Nooks

Nooks is the fastest-growing AI dialing & prospecting platform trusted by the world’s best sales teams. The reps of the future will have superpowers and will be 10x as productive. We’re building these superpowers today!

Vice President Marketing

21Senses

Supporting 21Senses as they build their vision for multi-gas sensing solutions that support the Hydrogen economy.

Advisory Board, Marketing

SetSail (acquired by ZoomInfo)

Worked with a world-class team of marketers and revenue experts to deliver SetSail's AI-powered sales solution. Partnered with the marketing organization, executives, and external agencies to:

* Craft messaging strategy to focus on industry-first Artificial Intelligence (AI) capabilities with a video-first approach to content
* Reposition brand from a technical story to a mission-critical business pitch focused on our true budget owner
* Implement an ABM approach that tripled SQLs in our target market

Spreedly

I hired and partnered with a professional, dedicated, and innovative group of content, events, digital, and sales development professionals that have:
* Built a comprehensive, full-lifecycle marketing strategy -- from brand development through demand generation and customer marketing -- including deep partner and ecosystem marketing.
* Led and executed marketing programs that drive 85%+ of pipeline; significantly increased overall revenue; 45% increase in GMV YoY for 4 years in a row
* Developed customer journey and messaging framework, including full brand management refresh and revamp of messaging to an enterprise focus
* Established our position as market pioneer and clear industry leader through market research, content, awareness programs, Search Engine Optimization, online marketing, and a massive industry community -- including an annual conference with over 1,450 registrants in 2020 and 2,500 in 2021 with speakers from Netflix, Disney, Uber, Groupon, Walmart, HBO, and more.
* Leveraged Social Media Marketing, Marketing Communications, and Email Marketing to deliver a constant drumbeat of visibility in the e-commerce / payments space

Senior Vice President Marketing

Vice President of Marketing

SAVO Group

* Retained post acquisition to manage transition of KnowledgeTree’s go-to-market; supported unified messaging of newly expanded product portfolio

Vice President of Marketing (via acquisition)

KnowledgeTree Inc.

* First marketing hire; built marketing organization from ground-up into a high-functioning team of inbound, digital, and outbound professionals
* Executed marketing programs as “player-coach”, tripling volume of inbound leads and delivering high quality pipeline via content, press, and analyst programs
* Built, trained, and managed outbound team of 6 SDRs and ISRs with strong esprit de corps; generated consistently high volume of quality opportunities
* Led product marketing and supported fundraising; transforming niche player to recognized market leader; pivoted and grew from $0 to acquisition

Vice President of Marketing and interim Vice President of Sales

Micro Focus

* Retained post-acquisition to lead product marketing for acquired product
* Promoted to manage six senior product marketers; managed product marketing across $200M+ business unit
* Focused positioning of diverse, acquired product lines in complex, mature market 
* Pioneered “sales-first” enablement, consistently sought out by global sales teams

Head of Product Marketing, AMQ

I led product marketing for Application Portfolio Management solution area.  Positioned and promoted product line as key enabler of all application modernization and development activities.  This includes a broad range of analyst, pipeline development, press, and thought leadership activities.

Director of Product Marketing (via acquisition)

Relativity Technologies

* Hired as first and only full-time marketer 
* Developed a portfolio of low/no cost marketing programs that were a core reason for acquisition; acquiring company described Relativity as “punching above its weight” in the market
* Led content and awareness strategy that massively increased company exposure
* Built sales enablement assets, identified as sales team’s “best friend”

Director of Marketing

Togethersoft

* Coordinated competitive take-out program

Product Marketing Consultant

HAHT Commerce

* Created and executed multiple integrated marketing campaigns 
* Developed a broad range of sales-centric white papers and content

Marketing Manager (via acquisition)

CMO @ SetSail | AI that Helps Sales Get on Track

As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM experts. 

From my start in B2B tech as a Netscape intern, I have a proven track record of building and executing full-lifecycle marketing strategies that drive revenue, brand love, and customer loyalty.

Peter Mollins

Fractional Content Marketer & Copywriter helping SaaS Companies Convert, Retain and Engage Creators

MailerLite

Content Writer

God Save the SERP

We’re the SEO copywriting power-up for B2B companies who don’t want to conform to drab norms in the name of ranking on Google. We get results without sacrificing a brand’s voice, mission, and general awesomeness.

My role as founder means I support the amazing work our fabulous team does, manage projects, strategize in areas such as content development for clients, and yep - write copy.

Founder & SEO Copywriter 

Interpolly 

Living the dream: in charge of digital marketing for a language learning company. Responsible for: website copy, social media management, building brand awareness, SEO & email marketing.

Head of Marketing

Mawla🏅Jamstack & SEO Agency 🏆

- 97% increase in organic clicks, various top 10 positions achieved for BOF keywords with high commercial intent to help Mawla attract more perfect-fit customers 
- I was in charge of: keyword research, website copy, blogs, case studies, and conducting customer research to develop our content strategy.

Head of Content

Iceberg RevOps

Main duties: 
-Keyword research
- Long form content writing 
- SEO optimization & reporting 
- Content distribution & repurposing  
- Developing & managing content calendar

Results:
202% increase in organic clicks, 38% increase in CTR, various top 5 positions achieved for bottom-of-funnel, high commercial value keywords

SEO Content Strategist

Women's Aid Federation Northern Ireland

- Managing NGO's social media accounts 
- Writing and distributing press releases 
- Assisting on research projects 
- Creation of communications collateral to help women in need of support

Marketing Intern

Upper Springfield Development Trust LTD

- Managing NGO's social media accounts 
- PR relations & communications 
- Driving awareness of charity's events and work 
- Community management

Queen's University Belfast

- Managed front-desk enquiries at QUB welcome centre
- Enrolled new students 
- Resolved issues for students concerning enrolment, grants, scholarships, classes, credits etc 
- First point-of-contact for general public making enquiries about the university and its services 
- Managed phones and email account  
- Collaborated in creation of marketing collateral for the centre and its work

Front Desk Attendant

SEO content management and copywriting for B2B companies who want to blow the hair off website visitors’ heads

From a starting a local news website, to an English teacher with a podcast, to running my own little content & copywriting agency my career has been on quite a journey.

What my career has always come back to, though, is words. Now I write words that boost conversions, soar in SERPs, and help users navigate websites/apps with 0 friction. 

When I'm not doing that, I'm running my own side projects such as the Copy Comrades newsletter, a peer-driven newsletter for copywriters.

taplio

The Battle

Peter Mollins

Kerry Campion 💾

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