Anticipa Real Estate

General Manager

Head of Finance & Tax, IT & Operations. Responsible for all back office functions and for the optimisation and automation of processes following the purchase of Anticipa by Blackstone from Caixa Catalunya.
Functions managed include Financial & Treasury reporting, Technology Infrastructure & Applications support, Operations & Back Office functions, PMO.

CFO & Corporate Director

Executive Coach

Altamira Asset Management

Responsible for the successful setting up and running of the Finance and Operations support areas in Altamira Asset Management SL. Altamira, which was created as a standalone entity in January 2014 following its sale by Banco Santander,  is one of the leading Real Estate and Debt Recovery servicing companies in Spain.

CFO and Operations Director

Citi

Responsible for ensuring execution of regional strategy across EMEA O&T. Support to Regional consumer O&T head in all administrative issues, with specific focus on tracking and achieving scorecard metrics - cost, controls, customer experience, capital allocation and culture. Regional contact for key initiatives such as Digitisation and new Consumer platform implementation in EMEA.

Chief Administrative Officer - Consumer O&T EMEA

Achieved annual cost reductions of over 6% per annum through process engineering and restructuring.
Optimised real estate requirements.
Imrpoved customer satisfaction (measured by Net Promoter Scores) and service levels by between 5 and 10% for all clients serviced.
Restructured workforce and migrated services out of Centre following a number of Citigroup divestitures, mitigating impact on customer and employee satisfaction levels.

Site Director - Barcelona Service Centre

Responsible for Business Planning and Analysis, Expense control and reporting, Work Force management planning, Sales Analytics and Internal Audit and control areas for the Barcelona Sales and Service Centre.

CFO & Audit / Compliance Director - Barcelona Sales and Service Centre

Responsible for US and Bank of Spain reporting, Business Planning and Analysis and Internal Audit/Control functions for the CitiFinancial consumer finance business in Spain

CFO - Spain

Responsible for Financial and Central Bank reporting for Spain and Portugal covering 5 major legal entities and 6 special purpose vehicles.
Member of Management Committee.
Responsible for team of 20 people.

CFO - Corporate & Investment Bank, Madrid & Lisbon

Head of team of 6 people reporting into the CFO for the Corporate and Investment Bank. Responsible for US Financial reporting of the business as well as oversight of the Capital Markets trading business middle office. Led project to centralise Derivatives and FX books to London. Also responsible for implementation of new derivatives trade product processor.

Deputy Financial Controller - Corporate & Investment Bank, Madrid

Financial Reporting group manager responsible for financial consolidation and regional reporting to US Head Office. Monthly and quarterly reporting included group consolidation, cash flow, currency and cross border exposure. Responsible for a team of 9 people covering several European countries (Spain, Portugal, Netherlands, France, Austria and Switzerland)

Regional Financial Controller - EMEA

Responsible for supporting the Treasury and FX Options desks at Cit in London, managing the daily and monthly P&Ls, both product revenue and business expenses. Managed risk position tracking and balance sheet liquidity reporting and controls.

UK Financial Controller - Treasury and FX Options

Audit senior at Coopers and Lybrand. Experience in the financial services group working mainly with clients based in the City of London.

Senior Auditor

The C-Suite Coach | I help senior leaders thrive in their roles by optimising their performance, energy and time to enjoy their careers once more (you deserve it). Book your discovery call today.

I leverage my 20+ years of experience in C-Suite and executive positions to help clients: 

-> Significantly increase their focus and energy. 
-> Get back time and level up their productivity. 
-> Become a high-performer and enjoy their work. 
-> Get recognized for what they do and make a greater impact in their organization. 

Most importantly, I help them save years of frustration and remove all the guesswork when it comes to improving performance and advancing their careers without sacrificing the things they enjoy. 

Maybe you are at a point where you feel stuck and don’t know what’s next. 

• You have too much to do to fit into a working day.
• Your time is spent putting out fires rather than thinking.
• You easily get distracted and lack concentration.
• You used to be a 10/10 leader, but most of the days, you only score a 6.
• You can’t see how you can get to the next level in your career.
• Your boss wants you to be more strategic, but you are always in the weeds.
• You feel undervalued for all of the effort you put in.

And you are afraid of where it could end.

♦️You will never fulfil your full potential in your career.
♦️These high levels of stress could lead you to burnout.

