tshapedmarketing

tshapedmarketing specialises in paid media for DTC fashion and jewellery brands.

Having agency and in-house experience, we know the struggles of scaling brands online. 

Founders struggle to outsource and want to build an in-house team. But they don't know the 'how'.

Some founders want to outsource the marketing and want to find the right agency that specialises in their niche. Because what works for a beverage brand won't work in fashion/jewellery.

There are 2 ways tshapedmarketing can help you: 

🍎 DFY (Done for you) services

We provide paid social services to generate sales, acquire new customers and scale. For founders that want to outsource and focus on creative production and other areas of the business. 

🍐 DWY (Done with you) services

We have a lower-cost product where we will advise on your paid media efforts if you have an in-house team already. You want a third party to look at your marketing efforts and give advice.

Founder

Paire Pty Ltd

Head of Growth

Right Hook Digital

eCommerce Strategist

KingKong

Media Buyer

Upwork

My career started as a freelancer in copywriting (travelling as a digital nomad). Eventually leading teams at Right Hook (eCommerce Agency) and Paire (Aussie DTC Brand).

After scaling brands to multi-7 figures on the agency side and doing the same as an in-house growth lead, I founded tshapedmarketing.

tshapedmarketing is a consulting & traffic agency, and the problem we solve is growing your fashion/jewellery brand sustainably with paid media. 

There are 2 ways tshapedmarketing can help you: 

🍎 DFY (Done for you) services

We provide paid social services to generate sales, acquire new customers and scale. 

🍐 DWY (Done with you) services

We have a lower-cost product where we will advise on your paid media efforts if you have an in-house team already. You want a third party to look at your marketing efforts and give advice.

Peter Lee

Oliver Palmer

I help online retailers grow their business through data, research and design. Clients include Kmart Australia, JB HiFi and Oscar Wylee.

Consultant

AKQA

Created optimisation programs for some of Australia's largest brands (Nissan, Officeworks, etc.)

Optimisation Strategist

Telegraph Media Group

Built an in-house optimisation program at one of Britain's oldest broadsheet newspapers

Optimisation Manager

I was the first in-house CRO at Britain’s largest mobile telco. Built optimisation as a discipline, carefully devolved two legacy brands with A/B testing, had a fairly tough time boosting overall conversion.

Conversion Specialist

TalkTalk

Ran lots of A/B tests designed to up-sell fibre broadband to existing DSL customers.

Product Manager

mag nation

Took over eCommerce management from the founder/CEO. Wrote blogs, link building outreach, hatched unusual promotions.

Thompsons Solicitors

A/B and MVT testing on landing pages and micro-sites promoted via the world’s most expensive PPC keyword  (“Mesothelioma”)

Data Analyst

Amazon

Discovering innovative ways to sell iPod accessories. Updating site content involved modifying an Excel spreadsheet, dropping it in a shared folder on a server in Milton Keynes and waiting two weeks for the changes to appear on-site and then another two weeks to fix encoding errors and broken HTML tags.

Site Merchandiser

With 10+ years of experience, I’m a strategic advisor and consultant for eCommerce leaders seeking clarity on their growth strategy. Clients include Kmart, JB HiFi and Oscar Wylee.

I speak tech, business and product in equal measures and frequently serve as a bridge between different areas of my client's businesses. The process normally starts with a detailed diagnostic audit which feeds into a strategic growth blueprint. Get in touch if you’d like to discuss how I can help.

More here: https://www.oliverpalmer.com

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Peter Lee

Oliver Palmer

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