MoonshotOS

Reimagining the Independent School Business Model | MoonshotOS

Erin Kent Consulting (EKC)

Chief Executive Officer

The Enrollment Management Association

• Business Development: Quarterback a team that grew school membership by 35%. Increased revenue across multiple product lines. 

• Corporate Leadership: Key member of Executive Leadership Team for EMA. Reports directly to CEO.  Directs a variety of business groups, including business development, member success, marketing, global business development, and professional development.

• Program Development: Led effort to transform EMA’s professional development division. Launched and grew a library of online courses to boost customer engagement and revenue. Co-hosted close to 100 podcast episodes leading to tens of thousands of downloads. Launched executive institute to support heads of schools. 

• Research & Analytics: Published multiple national research reports exploring industry status and consumer patterns. Reports reached thousands of readers.

• Performance Management: Created KPIs that ensured team focused on growth, customer service, and long-term results, resulting in growing membership by 35% and enhancing product adoption. 

• Organizational and Personnel Leadership: Re-engineered a critically necessary team regarding personnel, vision, and focus. Restructured the function of the team. Built new groups (Member Success, Business Development, Global Business Development). Hired 5x new directors and supporting staff.

• Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences, including NAIS, NBOA, EARCOS, and many state and regional association events.

Chief Member Relations Officer

Blackbaud

Leading provider of software to nonprofits, Blackbaud K-12's software platform includes 7 cloud-based solutions (onBoard, onMessage, onCampus, onRecord, Raiser's Edge NXT, Financial Edge NXT, Smart Tuition) to simplify data management and connect the whole school.  

•	Business Development: Lead ecosystem for Blackbaud’s K-12 partner network.  

•	Partner Go-to-Market Strategy: Designed and executed go-to-market strategy for Blackbaud K-12 partners in North America.  Notably improved partner exposure to customer base.  

•	Corporate Leadership: Member of Executive Committee for Blackbaud K-12.  Reports directly to President of Blackbaud K-12.  

•	Alliance Management: Spearheaded strategic plan to migrate legacy partners to a new program model.  Retained 100% of legacy partners. 

•	Social Media Expertise: Hosts Blackbaud K-12's Get Connected Podcast. Produced more than 45 episodes focused on private school enrollment and marketing. 

•	Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences including NAIS, The Enrollment Management Association, CASE/NAIS, Canadian Association of Independent Schools, The Strategic Marketing and Advancement Institute, and many state and regional association events.

•	Non-Profit Leadership: Serves as a trustee for Wolfeboro, The Summer Boarding School. An original Executive Committee member of TABS’ North American Boarding School Initiative.

K-12 Partner Program Manager

•	Product Expert: Designed, developed, and executed product webinars series to showcase the value of Blackbaud “ON” Products. 

•	Sales Support: Worked with Sales Associates on more complex opportunities to educate prospects on value proposition of Blackbaud K-12 solutions. Served as product expert to help schools imagine how to position products to connect the whole school and earn community buy in.  Proven track record of increasing close rate due to deep industry contacts and subject matter expertise.  

•	Leadership: Recruited, developed, and managed an external team of 8 thought leaders to identify, create and promote signature pieces of content and campaigns to support Blackbaud K-12 inbound marketing strategy.

•	Conference Planning: Developed thought leadership track for Blackbaud K-12’s annual user conference. Conference attendance grew 100% from 2014 to 2017.

•	Sales Enablement: Created marketing toolkits for sales to use as they managed prospects through the sales process.

Senior Product Marketing Manager

WhippleHill, Inc.

WhippleHill Inc. (acquired by Blackbaud in 2014) provided cloud-based software for private schools. It offered four core products: enrollment management, content management, learning management, and student information.  Acquired by Blackbaud in June 2014.  

•	Inbound Marketing Strategy Development: Created and executed corporate inbound marketing strategy for WhippleHill.  

•	Team Management: Managed a diverse team 15-20 contributors who created content to support company’s position as a market leader, improve brand messaging, enhance product differentiation, and expand the company’s marketing reach.

•	Video Strategist: Developed cutting edge, forward-thinking video strategy to amplify and support WhippleHill’s brand position and the launch of the “ON” Products.  

•	Thought Leader: Traveled the country representing WhippleHill delivering thought leadership presentations designed to educate the market and establish WhippleHill’s brand as a market leader. Presented at numerous conferences including NAIS, The Enrollment Management Association, CASE/NAIS, and many state and regional events.

•	Association Work: Developed relationships with school associations across the U.S. to deliver programming for their members. Created workshops on marketing, flipped teaching and blended learning, and enrollment.

