MoonshotOS

Reimagining the Independent School Business Model | MoonshotOS

Erin Kent Consulting (EKC)

Chief Executive Officer

The Enrollment Management Association

• Business Development: Quarterback a team that grew school membership by 35%. Increased revenue across multiple product lines. 

• Corporate Leadership: Key member of Executive Leadership Team for EMA. Reports directly to CEO.  Directs a variety of business groups, including business development, member success, marketing, global business development, and professional development.

• Program Development: Led effort to transform EMA’s professional development division. Launched and grew a library of online courses to boost customer engagement and revenue. Co-hosted close to 100 podcast episodes leading to tens of thousands of downloads. Launched executive institute to support heads of schools. 

• Research & Analytics: Published multiple national research reports exploring industry status and consumer patterns. Reports reached thousands of readers.

• Performance Management: Created KPIs that ensured team focused on growth, customer service, and long-term results, resulting in growing membership by 35% and enhancing product adoption. 

• Organizational and Personnel Leadership: Re-engineered a critically necessary team regarding personnel, vision, and focus. Restructured the function of the team. Built new groups (Member Success, Business Development, Global Business Development). Hired 5x new directors and supporting staff.

• Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences, including NAIS, NBOA, EARCOS, and many state and regional association events.

Chief Member Relations Officer

Blackbaud

Leading provider of software to nonprofits, Blackbaud K-12's software platform includes 7 cloud-based solutions (onBoard, onMessage, onCampus, onRecord, Raiser's Edge NXT, Financial Edge NXT, Smart Tuition) to simplify data management and connect the whole school.  

•	Business Development: Lead ecosystem for Blackbaud’s K-12 partner network.  

•	Partner Go-to-Market Strategy: Designed and executed go-to-market strategy for Blackbaud K-12 partners in North America.  Notably improved partner exposure to customer base.  

•	Corporate Leadership: Member of Executive Committee for Blackbaud K-12.  Reports directly to President of Blackbaud K-12.  

•	Alliance Management: Spearheaded strategic plan to migrate legacy partners to a new program model.  Retained 100% of legacy partners. 

•	Social Media Expertise: Hosts Blackbaud K-12's Get Connected Podcast. Produced more than 45 episodes focused on private school enrollment and marketing. 

•	Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences including NAIS, The Enrollment Management Association, CASE/NAIS, Canadian Association of Independent Schools, The Strategic Marketing and Advancement Institute, and many state and regional association events.

•	Non-Profit Leadership: Serves as a trustee for Wolfeboro, The Summer Boarding School. An original Executive Committee member of TABS’ North American Boarding School Initiative.

K-12 Partner Program Manager

•	Product Expert: Designed, developed, and executed product webinars series to showcase the value of Blackbaud “ON” Products. 

•	Sales Support: Worked with Sales Associates on more complex opportunities to educate prospects on value proposition of Blackbaud K-12 solutions. Served as product expert to help schools imagine how to position products to connect the whole school and earn community buy in.  Proven track record of increasing close rate due to deep industry contacts and subject matter expertise.  

•	Leadership: Recruited, developed, and managed an external team of 8 thought leaders to identify, create and promote signature pieces of content and campaigns to support Blackbaud K-12 inbound marketing strategy.

•	Conference Planning: Developed thought leadership track for Blackbaud K-12’s annual user conference. Conference attendance grew 100% from 2014 to 2017.

•	Sales Enablement: Created marketing toolkits for sales to use as they managed prospects through the sales process.

Senior Product Marketing Manager

WhippleHill, Inc.

WhippleHill Inc. (acquired by Blackbaud in 2014) provided cloud-based software for private schools. It offered four core products: enrollment management, content management, learning management, and student information.  Acquired by Blackbaud in June 2014.  

•	Inbound Marketing Strategy Development: Created and executed corporate inbound marketing strategy for WhippleHill.  

•	Team Management: Managed a diverse team 15-20 contributors who created content to support company’s position as a market leader, improve brand messaging, enhance product differentiation, and expand the company’s marketing reach.

•	Video Strategist: Developed cutting edge, forward-thinking video strategy to amplify and support WhippleHill’s brand position and the launch of the “ON” Products.  

•	Thought Leader: Traveled the country representing WhippleHill delivering thought leadership presentations designed to educate the market and establish WhippleHill’s brand as a market leader. Presented at numerous conferences including NAIS, The Enrollment Management Association, CASE/NAIS, and many state and regional events.

•	Association Work: Developed relationships with school associations across the U.S. to deliver programming for their members. Created workshops on marketing, flipped teaching and blended learning, and enrollment.

Chief Evangelist

edSocialMedia

edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media in education and non-profits. edSocialMedia has trained more than 2,500 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California. edSocialMedia.com id the destination for educators and school marketers looking for social media best practices and inspiration.

•	Founding Leadership: Co-founded edSocialMedia, the destination for private schools exploring the role of social media in education. 

