CMO @ SetSail | AI that Helps Sales Get on Track

As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM experts. 

From my start in B2B tech as a Netscape intern, I have a proven track record of building and executing full-lifecycle marketing strategies that drive revenue, brand love, and customer loyalty.

Peter Mollins

Brandon Redlinger

Co-Host of the RevOps Podcast

VP of Marketing | Product Marketing | Demand Generation | Growth

I'm a B2B marketing leader specializing in product marketing, demand generation, growth marketing, and account-based marketing.

I'm passionate about the intersection between technology and psychology, especially as it applies to growing businesses. I relish the opportunity to always learn and grow from the opportunities that present themselves and the people in our presence.  

SPECIALTIES: 

Demand Generation ▪ Product Marketing  ▪ Account-Based Marketing ▪ Revenue Operations ▪ Content Marketing ▪ Growth Marketing▪ Branding ▪ Skydiving ▪ Business Development ▪ Category Creation and Design▪ Funnel Optimization ▪ Rubics Cubes ▪ Pricing and Packaging ▪ Paid Acquisition ▪ Digital Marketing ▪ Underwater Basket Weaving

Executive Member

Brandon Redlinger 🌶️

Yes, Clay just changed the game again, this time for ads. 

Before I show you how I built a table to launch ads to high-intent buyers from TrustRadius, let me tell you why I'm excited about the ad feature. 

Clay now (finally!) gives marketers a unified place to build ad audiences and send them to multiple platforms like LinkedIn and Meta. 

You can now make sure targeting and exclusion lists stay automatically in sync with your CRM, so ads are delivered to leads that your sales team cares about and will prioritize and work. 

The result for you, the marketer, is better ROI from your ad spend. And you get to be the hero for sales. 

So, naturally, I thought, “How can I superpower this even more?” So here is what I built. 

𝐒𝐭𝐞𝐩 1️⃣: Use the TrustRadius integration to find buyer intent for the main category pages. You can choose up to 4 vendors and look at things like comparison clicks, product overview clicks, category view clicks, and a lot more. 

𝐒𝐭𝐞𝐩 2️⃣: Enrich company, anything and everything you care about. 

𝐒𝐭𝐞𝐩 3️⃣: Find your buyers, those companies rich with their emails. 

𝐒𝐭𝐞𝐩 4️⃣: Send your audience to LinkedIn and Meta. 

Probably one of the best parts is that match rates are in the high 80% to low 90%, so you know you're getting more from your ad spend without increasing your budget or broadening your audience. 

My only caution is to make sure you're watching your credit usage with the TrustRadius integration. 

Do you see why I say Clay changed the game again with ads? 

If you want the workflow template I just described, check out my newsletter (link in bio). 

OR

I’ll DM you the template directly, just comment “Clay Workflow” AND connect with me (I’m out of InMail).

Fractional VP of Marketing for B2B SaaS + AI | Get weekly AI tips, tricks & secrets for marketers at stackandscale.ai (subscribe for free).

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Peter Mollins

Brandon Redlinger 🌶️

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The Battle

Peter Mollins

Brandon Redlinger 🌶️

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Redlinger 🌶️'s LinkedIn Performance

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