Chief Evangelist

edSocialMedia

edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media in education and non-profits. edSocialMedia has trained more than 2,500 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California. edSocialMedia.com id the destination for educators and school marketers looking for social media best practices and inspiration.

•	Founding Leadership: Co-founded edSocialMedia, the destination for private schools exploring the role of social media in education. 

•	Educational Programming: Developed a program portfolio of hands-on bootcamps and social media conferences to facilitate discussion about social media amongst contributors, practitioners, and explorers.  2,500+ people have attended edSocialMedia’s hands-on social media bootcamps. 

•	Social Media Thought Leadership: Hosted two Social Media Summits (Boston & San Francisco). Speakers included industry experts like Rand Fishkin (Founder, MOZ), Joanna Lord (CMO, ClassPass), Chris Savage (CEO, Wistia) among others.

•	Contributor Management: Managed 40+ distinguished contributors who wrote blog content for edSocialMedia.  Generated close to 10,000 visitors a month.

•	Social Media Engagement: Grew company’s social media following to 4,900+ Facebook likes and 19,500+ Twitter Followers (2017 figures).

Co Founder

AdmissionsQuest, Inc.

AdmissionsQuest provides an online resource for schools & families to connect via a range of social media inspired tools. Families can keep up-to-date on the latest independent school happenings via AdmissionsQuest's school profiles, Boarding School Blog, Boarding School Podcast & Videocast, Campus Video tours and a vast library of admission articles.

•	Founding Leadership: Founded AdmissionsQuest, an online resource dedicated to providing clear, timely, unbiased information to families working through the boarding school admission process.

•	Product Development: Developed and launched first Software-as-a-Service (SaaS) online admission application platform developed specifically for private schools (2001). 

•	Inbound Marketing Strategy: Created and implemented a pioneering inbound marketing strategy generating more than 8MM page views since May 2007.

•	Content Leadership: Created and directed an editorial plan that produced a content library of more than 1,300 blog posts, 200 articles, 6 e-books, and 146 videos. Among the largest on the web.

•	Social Media Engagement: Grew company’s social media following to 3,500+ Facebook likes, 4,300+ Twitter Followers, and 600+ YouTube subscribers (2017 figures).  AdmissionsQuest’s YouTube Channel has generated more than 330,000 views since launch.

Founder

inRESONANCE

inRESONANCE, Inc. (iR) is a provider of FileMaker® Pro database solutions, web applications and Drupal-based web sites for schools and non-profits.

•	Business Development: Led inRESONANCE sales effort.

•	Sales Enablement: Created sales enablement strategy. Designed and developed product messaging and product demo strategy.

Vice President of Sales

•Educational Program Development | Program Management: 20+ years of experience developing curricula, online courses, educational symposia, national conferences, planning events, and building mindshare among educational clients. Tens of thousands of school marketing and education professionals have attended these events and engaged in new programs. Able to develop programs effectively at scale.

•Thought Leadership: Presented to thousands of independent school professionals on a broad range of topics from enrollment strategies, marketing, teaching, and learning (among others) across a 15+ year career engaging school leaders. 

•Board & Committee Leadership: 9+ years of board-level leadership experience. Trustee for Emerald City Football Club. Former Trustee, Wolfeboro, The Summer Boarding School. Former Executive Committee member of TABS’ North American Boarding School Initiative. Former Trustee, Historic Neighborhoods in Boston.

•Business Development | Marketing Strategy: Led or co-developed business development and marketing efforts for multiple enterprises that notably boosted revenues and generated new customers. 12+ years of experience in business development and marketing leadership roles. 

•Personnel Management | Leadership | Coaching: 20+ years of experience managing customer success, business development, editorial, marketing, and professional development teams. Adept at leading directors, senior directors, thought leaders, and product developers in various environments. 

•Product Development | SaaS: 15+ years of proven SaaS experience. Created and managed the first Software-as-a-Service (SaaS) online admission application platform developed specifically for K-12 independent schools (2001). 

•Inbound Marketing Strategy: 16+ years of experience developing and executing effective corporate inbound marketing strategies for multiple software/SaaS and organizations of varying sizes. Recognized for excellence in notably improving sales via engaging marketing campaigns. Developed and led 3x distinct podcast programs throughout career (200+ published episodes).

•Small Business/Startup Leadership: 15+ years of experience managing small business budgets and key business units in innovative, startup environments. 

•Interpersonal Traits: Recognized by colleagues and customers for being strategic, compassionate, proactive, analytical, and highly collaborative. Has a true entrepreneurial mindset.