•	Educational Programming: Developed a program portfolio of hands-on bootcamps and social media conferences to facilitate discussion about social media amongst contributors, practitioners, and explorers.  2,500+ people have attended edSocialMedia’s hands-on social media bootcamps. 

•	Social Media Thought Leadership: Hosted two Social Media Summits (Boston & San Francisco). Speakers included industry experts like Rand Fishkin (Founder, MOZ), Joanna Lord (CMO, ClassPass), Chris Savage (CEO, Wistia) among others.

•	Contributor Management: Managed 40+ distinguished contributors who wrote blog content for edSocialMedia.  Generated close to 10,000 visitors a month.

•	Social Media Engagement: Grew company’s social media following to 4,900+ Facebook likes and 19,500+ Twitter Followers (2017 figures).

Co Founder

AdmissionsQuest, Inc.

AdmissionsQuest provides an online resource for schools & families to connect via a range of social media inspired tools. Families can keep up-to-date on the latest independent school happenings via AdmissionsQuest's school profiles, Boarding School Blog, Boarding School Podcast & Videocast, Campus Video tours and a vast library of admission articles.

•	Founding Leadership: Founded AdmissionsQuest, an online resource dedicated to providing clear, timely, unbiased information to families working through the boarding school admission process.

•	Product Development: Developed and launched first Software-as-a-Service (SaaS) online admission application platform developed specifically for private schools (2001). 

•	Inbound Marketing Strategy: Created and implemented a pioneering inbound marketing strategy generating more than 8MM page views since May 2007.

•	Content Leadership: Created and directed an editorial plan that produced a content library of more than 1,300 blog posts, 200 articles, 6 e-books, and 146 videos. Among the largest on the web.

•	Social Media Engagement: Grew company’s social media following to 3,500+ Facebook likes, 4,300+ Twitter Followers, and 600+ YouTube subscribers (2017 figures).  AdmissionsQuest’s YouTube Channel has generated more than 330,000 views since launch.

Founder

inRESONANCE

inRESONANCE, Inc. (iR) is a provider of FileMaker® Pro database solutions, web applications and Drupal-based web sites for schools and non-profits.

•	Business Development: Led inRESONANCE sales effort.

•	Sales Enablement: Created sales enablement strategy. Designed and developed product messaging and product demo strategy.

Vice President of Sales

•Educational Program Development | Program Management: 20+ years of experience developing curricula, online courses, educational symposia, national conferences, planning events, and building mindshare among educational clients. Tens of thousands of school marketing and education professionals have attended these events and engaged in new programs. Able to develop programs effectively at scale.

•Thought Leadership: Presented to thousands of independent school professionals on a broad range of topics from enrollment strategies, marketing, teaching, and learning (among others) across a 15+ year career engaging school leaders. 

•Board & Committee Leadership: 9+ years of board-level leadership experience. Trustee for Emerald City Football Club. Former Trustee, Wolfeboro, The Summer Boarding School. Former Executive Committee member of TABS’ North American Boarding School Initiative. Former Trustee, Historic Neighborhoods in Boston.

•Business Development | Marketing Strategy: Led or co-developed business development and marketing efforts for multiple enterprises that notably boosted revenues and generated new customers. 12+ years of experience in business development and marketing leadership roles. 

•Personnel Management | Leadership | Coaching: 20+ years of experience managing customer success, business development, editorial, marketing, and professional development teams. Adept at leading directors, senior directors, thought leaders, and product developers in various environments. 

•Product Development | SaaS: 15+ years of proven SaaS experience. Created and managed the first Software-as-a-Service (SaaS) online admission application platform developed specifically for K-12 independent schools (2001). 

•Inbound Marketing Strategy: 16+ years of experience developing and executing effective corporate inbound marketing strategies for multiple software/SaaS and organizations of varying sizes. Recognized for excellence in notably improving sales via engaging marketing campaigns. Developed and led 3x distinct podcast programs throughout career (200+ published episodes).

•Small Business/Startup Leadership: 15+ years of experience managing small business budgets and key business units in innovative, startup environments. 

•Interpersonal Traits: Recognized by colleagues and customers for being strategic, compassionate, proactive, analytical, and highly collaborative. Has a true entrepreneurial mindset.

