MoonshotOS

Reimagining the Independent School Business Model | MoonshotOS

Erin Kent Consulting (EKC)

Chief Executive Officer

The Enrollment Management Association

• Business Development: Quarterback a team that grew school membership by 35%. Increased revenue across multiple product lines. 

• Corporate Leadership: Key member of Executive Leadership Team for EMA. Reports directly to CEO.  Directs a variety of business groups, including business development, member success, marketing, global business development, and professional development.

• Program Development: Led effort to transform EMA’s professional development division. Launched and grew a library of online courses to boost customer engagement and revenue. Co-hosted close to 100 podcast episodes leading to tens of thousands of downloads. Launched executive institute to support heads of schools. 

• Research & Analytics: Published multiple national research reports exploring industry status and consumer patterns. Reports reached thousands of readers.

• Performance Management: Created KPIs that ensured team focused on growth, customer service, and long-term results, resulting in growing membership by 35% and enhancing product adoption. 

• Organizational and Personnel Leadership: Re-engineered a critically necessary team regarding personnel, vision, and focus. Restructured the function of the team. Built new groups (Member Success, Business Development, Global Business Development). Hired 5x new directors and supporting staff.

• Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences, including NAIS, NBOA, EARCOS, and many state and regional association events.

Chief Member Relations Officer

Blackbaud

Leading provider of software to nonprofits, Blackbaud K-12's software platform includes 7 cloud-based solutions (onBoard, onMessage, onCampus, onRecord, Raiser's Edge NXT, Financial Edge NXT, Smart Tuition) to simplify data management and connect the whole school.  

•	Business Development: Lead ecosystem for Blackbaud’s K-12 partner network.  

•	Partner Go-to-Market Strategy: Designed and executed go-to-market strategy for Blackbaud K-12 partners in North America.  Notably improved partner exposure to customer base.  

•	Corporate Leadership: Member of Executive Committee for Blackbaud K-12.  Reports directly to President of Blackbaud K-12.  

•	Alliance Management: Spearheaded strategic plan to migrate legacy partners to a new program model.  Retained 100% of legacy partners. 

•	Social Media Expertise: Hosts Blackbaud K-12's Get Connected Podcast. Produced more than 45 episodes focused on private school enrollment and marketing. 

•	Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences including NAIS, The Enrollment Management Association, CASE/NAIS, Canadian Association of Independent Schools, The Strategic Marketing and Advancement Institute, and many state and regional association events.

•	Non-Profit Leadership: Serves as a trustee for Wolfeboro, The Summer Boarding School. An original Executive Committee member of TABS’ North American Boarding School Initiative.

K-12 Partner Program Manager

•	Product Expert: Designed, developed, and executed product webinars series to showcase the value of Blackbaud “ON” Products. 

•	Sales Support: Worked with Sales Associates on more complex opportunities to educate prospects on value proposition of Blackbaud K-12 solutions. Served as product expert to help schools imagine how to position products to connect the whole school and earn community buy in.  Proven track record of increasing close rate due to deep industry contacts and subject matter expertise.  

•	Leadership: Recruited, developed, and managed an external team of 8 thought leaders to identify, create and promote signature pieces of content and campaigns to support Blackbaud K-12 inbound marketing strategy.

•	Conference Planning: Developed thought leadership track for Blackbaud K-12’s annual user conference. Conference attendance grew 100% from 2014 to 2017.

•	Sales Enablement: Created marketing toolkits for sales to use as they managed prospects through the sales process.

Senior Product Marketing Manager

WhippleHill, Inc.

WhippleHill Inc. (acquired by Blackbaud in 2014) provided cloud-based software for private schools. It offered four core products: enrollment management, content management, learning management, and student information.  Acquired by Blackbaud in June 2014.  

•	Inbound Marketing Strategy Development: Created and executed corporate inbound marketing strategy for WhippleHill.  

•	Team Management: Managed a diverse team 15-20 contributors who created content to support company’s position as a market leader, improve brand messaging, enhance product differentiation, and expand the company’s marketing reach.

•	Video Strategist: Developed cutting edge, forward-thinking video strategy to amplify and support WhippleHill’s brand position and the launch of the “ON” Products.  

•	Thought Leader: Traveled the country representing WhippleHill delivering thought leadership presentations designed to educate the market and establish WhippleHill’s brand as a market leader. Presented at numerous conferences including NAIS, The Enrollment Management Association, CASE/NAIS, and many state and regional events.