Peter Baron

EdTechFlow LLC

Educational Collaborators

Senior Collaborator

Gilman School

Serves as the chief information officer for Gilman School, overseeing the merged technology and library departments.

Director of Strategic Information and Innovation

Director of Technology

Far Hills Country Day School

Serves as the Chief Information Officer of the school. Responsible for strategic planning related to all technology infrastructure design, budgeting and upgrades. 

Ultimately responsible for all aspects of computer technology, digital communication, and electronic data storage on campus. Supervises technicians, and is ultimately responsible for the functioning of technical systems on campus. In working with administrators and teachers, is responsible for perceiving the administrative and academic needs of the community and for designing technology systems that help to meet those needs efficiently and effectively.

Autism Services Group, a Beacon Health Strategies company

Has broad interaction with and provides management for IT and Operations.  Responsible for supporting the Director in managing the successful implementation of new clients as well as corporate strategic initiative projects.
•	Responsible for the end-to-end management of one or more medium- to large-sized, moderately to highly complex projects within the IT and operating departments.
•	Responsible for scoping, planning, executing, and monitoring the project to keep projects on schedule, on budget, and following appropriate protocols.
•	Works with new business implementation leads to identify workflows, protocols, information gathering for new client implementations
•	Led first-time data analysis of health data to determine effectiveness and quality of services rendered
•	Creates and generates requested data reports from Access and SQL Server databases

IT and Business Project Manager

Canon Business Process Services, Inc.

•	Learn and support major third-party applications used within the business, including SQL Server-based applications, SharePoint, Salesforce.com CRM, Infor Webtop and Cognos.
•	Serve as IT Project Lead in application implementation projects, including business process improvement projects guided by Six Sigma methodologies.
•	Assist in data conversions and documenting business user requirements, 
•	Assist in employee training in new applications.

IT Application Support Supervisor

•	Winner of the 2005 and 2007 OBS Special Recognition for Outstanding Service Award.
•	Successfully provided primary technical support for company executives
•	Managed Helpdesk technicians in New York and in the Philippines
•	Ensured that IT met all relevant Sarbanes-Oxley (SOx) requirements and SLAs
•	Coordinated quarterly and annual IT SOx audits, testing and reporting
•	Coordinated access management for IT-managed systems
•	Assisted with major IT projects and implementations that provide time and cost savings
•	Managed IT ticketing systems (Magic Service Desk & TOPdesk)
•	Supported over 300 personal and company-issued mobile devices (iOS, Android, Blackberry and Windows)
•	Supported Cisco and Juniper SSL VPN users
•	Provided primary support for Mac OS X laptops and desktops of IT staff

IT Help Desk Supervisor / IT SOx Compliance Officer

•	Provided over 3000 employees with desk-side and/or remote support
•	Repaired various computer hardware and software issues
•	Installed and supported various applications on user PCs
•	Tracked service tickets with TrackIt! and Magic ticketing systems
•	Supported Microsoft Windows OS (2000, XP) and Office suite applications

IT Help Desk Technician

Oliver Scholars

Oliver Scholar - Class of 1998

For over a decade, I’ve served as a mission-driven leader in independent schools, working across academic, operational, and strategic domains to improve the student experience, support faculty growth, and enhance institutional effectiveness.

What began as a pivot from the world of corporate IT to school administration in 2013 has since evolved into a career rooted in values-driven leadership. My work has spanned PK-12 co-ed and single-gender schools, where I’ve had the opportunity to lead academic initiatives, implement strategic innovations, and collaborate with every school constituency—from students and teachers to parents, trustees, and alumni.

In roles ranging from Director of Strategic Information & Innovation to Academic Council co-lead, I’ve helped shape long-term teaching and learning priorities, launched school-wide professional development efforts, and bridged gaps between departments to drive meaningful change. I’ve also led the merger of technology and library teams, aligned operational work with board-level strategic goals, and partnered with cross-functional teams to streamline enrollment, advancement, communications, and risk management.

Beyond my campus roles, I have served on several non-profit boards, including Baltimore Educational Scholarship Trust (B.E.S.T.), Association of Technology Leaders in Independent Schools (ATLIS), and Association of Independent Maryland and DC Schools (AIMS), and participated in multiple school accreditation visits, experiences that have sharpened my governance perspective and broadened my understanding of school leadership.

Above all, I believe in the transformative power of joyful, inclusive, and purposeful education. As I look toward the next chapter in my career, I am focused on academic leadership that inspires growth, cultivates community, and prepares students—and the adults who serve them—for the future, for lives of meaning and impact.

taplio

The Battle

Peter Baron

Tahare Campbell, TLIS

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