tshapedmarketing

tshapedmarketing specialises in paid media for DTC fashion and jewellery brands.

Having agency and in-house experience, we know the struggles of scaling brands online. 

Founders struggle to outsource and want to build an in-house team. But they don't know the 'how'.

Some founders want to outsource the marketing and want to find the right agency that specialises in their niche. Because what works for a beverage brand won't work in fashion/jewellery.

There are 2 ways tshapedmarketing can help you: 

🍎 DFY (Done for you) services

We provide paid social services to generate sales, acquire new customers and scale. For founders that want to outsource and focus on creative production and other areas of the business. 

🍐 DWY (Done with you) services

We have a lower-cost product where we will advise on your paid media efforts if you have an in-house team already. You want a third party to look at your marketing efforts and give advice.

Founder

Paire Pty Ltd

Head of Growth

Right Hook Digital

eCommerce Strategist

KingKong

Media Buyer

Upwork

My career started as a freelancer in copywriting (travelling as a digital nomad). Eventually leading teams at Right Hook (eCommerce Agency) and Paire (Aussie DTC Brand).

After scaling brands to multi-7 figures on the agency side and doing the same as an in-house growth lead, I founded tshapedmarketing.

tshapedmarketing is a consulting & traffic agency, and the problem we solve is growing your fashion/jewellery brand sustainably with paid media. 

There are 2 ways tshapedmarketing can help you: 

🍎 DFY (Done for you) services

We provide paid social services to generate sales, acquire new customers and scale. 

🍐 DWY (Done with you) services

We have a lower-cost product where we will advise on your paid media efforts if you have an in-house team already. You want a third party to look at your marketing efforts and give advice.

Peter Lee

Tulsa Mann

The Property Look

Developers often lack a clear digital presence, relying on outdated brochures or scattered platforms, making it hard to convert buyer interest into leads.

We create powerful first impressions with premium renders and pair them with high-converting landing pages so your project doesn’t just look great, it drives real buyer action.

this is not a card game.

Co-founded and led the end-to-end development of This Is Not A Card Game, a mindfulness-based physical product sold online to the German market in both English and German. I was responsible for the complete digital customer journey—from concept to conversion.

Key Contributions:

Product Design: Led product ideation and physical design, ensuring aesthetic and functional alignment with mindfulness principles. Oversaw manufacturing in Germany to maintain high quality and local production.

Website Design & Conversion Optimization: Designed and managed the Shopify website with a focus on UX/UI and CRO, achieving a conversion rate of 4–5% during peak seasons such as Christmas.

Social Media & Brand Marketing: Built and executed content strategies across Instagram and other platforms to grow brand visibility and drive engagement.

Performance Marketing: Managed and optimized paid campaigns across Meta and Google Ads, achieving a return on ad spend (ROAS) of over 2x with a media budget exceeding €100,000.

Email Marketing: Designed and executed automated email journeys and newsletters to drive retention and repeat purchases.

Results: Sold over 50,000+ units and received consistently outstanding customer feedback, reflected in our 5-star ratings on platforms like Trustpilot and Google Reviews.

Owned and continuously optimized all aspects of digital marketing and e-commerce strategy, with a strong emphasis on data-driven decisions and customer-centric design.

Co-Founder

Avantgarde

At Avantgarde, I led the social media performance and content strategy for an innovative D2C concept store in Berlin.

I combined performance marketing with creative execution—driving growth through content planning, creation, and analytics, and aligning social media with the store’s broader business objectives.

Social Media Performance Marketing Manager

https://www.instagram.com/lamborghiniportocervo/

Social Media Manager

As the dedicated social media manager within the agency team, I was fully responsible for O2 Music DE—my main and sole project during the pandemic.

I led the strategy and daily management of all social channels (Instagram, YouTube, Facebook), shifting the focus from live events to livestream content and real-time storytelling.

From content planning to on-site production and stakeholder communication, I spearheaded the brand’s digital presence during a high-pressure and fast-changing time.

Junior Social Media Manager

Holiday Housemate

Launched and led Holiday Housemate, a web platform that allowed travelers to connect, book, and split the cost of large holiday homes—making luxury stays affordable for solo travelers, couples, and small groups.

