director

FCB Ulka

Brands Managed: 
Naukri.com, Jeevansathi.com and 99acres.com
Godfrey Philips India - Cavanders and North Pole
Dabur Juices - Coolers 

• Part of the team that developed award winning campaigns for Naukri.com (Hari Sadu) and Jeevansathi.com
• Managed dark media advertising (for Godfrey Philips’ tobacco brands) - implemented multiple successful promotions for GPI across India

Account Supervisor

McCann Erickson

Brands Managed: 
LG: Corporate and Washing machines 
New Business Pitches

Founder & CEO Digital Street AU. eCommerce Growth Agency.💰Profitably Scaling D2C Brands in the US, UK, AU, EMEA with Conversion-led Strategies. Driven by Creative.

We help 7-9 figure D2C brands drive sustainable profit growth through a holistic, data-driven approach to eCommerce marketing.

Our proprietary ARDF Model (Acquisition, Retention, Data Analysis, Forecast) sets us apart:

- Acquisition: We create unique, brand-tailored ads to acquire customers profitably.
- Retention: We implement strategies to boost customer loyalty and lifetime value.
- Data Analysis: We leverage expert consulting and unparalleled data insights for long-term success.
- Forecast: We ensure profitable scaling through accurate forecasting.

Key achievements:
• Generated over $250 million in revenue from Meta and Google ads
• Helped over 200 eCommerce stores become profitable
• Reduced CAC by 22% for BeautyStat through whitelisting ads
• Increased profit by 43% for Euclove while tripling paid ad spend
• Increased ad spend by 326% while decreasing CAC 33% in just 4 months
• Successfully Implemented Influencer Marketing & whitelisting ads (most Aussie agencies will need to Google this term) for over 12 brands including The PetLab, Euclove, BeautyStat, AFFY jewellery, SpiceCraft AU

My agency, Digital Street Australia, offers a comprehensive suite of services designed to scale DTC brands profitably:

• Revenue-driven growth strategies
• Meta, Google & TikTok ad optimization
• Influencer marketing & whitelisting systems
• In-house creative production & UGC generation
• High-converting landing page design
• Post-purchase survey implementation
Brands I've worked with include Elizabeth Arden, Jurlique, Neutrogena, ClassPass, and The Coca-Cola Company.

Industry recognition:
• Speaker at Digital Marketers Australia
• Featured in Digital Marketer

I'm also the host of "Beyond the Cart: An eCommerce Growth Series" podcast, where I interview industry experts on topics like profitably forecasting & scaling ads. Recent guests include Matt Putra, Carla Kahn, and Danil from Insense.

Ready to drive profitable growth for your D2C brand? Let's connect.

Email: hello@digitalstreetau.com
YouTube: https://youtube.com/@digitalstreetau1202

Growth Marketer Data Driven Strategist eCommerce Agency Owner 

After having spent over 10 years with global advertising & research giants (read Leo Burnett, McCann, A.C Nielsen, Ipsos) on multi-million dollar brands (Hewlett Packard, Minute Maid Juices, Indian Premier League, Estee Lauder... does this list get any better!), I know exactly the demands of brands and the pains of an agency. Plus embarking off on  two diverse entrepreneurial ventures (E-Com and education related), in the Middle East, I started with Digital Street AU. At Digital Street AU, my objective is to help eCommerce stores scale with digital solutions in the space of Facebook Ads and Google Ads Network (AdWords, Display Network, YouTube). It's not easy to run an eCommerce store and manage your digital marketing as well and with my experience and expertise I help agencies just do that. So if you are a business, looking to scale but don't have time or marketing expertise feel free to get in touch. Based in the cultural capital of Australia, Melbourne, Digital Street AU services clients globally 

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The Battle

Peter Putzer

Veena Gandhi 🔥

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