You face a severe challenge.

-> How can you dedicate time to what you enjoy without sacrificing your career?

That’s where I come in! 

Over 3 months, I’ll help you:

✅ Get clarity on the changes you need to make to become a highly effective leader.
✅ Implement a new way of working that will give you back time and energy.
✅ Recover your zest at work and home, beginning a new successful period in your life.

Additionally, you get the benefit of my experience to help tackle the challenges you face now, such as:

1️⃣ Board meetings and investor presentations.
2️⃣ Difficult relationships with your boss, peers or employees.
3️⃣ Negotiations with third parties.
4️⃣ Large project implementations.

If this is something you would like help with, send me a message here on LinkedIn, and I’ll be happy to share more about my program and how it works. 

Testimonials

Peter is a brilliant coach. We have been working together for the past two years, and in that time, he has helped me set clear goals and given me the tools and encouragement I needed to achieve my goals. He is a great listener, truly cares and freely shares his wisdom with me. 
Nora Tandberg - CFO Papirfly

Peter is a fantastic coach - his unique perspective of coaching is very effective in a business setting and brings a fresh perspective to solving contemporary challenges. 
Guy Nicholas Mansfield - CFO C-Quest Capital

Peter McKenzie

My career stalled for 3 years because I was busy being a good team player, not a driver of change.

I found out the hard way that people-pleasers don't make top management.

Hedging every statement with "maybe" and "possibly" to avoid offending kept the peace. 

It also kept me stuck.

I was the popular team player who never ruffled feathers.

Seeing more abrasive colleagues move above me.

Because strong leaders take a clear position.
And people follow that conviction.

The meeting where I refused to back down when being pushed back was pivotal.

It was a feisty budget review with an overspending business head who needed to toe the line. I refused to let him have his way.

From that moment, people listened when I spoke.

At last they knew who they were dealing with.

Some agreed. 
Some pushed back hard.
And I learned how to argue my case.

When you're willing to take a clear position, people trust you more. 

Even when they disagree.

Being liked won't get you promoted.

Being clear on what you stand for will.

-------------------------
I’m Peter McKenzie - The C-Suite Coach

Dead fish go with the flow.
Rockstars challenge the status quo.

The C-Suite Coach | Elevating Executive Presence for Greater Leadership Impact | C-suite at Citi, currently GM at Anticipa - a Blackstone portfolio company | I coach from the arena, not the sidelines.

Everyone preaches the idea of having a growth mindset. 
But no-one says what it really means. 
"Failure is a chance to learn" they say.  

As though you're going to set up a company, invest $100,000 and be quite happy when the thing burns and crashes.  

You just walk away and say "Well I've got a valuable lesson from that. Now off to get my next bank loan and start another business"  

I think that's all BS spread by people that never risked anything. 

Here's what I think growth mindset really means:  

Being prepared to look stupid.  

Imagine this: 

You have a reputation of being smart.
You're in a meeting with a question you're dying to ask. 
But you think: "If I ask this question I may look stupid."  

Your heart beats faster. 
You feel the sweat. 

Chances are you won't say a word.  
You want to keep your reputation intact. 

It's integral to who you are. 

That's a fixed mindset.

Growth mindset is risking your reputation - and speaking up.  

Someone may roll their eyes and explain to you like you’re a 5 year old. 
"Weren't you listening?"  
(Embarrassing) 

But who cares? 

For every time that happens, you will have launched 5 good questions. 

That is the power of a growth mindset:  

But you must be prepared to look stupid. 

It's that simple. 

So when you hear people preaching about growth mindset, ask yourself: 

Are you prepared to look stupid?  

Because that’s what separates leaders who keep growing from those who stay smart... 
And stuck.

PS What question have you been holding back?

Your team doesn't read the value statement on your company website.
They watch you instead.

How you show up is all that counts.

Every action sends a signal.

Show up late for meetings?
-> Your team will too.

Take calls during your 1:1s?
-> Your direct report feels unimportant.

Check emails when someone is presenting?
-> People will do the same.

Interrupt people mid-sentence?
-> Respect is not a core value.

People mirror what they see. 
And your habits become the real value statement:

"How we do things here."

If you think you don't have a problem, test yourself.

On a Friday afternoon, reflect on your behaviour for that week.

