I help entry-level, non-technical professionals get their first data analyst role | Data Analyst @RBC | Data Career Coach

I help immigrants and career-switchers land analyst roles—without burning out on certificates.

By day I build decision-grade analytics (currently at Autodesk). By night I run Data Career Compass, where we treat your job search like a product launch:
Market → Positioning → Portfolio → Distribution → Interviews.

My POV:
Most candidates try to add more tools. Winners learn to package their value. Your portfolio isn’t a gallery; it’s a sales page for your judgment.

Receipts:

→ Professionals land interviews by aligning projects to business outcomes (not toy datasets).

→ My frameworks have been used across finance, tech, and education to translate experience into results.

→ Built data products and controls in regulated environments (RBC Capital Markets) that leaders rely on daily.


What you’ll get here:

→ Weekly breakdowns of real projects (SQL, Python, dbt, DuckDB, Looker/Tableau/Power BI).

→ Storytelling patterns that turn insights into action.

→ Templates that remove friction: portfolio briefs, stakeholder one-pagers, interview scorecards.

Coming April:

I’m launching a coaching program designed for mid-level and senior professionals ready to transition into analytics.

This isn’t an entry-level bootcamp—it’s a career accelerator that helps you reposition your existing experience, communicate business value, and step confidently into data-driven roles.

Work with me:

↳ Cohorts + 1:1 coaching → DM “HIRED”

↳ January program for mid/senior professionals → DM “APRIL” for early access

↳ Guest workshops for teams and communities → DM “WORKSHOP”


I build analysts who think like product managers and communicate like consultants.

Peter Ndiforchu

Every data analyst has lived through this meeting.

Dashboard says: $1.2M
Finance says: $1.1M

Meeting topic for the next 45 minutes:

“Where did the $100K go?”

First theory:
Maybe a filtering issue.

Second theory:
Currency conversion.

Third theory:
Time zone mismatch.

Fourth theory:
Someone forgot to refresh the data.

Meanwhile the analyst is quietly thinking:

“Please don’t be a duplicated join. Please don’t be a duplicated join. Please don’t be a duplicated join.”

45 minutes later…

Root cause:

Someone exported the numbers to Excel
…and manually deleted a row “that looked wrong.”

New meeting scheduled:

“Aligning reporting methodology across teams.”

Welcome to data analytics.

Where 90% of the job is not finding insights…

It’s explaining why two numbers that should match… don’t.

If you’ve ever spent an hour chasing a mysterious variance in a meeting, you’re officially part of the club. 📊😅

Helping Non-Technical Professionals Build Data-Driven Careers That Travel Globally | Data Career Strategist | Senior Data Analyst @ Autodesk

I lead a talented team of designers across our mortgages journey. We partner with product, technology and sales teams on delivering a customer vision and digital transformation strategy for Canadians’ digital home-buying experience.

Director, Digital Product Design, HomeX

Our team harnesses the power of a collective team of experts and practitioners working horizontally across HR solutions to bring meaningful work to life for our employees. We do this through human-centred design and research, co-creating solutions with our employees and partners. 
We define success by driving business growth rooted in employee insights, delivering exceptional experiences and high levels of engagement.

Director, Experience Design

I led a team of passionate, creative, innovative professionals focused on changing the bank. Our focus was re-imagining learning for 80,000 people, testing new and emerging technology, and ensuring we are solving problems with high impact.

Director, Learning Innovation & Technology

Designed, built and executed on an early talent strategy to ensure a strong and diverse workforce that met the future needs of RBC. 
Built a pipeline of technical early talent from top schools, recruiting over 800 students throughout the year into our technology group.
Designed and piloted the award-winning RBC Amplify program, an intensive innovation program for students in 2016; doubled the program to 64 students in 2017 and extended global reach to include Minneapolis, New Jersey, and Luxembourg.
Designed and piloted RBC Student Labs and RBC High School Labs (2017)
Lead the design, build and roll-out of a responsive web app to support the identification of top talent and student engagement activities across technology.

Director, Technology and Operations Early Talent

As Manager of Talent Intake and Management my role is to collaborate with partners across Technology and Operations and Recruitment to develop and execute on a strategic vision for our student programs.

Committee member - Women in Technology and Operations Employee Resource Group

Manager, Talent Intake and Management

•	Developed the detailed execution plan and framework for the inaugural IT Rotational Program under the Retail Credit Transformation initiative
•	Responsible for the recruitment and on-boarding of 10 candidates, identification of work assignments, selection of mentors, development of employee goals and capabilities, performance management, career coaching, and deployment of associates upon program completion
•	Identify and manage overall program costs and budgets of $1.1M
•	Build in depth knowledge of workplace and workforce trends and incorporate findings into the overall program structure and management of the programs
•	Establish, develop, maintain and manage strong relationships with HR Recruitment, RCTT senior management team, mentors and program candidates
•	Draw upon own internal network to facilitate exposure of associates to senior leaders and diverse breadth of activities
•	Promote innovative or improved methods to get the work done and implement best practices
•	Ensure consistent, efficient communication and reporting on initiatives to executive management & key stakeholders
•	Track alumni activities and report on career progression to executive steering committee

Manager, IT Rotation Program

•	Act as the single point of contact for all resource requests across GTO Applications (2500+ FTE) (Full-time, part-time, co-op and onshore/offshore contract resources (3rd party and premium vendors)
•	Act as key resource to ensure best practices and lessons-learned are applied, leveraged and shared for all delivery methods across GTO Applications
•	Head a multi-million dollar mission critical manual reconciliation of overdue invoices to resolve outstanding liabilities, process more timely payments to vendors and reduce reputational risk
•	Develop innovative and results oriented resourcing strategies using industry knowledge, best practices and experience
•	Ensure project resources are available, when needed, with necessary skill sets to meet project date commitments
•	Ensure that robust on and off-boarding processes exist to streamline and enhance resource effectiveness and minimize risk to the organization
•	Ensure that GTO Applications has the appropriate balance of resource types across and within its groups to optimize enterprise wide project delivery and contain/reduce costs
•	Lead an effective and efficient team of full-time and contract staff with the goal of enhancing project delivery capability and employee skill sets across GTO Applications
•	Work closely with colleagues and peers in other functional areas and externally (HR, Recruitment, Universities, Contract Suppliers) to consistently secure top level resources
•	Provide a central point of contact and coordinate all project resource requests from Project Managers and management

Manager, Resources and Relationships

BearingPoint Consulting

Client Services Manager

Visual Fire

Developer

Connector of people, connector of dots, connector of business and people problems to solutions. Currently focused on digital product design and changing the way we build solutions to meet our clients' needs. You will find me asking, "If we do a great job, how will we positively improve someone's life?".

My non-linear career path has taken me through work in employee experience design, learning technology, innovation programs, early talent programs, vendor management, resource management, tech consulting, and front end development.

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