•	Association Work: Developed relationships with school associations across the U.S. to deliver programming for their members. Created workshops on marketing, flipped teaching and blended learning, and enrollment.

Chief Evangelist

edSocialMedia

edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media in education and non-profits. edSocialMedia has trained more than 2,500 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California. edSocialMedia.com id the destination for educators and school marketers looking for social media best practices and inspiration.

•	Founding Leadership: Co-founded edSocialMedia, the destination for private schools exploring the role of social media in education. 

•	Educational Programming: Developed a program portfolio of hands-on bootcamps and social media conferences to facilitate discussion about social media amongst contributors, practitioners, and explorers.  2,500+ people have attended edSocialMedia’s hands-on social media bootcamps. 

•	Social Media Thought Leadership: Hosted two Social Media Summits (Boston & San Francisco). Speakers included industry experts like Rand Fishkin (Founder, MOZ), Joanna Lord (CMO, ClassPass), Chris Savage (CEO, Wistia) among others.

•	Contributor Management: Managed 40+ distinguished contributors who wrote blog content for edSocialMedia.  Generated close to 10,000 visitors a month.

•	Social Media Engagement: Grew company’s social media following to 4,900+ Facebook likes and 19,500+ Twitter Followers (2017 figures).

Co Founder

AdmissionsQuest, Inc.

AdmissionsQuest provides an online resource for schools & families to connect via a range of social media inspired tools. Families can keep up-to-date on the latest independent school happenings via AdmissionsQuest's school profiles, Boarding School Blog, Boarding School Podcast & Videocast, Campus Video tours and a vast library of admission articles.

•	Founding Leadership: Founded AdmissionsQuest, an online resource dedicated to providing clear, timely, unbiased information to families working through the boarding school admission process.

•	Product Development: Developed and launched first Software-as-a-Service (SaaS) online admission application platform developed specifically for private schools (2001). 

•	Inbound Marketing Strategy: Created and implemented a pioneering inbound marketing strategy generating more than 8MM page views since May 2007.

•	Content Leadership: Created and directed an editorial plan that produced a content library of more than 1,300 blog posts, 200 articles, 6 e-books, and 146 videos. Among the largest on the web.

•	Social Media Engagement: Grew company’s social media following to 3,500+ Facebook likes, 4,300+ Twitter Followers, and 600+ YouTube subscribers (2017 figures).  AdmissionsQuest’s YouTube Channel has generated more than 330,000 views since launch.

Founder

inRESONANCE

inRESONANCE, Inc. (iR) is a provider of FileMaker® Pro database solutions, web applications and Drupal-based web sites for schools and non-profits.

•	Business Development: Led inRESONANCE sales effort.

•	Sales Enablement: Created sales enablement strategy. Designed and developed product messaging and product demo strategy.

Vice President of Sales

•Educational Program Development | Program Management: 20+ years of experience developing curricula, online courses, educational symposia, national conferences, planning events, and building mindshare among educational clients. Tens of thousands of school marketing and education professionals have attended these events and engaged in new programs. Able to develop programs effectively at scale.

•Thought Leadership: Presented to thousands of independent school professionals on a broad range of topics from enrollment strategies, marketing, teaching, and learning (among others) across a 15+ year career engaging school leaders. 

•Board & Committee Leadership: 9+ years of board-level leadership experience. Trustee for Emerald City Football Club. Former Trustee, Wolfeboro, The Summer Boarding School. Former Executive Committee member of TABS’ North American Boarding School Initiative. Former Trustee, Historic Neighborhoods in Boston.

•Business Development | Marketing Strategy: Led or co-developed business development and marketing efforts for multiple enterprises that notably boosted revenues and generated new customers. 12+ years of experience in business development and marketing leadership roles. 

•Personnel Management | Leadership | Coaching: 20+ years of experience managing customer success, business development, editorial, marketing, and professional development teams. Adept at leading directors, senior directors, thought leaders, and product developers in various environments. 

•Product Development | SaaS: 15+ years of proven SaaS experience. Created and managed the first Software-as-a-Service (SaaS) online admission application platform developed specifically for K-12 independent schools (2001). 

•Inbound Marketing Strategy: 16+ years of experience developing and executing effective corporate inbound marketing strategies for multiple software/SaaS and organizations of varying sizes. Recognized for excellence in notably improving sales via engaging marketing campaigns. Developed and led 3x distinct podcast programs throughout career (200+ published episodes).

•Small Business/Startup Leadership: 15+ years of experience managing small business budgets and key business units in innovative, startup environments. 

