Nooks

Nooks is the fastest-growing AI dialing & prospecting platform trusted by the world’s best sales teams. The reps of the future will have superpowers and will be 10x as productive. We’re building these superpowers today!

Vice President Marketing

21Senses

Supporting 21Senses as they build their vision for multi-gas sensing solutions that support the Hydrogen economy.

Advisory Board, Marketing

SetSail (acquired by ZoomInfo)

Worked with a world-class team of marketers and revenue experts to deliver SetSail's AI-powered sales solution. Partnered with the marketing organization, executives, and external agencies to:

* Craft messaging strategy to focus on industry-first Artificial Intelligence (AI) capabilities with a video-first approach to content
* Reposition brand from a technical story to a mission-critical business pitch focused on our true budget owner
* Implement an ABM approach that tripled SQLs in our target market

Spreedly

I hired and partnered with a professional, dedicated, and innovative group of content, events, digital, and sales development professionals that have:
* Built a comprehensive, full-lifecycle marketing strategy -- from brand development through demand generation and customer marketing -- including deep partner and ecosystem marketing.
* Led and executed marketing programs that drive 85%+ of pipeline; significantly increased overall revenue; 45% increase in GMV YoY for 4 years in a row
* Developed customer journey and messaging framework, including full brand management refresh and revamp of messaging to an enterprise focus
* Established our position as market pioneer and clear industry leader through market research, content, awareness programs, Search Engine Optimization, online marketing, and a massive industry community -- including an annual conference with over 1,450 registrants in 2020 and 2,500 in 2021 with speakers from Netflix, Disney, Uber, Groupon, Walmart, HBO, and more.
* Leveraged Social Media Marketing, Marketing Communications, and Email Marketing to deliver a constant drumbeat of visibility in the e-commerce / payments space

Senior Vice President Marketing

Vice President of Marketing

SAVO Group

* Retained post acquisition to manage transition of KnowledgeTree’s go-to-market; supported unified messaging of newly expanded product portfolio

Vice President of Marketing (via acquisition)

KnowledgeTree Inc.

* First marketing hire; built marketing organization from ground-up into a high-functioning team of inbound, digital, and outbound professionals
* Executed marketing programs as “player-coach”, tripling volume of inbound leads and delivering high quality pipeline via content, press, and analyst programs
* Built, trained, and managed outbound team of 6 SDRs and ISRs with strong esprit de corps; generated consistently high volume of quality opportunities
* Led product marketing and supported fundraising; transforming niche player to recognized market leader; pivoted and grew from $0 to acquisition

Vice President of Marketing and interim Vice President of Sales

Micro Focus

* Retained post-acquisition to lead product marketing for acquired product
* Promoted to manage six senior product marketers; managed product marketing across $200M+ business unit
* Focused positioning of diverse, acquired product lines in complex, mature market 
* Pioneered “sales-first” enablement, consistently sought out by global sales teams

Head of Product Marketing, AMQ

I led product marketing for Application Portfolio Management solution area.  Positioned and promoted product line as key enabler of all application modernization and development activities.  This includes a broad range of analyst, pipeline development, press, and thought leadership activities.

Director of Product Marketing (via acquisition)

Relativity Technologies

* Hired as first and only full-time marketer 
* Developed a portfolio of low/no cost marketing programs that were a core reason for acquisition; acquiring company described Relativity as “punching above its weight” in the market
* Led content and awareness strategy that massively increased company exposure
* Built sales enablement assets, identified as sales team’s “best friend”

Director of Marketing

Togethersoft

* Coordinated competitive take-out program

Product Marketing Consultant

HAHT Commerce

* Created and executed multiple integrated marketing campaigns 
* Developed a broad range of sales-centric white papers and content

Marketing Manager (via acquisition)

CMO @ SetSail | AI that Helps Sales Get on Track

As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM experts. 

From my start in B2B tech as a Netscape intern, I have a proven track record of building and executing full-lifecycle marketing strategies that drive revenue, brand love, and customer loyalty.

Peter Mollins

Senior Customer Success Manager

SetSail

-Managed a diverse portfolio of customers ranging from SMB to Enterprise
-Created personalized onboarding experiences for new customers, including assigning appropriate resources, setting up goals and objectives, and providing best practices advice.
-Tracked customer health metrics including license usage, feature adoption rates, engagement levels, retention rates, and churn risk.
-Communicated risk to Executive team and developed action plans to mitigate potential churn.
-Provided guidance on how to use SetSail's product features in order to maximize value and product adoption.
-Conducted regular check-ins with customers to proactively address any potential issues or concerns, including QBRs with key stakeholders. Partnered with other departments, including Eng and Product, to develop new features or resolve customer issues quickly and efficiently.
-Actively sought out opportunities for growth within existing accounts through additional feature adoption or upgrades based on individual needs identified during conversations with clients.
-Responsible for contract renewal and customer retention and growth. Drove customer escalations to resolution by engaging directly with clients and managing necessary internal resources to drive solutions.

SetSail is a Sales Data Hub that provides complete and actionable sales data to modern B2B revenue organizations. SetSail gives you full visibility into your sales data by connecting to your CRM, calendar, email, and other engagement platforms. SetSail then uses machine learning to detect buying signals and productivity patterns. Insights are available wherever you need them: in your CRM, your data lake, or in SetSail’s dashboards that allow better coaching and sales contests management.

Customer Success Manager

TrueQC LLC

Customer Success Director

SuccessFuel

Leading a team of client success managers, I oversee and drive the consistent execution, on-time fulfillment, and quality of all client campaigns.  My primary goal is the overall satisfaction of SuucessFuel’s clients.

-Drive and maintain overall client success and campaign quality

-Develop, optimize and enforce standard operating procedures for client services

-Combine analysis of data and client feedback to optimize campaign performance

-Manage, lead and develop direct reports in Client Success team

Client Success Director

Catalyst Media

Senior Marketing Manager

Merion Matters - Parent Company of ADVANCE Healthcare Network

- Hiring, training and management of the marketing team as well the oversight of all integrated marketing campaigns for both B2B and B2C purposes. 
- Project manage corporate initiatives: 
        -The design and implementation of new corporate CRM
        -The integration of company database into a new third party email service provider 
- Work closely with both sales management and corporate executives to develop sales strategy, sales training and enhance promotional pieces.

Marketing Manager

- Develop and implement integrated marketing campaigns for both B2B and B2C .
- Manage and implement annual marketing campaigns, including subscriptions and events.
- Work with copy writers and graphic designers to create integrated campaigns including creative for print, website and email.
- Support Recruitment and Marketing Media Sales team.
- Work closely with sales management to develop sales packages.

Marketing Specialist

Bewley Irish Imports

- Develop and implement annual company marketing plan.
     - Analyze prior year sales, track and monitor market trends
     - Review the performance of current product lines
     - Investigate current market tendencies to establish areas for future growth
     - Responsible for meeting company established benchmarks as outlines in marketing plan
- Organize and attend all industry trade shows, including NASFT Fancy Food Show.
- Maintain, through ACT, a database of both current and potential customers.
- Establish a relationship with new customers based on the company’s core values of loyalty and trust including large commercial accounts 
- Consult with outside photographer and graphic designer in the layout and design of company sales brochures and product catalogs.

Sales and Marketing Specialist

Personable and dedicated Customer Success professional with experience in sales tech, SaaS, data and AI. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing business.

taplio

The Battle

Peter Mollins

Kate McNally

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?