From ideation to launch, I was responsible for the full product lifecycle: designing and building the platform, integrating peer-to-peer communication, and enabling seamless shared payments within the app.

I scaled user acquisition through creative, grassroots marketing—especially Facebook group automation—driving consistent engagement and bookings across multiple destinations until operations paused during the pandemic.

Start Surf

Started and ran a surf school in Perth, Western Australia, overseeing all aspects of the business—from daily operations and instructor management to marketing and back-end systems.

Operated the school hands-on for two years before transitioning to remote management in the third year, successfully leading a local instructor team while living abroad.

As my first business, it was a powerful learning experience that taught me the foundations of entrepreneurship—while bringing a lot of joy and confidence to hundreds of students in the water.

I believe exceptional properties deserve exceptional storytelling.

That’s why I founded The Property Look, a full-service agency delivering high-impact marketing for visionary developers and top-tier agents. We transform properties into brands and listings into experiences that resonate.

We specialize in high-end residential real estate. From brand strategy and compelling copy to standout visuals and seamless launch execution, we cover the full spectrum of marketing. Our work has supported over €500 million in property value, and we’re now expanding from Europe to global markets with a trusted network of creatives and collaborators.

Our mission is simple: amplify our clients’ presence and spark emotional connection before the first viewing even happens.

If you’re ready to turn your next listing or development into something unforgettable, let’s connect.

You can’t explain a vision.

You have to let people see it.

We’ve all been there — 
the meeting where everyone talks past each other.

Words build walls.

 Images break them.

You can describe the layout,
 or you can show the light moving through it.

The moment a client sees a render,
 it stops being a concept and becomes real.

They finally see what you’ve been trying to explain.

And suddenly, everyone’s aligned — not by argument,
 but by vision.

3D Renders For Property Developers To Sell More and Stand Out

The One Second Test decides who wins attention.

Most developers fail it without knowing.

You’ve got one second — maybe less — before a buyer scrolls past.
In that instant, they subconsciously decide:

→ Luxury or not
→ Trust or doubt
→ Desire or indifference

Every render must pass The One Second Test.
If it doesn’t communicate 80% of the story instantly, it’s noise.

That means light, layout, texture, and tone working in harmony.
Not to impress.
To inform fast.

✓ Speed of understanding = speed of sales

→ Follow me for frameworks that make visuals convert faster.

The human brain is 90% visual.

No wonder clarity sells faster than logic.

My wife read it in Atomic Habits.

It instantly made sense and explains everything about what we do.

Our brains are wired to process what we see, not what we’re told.

That’s why one image can change an entire conversation.

Developers talk in plans and numbers.

Buyers and investors respond to what they can see.

So when a render turns a drawing into a feeling,
the brain stops analysing and starts believing.

Good design makes sense.

Great visualization makes decisions.

Old process: 48 hours to respond.
New system: Instant auto-booking.
Result: 4× more viewings.

A 10-agent brokerage tested one simple change:
replace manual callbacks with instant qualification and booking.

Same traffic, same ad spend — 4× increase in booked viewings.
Why? Because automation removed human delay.

The faster your system moves, the less your competition matters.

If your listings can respond faster than your agents,
you’ve already won the lead.

This is what we help agencies implement every week:
predictable, booked viewings without extra spend.

Need help? Let me know!

The problem isn’t your traffic — it’s your capture gap.

Most real estate agencies think the fix is more clicks.

But 90% of leads are lost between inquiry and follow-up.

That’s the capture gap — the space where opportunity dies because your system doesn’t move fast enough.

Every ad you run is a faucet.

But if your funnel leaks, all you’re doing is pouring faster.

Fix the gap, and your current traffic becomes enough to double conversions.

Curious what your capture gap looks like?

Send me a message and I'll do a free audit for you.

If you actually care about what an LLM tells you, you must use Manus.

It's the only platform that is incentivised correctly.

Claude, Gemini, GPT are economically incentivised to give you an answer with the least amount of compute possible.

Manus on the other hand is the opposite, the more it thinks the more you get charged - I like that!

taplio

The Battle

Peter Lee

Tulsa Mann

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taplio

The Battle

Peter Lee

Tulsa Mann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tulsa Mann's LinkedIn Performance

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