•Interpersonal Traits: Recognized by colleagues and customers for being strategic, compassionate, proactive, analytical, and highly collaborative. Has a true entrepreneurial mindset.

Peter Baron

Massachusetts College of Liberal Arts

Primary strategist and content manager responsible for executing web development initiatives and solutions that bridge the creative with the technical, and works in partnership with colleagues in developing solutions for the College's long-range goals for disseminating digital content, both internally and externally.

Manager of Web Communications

Northeastern University College of Professional Studies

Part-time lecturer of undergraduate and graduate courses of the Information Technology (ITC) & Informatics program teaching remotely through Winter/Spring/Summer/Fall quarter since 2009. Course designer and curriculum consultant for virtual classes held on Blackboard LMS and Canvas LMS. 

The ITC program concentrations cover information assurance, IT and IS risk management, systems development and administration, mobile application development, ethics for information technology, and information security technology.

Courses taught include:

ITC 3100 Adv. Application Programming (.NET/Drupal)
ITC 3500/4500 IT Project Management
ITC4850 Special Projects Capstone
ITC 6000 Database Management Systems 
ITC 6010 Information Technology Strategy and Governance
ITC 6015 Enterprise Information Architecture
ITC 6020 Information Systems Design and Development
ITC 6040 Informatics Capstone
ITC 6045 Information Technology Policy, Ethics, and Social Responsibility
ITC 6300 Foundations of Information Security Management
ITC 6305 IT Infrastructure
ITC 6310 Information Security Governance
ITC 6315 Information Security Risk Management
ITC 6320 Information Security Technology
ITC 6335 Data Warehousing and Data Mining
ITC 6340 Mobile and Wireless Networks and Applications (authored course)
ITC 6345 Systems and Network Administration
ITC 6400 Foundations of Informatics

Detailed course descriptions at https://cps.northeastern.edu/academics/program/master-professional-studies-informatics-online

Faculty listing at https://cps.northeastern.edu/faculty/jason-black

Course evaluations available on request.

Inforrmation Technology (ITC) Lecturer

Facilitate, support, and contribute to ongoing curriculum development; review and assess faculty evaluations and provide assistance in faculty recruitment; provide market research and advise on student recruitment and marketing methods; primary content resource for the graduate program in informatics.  

This was an annual appointment in this capacity for Northeastern University’s College of Professional Studies.

Academic Consultant for Informatics

Southern New Hampshire University

Information technology/STEM & Data Science adjunct faculty for SNHU's College of Online and Continuing Education. Prepare and instruct online curriculum in courses such as Data Policy and Decision Making (DAT), Business Systems Analysis and Design (IT), Technical Communications (IT), Communications for STEM (IT), and others.

Information Technology/STEM & Data Science Adjunct Faculty

Manhattan College

Technical consultant for content management systems and accessibility compliance for the Web communications team of the College.

Web Administrator

Remote contract/consulting role supporting the MC MARCOM Team and the Director of Web Communications on content strategy and creation, copy-editing, technical programs, accessibility, and web governance.

Web Content Manager

Norwich University

Senior member of the Web Team of the office of Communications at Norwich University. The role is responsible for shaping content creation and supporting the digital strategy for the university's external digital/Web properties.

Senior Web Content Strategist

Black River Innovation Campus

#FutureofWork #FutureofEducation youth to adult upskilling program development, marketing communications, and tech. management for Black River Innovation Campus, a central Vermont non-profit center whose aim is to educate and train people in digital skills, employ them in digital economy jobs, and empower them to launch the startups that will continue to drive the rural state's growing digital economy. 

- Consult with regional businesses and community leaders on methods to cultivate workforce development and digital upskilling programs.
- Content production and management 
- Event management and production support for webinars, workshops, and virtual summits 
- Systems administration of administrative software/CRM.
- Youth and adult learning program coordinator supporting and funneling learners through BRIC’s Remote Work Certification Course and for VT’s Youth Coding League (K12) eSports team.

Program Manager, Communications & Education

University of Massachusetts Amherst

Manage the Web Ecosystem capital project for the Marketing & Communications (MARCOM) group with top-down oversight throughout the entire execution to ensure success as defined by adherence to the standards of scope, budget, and timeline. Work cross functionally with various internal and external stakeholders, subject matter experts, and department heads to gather business objectives and requirements, set expectations, and develop timelines.