Ask yourself:

Did I pay attention?
Did I follow up on commitments?
Did I actively listen or was I somewhere else?
Did I lose my cool or my respect for others?

Then imagine if everyone did the same as you.
Would your company be a great place to work?

Or a terrible one?

And just remember:
Your behaviour is the only value that counts.

----------------------
PS How did you score?
And what actions will you take?

"You'll never know what would have happened in the job you didn't take, but you'll always regret turning down an exciting opportunity for more money."
 
That's what I told a client facing a tough choice:
 
Option 1: Financial institution. Great pay, clear career path, solid title. 
Safe - but boring?
 
Option 2: Tech startup. Lower base salary, stock options, massive growth potential. 
Risky - but exciting.
 
On one hand, she loved the startup interviews - she had a great vibe with the CEO and CMO.
 
On the other hand, the financial institution was pleasant & professional, but her pulse didn't rise.
 
The higher salary was hard to turn down. 
But option 2 sounded like an adventure.
 
Here's what 30+ years in Corporate has taught me:
 
→ Work with people you like at every opportunity.
→ Learning in your job today beats promises of a future career. 
→ Leading an energetic team is an unbeatable experience.
 
So trust your gut.
 
I once didn't.
 
I accepted a counteroffer to stay at Citi when I was ready to jump into a startup.
I watched their growth and success from the sidelines with regret.

She asked me if I'd ever faced her situation, and that was my story.
 
The final decision is hers - whatever she chooses will teach her something valuable.
 
But I know what I would do.
 
What about you? 
Have you ever faced a dilemma like this?

-----------------------------
I’m Peter McKenzie - The C-Suite Coach

Dead fish go with the flow.
Rockstars challenge the status quo.

Market Crafters

CEO & Founder

Wise Wolves

As a copywriter for Wise Wolves, I helped them clearly communicate their value through engaging landing page and case studies. My work highlighted their expertise in Salesforce technologies like Field Service Lightning and Service Cloud, particularly in the Health & Life Sciences space, driving more client engagement and inquiries.

Freelance Copywriter

Fiverr

Level 2 Freelance writer

QuickAMC

For QuickAMC, I wrote a Video Sales Letter (VSL) that followed the same format as Leads Gorilla, focusing on highlighting the unique features of their Field Service Management software. I ensured the messaging was clear and engaging, addressing the specific pain points of their target audience to drive conversions and boost interest in their product.

MPG 

I worked with a team as their copywriter. Together, we increased sales of products by 20% through product descriptions, email marketing, advertorials, and landing pages. Of course, it wasn't very straight forward. We tested different versions of landing pages to see which worked better.

Copywriter

SitWork

Content/Copy Writer

OSHA Safety Training Institute

Voice Over Artist

SaaS Copywriting Strategist | Building Trust Before Launch | Lowering CAC with Persona-Driven Content | Founder @ Market Crafters

Over the past 5 years, I’ve written for coaches, eCommerce stores, personal brands, and tech companies.

Landing pages.
Email sequences.
Social media calendars.
Even full-funnel content systems from scratch.

Every project taught me something different: 
→ 𝘏𝘰𝘸 𝘵𝘰 𝘴𝘱𝘦𝘢𝘬 𝘪𝘯 𝘢 𝘣𝘳𝘢𝘯𝘥’𝘴 𝘷𝘰𝘪𝘤𝘦
→ 𝘏𝘰𝘸 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘧𝘰𝘳 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯𝘴, 𝘯𝘰𝘵 𝘤𝘰𝘮𝘱𝘭𝘪𝘮𝘦𝘯𝘵𝘴
→ 𝘈𝘯𝘥 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵𝘭𝘺 𝘩𝘰𝘸 𝘵𝘰 𝘦𝘢𝘳𝘯 𝘵𝘳𝘶𝘴𝘵 𝘸𝘪𝘵𝘩 𝘸𝘰𝘳𝘥𝘴

But the more I worked with SaaS founders, the clearer it became:

Most of them aren’t struggling with content.
They’re struggling with timing, trust, and traction.

They launch first. Think about messaging later.
Then wonder why no one signs up, despite having a great product.