Peter Baron

Dylan Bridger - Email Marketing

• I help companies and marketing teams delight readers and drive sales with email marketing.
• I do this by providing freelance email copywriting services and email marketing coaching and training.
• Recently, my email campaigns helped a high-ticket coach book 130 sales calls in 90 days. I also unlocked an extra $30k/month for an e-com client (for the past six months and counting).
• You can read some samples and testimonials at: dylanbridger.com

Email Marketing Specialist | Email Copywriter

Orchard

• Reporting to the CEO, I managed all aspects of growth marketing for a B2C e-commerce startup -- from marketing strategy to day-to-day implementation.
• Built and optimized a profitable e-commerce sales funnel using Facebook Ads and Google Ads which helped drive year-over-year company revenue growth of 115%.
• Conceptualized and produced marketing assets (including ad creatives, sales copy, and landing pages) that were used to scale the company's paid ads.
• Launched dozens of profitable top-of-funnel and retargeting ad campaigns across Facebook Ads, Google Ads, Microsoft (Bing) Ads, and Pinterest Ads.
• Improved website-level conversion rates by analyzing multi-channel funnel data in Google Analytics to identify leaks in the online store's customer acquisition funnel.
• Strategized, wrote, and implemented a robust email marketing sequence to automatically nurture new buyers into repeat customers.
• Performed ongoing A/B testing in Facebook Ads and Google Ads to optimize return on ad spend and reduce wasted spend.
• Monetized organic traffic by introducing a lead capture mechanism onto blog posts to convert organic visitors into customers via email marketing on the backend.

Growth Manager

ZenRevenue

• Co-founded a content marketing agency specializing in blockchain technology content creation services.
• Scaled yearly revenues to six figures using cold email as our primary lead generation strategy.
• Supported CEO in developing financial models, achieving product-market fit, and marketing the company's services.
• Performed direct sales efforts, negotiating and closing dozens of recurring client service agreements.
• Hired and managed a team of 12+ remote content writers to ensure timely and high-quality client service delivery.
• Built a network of top-tier tech clients, including publicly traded companies, startups, and privately funded ventures.
• Oversaw all aspects of content creation including researching, writing, editing, and proofreading.

Co-Founder & Content Marketer

Circle K

• Managed a team of 24 retailers operating Esso service stations in Ontario.
• Gained invaluable change management leadership experience during $1.7B acquisition of Imperial Oil's retail fuels business.
• Coached underperforming retailers; negotiated with suppliers & contractors; monitored and approved retailer expenses; recruited, interviewed, and appointed retailer candidates into the network.
• Proactively sought opportunities for profit and market share growth by analyzing competitors and enforcing execution standards.

Market Manager

Imperial Oil

• Honed business acumen and managerial skills by completing a rigorous five-month management training program in Toronto. 
• Led a team of 12 francophone retailers in Montreal and progressed to oversee 24 retailers in Ottawa within 10 months.
• Achieved #1 national ranking for marketing execution results and business controls in 2015, boasting a perfect score across all controllable measures during an objective third-party performance assessment. 
• Spearheaded three charity campaigns for Partage-Action, Centraide, and CHEO, raising more than $28,000 in total.
• Appointed by senior management to execute a pilot Esso site divestment in Atlantic Canada to uncover process improvement opportunities and create operations documentation for national roll-out.

Territory Manager

Matrox

• Researched and created technical literature for hardware manuals associated to industrial imaging computer board products.
• Strengthened communication skills by relaying technical information between engineers and product managers.

Junior Technical Writer - Matrox Imaging Group

Suncor Energy

• Supported senior engineers in chairing bi-weekly status update meetings and closing technical queries received from offshore platform in Terra Nova field.
• Updated and issued Process & Instrumentation Diagrams to reflect any changes made to the vessel. 
• Participated in H2S scavenger compatibility project which assessed what chemical was to be injected for crude sweetening based on material compatibility, effectiveness, cost, and environmental impact.
• Raised work orders in the administrative system (SAP) to implement any changes to the process offshore.

Process Automation Intern

Email Marketing Specialist | Copywriter | Helping coaches & course creators use email to spark more sales

Dylan Bridger is an experienced marketing strategist who specializes in helping coaches and course creators use email to spark more sales.

His marketing skills have been endorsed by the Toronto Region Board of Trade, one of the largest and most influential chambers of commerce in North America. The organization invited him to speak at not one, but two, workshops on digital marketing.

His recent wins include helping a client generate $19,000 in 5 days during the launch of a new digital course. He also helped a high-ticket coach book 130 sales calls (worth $148,200 in revenue) in 90 days by sending one email a week. And he drove a nearly 300% boost in a client’s email-based revenues, bumping their gross sales up by a sustained 20-30% for 1.5 years and counting.

Before pursuing his passion for sales and marketing, Dylan earned a degree in Chemical Engineering from McGill University. Clients value his unique capacity to blend engineering-grade analysis with creativity to solve big, costly marketing problems.

Each week he publishes a newsletter that dives deep into what’s working for him and his clients, today, with email. You can subscribe for free here:

https://dylanbridger.ck.page/email-marketing-case-study

Prior to starting his own business, Dylan served as Growth Marketing Manager for Orchard, an e-commerce startup. In that leadership role, he developed the company’s paid acquisition strategy and email marketing program, helping the startup scale to unprecedented heights within a year.

To inquire about working with Dylan, connect with him on LinkedIn or email him directly at dylan@drawbridgegrowth.com.

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Peter Baron

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