Technical Lead Project Manager

Salve Regina University

As Sr. Director of Digital Communications, I oversaw the digital and technical operations for marketing  communications and advancement services. I provided strategic vision/consulting on capital projects, and support to external business relationships or partnerships for the office of University Relations & Advancement; Reporting to the AVP University Relations/Chief Communications Officer, I also facilitated the creative and editorial aspects to a nation-wide integrated marketing communications strategy designated to advance Salve Regina’s image and collegiate reputation. Seated member of the IT Council, Committee for Academic Technology, Committee for Usability Services, and was the acting director to the Arboretum at Salve Regina. 

An employee to Salve Regina since 2000, I retained extensive information technology (9 years) and public communications (9-10 years) experience in roles combining technical expertise with journalistic communications in tune with my educational background. I resigned this position to relocate from Rhode Island to Vermont in November 2019, after 19 years of employment to both the office of Information Technology (2000-09) and the office of University Relations and Advancement (2009-19).

Sr. Director, Digital Communications

The position's prime responsibility was for the coverage, planning, and implementation of information and data systems at the university both client-based and web-based, along with the supervision of divisional staff and the management of key strategic partners.  

During this period, I oversaw and worked hands-on with a number of enterprise administrative systems from areas such as space management, incident response, academic data records, document management, asset management, digital storage and streaming, Internet infrastructure and website server products. I met frequently with key institutional technology constituents performing ongoing audits and assessments of tools, techniques and resources to make recommendation to the CIO. I continued to collaborate extensively with the Web and marketing communications staff and leadership to provide guidance and development support to their projects and daily operations supporting the main campus website. 

In collaborating with other institutional administrative staff, I contributing to writing and procurement of financial grants for academic projects with "web" components, and supporting an academically-driven project to introduce e-Portfolios to undergraduate students; This project connected me with notable technology and pedagogy experts as we forge a collaborative network that resulted in the release of a platform that combined web-publishing techniques with data-driven outcomes assessment.  From this e-Portfolio project, I presented numerous times for MacroMedia/Adobe and at several Educause events held regionally and nationally.  In all, 1500 students produced Salve Regina e-Portfolios during the run of the non-required, but encouraged program.

Participated and contributed to the ERP selection and implementation team of Datatel Colleague (now Ellucian Colleague) from 2007-09.

Director of Information Systems

Promoted to Director of Web Services & Integration in 2003; This position elevated the previous years work in administrative systems operations to a strategic role focusing on the planning, development, and deployment of web-based applications and systems for the university.  

During this work period, I oversaw the introduction of new web-based applications including those that enabled online course registration, payment procedures, and numerous online form-based applications designed following the period's noted usability techniques.

In collaboration with the university webmaster, I programmed and published numerous data-driven applications for use on the main campus website utilizing the Cold Fusion programming framework. Through integration, curated a grown collection of web-based software applications into a single homegrown web portal utilizing authentication and authorization techniques guaranteeing user security. MySALVE was a web-portal combining functional web applications and aggregated content pulled from external university websites.  

Worked with and advised fellow administrative systems team members on application design projects ensuring a seamless transition and integration into desktop and web-based interfaces. Sat as a member of website advisory teams, academic technology committees and project teams, and as a senior member of information technology office leadership.

Director of Web Services & Integration

Hired in fall of 2000, this professional position for the information technology office was introduced to complement the external web publishing efforts for the main campus website, with specialized web-based application development.  During this period, I programmed, designed, and documented, and delivered customized web applications for administrative offices.  Some applications included an employee hiring and notification application for human resources, an incident reporting and tracking application for safety and security, a space management application for conferences and events, and numerous web-based inquiry and request forms utilizing logic and queried data when needed.

Oversaw a public-facing website, Inside.Salve, that served as a gateway to key web applications including the ones noted above and many others designed for access by an internal audience. 

Configured, administered, and advised on Web infrastructure procured to support all website and applications.

Intranet Manager & Developer

Roger Williams University

Professional position within the information technology office overseeing the design, development, and content management of multiple university websites including the main campus, school of law, and school of professional development.  In addition, selected, configured, and administered the on-site Internet infrastructure supporting each website.  

For the constituent community, I established decentralized publishing procedures and methods providing individual students and faculty the tools to produce his or her own websites. In support of these work, I also provided tailored documentation and facilitated training workshops. 

Advised on web-based technology projects including self-service applications, both custom and vendor-driven, and served on advisory groups for online education tools and methodologies.

Webmaster

Technology and digital communications professional and lecturer with two decades-plus of experience in group/team leadership, digital storytelling, Web communications and content management, information technology project management, and product development.

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