So now...
I help SaaS startups grow by:
✅𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐭𝐫𝐮𝐬𝐭 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞𝐲 𝐥𝐚𝐮𝐧𝐜𝐡
✅ 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚-𝐝𝐫𝐢𝐯𝐞𝐧, 𝐒𝐄𝐎-𝐛𝐚𝐜𝐤𝐞𝐝 𝐜𝐨𝐧𝐭𝐞𝐧𝐭
✅ 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝 𝐦𝐚𝐠𝐧𝐞𝐭𝐬 𝐭𝐡𝐚𝐭 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐞𝐚𝐫𝐥𝐲 𝐮𝐬𝐞𝐫𝐬
✅ 𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐬𝐡𝐨𝐫𝐭-𝐭𝐞𝐫𝐦 𝐥𝐢𝐤𝐞𝐬

Whether it’s a blog post, lead magnet, or full content system. 
𝘌𝘷𝘦𝘳𝘺 𝘸𝘰𝘳𝘥 𝘐 𝘸𝘳𝘪𝘵𝘦 𝘪𝘴 𝘥𝘦𝘴𝘪𝘨𝘯𝘦𝘥 𝘵𝘰 𝘤𝘰𝘯𝘷𝘦𝘳𝘵 𝘤𝘰𝘭𝘥 𝘷𝘪𝘴𝘪𝘵𝘰𝘳𝘴 𝘪𝘯𝘵𝘰 𝘭𝘰𝘺𝘢𝘭 𝘶𝘴𝘦𝘳𝘴.

This isn’t about going viral.
It’s about 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐭𝐡𝐚𝐭 𝐜𝐨𝐦𝐩𝐨𝐮𝐧𝐝𝐬.

If you’re hiring for someone who gets SaaS, knows buyer psychology, and writes with strategy baked in I'm your person.

𝐑𝐀𝐖 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬:
"𝘈𝘯𝘯𝘪𝘦𝘲𝘮 𝘢𝘴 𝘶𝘴𝘶𝘢𝘭 𝘩𝘢𝘴 𝘥𝘰𝘯𝘦 𝘢𝘯 𝘰𝘶𝘵𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘫𝘰𝘣. 𝘚𝘩𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘮𝘺 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘵𝘰 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯. 𝘚𝘩𝘦 𝘤𝘰𝘮𝘦𝘴 𝘣𝘢𝘤𝘬 𝘸𝘩𝘦𝘯 𝘴𝘩𝘦 𝘯𝘦𝘦𝘥𝘴 𝘤𝘭𝘢𝘳𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘰 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘪𝘧 𝘯𝘰𝘵 𝘤𝘰𝘮𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘥..."

"𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢𝘯𝘯𝘪𝘦𝘲𝘮 𝘸𝘢𝘴 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭. 𝘚𝘩𝘦 𝘪𝘴 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘦𝘥, 𝘤𝘰𝘮𝘮𝘪𝘵𝘵𝘦𝘥 𝘢𝘯𝘥 𝘧𝘰𝘤𝘶𝘴𝘦𝘥. 𝘚𝘩𝘦 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘴 𝘵𝘩𝘦 𝘤𝘭𝘪𝘦𝘯𝘵'𝘴 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘮𝘦𝘯𝘵𝘴 𝘷𝘦𝘳𝘺 𝘸𝘦𝘭𝘭, 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘴 𝘴𝘶𝘨𝘨𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘧𝘪𝘯𝘢𝘭𝘪𝘻𝘦𝘴 𝘵𝘩𝘦 𝘳𝘦𝘲𝘶𝘪𝘳𝘦𝘮𝘦𝘯𝘵𝘴 𝘢𝘴 𝘱𝘦𝘳 𝘸𝘩𝘢𝘵 𝘤𝘭𝘪𝘦𝘯𝘵 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘯𝘦𝘦𝘥𝘴..."

I have 𝒂 𝒗𝒐𝒊𝒄𝒆 𝒏𝒐𝒕𝒆 𝒘𝒉𝒆𝒓𝒆 𝒂 𝒄𝒍𝒊𝒆𝒏𝒕 𝒘𝒂𝒔 𝒄𝒓𝒚𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝒉𝒂𝒑𝒑𝒊𝒏𝒆𝒔𝒔 and kept on praising my work over and over again.

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The Battle

Peter McKenzie

Quratulain Merchant

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The Battle

Peter McKenzie

Quratulain Merchant

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter McKenzie's LinkedIn Performance

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